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At Goldstar, we only sell authentic tickets direct from the venue, artist or other primary rights holder. So before you start using the Audience Marketing Platform to sell tickets, please help us ensure your email is accurate and authentic by confirming below.

Then keep an eye on your inbox for more information on working with us.

Now that you’re an official Goldstar event organizer, let’s schedule your Audience Marketing Platform coaching session. 

The Audience Marketing Platform (AMP for short) has everything you need to market your event, reach new audiences and sell tickets on Goldstar.

During these 30-minute, one-on-one sessions a member of our Organizer Success Team will show you how to navigate the platform quickly and easily.

You’ll be able to:

• Reach a new audience of live event fans
• List your events
• Add show dates
• Update ticket offers 
• And get their expertise on all of the marketing tools available to you 

Hit the button below to find a time that works with your schedule. We look forward to chatting soon!

Just in time for Halloween, we’ve got a real treat for you: A Boost BOGO (Buy One Get One) starting today through October 31!

With Boost, you get … 

• Your event in a prime position in Goldstar emails.
• Increased awareness with our most active members.

And with the BOGO, you’ll double your awareness and reach. 

To get your treat: Set up a Boost campaign of $300 or more and include “BOGO” in the campaign name. 

Create your campaign for half the total days you want it to run and we’ll sneak in and match it. (For example: If you want a six-day campaign, set yours up for the first three days and we’ll match the following three days.) 

If you want help Boosting, email us at venues@goldstar.com.  

Two weeks ago, 10 million members woke up to find 300 Goldstar Rewards points in their accounts. They just magically appeared. If you look, you have them in your account too.

Now, for every $1 spent on Goldstar, members get 1 reward point. For every 400 points earned, they’ll get a $5 reward to spend on tickets. Thousands of people have already cashed in their points to save money on their next night out at your event.

This program harkens back to the core of what we’ve always practiced here at Goldstar -- making it as easy and affordable as possible for our members to go to shows, while filling your houses and increasing overall revenue. We tackle large-scale programs like this so you won’t have to. In other words, we’re investing in the technology so you can skip the risk and see all the rewards.  

We’re just getting started with Goldstar Rewards. We'll have more updates and opportunities for you soon. Meanwhile, take a look at the About Rewards page. 

Cheers,
Jim

Don’t forget, we’re offering a Boost BOGO (Buy One Get One) through October 31!

With Boost, you get … 

• Your event in a prime position in Goldstar emails.
• Increased awareness with our most active members.

And the BOGO doubles your awareness and reach. 

To join in: 

1. Set up a Boost campaign of $300 or more.
2. Include “BOGO” in the campaign name. 
3. Create your campaign for half the total days you want it to run, then we’ll match it. (For example: If you want a six-day campaign, set yours up for the first three days and we’ll match the following three days.) 

Need help Boosting? Email us at boost@goldstar.com. 

In case you missed it, we're kicking off the holidays this Wednesday with our 'Tis the Season promotion! 

List your holiday concerts, plays, festivals, light shows, Nutcrackers and any events that celebrate the festive season -- and take advantage of the busiest time of year on Goldstar's site and apps! 

Deadline to list: November 5 (tomorrow!) at noon 

You might be able to name all of Santa’s reindeer -- Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, Blitzen and Rudolph -- but can you tell Dancer apart from Comet? Or Dasher apart from Vixen? Guessing not. 

Rudolph, on the other hand, has a little something extra that makes him stand out. 

In a reindeer herd of holiday events, does yours have a red nose? That is, does it stand out from the bunch? 

Every holiday season, we see a massive increase in the number of events listed on Goldstar -- and a massive increase (30%!) in what members are spending. 

So how do you put a red nose on your event and separate it from the Blitzens and Prancers? Well, having a unique element certainly helps. And making sure your imagery and copy capture the magic of the experience is a must. 

You can also use Boost to put your event in a prime email spot to our most engaged members. The front window display of our digital storefront, if you will. 

If there was ever a good time to use Boost to maximize your awareness and reach, it’s during the busy holiday season. You’ve created a delightful event, now you need people to know about it. Think of Boost as the blinking red nose making that happen. 

If you want help setting up a holiday plan, just email us at boost@goldstar.com. 

Happy (almost) holidays! 

On November 13, we're announcing the Nominees for the 13th Annual Goldstar National Nutcracker Award! There'll be an email promotion to Goldstar members, social media promotion and press release to spread the word. 

To have your Nutcracker show included as a nominee, list it in the Audience Marketing Platform by November 12 at noon. 

If your Nutcracker wins, you'll receive The Nutty statuette, a cash prize toward your education programs and bragging rights as the best Nutcracker in the U.S. 

5 Reasons to Promote Your Event on Cyber Monday

No. 5: Cyber Monday 2018 was the 8th largest sales day in Goldstar history! We expect 2019 to be even bigger. 

No. 4: We'll have a variety of emails going out throughout the day, which means several opportunities to showcase your event. 

No. 3: Views to emails, the site and apps increase 23% on average on Cyber Monday. 

No. 2: We'll be promoting Cyber Monday on social media, with push notifications, texts and more. 

No. 1: Goldstar members typically spend 30% more this time of year! 

Want in? List your tickets at 60% off (or more) by November 22 at noon to be eligible. 

The deadline for Cyber Monday is this Friday, November 22. Haven't added your 60% off tickets in the Audience Marketing Platform yet? Now's the time! If you missed the details of the promotion, you can get them all below: 

I want to share something with you that I haven't really shared before. For some reason, Thanksgiving always makes me think about the very early days of Goldstar, and what it was like to get started.

It was late 2001, and the world was reeling from the impact of 9/11 and a severe recession. It was the era of the "dot-com" crash. Nobody was starting businesses, and many of my friends in the internet industry were seeking out "safe" jobs with big companies like Earthlink and AOL. My co-founders and I had just left a dot-com startup that had raised and spent a lot of money and had very little to show for it, like so many other organizations that had been so full of promise and optimism just a year or two previous. I guess there are a lot of "dark times" in the history of the world, but this was definitely one that qualified. If you're old enough to remember that time, you can probably reconjure the feeling.

The three of us who started Goldstar pooled $1,000 and put it in the bank account of the newly formed company and started building a website at goldstarevents.com (we didn't own goldstar.com yet). We didn't know anybody in the live entertainment and performing arts world. We knew the internet and e-commerce, and we had this really simple idea:

People wanted to go out more, and other people (you, the event marketers of the world) wanted them to come!

So we did what we knew how to do: build a kick-ass site that was prepared to do business and we turned it on. Somewhere in that process, we realized we'd need something to sell, so we started calling venues and marketers and saying, "Hey, we're doing this thing we call Goldstar, and we'd like to sell your tickets for you!"

At the time, this was so unusual and weird that it took some explaining. For some people, the explaining included the internet itself, how it worked, how we could sell things on a computer, and how it would be safe to do so. For other people, they got it right away: “Cool! Extra marketing for my show!”

For still other people, they understood it, but they quite rightly looked at us and said, "What do you guys know about any of this? How many customers do you have?"

Not much and not many, was the answer.

And this next part is what makes me so thankful when I think about it. After explaining that we knew little to nothing about the biz and had not exactly a ton of customers because we were so new, we said "we don't have those things yet, but we know what we're doing and we promise you this is going to get better, because our goal is the same as yours: get people into your events who otherwise wouldn't be there."

Lo and behold, most of those rightly skeptical people, including many who became partners and friends for years, said, "OK, let's give this a shot."

We rewarded that trust with hustle and a daily commitment to make Goldstar a better and better platform for ticket buyers, but also for the event organizers who want to reach them. I can't even number the ways in which the Goldstar platform has changed, customers have changed, or you, the people who sell your tickets through Goldstar, have changed, but day by day, we've tried to stay at the forefront of finding ways to do more to live up to that original commitment. (And by the way, some of the biggest and most exciting changes are right around the corner, so keep paying attention!)

And so on this Thanksgiving, I wanted to share not just the sentiment that I -- and we -- are thankful for your partnership, but to give you a little bit of depth about why we're thankful for your partnership. When we didn't have a track record of tens of millions of tickets sold or deep knowledge about the business or even really an office for that matter, our event organizer partners were there, trusting us to make a difference for you. And in return, we make sure that we do.

Thank you,
Jim McCarthy, CEO

We're extending the deadline! 

If you need a little more time to add your 60% off tickets to the Audience Marketing Platform, you've got it. 

Get them in this weekend, before Monday (11/25) at 10:00am and you can still secure a place in the promotion. 

Cyber Monday is our biggest promotion of the year, and one our members love (they typically spend 30% more this time of year). Don't miss the chance to promote your events to an enthusiastic audience looking for live entertainment! 

December Comp Trains are some of our biggest of the year! 

Goldstar members are looking for holiday deals, things to do with friends and family in town, and ways to treat themselves -- so make sure they see your event! 

Deadline to list: December 10 (today!) at noon

Here's how to add your comps: 

• When adding ticket inventories, after putting in your Offer Name and comp offers, select “Show Advanced Options.” 
• In the advanced options, select “Comp Train” from the “Special Promotion” drop-down menu. 

Our audience is so excited for comp tickets that we're adding on a Caboose (a bonus email filled with additional comps). 

Want to be part of the fun tomorrow? Add your comp tickets in the Audience Marketing Platform today! (They can be additional comps or new offers if you missed today's Comp Train promotion.) 

Hope to see your event on board the Comp Train Caboose! 

This holiday season, we want to give your events the gift of extra promotion! 

When you create a Boost campaign of $500 or more between now and December 31, we’ll match it 150% (it’s like a BOGO and a half!). 

Boost puts you in a prime position in emails to Goldstar's most engaged members. And in December, when Goldstar members spend 30% more on average, Boost gives your event some extra sparkle. 

Boost is also the best way to get a jump on your January shows. You’ll get consistent exposure and the repeat views needed to spark purchases. 

Our Boost team can help you put together a marketing plan to take advantage of the promo, or you can set up a campaign right now in the Audience Marketing Platform and we’ll go in and add the 150% match (just include “BOGO” in the campaign name like the example below). 

Happy Holidays! 

Please join us in congratulating the Long Beach Ballet for winning this year's prize! You can read all the details in the press release below: 

Long Beach Ballet Wins Goldstar National Nutcracker Award 2019

The Only Award Dedicated to Live Performances of the Beloved Show 

PASADENA, CA. – Today Goldstar proudly announces that Long Beach Ballet is named Best Loved Nutcracker in the U.S. for 2019. This marks a back-to-back win for the Southern California based organization, who won the Award in 2018. This year, they competed along with more than 50 companies to win the 13th Annual Goldstar National Nutcracker Award, the only award honoring live performances of The Nutcracker nationwide. 

Long Beach Ballet Artistic Director David Wilcox says, “It is an honor to have once again been recognized as the most beloved Nutcracker in the U.S.! We produce this show as a labor of love, with over 500 people behind the scenes and a 36-year track record. On behalf of the entire cast and crew, we send our sincere thanks to the nation!”

Accompanied by a full symphony orchestra, Long Beach Ballet’s The Nutcracker also boasts sparkling sets and costumes, a cast of more than 200, dazzling pyrotechnics and magic effects -- along with a special appearance by Rebel, Long Beach Ballet's gorgeous white Arabian horse. This production is one of only two ballet companies in the country that use two harps for their production, to ensure the performance sounds exactly as Tchaikovsky intended it to sound.   

Born and raised in the Los Angeles area, David Wilcox began studying the Royal Academy of Dance syllabus at the age of 11. Having successfully completed all exams through the Advanced level, he continued his studies in London and at the age of 19 began his professional career in Germany. He spent seven years dancing with the Berlin Ballet, the Nuremberg Ballet and the Heidelberg Ballet. Returning home in 1978, he co-founded Long Beach Ballet and formed a professional company, which became Southern California's most successful ballet company for 15 years. Mr. Wilcox has coached several of his students for international ballet competitions and many have gone on to join such companies as San Francisco Ballet, Hamburg Ballet, National Ballet of Canada, Milwaukee Ballet, Pacific Northwest Ballet, Kansas City Ballet, Oregon Ballet Theatre and others. Over the past several years he has produced and directed eight ballet tours to Asia and has staged three full-length ballets for the Classical Ballet of Guangzhou, China: The Nutcracker, La Bayadere and Cinderella. He is a prolific choreographer and has created numerous full-length ballets for the school and the company.

“We’d like to congratulate David and his company, cast and crew on this win,” says Goldstar CEO Jim McCarthy. “The field was crowded with a wide variety of genres, styles and creative themes. From big beautiful classic ballets to very unusual, creative, modern tellings and everything in between. In the end, the people voted Long Beach Ballet to be the best.”

As is tradition, the Long Beach Ballet will receive a cash prize to go towards education and accessibility programs, as well as the coveted title of Best Loved Nutcracker in the U.S. They will also be awarded “The Nutty” statuette. The winner of the Goldstar National Nutcracker Award is determined by audience ratings from people who attended 2019 Nutcracker productions through Goldstar. Performances for this production run through December 22 at the Long Beach Performing Arts Center, Terrace Theatre. 

Long Beach Ballet will once again add their name to the list of previous winners of the Goldstar National Nutcracker Award, which include: 

2018 Long Beach Ballet
The Nutcracker 

2017 Company XIV
Nutcracker Rouge

2016 Colorado Ballet
The Nutcracker

2015 The Joffrey Ballet
Robert Joffrey’s The Nutcracker

2014 MBS Productions
The Beulaville Baptist Book Club Presents: A Bur-less-Q Nutcracker!

2013 Debbie Allen Dance Academy
The Hot Chocolate Nutcracker

2012 The Joffrey Ballet
Robert Joffrey’s The Nutcracker

2011 The Joffrey Ballet
Robert Joffrey’s The Nutcracker

2010 Debbie Allen Dance Academy
The Hot Chocolate Nutcracker

2009 Boston Ballet
Mikko Nissinen’s The Nutcracker

2008 Kirov Ballet
The Nutcracker

2007 The House Theater of Chicago
The Nutcracker 

When you create a Boost campaign of $500 or more between now and December 31, we’ll match it 150%. 

In December, when Goldstar members spend 30% more on average, Boost helps your event stand out. 

Boost is also the best way to get consistent exposure and spark purchases for your January shows. 

Our Boost team can help put together a marketing plan, or you can set up a campaign in the Audience Marketing Platform and we’ll add the 150% match (just include “BOGO” in the campaign name like the example below). 

Happy Holidays! 

We're making 2020 the year for theater! Kicking things off is our big theater promotion this Thursday, January 23. 

Theater is the most popular category on Goldstar, and members are constantly looking for new shows -- so this is your chance to show off your lineup in a big way! 

To participate, just list your theater events in the Audience Marketing Platform. 

Deadline to list: January 22 at noon. 

We’re thrilled to have you as a partner. And we want to be good partners to you as well. Which is why we’re happy to introduce you to our preferred ticketing platform partner, Eventbrite. 

If you need a primary ticketing platform that:

• Takes the guesswork out of SEO
• Comes standard with extra marketing power 
• Allows you start selling tickets on your website and on Goldstar -- in minutes!

Then yeah, we recommend Eventbrite. 

You can learn more about Eventbrite, and how Goldstar works seamlessly with their system to sell tickets, in the Audience Marketing Platform. 

Thanks again for partnering with Goldstar! 

Here’s a question for you. Have you heard The Green-Tailed Monkey Story? Or why getting older needs more heroes? How about the concept of “radical forgiveness”? 

If you haven’t, we’d highly recommend you watch the talks from TEDxBroadway 2019 (an event we've co-sponsored and run for the past eight years).

Then, if you’re feeling inspired (spoiler alert: you will be), head here to get a special deal on TEDxBroadway 2020 -- coming October 13 at New World Stages in New York City -- before ticket prices go up. 

Yes, Broadway is baked right into the title, but keep in mind, this is an event for all of us in the live entertainment industry. It’s an inspired day with groundbreaking talks on topics like conflict, forgiveness, ageism and yes, even the green-tailed monkey. 

And it always features fresh, new ideas that resonate in a BIG way.

On February 5, we're sharing events our members will fall in love with -- and we want to include yours! 

We'll be highlighting theater, music, comedy and date night ideas to inspire people to go out this month. 

Deadline to list: February 4 at noon. 

On Wednesday, January 29, we're showcasing super prices, super seats, super offers and more in our Super Deals promotion! 

Deadline to list: January 28 (tomorrow!) at noon.

List your offers (at 60% off or more) in the Audience Marketing Platform to be included. 

Here's how to add your offers for the promotion: 

• When adding ticket inventories, after putting in your Offer Name and 60% off offers, select “Show Advanced Options.” 
• In the advanced options, select “Super Deals” from the “Special Promotion” drop-down menu. 

Happy New Year! We’re kicking off 2020 with new features and some fun promos to help market your events. Here are the highlights: 

Select Where Your Event Is Promoted
We’ve added distribution channels to our event form in the Audience Marketing Platform. Now you can learn more about the different channels available to market your events, and you can select the ones that are right for you. You’ll see them when you create a new event in AMP. 

2020 Is the Year of Theater!
On January 23, we’ll be promoting all the great theater events on Goldstar. You’ll get more details soon, but in the meantime, make sure your shows are listed. 

Super Deals Are on January 29
In honor of the big game, we’ll be doing a “Super Deals” promotion, highlighting discounts and premium tickets. You’ll get an email with all the details on how to be involved later this month. 

What's the Sweet Spot for Sales?
Our survey last month found that 42% of organizations put their events on sale 3 to 6 months ahead of time. Only 2% go on sale less than a month before the show. 

Getting the Word Out
The best way to attract new audiences? Survey respondents said word of mouth is the best option, followed by social media and email. What ranked as the worst? Print ads. Do you agree? Reply to this email and let us know! 

We hope your January is off to a great start. If you have any questions about listing your events on Goldstar, using our marketing tools, or if you want help kicking off your 2020 sales, just email us at venues@goldstar.com. 

Have you listed your Comp offers in the Audience Marketing Platform yet? The deadline is today at noon! 

Each Comp Train, we see email views increase 50% on average, so it's a fantastic time to build awareness for your event.

Here's how to add your comps: 

• When adding ticket inventories, after putting in your Offer Name and comp offers, select “Show Advanced Options.” 
• In the advanced options, select “Comp Train” from the “Special Promotion” drop-down menu. 

Our audience is so excited for comp tickets that we're adding on a Caboose (a bonus email filled with additional comps). 

Want to be part of the fun tomorrow? Add your comp tickets in the Audience Marketing Platform today! (They can be additional comps or new offers if you missed today's Comp Train promotion.) 

Hope to see your event on board the Comp Train Caboose! 

It’s not only Valentine's Day, it’s also our 18th anniversary! 

On February 14, 2002, a little site named Goldstar went live to connect members to the events we knew they’d love. Over the years, we’ve helped millions discover new events and go out more. 

And, of course, we couldn’t have done any of this without you. As a thank you for your partnership over the years, we’re celebrating with an exclusive anniversary offer:

If you create a Boost campaign of $350, we’ll add on an additional $500 in Boost credit! 

Just create a $350 campaign in the Audience Marketing Platform by March 1st and we’ll take care of the rest. 

If you’re interested in creating a bigger Boost package, email us at boost@goldstar.com and we can share more details on matching opportunities. 

Jagged Little Pill Producers: Onstage to Online

Join us and Jagged Little Pill producers, Eva Price and Arvind Ethan David, for an Expert Chat on Wednesday, December 9 at 3:00pm Eastern Time.

The producers behind the staggering 15 Tony Award-nominated show will be talking with Jim McCarthy about how they're making the leap to online shows as they ready the cast and crew of Jagged Little Pill for an upcoming live reunion concert streaming on Stellar.

These two powerhouse producers will discuss how they're getting people back to work in the midst of the longest Broadway shutdown in history, while also engaging and building their audience and earning revenue with online events.

Jim will also have the latest results from our ongoing survey of Goldstar subscribers and a look at the consumer Return Readiness Score.

More about our guests:?

EVA PRICE is an NYCLU/ACLU honoree for her commitment to works spearheaded by female creatives and people of color, and a Crain's 2020 Notable LGBTQ Leaders and Executives Honoree. She is a three-time Tony Award-winning Producer. Credits: Oklahoma! (Best Musical Revival); Jagged Little Pill (15 Tony nominations); Angels in America (Tony-winning revival starring Nathan Lane and Andrew Garfield); Dear Evan Hansen?(6 Tony Awards including Best Musical);?On Your Feet!; Frankie Valli and the Four Seasons on Broadway!;?Peter and the Starcatcher?(5 Tony Awards);?Colin Quinn - Long Story Short (directed by Jerry Seinfeld);?Annie?(Tony-Nominated Musical Revival); The Merchant of Venice?starring Al Pacino (Tony-Nominated Play Revival);?Carrie Fisher's Wishful Drinking;?The Addams Family; Cruel Intentions: The '90s Musical;?The Lion;?Small Mouth Sounds; The Hip Hop Nutcracker with Rap Icon Kurtis Blow; The Magic School Bus Live!:?The Climate Challenge;?Ella.

ARVIND ETHAN DAVID is a producer and writer of films, television, comics and theater. He is a lead producer on the Jagged Little Pill musical, based on the album by Alanis Morissette. In television, his credits include Dirk Gently's Holistic Detective Agency and he is also a producer of escape rooms with his partners at Hatch Escapes.

With traditional Halloween parties on hold this year, we''re looking for creative ways to have a frighteningly fun time this Halloween. In our How to Halloween promotion next Thursday, we''re showcasing events to help our subscribers celebrate safely in 2020. List your Halloween events for possible inclusion in our promotional email and social media.?

Deadline to list: Oct. 16 at Noon.

List your events in the Audience Marketing Platform, and please include all details about how to access your online events in the "Is There Anything Else We Need to Know?" section of the form.?

Hi Jon,

This week our CEO Jim McCarthy was joined by LA Sparks President and COO Danita Johnson and San Francisco Giants' EVP Staci Slaughter. They chatted about staff safety, rethinking the consumer experience across all genres (during the pandemic, of course, but also for the future), how a "bubble" could work for theater, and why you should "never let a good crisis go to waste."?

Jim also shared the latest Return Readiness Score and insights from our ongoing consumer survey.?

Help us keep the conversation going over on the Show Up! Facebook group. Join other arts organizers to talk about what we can do in regards to testing, contact tracing, advocacy and other musts to reopen venues.?

Sincerely, ?
Everyone at Goldstar?

Hi Jon,

If you missed it, our CEO Jim McCarthy shared results of the first round of our ongoing consumer sentiment survey. We also chatted with virologist Vincent Racaniello and Broadway producer Arvind Ethan David about how and when venues can reopen.?

Watch the replay to see:?

• 5:29 The Return Readiness Score for early May?
• 10:30 The Looking Forward to Going Out Score?
• 17:30 The difference between indoor and outdoor events?
• 22:10 The real deal on face masks?
• 28:00 The latest on testing and contact tracing?
• 37:30 How we can keep the cast and crew safe?

Also, if you'd like to review the survey results Jim shared, you can here.

Finally, this conversation is continuing over on the Show Up! Facebook group. Join us to talk about what we can do in regards to testing, contact tracing and other musts to reopen venues.?

Please stay safe, and keep an eye on your inbox for details on our next expert chat on May 27.

Sincerely, ?
Team Goldstar?

Hi Jon,

There's real revenue in livestreaming shows, right now. "It's been a godsend," says Michael Amador, manager of one of the top Beatles tribute bands, The Fab Four. This week, he sat down with Jim to talk about how the band pivoted from touring to online shows in the wake of COVID-19.?

They broke down the equipment needed, the initial investment and ongoing costs, as well as how the Fab Four used Stellar to ticket and stream their show. Michael even offered up use of their studio to anyone who needs a space!

Jim also shares the latest Return Readiness Score and insights from our ongoing consumer survey.?

Let's keep the conversation going over on the Show Up! Facebook group. Join your colleagues to share strategies and learn how others are making online events work for them.

Sincerely, ?
Everyone at Goldstar?

Please join us this Wednesday, April 8, at 4pm EDT/1pm PDT for a live chat with Karen Brooks Hopkins and our CEO Jim McCarthy.

Karen Brooks Hopkins, Brooklyn Academy of Music President Emerita, has more than 30 years of experience in fundraising and is the author of Successful Fundraising for Arts & Cultural Organizations. She served as President of the Brooklyn Academy of Music from 1999 until her retirement in 2015 and was an employee of the institution since 1979. Hopkins served as the chair of the Cultural Institutions Group from 2002-2004, a member of the Mayor's Cultural Affairs Advisory Commission and as a participant on Mayor de Blasio's transition committee. From 2005-2010, she served as the Brooklyn Regent for the New York State Education Department. In 2013, Crain's named her one of the "50 Most Powerful Women in New York," and in 2014, she was one of 10 selected into its inaugural "New York Business Hall of Fame." From 2015-2017, she served as the Inaugural Senior Fellow in Residence at the Andrew W. Mellon Foundation where her research focused on the impact of anchor cultural institutions. Columbia University conferred upon her an honorary Doctor of Laws degree on May 22, 2019.

She'll answer questions and share some creative ideas to raise money and awareness for your organization. If you have a question for Karen or Jim, reply to this email, and we'll try and answer as many as we can on Wednesday.?

Sincerely,
Team Goldstar?

Hi Jon,

This week Jim chatted with virologist Vincent Racaniello and Pasadena Playhouse's Danny Feldman about reopening venues and putting on live events during and after the COVID-19 crisis.?

If you missed it, they covered things like:?

• The logistics and safety measures needed to reopen a theater

• The importance of testing and contact tracing
• How a COVID-19 treatment might help venues reopen

Also, this conversation is just the beginning. People in this week''s session asked for a way to keep the group together to work on these issues, especially advocating as a group for greater testing and tracing as suggested by Dr. Racaniello. If you''d be interested in that, complete this one-question poll to tell us what would be the best way to create a connection for the group.

Hi Jon,

Virtual concerts, online lessons and other previously recorded content are a BIG hit with our subscribers right now! So make sure you get your online event listed in time for the Tuesday newsletter.?

Deadline to list: Monday, April 13 at 12:00pm PDT.

To list your event:?

• Start in the Audience Marketing Platform here.?
• Select "new event" and then "online event." For now, you'll need to put in a physical address on the form, but our team will update it to an online location during the review process.?
• Fill out the form as you normally would, but make sure to include details on how ticket buyers will view your online event. For example, the URL and password to join the live stream or instructions on how to set up a lesson or access content. Please be as detailed as possible, to help less tech-savvy audiences feel comfortable buying your online event. ?

This is a new process, so please bear with us. We'll continue to keep you updated as we refine the listing form in the Audience Marketing Platform.?

If you have any questions, or want help submitting an online event, contact your Venue Advisor or email venues@goldstar.com.?

Please stay safe,
Team Goldstar?

P.S. We know a lot of you are using Zoom to host your online events, and we thought this article would be helpful (it shares the latest updates to the platform and what you should know when setting up an event).

Hi Jon,

Each Tuesday, we email out a roundup of online events -- it's the perfect chance to reach engaged entertainment audiences in your city and across the country!?

Deadline to list: Monday at noon Pacific.

Here's how:

1. Select "Online Event" when listing a new event.?

2. Put in a physical location to complete the form, and we'll update it to online.

3. If it's a one-time event, put in the date and time as usual. If it's on-going, include start and end dates.?

4. When the form asks "Is there anything else we need to know?" That's where you should put in all the details for ticket buyers. Include links, passwords or anything else they'll need to access the event, along with detailed instructions.?

Please note, for online events we won't be charging a service fee to our subscribers. There will be a 25% commission rate for online events.?

If you have questions, email us at venues@goldstar.com.?

Hope you have a safe and happy 4th of July!
Everyone at Goldstar?

Hi Jon,

We're showcasing online events each week in our Tuesday newsletter (deadline to list: Mondays at noon Pacific). If you've got a streaming show, online class or other virtual content, now's the time to share it -- our subscribers want it!

Here's how you can get started in the Audience Marketing Platform:

1. Select "Online Event" when listing a new event.?

2. Put in a physical location for the event to complete the form, and we'll update it to an online location.

3. If it's a one-time event, put in the date and time as usual, including the time zone. If it's an on-going series or class, please include the start and end dates.?

4. When the form asks "Is there anything else we need to know?" That's where you should put in all the details for ticket buyers. Include links, passwords or anything else they'll need to access the event, along with detailed instructions. Online events are new for all of us, so the more information you can include, the better.

Just a note, for online events we won't be charging a service fee to our subscribers. There will be a 25% commission rate for online events.?

If you have any questions about listing online events, or want us to help with your submission, just let us know! You can reach out to venues@goldstar.com.?

Please stay safe,
Team Goldstar?

Hi Jon,

To help answer the big questions about the safety and liability of reopening venues, we turned to the people who literally wrote the book. CEO Jim McCarthy was joined by festival pioneer Kevin Lyman and event safety lawyer Steve Adelman, both of whom contributed significantly to the Event Safety Alliance Reopening Guide.

Jim also shared the latest Return Readiness Score and insights from the latest data into just how audiences feel about returning to live events.?

Our panel mentioned a few resources during the chat, which you can access below:?

• The survey results -- Round 3 from Late May/Early June, Round 2 from Mid-May and Round 1 from Early May
• The Event Safety Alliance resources (a must-read)?

The conversation continues over on the Show Up! Facebook group. Join us to talk about what we can do in regards to testing, contact tracing and other musts to reopen venues.

Sincerely, ?
Team Goldstar

Live Chat Tomorrow, May 27: Public Health & Sentiment

Join us tomorrow at 3:00pm Eastern / 12:00pm Pacific, to see exclusive results from our on-going survey of thousands of Goldstar subscribers on how they feel about returning to live events.

You'll also get expert insights on reopening venues and public health from Johns Hopkins University Vice Dean for Public Health Practice and Community Engagement, Dr. Joshua Sharfstein, and Nederlander Concerts Vice President of Marketing, Jamie Loeb.

You're invited to join us Wednesday, July 22 at 3:00pm Eastern / 12:00pm Pacific for an Expert Chat that is sure to be riveting. World-renowned and fan favorite, Dr. Vincent Racaniello returns with his insights into the pandemic. We've invited ticketing specialist and Cirque du Soleil alum Eric Valley to share his thoughts as well. ? ?

Of course, Jim will do a deep dive into the latest Return Readiness Score from our ongoing subscriber survey from around the country.?

More about our guests:
Eric Valley has been in the live entertainment industry for over 25 years. After working 5 years at Admission Ticket Network (Now part Of Ticketmaster Canada), he ran away with the circus! Eric spent 16 memorable years at Cirque du Soleil, 5 of them being on tour and another 8 years as ticket sales director for Cirque's touring properties worldwide. In 2018, he left to become consultant for various touring properties across North America, and in November 2019, Eric partnered with MTA Group and co-founded TICTACTIX, a ticketing services company.

Dr. Vincent Racaniello is a Professor of Microbiology & Immunology in the College of Physicians and Surgeons of Columbia University and has done laboratory research on viruses since 1975, specifically influenza viruses. He also writes a Virology Blog and hosts several podcasts about virology. He's known as Earth's Virologist.

Hi Jon,

If you've got virtual concerts, online lessons or want to share previously recorded content -- then make sure you get in for the Tuesday newsletter. Our 10 millions subscribers are eager to find things to do during this tough time. And, well, the show must go on(line).?

So, make sure you submit before the deadline: Monday, April 6 by 12pm PT.

To get started:?

• You can submit an event in the Audience Marketing Platform here.?
• Select "new event" and then "will-call." (Your online event won't actually be will-call, but we're using that form for while we update our system.)?
• Fill out the form as you normally would, but make sure to include details on how ticket buyers will view your online event. For example, the URL and password to join the live stream or instructions on how to set up a lesson or access content. Please be as detailed as possible, to help less tech-savvy audiences feel comfortable buying your online event.?

This is a new process for us too, of course, so bear with us as we tweak the process. But we realize how important it is to support your efforts now, when you need it most. We'll continue to keep you updated as we refine the listing process in the Audience Marketing Platform and add new tools and marketing opportunities. Of course, if you have any questions, or want help submitting an online event, please contact your Venue Advisor or email venues@goldstar.com.?

Please stay safe,
Team Goldstar?

Hi Jon,

Each Tuesday, we send out the latest online events to our audience -- it lets them know what's going on in the virtual entertainment world and it's the perfect chance for you to reach engaged fans in your city and across the country!?

Deadline to list: Monday at noon Pacific.?

Here's how:

1. Select "Online Event" when listing a new event.?

2. Put in a physical location to complete the form, and we'll update it to online.

3. If it's a one-time event, put in the date and time as usual. If it's on-going, include start and end dates.?

4. When the form asks "Is there anything else we need to know?" Put in all the details for ticket buyers. Include links, passwords or anything else they'll need to access the event, along with detailed instructions.?

Please note, for online events we won't be charging a service fee to our subscribers. There will be a 25% commission rate for online events.?

If you have any questions, please email us at venues@goldstar.com.?

Do you have a virtual class or online learning experience coming up? We want to share it! In our Back to School promotion this Thursday we''re highlighting events across the country that are inspiring self-improvement and learning at home. You''ll be eligible for possible inclusion in our promotional email and social media.?

Deadline to list: Sept. 9 at noon.

List your online events in the Audience Marketing Platform, and please include all details about how to access your event in the "Is There Anything Else We Need to Know?" section of the form.?

Join Tomorrow's Live Chat

Join us TOMORROW, Wednesday, August 19 at 3:00pm Eastern / 12:00pm Pacific for our next Expert Chat.

In tomorrow''s chat, Denise Esposito (co-chair of Covington & Burling's global Food, Drug, and Device Practice Group) will explain the process for developing a vaccine, and Ethan McSweeny (Artistic Director of the American Shakespeare Center) will discuss how live event organizers can adapt and thrive in the meantime.?

American Shakespeare Center has already planned an innovative SafeStart Season that combines livestreaming, outdoor events and socially-distanced indoor events. See how you can apply the lessons they''ve learned to your own reopening plans.

Jim will also share the latest Return Readiness Score from our ongoing subscriber survey. Find out how consumers feel about attending live events (both indoor and outdoor), social distancing rules, wearing masks during shows, and more.

We hope to see you there!

This Tuesday, the TEDxBroadway group (co-founded by our CEO Jim McCarthy and Damian Bazadona of Situation) are getting everybody on board to discuss "Getting Everybody on Board."?

Part of the "What's the best WE can be right now?" discussion series, TEDxBroadway wants to turn to the community for their thoughts on building community to achieve goals. And, we're so fortunate to have TEDxBroadway alums who have in-depth experience in this area.

Joining us Tuesday, July 14 at 4:30pm Eastern Time are:

• Caroline Bragdon is the Director of Neighborhood Interventions for the Pest Control Services program at the New York City Department of Health and Mental Hygiene. ?Caroline works to develop and improve neighborhood level responses to rat infestation. She develops curricula and teaches urban Integrated Pest Management (IPM) for diverse audiences in New York City, including building managers, custodians, gardeners, businesses and city employees. Currently, she is overseeing a large Neighborhood Rat Reduction program, which includes three Boroughs and five agencies. In 2012, she published an article titled "Evaluation of a Neighborhood Rat-Management Program - New York City, 2007-2009" in the Centers for Disease Control Morbidity and Mortality Weekly Report, and in 2015 she published "Characteristics of the Built Environment and the Norway Rat" in the Journal of Environmental Health. Caroline received a Bachelor's degree in Community Health and Social Psychology from Tufts University and a Master's degree in Public Health from Johns Hopkins University.

• Gardiner Comfort is an actor, writer, and teacher who was born and raised in New York City. He holds an MFA in acting from the American Repertory Theater Acting Institute at Harvard University and has traveled the world as an actor in many productions, from Shakespeare to contemporary works. His original solo show The Elephant in Every Room I Enter, created with director Kel Haney, is about his life with Tourette Syndrome and has been performed at many theaters and educational institutions across the country. He is a theater professor at Queens College, a NYC tour guide, and is on the board of the NYC Chapter of the Tourette Association of America.

• Osh Ghanimah has the distinct pleasure of serving as the Founder & President of Broadway For All and Director of Content Development for The Frederick Zollo Company. Osh is a Co-Producer of the upcoming Broadway musical, Sing Street, and has worked with The Public Theatre, The Guthrie Theater, American Repertory Theater, and Russia's Moscow Art Theatre, among others. Select TV work includes: High Maintenance, The Good Fight, Unbreakable Kimmy Schmidt, The Blacklist, The Looming Tower. Film work includes All We Had, starring and directed by Katie Holmes. Osh holds BA and BS from Loyola University Chicago where he received a Presidential Scholarship and was recently honored with their Damen Award for alumni impact. He received an MFA from Harvard University where he served as a Guest Lecturer (Office of the Arts) and a Presidential Public Service Fellow (Office of the President). Osh is a Teach for America alumnus and trained teachers and leaders in NYC for five years. He began his public speaking career with TEDxBroadway and is a proud recipient of Artspace''s Su Job Award for Education.

We'd love to count you in! We hope you'll get on board and participate in this important conversation with us. It's free to register: https://www.tedxbroadway.com/virtual.

Hi Jon,

Did you miss our live chat Wednesday, going over the COVID-19 Stimulus Package? Our CEO Jim McCarthy chatted with Sibi Thomas, a Partner in the Nonprofit, Government & Healthcare Group at Marks Paneth LLP and an expert in accounting, auditing, tax and consulting experience in the nonprofit industry.?

You can catch the replay to learn:?

• How independent contractors and small nonprofits can use the programs.
• Why applying at more than one bank may be a good idea.?
• What the limitations are on loan forgiveness.?

Plus, take a look at Marks Paneth's resource center for help with your questions, or connect with Sibi on LinkedIn for more information.?

AND . Join Jim for a 30-minute deep dive with two experts in creating live and virtual performances on Wednesday, April 22 at 4:00pm Eastern/1:00pm Pacific. Jim will be chatting with theater producer and director Jeremy Wein (cofounder of Play-PerView) and musician Jay Nash (The Contenders), about best practices and tips to host an online event (almost) as good as a live show. You can RSVP for the chat here. ?

TODAY: Creating Successful Online Events -- Live Online Chat

Please join us TODAY at 4:00pm Eastern/1:00pm Pacific for a 30-minute deep dive with the experts on creating successful online events. Our CEO Jim McCarthy will be joined by theater producer and director Jeremy Wein and musician Jay Nash.?

It's your chance to ask the experts questions and learn how to make your online event a success.

We hope to see you there!?

(Please note that space is limited, but if you aren''t able to join live we''ll be emailing out a replay of the chat on Friday.)?

Register for Our Live Chat With Michael S. Brown

You're invited to join us for an expert chat with Michael S. Brown, who organized "the first-ever socially distanced concert in America." Hosted by our CEO Jim McCarthy, Michael will share his experience navigating city government, safety protocol, marketing and selling tickets for the first show since the COVID-19 pandemic began. ?

We'll also reveal the most up-to-date Return Readiness Score and survey results of our ongoing research into just how thousands of Goldstar subscribers feel about returning to live events.

Join us Wednesday, June 24 at 3:00pm Eastern / 12:00pm Pacific. ?

More about our guest:
Michael S. Brown has spent the majority of his real estate career in the hospitality industry. Michael's legacy in the hospitality industry from 1996 through 2012 centered around the formation, site selection and development of new brand concepts for world-leading hospitality franchise companies, including NYLO Hotels, Candlewood Suites and Wyndham brands. Michael has been directly responsible for more than 85 hotel development projects. In addition, Michael has developed and operated multiple real estate projects, including fitness centers, self-storage units, hotels and residential developments. He expanded into live entertainment programming and managing after joining Beaty Capital Group in 2012 and then purchased the former Masonic Temple in Ft. Smith, Arkansas, 5 years ago -- TempleLive. Since then, two more venues benefited from refurbishment with the same business model. He organized "the first-ever socially distanced concert in America" on May 18, 2020, with an in-person and online show featuring Travis McCready and Lauren Brown, which garnered international media attention.?

When our team created Stellar, we wanted more than anything to get our industry back to work. But we also wanted to move it forward, into the future. We've been working round the clock to help live event creators make the leap to successful livestreams with all the tools they need to reach audiences and make real revenue. We're incredibly proud of what we've built and beyond excited to show it off!?

This Sunday, December 13 at 8:00pm ET marks our premiere launch event: Jagged Live in NYC: A Broadway Reunion Concert.

We're not the only ones who've been hard at work. When Broadway shut down, the producers of the hit musical Jagged Little Pill looked at each other and said: "Enough talking about this -- we're people who DO things." And they did something pretty amazing (besides getting nominated for 15(!) Tony Awards). Arvind Ethan Davis and Eva Price put together a live reunion concert featuring the cast of the musical, and it's streaming on Stellar this Sunday.?

Jagged Little Pill stars Elizabeth Stanley, Celia Rose Gooding, Sean Allan Krill, Derek Klena, Lauren Patten, Kathryn Gallagher, Antonio Cipriano, and more will reunite on stage to perform live.?

We hope you'll join us, to check out Stellar, see the potential of streaming live events and join the global audience for a night of phenomenal entertainment. It's going to be...stellar.

We invite you to join us for a discussion on the "The Urgency of Change" on Tuesday, June 16 at 4:30pm Eastern/1:30pm Pacific.?

At the onset of the pandemic, TEDxBroadway (co-founded by our own Jim McCarthy and Damian Bazadona of Situation) created an online conversation around the topics that would make us all think about "What's the best WE can be right now?" Now is the time to expand the scope of these conversations, in light of the injustice and systematic racism members of our community face.?

Jim and Damian welcome guest host Felicia Fitzpatrick, a TEDxBroadway Young Professional alum. She's Playbill''s social media director and the creator/host of Call and Response, a podcast that explores the intersection of blackness and performing arts.?

We'll hear from TEDxBroadway alums:

• Edward Poteat is a leading developer of affordable housing in the New York City metropolitan area. Currently, he is the Founder and President of Carthage Advisors, an affordable housing real estate firm that specializes in the redevelopment of older government subsidized properties. Watch Edward's 2018 TEDxBroadway talk here.?
• Born and raised in the Bronx, Jim Joseph has worked in the New York City performing arts community for almost 30 years. He's passionate about telling diverse stories and nurturing the next generation of arts leaders. Watch Jim's 2018 TEDxBroadway talk here.

• Dr. Desmond Upton Patton, Associate Dean for Innovation and Academic Affairs, founding director of the SAFE Lab and co-director of the Justice, Equity and Technology lab at Columbia School of Social Work, is a leading pioneer in the field of making AI empathetic, culturally sensitive and less biased. Through keynote presentations and interactive workshops, Desmond is helping organizations develop a better approach to diversity and inclusion that includes fairer practices that address the challenge of prejudice, rather than contribute to it. Also the founder of the SIM|ED tech incubator at Columbia University, Desmond's research uses virtual reality to educate youth and policymakers about the ways social media can be used against them and how race plays a part. Watch Desmond's 2017 TEDxBroadway talk here.

We're looking forward to a candid conversation and hope you'll make time to be there. You can register for free here.?

The Goldstar Team ?

What Will it Take to Reopen? Virology and the Venue

You're invited to a 30-minute deep dive with virologist Vincent Racaniello, Pasadena Playhouse's Danny Feldman and our CEO Jim McCarthy on Wednesday, April 29 at 3:00pm Eastern/12:00pm Pacific.?

Vincent is a Professor of Microbiology & Immunology in the College of Physicians and Surgeons of Columbia University and has done laboratory research on viruses since 1975, specifically influenza viruses. He also writes a Virology Blog and hosts several podcasts about virology.

Danny joined Pasadena Playhouse in 2016. Overseeing both the artistic and business operations of the organization, he has worked to stabilize operations while ensuring the highest quality productions. His first season of programming, including Our Town, King Charles III, Pirates of Penzance, Belleville and Bordertown Now was lauded by audiences members and critics alike, receiving the company''s first Ovation nomination for Best Season.?

It's your chance to ask Vincent and Danny questions and learn how your venue can safely reopen.

Hi Jon,

Watch Alvin Ailey's Thomas Cott, Play-PerView's Jeremy Wein and Jim talk about their groundbreaking forays into online virtual readings, performances and more. Hear how Alvin Ailey is reaching 27 million people in 121 countries with online content this season, and Play-PerView is getting 2000+ viewers in a single online reading.

Jim also shares the latest Return Readiness Score and insights from our ongoing consumer survey.?

Let's keep the conversation going over on the Show Up! Facebook group. Join your colleagues to share how we're all navigating the COVID-19 era.?

Sincerely, ?
Everyone at Goldstar?

Hi Jon,

Every Tuesday, we send out the latest online events to our audience. Online events promoted in the newsletter are seen by engaged entertainment fans in your city and also across the country!?

Deadline to list: Monday at Noon Pacific Time.?

Here's how:

1. Choose "Online Event" when listing your new event.?

2. Put in a physical location to complete the form, and we'll update it before it goes on sale.

3. If it's a one-time event, put in the date and time as usual. If it's on-going, just include the start and end dates.?

4. You''ll be asked: "Is there anything else we need to know?" Use this field to describe how ticket buyers will access the event. Include links, passwords and anything else needed to access the event, along with detailed instructions.?

Please note: for online events we won't be charging a service fee to purchasers. Instead, there is a 25% commission rate.?

If you have any questions, email venues@goldstar.com.?

Seems like we've all been called on to do a bit of both -- adapting and innovating. With that in mind, we wanted to invite you to join us for a TEDxBroadway discussion on these topics with Emily Simoness, Sebastian Herscher and Matt Jozwiak on Wednesday, May 20th at 12:30pm Eastern / 9:30am Pacific.?

These three TEDxBroadway alums have all taken the stage for talks that addressed their own personal stories about what it took to adapt and innovate. So, of course, we wanted to hear how they think about those topics in the age of COVID-19 for our special conversation series aimed at asking, "What's the best WE can be right now?"?

If you can, take a few minutes to watch their TEDxBroadway talks. You'll get more context for this discussion. Joining us are:

• Emily Simoness, who is the founder and executive director of SPACE on Ryder Farm, a nonprofit artist residency program committed to supporting and developing artists and their work. Housed on 130 acres of organic farmland in Brewster, NY, SPACE has quickly become one of the premier centers for new play development in the country. ?At TEDxBroadway 2013, Emily's talk focused on what happens when you're "Following Your Life''s Path, Not Your Life''s Plan."

• Sebastian Herscher, who is the CEO and co-founder of Parallux and a PhD Candidate at the NYU Future Reality Lab. Parallux delivers world-class immersive experiences to mass audiences, and its mission is to help people experience breathtaking new worlds together in a powerfully social and immersive way. At last year's event, Sebastian talked about "What Virtual Reality Can Learn From Theater."

• Matt Jozwiak, who at only 31, has already been in the food industry almost half his life. His first big break came when he decided to move to France and train under his mentor, Pierre Orsi. By 27, Jozwiak was named a chef de partie at the world-renowned fine dining restaurant Eleven Madison Park in New York City. But for Jozwiak, the true recipe for success is less about making a name for himself in the culinary world - and more about giving back to the community. After seeing first-hand the amount of nutritious, high-quality food that goes to waste in restaurants, Jozwiak left Eleven Madison Park to launch the food justice non-profit RethinkFood NYC. And, at TEDxBroadway 2019, Matt made a very personal revelation on stage during his talk, "Sharing Equity."

We hope you'll carve out the time to join us.?

We're in this together. So, we've come up with a way to get our 10 million Goldstar subscribers to show love to you. We're asking them to donate to your organization.

We're focusing our team, audience, technology, resources and marketing machine to support you at this time. And, we're moving rapidly on this. So please, take a look and fill out this form to participate. (ALL organizations are eligible to participate.)

We know that our subscribers love your shows and what you do for the community. We're confident that they'll want to be there for you now so that you can be there for them someday.

Of course, if you have any questions you can reach out to your Venue Advisor or email us at venues@goldstar.com.?

And, get ready, we're all going to #ShowLove. ? ? ?

Live Chat May 13: Just What Will it Take to Reopen? The Data Speaks Volumes

It's still the biggest question we're all asking: "What will it take to reopen?" And with some places easing restrictions -- answering this question seems especially urgent now. So we'd like to invite you to join us for another expert chat on Wednesday, May 13 at 3:00pm Eastern / 12:00pm Pacific.

Our CEO Jim McCarthy will share exclusive research, collected from thousands of Goldstar members around the country, that reveals how people feel about returning to live entertainment. We''ll be updating this data twice a month, so we can see how consumer sentiment changes over time. He'll also have some insights into the surveys we've done with organizations across the country. Of course, we'll have other experts on hand to weigh in too.

And, per your request, we've set up a Facebook group for us to all organize behind testing and tracking in particular, and other ways for us all to work together to get back to business safely as soon as possible After all, in our chat with virologist Vincent Rancaniello, you'll remember he mentioned we can and should advocate for ourselves. Here's where we can Show Up! to do just that.?

Creating Successful Online Events -- Live Online Chat

You're invited to a 30-minute deep dive with the experts on creating successful online events. Jim McCarthy will be joined by theater producer and director Jeremy Wein and musician Jay Nash on Wednesday, April 22 at 4:00pm Eastern/1:00pm Pacific.?

Jeremy is the cofounder of Play-PerView, which streams live theatrical and original content, and the founder of the New York City Podcast Festival. He's also produced live performances including Kevin McDonald: ALIVE, Neva, and the 2011 Broadway revival of Godspell.?

Jay is part of the band The Contenders, who released their latest single "You Don''t Care or You Don''t Have the Time" in April 2020. He's also been hosting Quarantunes, an all-ages virtual concert series that aims to connect people during social distancing.

It's your chance to ask the experts and learn how to make your online event a success.

Join Tomorrow's Live Chat

Join us TOMORROW, Wednesday, September 15 at 3:00pm Eastern / 12:00pm Pacific for our next Expert Chat.

Venues across the country (and around the world) are still dark. But the live entertainment industry is both resilient and creative. Many organizations are taking their show online, and seeing real revenue as a result. In tomorrow''s chat, Ron McNeil (John Lennon) and Michael Amador (manager) from The Fab Four will discuss how they've continued to bring in revenue with live, streaming shows.?

Jim will also share the latest Return Readiness Score from our ongoing subscriber survey. Find out how consumers'' feelings about going out have changed since the last survey.?

We hope to see you there!

Starting this week, Goldstar is refocusing our efforts, tools and systems so we can raise donations from our audience for your organization.?

As soon as tomorrow, we'll be sending you information about exactly what you need to do to participate.?

For now, the best way to think of this is we're going to be marketing donations for your organization instead of marketing tickets to your shows. We're going to use ALL our promotional channels to make a difference. We're looking to generate awareness and, more importantly, revenue for you. In essence, we're becoming a fundraising platform like the ones you know, but with a built-in big audience and a lot of marketing tools.?

Our goal is to get you some help right now. And we know our Goldstar subscribers will be supportive of this. After all, it's a chance for them to show love for you, your shows and your organization's contributions to their community.?

One side benefit of this craziness is that I've reconnected with people across the industry over the last few days, swapping stories and ideas. But even better, I hear their bravery, creativity, resilience, and their commitment to what we all do. It's lifting me up, and I hope that in some way, we can do the same for you.

Now's the time to #ShowLove.
Jim McCarthy

Hi Jon,

This week Jim chatted with musician and virtual concert expert Jay Nash about Creating Successful Online Events.?