Road Map to Effective Personalization: When, how and what to do!
Marketers have shifted their focus from the “one-size-fits-for-all” approach to being more personal.
Personalization, especially online personalization, is a medium effort, high return game. According to Gartner, by 2020, companies with the right personalization strategy would see a 15% rise in their revenue. On top of that, 48% of customers expect special treatment from the brands they purchase from.
However, the right personalization requires substantial planning and execution. Do it wrong, and your customers would avoid you like the plague. In 2017, US brands lost $756 B because of customer mistrust thanks to poor personalization.
So, In this article, I am going to give you a framework for creating personalization that works.