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Video: Last Week in Local 7/1/2019 - Local University

Every week we try to give you the Local news that matters in a variety of formats including video, podcast or email.

This week you can listen to our pearls of wisdom in 18 minutes and 21 seconds. Flat!

Amazon beats out FedEx, UPS and the U.S. Postal Service to become its own biggest shipper - Axios

Mike: Amazon is now shipping ~half of all of the products sold at Amazon. This means that they are shipping 20% of all ecommerce sales.

Why should you care? Once they hit 60% or their own shipping, their sites will (or already have?) turned to targets outside of their normal stomping ground putting them in ever more direct competition with UPS, USPS and FedEx causing turmoil in that field. 

The Primary Data Aggregators Are Changing: Here's What You Need to Know - Whitespark
Mary: The U.S. local search ecosystem is changing. Acxiom is out. On't worry, Darren Shaw explains what his team is doing about it. But how do we submit to/update Factual?

The Retailpocalypse Doesn't Have to Be Scary for Local Businesses | Street Fight
Mary: Big brands and big retailers have long tried to cut out local shops. But by playing to their strengths, local businesses can  survive the "retail apocalypse". 

All Links are Not Created Equal: 20 New Graphics on Google's Valuation of Links
Mary: @Cyrus Shepard gives us a great overview of understanding links. He clearly walks us through 20 principles of link valuation that have been observed and tested by SEOs over the years. 

Yelp offering more paid profile upgrades for business owners - Search Engine Land

Mike: Yelp is looking to monetize ever more of their business dashboard, often with penny ante types of features.

Yelp, in their slowing growth, is under increasing pressure to increase income. This sort of BS is only likely to alienate more of the SMBs they need to survive.

GrubHub is buying up thousands of restaurant web addresses. That means Mom and Pop can't own their slice of the internet | New Food Economy

Mike: We have seen this sort of play before and it is often a desperate attempt to capture income from Google search. 

Ordering and delivery companies like GrubHub offer a valuable service. They can also be blood sucking rentiers taking $$$ that would have should have flowed naturally to the business via a brand search. I think this is the latter. 

FAQPage JSON-LD Schema Generator
Mike: Easy to use FAQ Schema Generator for SEOs, no coding experience required to use these. Use it on your phone or desktop and works on WordPress, WIX, Shopify, etc.

Google for Small Business - Find the right tools for your business

Mike: Google offers to build you a personalized plan that connects you with the right Google products, resources and services to help you reach your goals.

While it is very focused on selling more Adwords, it does provide some useful advice in updating your GMB presence. 

It is probably worth seeing what it says about your customers, so you know what they are hearing from Google.

Video Deep Dive: ThriveHive Grader w/David Mihm - Local University

Mike: An interview with David Mihm where he shows off ThriveHive's new GMB grader product that looks at activity and content to give your Google Profile a grade. 

Credo - Find and hire the best SEO, PPC, and digital marketing firms
Sponsor: Looking to hire an SEO, PPC, or digital marketing provider? We've created a network of vetted providers to help you hire the right one!


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