Hit Pause and Build Your New Engagement Strategy
By: Manuel Bianchi, Managing Director, Global Head of Sales
You are likely exhausted from hearing this, but we are truly facing unprecedented times. You are, your organization is and your clients are, too.
Engaging the world's wealthiest individuals has never been easy or straightforward, and certainly never a one-size-fits-all approach. That's why we created Wealth-X. In today's brave new world, it is crucial for every organization, regardless of the sector (nonprofit, education, financial services, or luxury), to view the current environment as a rare opportunity to pause and consider their overall engagement strategy, especially with their existing clients or donors.
Some golden rules of the game don't change, they were valid before and will continue to be. My two personal favorites: "you don't sell a product, you sell an experience" and "your next client or donor is always just one step away from you, you just need the tools to understand where to look."
That second point is crucial, now more than ever before. Organizations that take the opportunity to pause and are able to invest their resources to uncover their existing unknown opportunities through a Database Screening are guaranteeing themselves their future growth.
In these times, it is imperative to care for your entire client or donor base, not just those that you already know very well. Re-categorizing your database by spending or giving potential rather than historical spend will provide you with a totally different (and new) angle, allowing you to realize that your future big spenders and donors already sit in your backyard. Furthermore, and back to the golden rule, their connections represent your hottest pool of prospects. Now, more than ever, your clients are your best ambassadors for growth.
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