This site did not show evidence of storing passwords in plaintext.
This site does allow secured connections (https)
This site did show a clear way to unsubscribe from their emails
This site does verify your email address.
Below is a sample of the emails you can expect to receive when signed up to 24 Hour Fitness.
OR, please copy and paste the URL below into your web browser:
ATTENTION Thank you for signing up for an online account with Goffs UK. To access your account, you will need to click on the link above which will complete the registration process and take you to the online entries website.