Art of Emails Sign Up Information

Hey Harper Mitchell,

Welcome to Art of Sales!

I'm so glad that you're here because the tables are finally turning. Instead of competing on job boards, paying for ads or waiting for social media to pay off, you'll be able to proactively reach out to your ideal clients. The ones who have the budget to hire you for large projects or regular work.

Here are your login details:

Username:
Password: ********

Let's get started ?

Sapph
Art of Sales

Have a question? Reply directly to this email and I'll help. :)

Home · Support · Login

In the previous email, we talked about how providing a few improvement ideas related to your services and tailored for your prospect’s business works a lot better than just describing your benefits or results.

It moves prospects over the hump of "ok you may have the skills and experience but how will you actually be able to apply them to help my business?":

However this approach does take more time, so you may be wondering, "is there any way I can speed this up?"

So glad you asked. :) Because yes, you can definitely strap jet packs to this bad boy and take the approach to the stratosphere.

How? By bucketing prospects who came from the same source into separate lists.

For example, you can add all the prospects who recently raised an investment round to one list. You can add all the prospects who use a tool complimentary to your services to another list.

This lets you share the same ideas and insights with every prospect from one list, and have them be relevant and valuable for everyone.

Let’s walk through an example. Let's say I offer content marketing services. I found prospects through comments they left on a complimentary tool called Leadworx and added them to one list. Since all of these prospects use Leadworx, I can share a few insights that would be relevant and valuable for everyone.

For the prospect, it still reads like you came up with improvement ideas just for them. This is key to getting a reply.In the previous email, we talked about how providing 2-3 improvement ideas related to your services and tailored for the prospect’s business works a lot better than just describing your benefits or results.

It moves prospects over the hump of "ok you may have the skills and experience but how will you actually be able to apply them to help my business?"

However this approach does take more time, so you may be wondering, "is there any way I can speed this up?"

So glad you asked. :) Because yes, you can definitely strap jet packs to this approach and take it to the stratosphere.

How? By bucketing prospects who came from the same source into separate lists.

For example, you can add prospects who recently raised an investment round to one list. You can add prospects who use a tool complimentary to your services to another list.

This lets you share the same ideas and insights with each prospect from one list, and have them be relevant and valuable for everyone.

Let’s walk through an example. Let's say I offer content marketing services. I found prospects through comments they left about a tool complimentary to my services called Leadworx and added them to one list. Since all of these prospects use Leadworx, I can share a few insights that would be relevant and valuable for everyone.

For the prospect, it reads like you came up with improvement ideas just for them. This is key to getting a reply.

Have a question about this approach? Feel free to ask by replying directly to this email. :)

Sapph
Art of Sales

A lot of people are quick to critique a bad cold email's writing style but usually its approach was doomed from the start. Before they even wrote their first word.

What do I mean? Let’s take a look below at a cold email Rafadel wrote:

Yes the cold email is too me-centric. Yes, he didn’t have to apologize for writing it.
But its bigger issue? The overall approach.

Before writing a cold email, it’s important to ask:

• Who can I reach out to who would benefit from my services right now or pretty soon?
• What’s easy-to-find public info that indicates someone would benefit from my services right now or pretty soon?

In Rafadel’s case, he’s offering to help companies find office space and based on his email, he seems to be targeting any company in his city. What happens if they’re ok with their office space right now and have no plans to move? They’ll probably forget about Rafadel by the time they are.

If I was in Rafadel’s shoes, before even writing the cold email, I would ask myself:

"What’s easy-to-find public info that indicates a company may need new office space right now or pretty soon?"

Something that comes to mind are companies that are hiring for a lot of positions. This indicates their team is growing rapidly so they may need to expand their office soon.

By finding and reaching out to prospects from one relevant source, you can focus your cold email approach on one of their specific needs or problems that you can help them with:

(1) By contacting prospects from one relevant source, this lets you use how you found them as your reason for connecting with them. Focusing on one of your prospect’s recently expressed needs gives them a compelling reason to keeping reading and reply.
(2) Briefly describe how you can help them.
(3) Address an initial hesitation some prospects have.
(4) Ask for an initial call framed as a way for you to learn more about their needs so you can further help them.

Liked this approach? Inside Art of Sales, we share 14 proven ways you can proactively reach out to your ideal clients and get hired. And no, none of them involve the typical advice like "talk about your benefits", because they don't actually work for getting new clients.

Find out what does work ?

Sapph
Art of Sales

Hey Harper,

Thank you for joining Art of Sales!

I noticed you didn't have a chance to upgrade.
Do you have any questions about it I can answer for you?

Just reply to this email and let me know. :)

Sapph
Art of Sales

Hey,

Does this sound familiar?

"I created some inbound content but it's not getting noticed and reached out to businesses but I'm not hearing back. Even ran some ads. I feel like I've tried everything and it's not working."

Instead of competing on job boards, waiting for leads to come through your website or paying for ads, you can actually cold email your ideal clients and get hired.

A lot of people think this doesn't work because when they tried it, all they talked about was what they do, their benefits or past results.

This may check a few copywriting 101 boxes but it doesn't work well for getting new clients.

Why you may ask? No matter how great your work, benefits or results, it’s extremely difficult for people who don’t know you yet to get over the hump of "ok, you seem have the skills and experience but how will you actually be able to apply them to help my business?"

(1) This is a good, semi-personalized opening that builds rapport with the prospect.

(2) At this point, the prospect is thinking "Ok cool, you've helped people gain 94% more followers but how will you actually be able to achieve these results for me and my business?".

So how do you break through this skepticism? Provide a few valuable improvement ideas or a brief action plan specific to your prospect's business:

Now you’re not just sharing some abstract benefits the prospect has to figure out how to put to use, you’re offering ready-to-go solutions to improve their business.

If you're thinking this approach sounds time intensive, there's a way to speed it up without sacrificing the power of 'provide personalized value upfront'. Stay tuned for the next email. :)

Sapph
Art of Sales