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Membership Emails
Below is a sample of the emails you can expect to receive when signed up to Author Learning Center.
Hi , My name is Keith, President of the Author Learning Center, and our goal is to help writers accomplish their goals of writing books, becoming published authors, and finding their reader base.
What are you looking to accomplish over the next few months in your writing life?Click one of the
objectives below and claim your free PDF download that will help you reach that goal.
Start writing my book
Finish writing or editing my book
Publish my book
Sell more copies of my book
The expert advice, guidance, and supportive community on the ALC have helped many authors reach their writing and publishing goals. Now it’s your turn.
All the best,
Keith
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Delight the writer in your life with the perfect gift that supports their passion.The Author Learning Center (ALC) is a one-of-a-kind online author education community designed to help educate, motivate, and support writers at every stage of their publishing journey. In addition to a community of supportive peers and industry
experts, an ALC membership provides access to a wealth of information and exclusive tools including:
Ask-the-Expert video interviews
Podcasts on writing, publishing and marketing
Online live and recorded webinars
Articles and group coaching opportunities
ALC gift memberships are available in three, six or twelve month plans starting at just $26.99!
Show the writer in your life you support their passion.
Click the button below and help them realize their dreams!
SHOP GIFT MEMBERSHIPS NOW
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We have something that can help you reach your writing goal.
Hi , My name is Keith, President of the Author Learning Center, and our goal is to help writers accomplish their goals of writing books, becoming published authors, and finding their reader base.
What are you looking to accomplish over the next few months in your writing life? If it’s one of the objectives below, the ALC has many helpful resources to help you get there—plus a PDF you can download right now.
Start writing my book
Finish writing or editing my book
Publish my book
Sell more copies of my book
The expert advice, guidance, and supportive community on the ALC have helped many authors reach their writing and publishing goals. Now it’s your turn.
All the best,
Keith
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What are your goals this year? Finish your manuscript? Learn how to work with an editor? Make a publishing path decision? Become better at marketing and selling? No matter what goals you have, the Author Learning Center can help you reach them. ALC members reach their goals Members tell us all the time that the ALC was the difference between them thinking about doing something and getting it done. Click here and you can read their testimonials about how the ALC helped them in all phases of their author journeys.
We feature their books on The Bookshelf Once members get published, we feature their books on a section we call The Bookshelf. Click here and you will see pages and pages of books by members who
used the unique combination of expert advice, author-inspired tools and supportive community of the ALC to help them achieve their goals.
2020 is going to be the year you reach your goals If you haven’t reached your goals as an author, I want you to know this could be your year. The ALC is here to help you no matter what questions you have or what issues have you stuck.As an ALC member, you have access to the most amazing collection of author resources.
Nearly 6,000 videos, articles and webinars at your fingertips on virtually any topic related to writing,
editing, publishing and marketing
Nearly 700 different experts as presenters or featured in interviews
More than 200 recorded webinars
The Book Launch tool to set goals and deadlines and track your progress
Plus much more!
Group Coaching programs for Marketing and Memoirs coming soon In addition to everything else you get as an ALC member, you will also have the opportunity to participate in our two unique 90-day Group Coaching Programs: The 3 Phases of Book Marketing and Write Your Memoir. Be on the lookout for emails with additional information and the sign-up link after January 6.
So if you have let your ALC membership lapse or never signed up, simply call (866) 697-5312 to make yourself a member. Take advantage of everything the ALC has to
offer and let this be the year you turn your vision into reality and achieve your goals.
- Keith
START MY MEMBERSHIP
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Drive your plot forward with engaging scenes
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Next week, editor and writing coach Helga Schier will explore the functions of dialogue and narration so you can find the mix that’s right for your novel.
More than Just Talk: Painting a Scene with Dialogue and Narration
Jan. 9, 2020 at 1:30 PM to 2:30 PM ET (6:30 PM – 7:30 PM GMT: UK)
People don’t always say what they mean or mean what they say. That’s true in real life and in fiction. Dialogue is not only about what is being said, but also about what is left unsaid. That is the playing field of narration: it shows us how people interact nonverbally, exposing the subtext that may not be apparent if you only hear the spoken words. So, how do you strike a perfect balance between the two? This webinar with editor Helga Schier will not try to give you a ready-made formula for the right mix of narration and dialogue. Instead, she will explore the functions of dialogue and narration in a scene, so that you can find the mix that’s right for your novel. This webinar will explore how the interplay of dialogue and narration:
• Creates the atmosphere of a scene • Exposes the context and circumstance of the dialogue • Reveals the personality and relationship of the dialogue partners • Builds the underlying tension, conflict, or motivation • Drives the plot forward
A writer’s job is to create a world that unfolds before the reader’s eyes. We want to hear people speak and see what they do and where they do it. With the well-tuned interplay of dialogue and narration, you can create scenes that sizzle with romance, suspense, excitement, or joy, engaging the reader in your characters’ plight.
Register for Free!
* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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We have just the thing to get you to your goal.
Hi , My name is Keith, President of the Author Learning Center, and our goal is to help writers accomplish their goals of writing books, becoming published authors, and finding their reader base.
What are you looking to accomplish over the next few months in your writing life? If it’s one of the objectives below, the ALC has many helpful resources to help you get there—plus a PDF you can download right now.
Start writing my book
Finish writing or editing my book
Publish my book
Sell more copies of my book
The expert advice, guidance, and supportive community on the ALC have helped many authors reach their writing and publishing goals. Now it’s your turn.
All the best,
Keith
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How to create a book marketing and promotion plan for 2020!
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Next week, book marketing experts Keri-Rae Barnum and Amy Collins will show you how to increase your success on Amazon in the new year.
Amazon 2020 - Amazon Reviews, Author Connections, and More
Jan. 8, 2020 at 10:30 AM to 12:00 PM ET (3:30 PM – 5:00 PM GMT: UK)
The new world of Amazon
SO much is changing at Amazon that the Author Learning Center is hosting this AMAZON 2020 session to help you create a marketing and promotion plan for 2020 for your online sales at Amazon. This session will cover:
• What you can do with your Amazon Author Page to improve sales and reach • How ads can help or hurt your efforts • What tools will make your book page look even BETTER • The new rules of reviews on Amazon and how to work within the system
Join book marketing experts Keri-Rae Barnum and Amy Collins as they walk you through Amazon for the upcoming year and give you a tutorial on what tools you can use to increase your success on this
powerful retail site.
Register for Free!
* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Achieve your goals in the new year!
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Next week, author/publisher L.E. Perez will share how to maintain balance and your sanity while achieving your goals.
Balancing Your Personal Life and Writing Life
Jan. 14, 2020 at 10:30 AM to 11:30 AM ET (3:30 PM – 4:30 PM GMT)
Setting those writing goals for the new year can be daunting if you don’t know how to set yourself up for success. Many writers today still maintain a full time job so, finding time to write can be a challenge at best. It is possible to maintain a healthy balance between your traditional work life and your writing work life. Join author and publisher L.E. Perez for some cues, tips, and examples about how to maintain the delicate balance and still maintain your sanity while achieving the goals you set for yourself. Balancing your day and your writing is possible if you know how. It’s a New Year, let L.E. Perez help you make a plan!
Register for Free!
* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Use each platform efficiently!
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Next week, Author Connections Founder and President Beth Kallman Werner will show you how to make the most of each social media platform.
Efficient Social Media Tips for Authors
Jan. 15, 2020 at 10:30 AM to 11:30 AM ET (3:30 PM – 4:30 PM GMT: UK)
Social media can be overwhelming and time consuming, but it can also be a very beneficial layer of your author platform, with various channels for promoting your books when used correctly. In this webinar with Author Connections Founder and President Beth Kallman Werner, attendees will learn the most efficient ways to use social media, with insights on the following:
Overview of the primary social media 'channels' (Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Snapchat)
Best ways to utilize each media outlet - or NOT
Which platforms are best for fiction vs nonfiction
Which platforms are best for adult and young adult titles vs children’s
What type of content will help build your following and engage your readers
When and how to advertise on social media channels for cost-effective spikes in attention
Register for Free!
* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Find out what it takes to command their attention
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Join us next week, as editor Helga Schier discusses the essentials of what it takes to make your manuscript irresistible to publishing gatekeepers.
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Tips for Successfully Submitting Your Manuscript:
What Agents and Editors are Looking for and Why
September 17, 2020 at 1:30 PM to 2:45 PM ET (6:30 PM - 7:45 PM BST: UK)
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Many novice writers think they don't need to worry about submitting their manuscripts to agents and publishers until they are done. This is not true. In fact, the earlier you know what distinguishes a publishable manuscript, the better.
This tutorial will briefly explain what goes on behind the scenes of a publishing house and discuss how an awareness of submissions procedures can help you write a better manuscript. Fundamentals of the submissions process such as genre or page count or theme or even punctuation are not arbitrary; they are among the elements steering an acquisition editor's decision - for good reasons we will explore.
We will touch upon developing a query letter and sample chapters, using them not only to pitch, but to make sure that your manuscript develops naturally, your plot
is paced well, your characters are likable, and - most importantly - your work is creative and unique.
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Join me for a special FREE encore presentation
Join me for a special FREE encore presentation
Back by popular demand...
In response to the many requests we received, I''ll be giving a specialFREE encore presentation, Saturday, September 12th, sponsored by the West Coast Writer''s Conference. If you missed it last time, now''s your chance to get in on the action.
Advancements in the industry have made it one of the best times in history to be an author. Yet, navigating all of the different publishing options available can be confusing.
In this helpful presentation, Traditional or Self-Publishing: Which is the best option for you?, I''ll be answering your questions and sharing:
The 4 Paths to Publishing available to you today
The key differences between self-publishing and traditional publishing
What traditional publishers typically look for in books they acquire
How to
decide which path is best for you and your book
Join me for this special encore event and discover which publishing option is best for you!
- Keith Ogorek, ALC President
?REGISTER NOW
This Special Speaker Event is being presented in concert with the West Coast Writer''s Conference. Learn more here.
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The secrets of successful middle-grade novels
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Next week, bestselling author Derek Taylor Kent will share his middle-grade novel-writing secrets that have made his books popular.
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Middle-Grade Novels: Secrets of Writing for the 7 to 12-year-old Audience
May 26, 2020 at 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM BST: UK)
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From titles such as Harry Potter to Captain Underpants, Percy Jackson to Diary of a Wimpy Kid, Junie B. Jones to Harriet the Spy, middle-grade novels are one of the most popular and best-selling categories, yet very few authors ever try to write them! In fact, there are fewer middle-grade writers than any other genre, which gives you the advantage when pursuing a book deal. Do you think you have what it takes? Join this webinar and learn all the trade secrets you''ll need to know before taking the leap. Webinar speaker Derek Taylor Kent received a three-book deal from HarperCollins for his middle-grade series Scary School and followed it up with the best-selling title Principal Mikey released through
his publishing company, Whimsical World, as well as his newest middle-grade novel coming this April, My Homework Ate My Dog!
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Learn why some authors succeed and others don't
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Next week, best-selling children's author Sheri Fink will share the qualities and strategies needed for author success!
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Top Five Qualities for Achieving Goals and
Finding Success as an Author
June 23, 2020 at 1:30 PM to 3:00 PM ET (6:30 PM - 8:00 PM BST: UK)
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Being a successful author these days requires more than just writing and selling books. Join best-selling children's author Sheri Fink to discover the top five qualities for achieving goals and finding success as an author. Learn strategies to increase your courage, creativity, and passion while building a mindset for hard work and persistence that will enable your author dreams to come true. These practices will help you be successful not only in the book world, but also in life.
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Simple steps to take you from concept to completion
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Join us next week, as author L.E. Perez discusses how authors can benefit from a website and simple ways to create one that supports your writing journey.
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Websites for Authors: a Necessary Evil
Dec. 10, 2020 at 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM GMT)
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With social media so prevalent in our lives as authors, is a website really necessary? If it is, what should it contain at minimum? What resources are available and how long will this take?
In this webinar session, author L.E. Perez will take you on a journey to figure out why a website is a necessary evil and how you go from concept to completion. You will learn the value of a website for your writing journey and why presentation matters.
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Spot it, deal with it, and get writing!
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Join us next week, as author and book coach Cathy Fyock discusses productive procrastination and provides practical tips and engaging exercises to help you overcome it and finish your book project.
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Productive Procrastination: How to Spot It, Overcome It, and Write Your Book!
August 18, 2020 at 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM BST: UK)
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What is it called when you put off doing what you need to do and justify it by doing something productive? It''s called productive procrastination, and most authors are experts at using this strategy to put off the real work of writing.
In this webinar session, book coach Cathy Fyock will discuss how to spot it, how to deal with it, and how to enjoy the unintended benefits. As always, Cathy will have exercises to help you move forward with your book project.
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Achieve Amazon bestseller status and more!
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Next week, book marketing and publishing expert A.G. Billig will explain how pricing and distribution can affect the commercial success of your book, including your Amazon rankings.
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How to Nail Your Book Launch with the Right Pricing and Distribution
May 19, 2020 at 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM BST: UK)
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You can write the best book in the world, but unless you take the right steps, the readers won't even know it exists.
A book is a work of art, but once you decide to give it away in exchange for money, it becomes a product. The price you charge and the distribution channels you use are two critical factors in the commercial success of your book, and they go hand in hand with other elements such as your book cover and the marketing campaign. It is crucial for a new author with a limited number of followers to come up with the right pricing and distribution, especially during the book launch. Join this webinar and learn what distribution and pricing strategy you can use to make Amazon list your book in the "Hot New Releases category" or become a bestseller in a category. Webinar speaker and book marketing and publishing expert A.G. Billig used one of these strategies to drive her book, I Choose Love: A Journey from Fear to Love,
to the top of two different Amazon categories, and has also helped other authors achieve similar results.
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Join me for a special FREE presentation
Hi ,
This year, the Annual Greater Los Angeles Writers Conference is going virtual and I''ll be giving a special FREE presentation, Saturday, August 15th. I hope you can join me.
Advancements in the industry have made it one of the best times in history to be an author. Yet, navigating all of the different publishing options available can be confusing.
In this helpful presentation, Traditional or Self-Publishing: Which is the best option for you?, I''ll be answering your questions and sharing:
The 4 Paths to Publishing available to you today
The key differences between self-publishing and traditional publishing
What traditional publishers typically look for in books they acquire
How to decide which path is best for you and your book
Join me for this special event and discover which publishing option is best for you!
- Keith Ogorek, ALC President
?REGISTER NOW
This Special Speaker Event is being presented in concert with the The Annual Greater Los Angeles Writers Conference. AGLAWC will run with consecutive topics from August 7th through August 15th with a full day on each Saturday and Sunday, plus 4-5 hours each night on weekdays. In other words, attendees can enjoy the entire event in the safety of your home or office, every topic, every workshop, every opportunity to meet and pitch agents, editors, publishers, and industry professionals.Learn more here.
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Even in the midst of a very challenging year, we wanted to take a moment to let you know how thankful we are to have you as part of the Author Learning Center (ALC) community.
We are so grateful that so many members are using the resources of the ALC to reach their goals and we are able to play a role in helping authors impact the lives of others with their books.
Our list of things to be thankful for is long, but since we have a turkey in the oven, we will just share a few of the things that are top of mind during this season. Members older than 70 years of age completing their books We have seen more and more people who cross "publishing a book" off their bucket list. They continue to be an inspiration to us because they show us you are never too old to realize your dreams.? Members from more than 120 countries helping each other I have often said, "Writing is a solitary activity, but the journey to becoming an author doesn't have to be if you have the ALC". But never did I imagine we would have members from so many places around the globe who help each other on their publishing journey.
Our fabulous list of webinar presenters We admit it.? We are unashamedly biased. No one comes close to offering the lineup of webinar presenters we have on the ALC and we are so grateful they are willing to share their experience and expertise to help our members.
Be well. Be
safe.
- Keith
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How to get and use them to promote your work
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Join us next week, as author and book coach Cathy Fyock shares her tips for securing great endorsements and how you can leverage them as book marketing assets.??
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The Art of the Testimonial:
How to Get Great Endorsements for Promoting Your Book
September 22, 2020 at 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM BST: UK)
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Endorsements are blurbs from experts or other authors that lend credibility to your work, and are an important book marketing asset. How do you get great endorsements for your book?
In this session, book strategist Cathy Fyock will share her tips and ideas for reaching out to the influencers for your target reader, and for getting the testimonials you need to turn book browsers into book buyers. She''ll discuss what should be included in your endorsement package and how you can leverage these quotes to build a readership.
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Getting started with newsletters and email marketing
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Join us next week as author and owner of Palmas Publishing L.E. Perez explains how to use email marketing and newsletters to develop your author platform and grow your audience.
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Marketing for Authors: The Value of Newsletters and Email Marketing
September 1, 2020 at 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM BST: UK)
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A newsletter list is one of the best ways for authors to connect with their readership. Email marketing is even more effective than social media networks and can help an author build lasting relationships with his or her audience. An email list should be a priority for writers and is essentially the foundation of an author's platform.
In this webinar, author and publisher L.E. Perez will review the basics of starting and growing an email list that will engage readers long-term. Authors will learn:
How to choose the right email management provider
What to include in a newsletter
The importance of automation
How to build and grow their lists
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Improve your online discoverability!
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Next week, author and content marketing expert Erik Deckers will share how to help people find you and your books on internet search engines.
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Author SEO: Improving Your Online Discoverability
July 8, 2020 at 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM BST: UK)
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You''ve no doubt heard the term "search engine optimization," but wondered what it meant or whether you needed to do it. After all, how do you make sure people find you on Google? While it''s difficult for authors to rank for a large, general topic - say, "fiction books" - you still want to be able to rank for your author name, your books'' titles, and even your main character''s name. This webinar with author and content marketing expert Erik Deckers will show you what you need to do to start building SEO for your author website, and helping people discover you (and your books) on Google and other internet search engines.
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Hi ,
No matter where you are in your publishing journey, the Author Learning Center has
expert advice to help you keep moving forward and reach your writing, publishing and marketing goals.
If you are in the writing stageof your journey and struggling with writer's block, check out this interview with author Trice Hickman. She shares her struggle with writer's block and her advice for how
to overcome this common challenge, in hopes that you can use it as inspiration for yourself.
If you are in the editing stageof your journey, watch this interview with freelance editor and writer Diane Patrick. She gives guidance on how you and an editor can work well together and create the best possible product.
If you are in the publishing stageof your journey, read
this helpful article on how to create a great book cover.
If you are in the marketing stageof your journey, this article, 5 Things Every Author Should Know About Social Media, will help.
Social distancing has limited our ability to interact in person, but if you have a book, you can still impact the lives of people all over the world, even if you never meet them.
And our experts are ready to help you.
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How to find new opportunities, improve your skills & stay motivated
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Join us next week as best-selling author Sheri Fink shares innovative strategies to help you make a splash in the virtual world.? Discover new prospects, sharpen your digital savvy, and build your reader fan base - all while staying safe at home.
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Thriving in a Virtual World -
What''s a Writer to Do?
August 25, 2020 at 1:30 PM to 3:00 PMET (6:30 PM - 8:00 PM BST: UK)
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Being a successful writer can be challenging in the best of times. During a global pandemic, it''s become even more difficult. It''s more important today than ever for writers to discover new ways to thrive in the virtual world.
#1 best-selling, award-winning author Sheri Fink will share strategies to stabilize your finances, explore new opportunities to sell books and connect with readers, improve your skills and stay relevant, and keep hope and inspiration alive.
Learn how to spark your motivation and build your momentum and income during these unprecedented times. Discover ways to make the best of the worst of times and to make a bigger positive difference while staying safe at home.
Register for Free!
?
* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Learn how to write, publish and market books that make an impact
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Writing to help others or share your personal growth story?Join us next week as best-selling author Sheri Fink shares shares strategies for writing, publishing, and marketing your self-help
book.
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Self-Help:
Writing, Publishing, and Marketing Books that Make a Difference
Dec. 16, 2020 at 1:30 PM to 3:00 PMET (6:30 PM - 8:00 PM GMT: UK)
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Ever thought of writing a self-help book that could make a positive difference? Sheri Fink, best-selling author of InstaGrateful: Finding Your Bliss in a Social Media World, shares strategies for writing, publishing, and marketing your self-help book.
Discover the different styles of self-help books, find out how to make an emotional connection and inspire action through your writing, explore the various options for publishing your book, and learn ways to market your book and your brand for the most impact.
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Secrets of successful middle-grade novels
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Next week, bestselling author Derek Taylor Kent will share his middle-grade novel-writing secrets that have made his books popular.
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Middle-Grade Novels: Secrets of Writing for the 7 to 12-year-old Audience
May 6, 2020 at 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM BST: UK)
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From titles such as Harry Potter to Captain Underpants, Percy Jackson to Diary of a Wimpy Kid, Junie B. Jones to Harriet the Spy, middle-grade novels are one of the most popular and best-selling categories, yet very few authors ever try to write them! In fact, there are fewer middle-grade writers than any other genre, which gives you the advantage when pursuing a book deal. Do you think you have what it takes? Join this webinar and learn all the trade secrets you''ll need to know before taking the leap. Webinar speaker Derek Taylor Kent received a three-book deal from HarperCollins for his middle-grade series Scary School and followed it up with the best-selling title Principal Mikey released through
his publishing company, Whimsical World, as well as his newest middle-grade novel coming this April, My Homework Ate My Dog!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Create products and services to monetize your book!
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Next week, author and book strategist Cathy Fyock will discuss how to repurpose your nonfiction book into products and services.
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You''ve Written the Book: What''s Next for Your Content?
June 3, 2020 at 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM BST: UK)
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Now that you''ve written your nonfiction book there are numerous ways you can repurpose the content: for an audio or video book, for online courses and webinars, and for workbooks and training programs, just to name a few. In this session, Cathy Fyock (The Business Book Strategist), will discuss how to take your IP--your intellectual property--from your book and create products and services to monetize your book.
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Get the attention of publishers, agents, and the media
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Join us next week, as publicist and communications expert Lindsey Gobel discusses how to prepare and deliver a compelling book pitch and develop branding strategies that can help you distinguish yourself from the competition.
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Creating Dynamic Book Pitches
for Publishers, Agents, and the Media
August 19, 2020 at 10:30 AM to 11:30 AMET (3:30 PM - 4:30 PM BST: UK)
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In this webinar session, publicist and communications expert Lindsey Gobel will go over how an author can prepare and deliver dynamic book pitches to publishers, agents and the media.
She will discuss the "Do's and Don'ts" of pitching your book and the steps an author should complete before presenting their book for potential interest. In addition, Lindsey will review:
The differences between target audiences and how to pitch to their specific interests.
Angles to set an author and their book apart and tie into newsworthy trends.
Branding and how an author can distinguish themselves from their competition, based on who they want to appeal to, and their key messages.
Media kits as an inclusive tool for pitching, including examples and a demonstration of what needs to be included in a media kit, as well as how to create one.
Authors who would like to polish their pitches and marketing materials, as well as authors who are starting at square one and don't know where to begin, will be empowered with the knowledge and skills they gain and will feel ready to promo their book like a pro!
Register for Free!
?
* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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How to grow your fan base AND enjoy the process
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Join us next week, as USA Today bestselling author and speaker Russell Nohelty discusses social media techniques that yield meaningful results and won''t burn you out.
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How to Dominate Social Media in Less Than 1 Hour Per Week
Oct. 28, 2020 at 1:30 PM to 2:30 PMET (5:30 PM - 6:30 PM GMT: UK)
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Social media is often seen as the bane of a writer's existence. However, done correctly, social media is an amazing way to connect with fans and people who will grow to adore your work. The problem is that the social media landscape is enormous and rife with pitfalls.
In this webinar session, join USA Today Bestselling author Russell Nohelty as he demystifies social media and gives you a very simple way to make it an enjoyable and productive use of your time.
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Getting started with newsletters and email marketing
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Join us next week as author and owner of Palmas Publishing L.E. Perez explains how to use email marketing and newsletters to develop your author platform and grow your audience.
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Marketing for Authors: The Value of Newsletters and Email Marketing
August 11, 2020 at 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM BST: UK)
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A newsletter list is one of the best ways for authors to connect with their readership. Email marketing is even more effective than social media networks and can help an author build lasting relationships with his or her audience. An email list should be a priority for writers and is essentially the foundation of an author's platform.
In this webinar, author and publisher L.E. Perez will review the basics of starting and growing an email list that will engage readers long-term. Authors will learn:
How to choose the right email management provider
What to include in a newsletter
The importance of automation
How to build and grow their lists
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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How to find new opportunities, improve your skills & stay motivated
Have an issue viewing this email? Click here
?
?
?
?
Join us next week as best-selling author Sheri Fink shares innovative strategies to help you make a splash in the virtual world.? Discover new prospects, sharpen your digital savvy, and build your reader fan base - all while staying safe at home.
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?
?
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Thriving in a Virtual World -
What''s a Writer to Do?
September 16, 2020 at 1:30 PM to 3:00 PMET (6:30 PM - 8:00 PM BST: UK)
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Being a successful writer can be challenging in the best of times. During a global pandemic, it''s become even more difficult. It''s more important today than ever for writers to discover new ways to thrive in the virtual world.
#1 best-selling, award-winning author Sheri Fink will share strategies to stabilize your finances, explore new opportunities to sell books and connect with readers, improve your skills and stay relevant, and keep hope and inspiration alive.
Learn how to spark your motivation and build your momentum and income during these unprecedented times. Discover ways to make the best of the worst of times and to make a bigger positive difference while staying safe at home.
Register for Free!
?
* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Join us next week, as Author Connections President and book marketing expert Beth Kallman Werner shares her tips for how to build relationships with your fans and create long-term supporters.
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Converting Readers into Long-term Fans
Dec. 1, 2020 at 10:30 AM to 11:30 AM ET (3:30 PM - 4:30 PM GMT)
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In this webinar session, Author Connections President and book marketing expert Beth Kallman Werner will provide tips and suggestions for attracting readers and turning them into long-term fans.
She will offer ideas and specific ways to stay in touch, keep fans engaged, maintain mindshare between title launches, and build relationships that can turn passive readers into active supporters. This session will include an informative Q&A at the end, so come prepared with your book marketing questions!
Register for Free!
?
* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Hi ,
Recently, one of your fellow members, Everlyne, told us, "I never felt alone or stuck because I had the ALC." That's because she knew she had expert advice, encouragement and accountability at her fingertips to help her with her book. Here are just a few examples to inspire, motivate, and equip you on your journey.
If you are in the writing stage and find yourself stalling, listen to the late Stan Lee, a legend and founder of Marvel
Comics, talk about the importance of perseverance.
Ready to edit your manuscript?Wayne Hoffman, author of Sweet Like Sugar, describes the multi-step editing process and the various people involved. Plus, he
gives insightful advice about what makes a good editor and a bad one, and how to tell the difference.
Before you publish, make sure you have a title that helps your book sell. This article, Tips for picking a good book title and sub title,will help you make sure you are putting your best foot and title forward.
When it is time to marketyour book, Author Connections founder Beth Kallman Werner offers some great ideas you can use in her recorded webinar, Efficient Social Media Tips for Authors.
While writing a book is a solitary activity, the journey of being an author doesn't have to be when you are a member of the ALC.
--Your Author Learning Center Team
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How to use your author brand to achieve success
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Join us next week as author and book PR/marketing expert A.G. Billig shares her insights on how you can build your author brand and use it to stand out from the crowd and
attract more readers.
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How to Build a Power Author
Brand and Achieve Success
September 2, 2020 at 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM BST: UK)
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In today''s challenging book market, you either are a power author brand or a commodity. Marketing your books without having an author brand is like building a house without a solid foundation. It''s not enough anymore to write a great book. You need to establish an emotional connection with your reader. Investing your time, energy, and resources into building your author brand will make you stand out in the crowd and sustain your audience-building efforts.
Your author brand communicates what makes you unique and represents an implied promise to your readers of what you will consistently deliver. In this webinar, author and book marketing expert A.G. Billig will cover:
Building your author brand from scratch.
Using your author brand to grow your reputation and turn readers into loyal fans.
Using your author brand to get more exposure and increase your book sales.
Using your author brand to get a literary agent/publisher.
Keeping your author brand fresh and captivating.
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Have an issue viewing this email? Click here
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Join us next week, as Author Connections President and book marketing expert Beth Kallman Werner shares her tips for how to build relationships with your fans and create long-term supporters.
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Converting Readers into Long-term Fans
Nov. 12, 2020 at 10:30 AM to 11:30 AM ET (3:30 PM - 4:30 PM GMT)
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In this webinar session, Author Connections President and book marketing expert Beth Kallman Werner will provide tips and suggestions for attracting readers and turning them into long-term fans.
She will offer ideas and specific ways to stay in touch, keep fans engaged, maintain mindshare between title launches, and build relationships that can turn passive readers into active supporters. This session will include an informative Q&A at the end, so come prepared with your book marketing questions!
Register for Free!
?
* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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A step-by-step guide!
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Next week, best-selling author and audiobook producer Derek Taylor Kent will give a step-by-step guide for creating your own audiobooks or having them
made for you.
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Audiobooks 101: Creating, Publishing and Marketing Audiobooks for the Avid Listener
August 6, 2020 at 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM BST: UK)
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Audiobooks are one of the fastest growing segments of publishing! The ideal medium for commuters and vacationers, audiobooks have surged in popularity and there are more opportunities than ever to affordably create audiobooks that millions of listeners will clamor for that typically earn you a far greater royalty than print and eBooks!
In this first-of-its-kind webinar for ALC, best-selling author and audiobook producer, Derek Taylor Kent, will guide you through the steps of how he has produced and published a dozen audiobooks, including Kubrick''s Game, which won the Reader''s Favorite Gold Medal for Best Fiction Audiobook of 2017 and was narrated by actors Jonthan Frakes and Yvette Nicole Brown. His audiobook for his middle-grade book Scary School was recently named best children''s audiobook by Audiofile Magazine, and in 2020 alone, he has produced, published, and marketed ten audiobooks.
Derek will give attendees a step-by-step guide for everything you need to know to start creating your own audiobooks, as well as the best practices to have them made for
you.
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Get the attention of publishers, agents, and the media
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Join us next week, as publicist and communications expert Lindsey Gobel discusses how to prepare and deliver a compelling book pitch and develop branding strategies that can help you distinguish yourself from the competition.
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?
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Creating Dynamic Book Pitches
for Publishers, Agents, and the Media
July 29, 2020 at 10:30 AM to 11:30 AMET (3:30 PM - 4:30 PM BST: UK)
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In this webinar session, publicist and communications expert Lindsey Gobel will go over how an author can prepare and deliver dynamic book pitches to publishers, agents and the media.
She will discuss the "Do's and Don'ts" of pitching your book and the steps an author should complete before presenting their book for potential interest. In addition, Lindsey will review:
The differences between target audiences and how to pitch to their specific interests.
Angles to set an author and their book apart and tie into newsworthy trends.
Branding and how an author can distinguish themselves from their competition, based on who they want to appeal to, and their key messages.
Media kits as an inclusive tool for pitching, including examples and a demonstration of what needs to be included in a media kit, as well as how to create one.
Authors who would like to polish their pitches and marketing materials, as well as authors who are starting at square one and don't know where to begin, will be empowered with the knowledge and skills they gain and will feel ready to promo their book like a pro!
Register for Free!
?
* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Accounting, marketing, legal, and more!
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Next week, ALC President Keith Ogorek will provide insight on ensuring your author business is well-run, including taxes, public relations, sales, and more.
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Successful Authors Know Their Business
June 10, 2020 at 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM BST: UK)
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When you finally finish your book and earn the title of author you may not realize it, but you are actually opening
your own business. Accounting, taxes, marketing, promotion, sales, distribution and even legal are all important things you need to think about. In this informative webinar, Author Learning Center President Keith Ogorek will provide insight on how to think about these critical areas and suggest where you can find help so that along with a great book, you will also have a well-run business.
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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How to connect with readers through your experiences
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Join us next week, as award-winning bestselling author Allie Pleiter shares her insights on how to convey personal stories that resonate with readers and leave a lasting impression.
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Telling Highly Personal Stories for Highly Powerful Impact
Dec. 9, 2020 at 1:30 PM to 2:30 PMET (6:30 PM - 7:30 PM GMT)
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People respond to stories. Compelling stories of real life experiences impact audiences and readers in ways no other words can. You may want to write a book about an important episode of your life. You may want your fiction to reflect your own experiences. After all, everyone says "write what you know," right? Yes...and no.
It's important to be wise about how you use personal experiences. The impact can be enormous, but so can the risk. Join bestselling fiction and non-fiction author Allie Pleiter for a lesson in how to best use highly personal stories in your writing.
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Hi ,
As you move through the different phases of your publishing journey, you will likely have questions that come up along the way.
-How do I craft a good title for my book? -How do I work with an editor? -How do I use social media to connect with
readers?
These are just a few examples of things you may wonder about. But, no matter your question, chances are you will find the answer you need on The Author Learning Center.
Are you in writing stage of your journey? Then you will appreciate the advice authorMaura
Thomas provides on how setting deadlines will help you be more productive.
Are you ready to start editing? Congratulations! But, how do you know which type of editing is needed to make your manuscript even better? Author and grammar expert Constance Hale offers a very clear description of the various types of editing, including copy editing, line editing, and structural (or developmental) editing, to help you make the best decisions for your book.
Ready to publish?Author AE Wassermanshares how she uses supported self-publishing to distribute hardback,
paperback, and electronic versions of her book on a large scale, and how it differs from working with a traditional publisher.
Are you working on marketing while still writing?Author Jessica Lee Anderson shares how you can effectively balance both writing and marketing to reach your goals.
Have other questions? Then simply type your topic in the search bar on the top of any page on the ALC website, and you''ll find multiple experts ready to help you on your journey.
--The Author Learning Center Team
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Get the most out of how and what your characters say
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Join us next week, as multi-published and best-selling author Allie Pleiter shares dialogue's basic uses, common misuses, advanced tactics, and quick hacks.
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Dynamic Dialogue:
Strategies for getting the most out of what your characters say and how they say it
July 21, 2020 at 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM BST: UK)
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Dialogue records conversation. But it can do so much more--if you know how to wield it. Dialogue can provide subtle backstory, vivid characterization, or shoot a plot forward at high speed. Great dialogue is memorable and effective. Bad dialogue is cumbersome and can turn your reader (or potential editor) off quickly.
In this webinar, multi-published and best-selling author Allie Pleiter leads you through all the ways you can use dialogue within your story to pack a far bigger punch than "she said." She will cover:
Dialogue''s Basic Uses
Dialogue''s Common Misuses
Advanced Tactics
Quick Hacks to Improve Your Dialogue Instantly
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Join me for a special FREE encore presentation
Join me for a special FREE encore presentation
Back by popular demand...
In response to the many requests we received, I''ll be giving a specialFREE encore presentation, Saturday, September 12th, sponsored by the West Coast Writer''s Conference. If you missed it last time, now''s your chance to get in on the action.
Advancements in the industry have made it one of the best times in history to be an author. Yet, navigating all of the different publishing options available can be confusing.
In this helpful presentation, Traditional or Self-Publishing: Which is the best option for you?, I''ll be answering your questions and sharing:
The 4 Paths to Publishing available to you today
The key differences between self-publishing and traditional publishing
What traditional publishers typically look for in books they acquire
How to
decide which path is best for you and your book
Join me for this special encore event and discover which publishing option is best for you!
- Keith Ogorek, ALC President
?REGISTER NOW
This Special Speaker Event is being presented in concert with the West Coast Writer''s Conference. Learn more here.
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Join us next week, as publicist and communications professional Lindsey Gobel discusses how you can create a sell-sheet and bio that set you apart from the crowd and establish your skills, competencies and experience.
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Creating Professional Author One-Sheets & Bios
Nov. 5, 2020 at 10:30 AM to 11:30 AM ET (3:30 PM - 4:30 PM GMT)
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One of the most essential tools for marketing your book is a one-sheet (also known as a sell-sheet). It exemplifies professionalism and gives a potential publisher, agent, or member of the media a polished summary of what you and your book are all about, in just a few seconds - which is sometimes all you have! In this webinar, publicist and communications professional Lindsey Gobel will go over how to easily create a one-sheet, as well as another essential marketing tool - your author bio. She will discuss what the key elements are of each, and how to assemble a dynamic version of both,
to give you the edge over your competition.
Attendees will enjoy easy-to-follow, systematic instructions to confidently and professionally create these crucial marketing pieces, as well as where to find additional help and resources when needed.
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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How to captivate your readers with digital charm and prowess
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Join us next week, as communication expert and self-published author Steve Piacente shares his strategies on how you can engage your readers and promote your work in our increasingly virtual world.
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Author Appeal in the Virtual World
Sept. 30, 2020 at 7:30 PM to 8:30 PM ET (4:30 pm - 5:30 PM PST)
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Whatever future is headed our way, it will not be a return to the past. Face-to-face book events will not return anytime soon. Authors need to know how to present themselves and their work in a virtual environment, be it Zoom, WebEx or another platform.
This means "showing up" looking good, sounding good, making good eye contact, and being adept at Q&A. Join this webinar with author and communications expert Steve Piacente to learn how to be more engaging in the ''New Abnormal'' as you discuss your work with book clubs, library groups, bloggers, and others.
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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How to get and use them to promote your work
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Join us next week, as author and book coach Cathy Fyock shares her tips for securing great endorsements and how you can leverage them as book marketing assets.??
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The Art of the Testimonial:
How to Get Great Endorsements for Promoting Your Book
October 13, 2020 at 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM BST: UK)
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Endorsements are blurbs from experts or other authors that lend credibility to your work, and are an important book marketing asset. How do you get great endorsements for your book?
In this session, book strategist Cathy Fyock will share her tips and ideas for reaching out to the influencers for your target reader, and for getting the testimonials you need to turn book browsers into book buyers. She''ll discuss what should be included in your endorsement package and how you can leverage these quotes to build a readership.
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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How to craft initial chapters that enthrall
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Join us next week, as bestselling author Derek Taylor Kent shares his secrets on how to craft a spellbinding beginning that hooks key decision makers right from the start.
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The First 3 Chapters: How to Start Your Book so that Agents and Editors will Read to the End
Nov. 4, 2020 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM GMT)
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The first three chapters are the most important part of your book for those who are looking to get published. Agents and editors usually request either the first chapter or the first three chapters and then determine if they want to read the complete manuscript based on that small sample. Some even request just the first page!
The importance of starting your book effectively cannot be overstated, so in this webinar, best-selling author Derek Taylor Kent will guide you through all the tips and tricks he''s picked up that will make your first three chapters involving, enticing, and irresistible.
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Hi ,
If you are using this unique time to work on your book, we are here to help. Perhaps
you need ways to stay disciplined in your writing. Maybe advice on marketing or building your online platform.Fact is, no matter where you are in your author journey, we can help you every step of the way.
Are you in the writing phase and wondering what it takes to become an author? In this recorded webinar titled, 7 Things Every Writer Needs to Become
an Author, Keith Ogorek, President of The Author Learning Center lays out what it takes to go from idea to signing copies of your book one day.
Are you in the editing phase? This article offers Tips for Working with a Freelance Editor to make sure you work effectively with someone who can make your book even better.
Are you in the publishing phase of your journey? This video interview with Patricia L. Brooks can help you Determine the Best Publishing Option for Your Book.
If you are you in the marketing phase, you can gain insight from this article on How to Stay Connected to Readers in a Virtual World.
These are certainly trying times, but we are confident we will get past this. In the meantime, we are here to help if you want to get your book done and into the hands of readers.
--The Author Learning Center Team
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Learn what a publicist does and doesn''t do
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Next week, discover how a publicity campaign can be a great boost for your book sales and visibility with publicist and communications professional Lindsey Gobel.
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Working with a Literary Publicist
April 15, 2020 at 10:30 AM to 11:30 AM ET (3:30 PM - 4:30 PM BST: UK)
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This webinar with freelance publicist and
communications professional Lindsey Gobel will go over what an author can expect from working with a literary publicist, as well as detailed examples of what is involved in a publicity campaign. Gobel will talk about what the purpose of a publicity campaign is, and what a publicist does and doesn't do. She will also cover how an author can make the most of his or her campaign and help make the most of the process.
. The session will begin with the intro call and what Gobel would normally go over when she first "meets" an author. Then, she will talk about planning documents that she uses with the author during the campaign: the strategic campaign plan, the timeline and the press release. She will explain what these are and how to use them in a literary campaign.
. Next, Gobel will explain the weekly reports she sends to authors during a campaign. She will talk about the importance of communication and involving the author in the process so that he
or she can follow along with the campaign and can keep on top of anything needed throughout the campaign.
. Finally, Gobel will talk about the end of the campaign. She will go over what is included in the final report she sends to her authors, and what the next steps are going forward. Participants will learn what outcomes are typical and what happens after the process of active pitching to the media is over.
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Improve your online discoverability!
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Next week, author and content marketing expert Erik Deckers will share how to help people find you and your books on internet search engines.
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Author SEO: Improving Your Online Discoverability
June 16, 2020 at 10:30 AM to 11:30 AM ET (3:30 PM - 4:30 PM BST: UK)
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You''ve no doubt heard the term "search engine optimization," but wondered what it meant or whether you needed to do it. After all, how do you make sure people find you on Google? While it''s difficult for authors to rank for a large, general topic - say, "fiction books" - you still want to be able to rank for your author name, your books'' titles, and even your main character''s name. This webinar with author and content marketing expert Erik Deckers will show you what you need to do to start building SEO for your author website, and helping people discover you (and your books) on Google and other internet search engines.
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Get the most out of how and what your characters say
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Join us next week, as multi-published and best-selling author Allie Pleiter shares dialogue's basic uses, common misuses, advanced tactics, and quick hacks.
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Dynamic Dialogue:
Strategies for getting the most out of what your characters say and how they say it
August 13, 2020 at 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM BST: UK)
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Dialogue records conversation. But it can do so much more--if you know how to wield it. Dialogue can provide subtle backstory, vivid characterization, or shoot a plot forward at high speed. Great dialogue is memorable and effective. Bad dialogue is cumbersome and can turn your reader (or potential editor) off quickly.
In this webinar, multi-published and best-selling author Allie Pleiter leads you through all the ways you can use dialogue within your story to pack a far bigger punch than "she said." She will cover:
Dialogue''s Basic Uses
Dialogue''s Common Misuses
Advanced Tactics
Quick Hacks to Improve Your Dialogue Instantly
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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how to build, customize and sustain your author blog
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Join us next week as author and professional blogger Erik Deckers explains how to create an engaging author blog. Learn the basics and get started creating, using and maintaining your author blog today!
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Blogging for Authors:
Beginner Level
September 29, 2020 at 1:30 PM to 2:30 PMET (6:30 PM - 7:30 PM BST: UK)
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A blog can be a great complement to your author platform and provide a powerful way for you to engage your target readers. If you are interested in starting your own blog but aren''t entirely sure how to do it, this session is for you!
Professional blogger, author, and WordPress aficionado Erik Deckers says it''s actually pretty easy if you know where to start.?
Deckers will share:
Recommended blog platforms for beginners
What type of content will engage readers
Advice on how to maintain your blog going forward
Answers to all of your blog-related questions
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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The book marketing marathon
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Next week, award-winning author and communications expert Steve Piacente will provide valuable tips on how to keep building your readership, long after your initial book launch.
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Stay Fresh or Fade Fast: How Authors Can Spark Long-Term Success
April 30, 2020 7:30 PM to 8:30 PM ET (4:30 PM - 5:30 PM PT)
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Book promotion can feel like a sprint, but it's really a marathon. Those who start too fast burn out too early. That first round of appearances and reviews, while critical, is just the beginning. Long-term success - real staying power - requires vigilance, perseverance, and a willingness to look at your own work again and again from different perspectives. Join this webinar with award-winning author and communications expert
Steve Piacente to learn tips, tactics, and strategies on how to keep fresh during the middle miles, long after the euphoria of the launch has faded.
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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The secret to writing characters that resonate
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Join us next week, as award-winning author Jeanne Lyet Gassman, explains how to create strong, memorable characters that''ll engage your readers and keep them glued to the page.???
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Creating Captivating Characters in Fiction
Oct. 20, 2020 at 1:30 PM to 2:30 PM ET (6:30 pm - 7:30 PM BST)
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Strong stories need a plot, a setting, and most importantly, engaging characters. Agents and editors will tell you that all stories are character-driven. However, if your characters are stereotypes, one-dimensional, or predictable, the reader will soon lose interest. Readers are engaged with characters who are relatable, flawed, and unique. But how do you accomplish that in fiction?
In this webinar with award-winning author Jeanne Lyet Gassman, we will look at the tricks you can use to create strong, memorable characters that are supported by a fascinating cast. We will address a number of different character crafting techniques, including:
Defining your characters'' formative years
Understanding body language and the use of physical space
How opposites create tension and interest
Using dialogue to illustrate emotions and need
How to make troubled characters likable.
Register for Free!
?
* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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The secret to writing characters that resonate
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Join us next week, as award-winning author Jeanne Lyet Gassman, explains how to create strong, memorable characters that''ll engage your readers and keep them glued to the page.???
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Creating Captivating Characters in Fiction
Nov. 10, 2020 at 1:30 PM to 2:30 PM ET (6:30 pm - 7:30 PM GMT)
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Strong stories need a plot, a setting, and most importantly, engaging characters. Agents and editors will tell you that all stories are character-driven. However, if your characters are stereotypes, one-dimensional, or predictable, the reader will soon lose interest. Readers are engaged with characters who are relatable, flawed, and unique. But how do you accomplish that in fiction?
In this webinar with award-winning author Jeanne Lyet Gassman, we will look at the tricks you can use to create strong, memorable characters that are supported by a fascinating cast. We will address a number of different character crafting techniques, including:
Defining your characters'' formative years
Understanding body language and the use of physical space
How opposites create tension and interest
Using dialogue to illustrate emotions and need
How to make troubled characters likable.
Register for Free!
?
* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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It''s time to rev up your story!
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Next week, author/publisher L.E. Perez will teach 6 tips for adding oomph to your action and fight scenes.
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Let's Rev Up Your Story's Action Scenes!
Apr. 23, 2020 at 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM BST: UK)
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Adding action to your scenes shouldn't be hard, but it can be if you're just not sure what to write. Sometimes translating what's in your head to your writing can be tricky. In this webinar, author and publisher LE Perez will teach you 6 tips for adding action and oomph to your writing. Good stories use action to advance the plot, so let's REV UP those action and fight scenes and put your readers into the action!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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A step-by-step guide!
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Next week, best-selling author and audiobook producer Derek Taylor Kent will give a step-by-step guide for creating your own audiobooks or having them
made for you.
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Audiobooks 101: Creating, Publishing and Marketing Audiobooks for the Avid Listener
July 14, 2020 at 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM BST: UK)
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Audiobooks are one of the fastest growing segments of publishing! The ideal medium for commuters and vacationers, audiobooks have surged in popularity and there are more opportunities than ever to affordably create audiobooks that millions of listeners will clamor for that typically earn you a far greater royalty than print and eBooks!
In this first-of-its-kind webinar for ALC, best-selling author and audiobook producer, Derek Taylor Kent, will guide you through the steps of how he has produced and published a dozen audiobooks, including Kubrick''s Game, which won the Reader''s Favorite Gold Medal for Best Fiction Audiobook of 2017 and was narrated by actors Jonthan Frakes and Yvette Nicole Brown. His audiobook for his middle-grade book Scary School was recently named best children''s audiobook by Audiofile Magazine, and in 2020 alone, he has produced, published, and marketed ten audiobooks.
Derek will give attendees a step-by-step guide for everything you need to know to start creating your own audiobooks, as well as the best practices to have them made for
you.
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Expand your credentials and develop your craft!
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Join us next week as award-winning writer Jeanne Lyet Gassman discusses the how-to and benefits of publishing your short fiction, poems and essays in literary magazines and anthologies.
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Publishing Your Work
in Literary Magazines and Anthologies
August 5, 2020 at 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM BST: UK)
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Publishing your short work in literary magazines and anthologies is an excellent way to develop your craft and expand your credentials as a writer. These markets range from no payment to significant compensation. Many of them also nominate their contributors for awards.
In this webinar, award-winning writer Jeanne Lyet Gassman will review the genres these markets publish, explore the resources available for finding the right market for your writing, and discuss submission, tracking, and publication strategies.
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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And appeal to both agents and readers!
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Next week, bestselling author Allie Pleiter will demonstrate how the right combination of characters can turn your good story into a great book.
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Perfect Pairings: How to build characters who capture the hearts of your readers, your editors, and each other
Apr. 9, 2020 at 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM BST: UK)
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What makes a book a "keeper"? Plot is key, writing is vital, but it's the characters who really let a reader fall in love with your story. Multi-published author Allie Pleiter shares how to build characters that engage and enthrall your readers. Learn how to cast your story with personalities that spark and sizzle as they interact. The right combination of primary and secondary characters can turn your good story into a great book destined to catch the eye of editors, agents, and fans. This webinar covers:
. Powerful ways to wield the attraction of opposites . Irritation, endearment, and other inter-character emotions . The magic of a great argument . Raising interpersonal stakes . Charming moments between characters . Mistakes of emotion and other valuable blunders . Authenticity . Novelty
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Simple steps to take you from concept to completion
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Join us next week, as author L.E. Perez discusses how authors can benefit from a website and simple ways to create one that supports your writing journey.
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Websites for Authors: a Necessary Evil
Nov. 19, 2020 at 10:30 AM to 11:30 AM ET (3:30 PM - 4:30 PM GMT)
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With social media so prevalent in our lives as authors, is a website really necessary? If it is, what should it contain at minimum? What resources are available and how long will this take?
In this webinar session, author L.E. Perez will take you on a journey to figure out why a website is a necessary evil and how you go from concept to completion. You will learn the value of a website for your writing journey and why presentation matters.
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Hi ,
It''s always helpful to get advice from others who have traveled the path you are about to take. That's why on the Author Learning Center we offer you nearly 700 different experts to guide you on your author journey.
Here are just a few of the people ready to help you reach your goals:
Author Eric Penz shares how starting with an outline can make your writing process more efficient and productive.
Editor Helga Schier offers her Top Ten Steps to a Successful Revision when you are in the editing phase of your journey.
Graphic designer and art director Dave Walker describes what elements are needed to make a book cover both memorable and effective when it comes to selling your work.
Writer and editor Edie Glaser shares how you can create a built-in audience for your book.
But, these are just four of the hundreds of experts we have waiting to help you reach your goals and answer your questions. When you are a member of The Author Learning Center you are never alone and you are never stuck.
--Your Author Learning Center Team
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Last chance to register for this event!
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Due to technical difficulties, this event has been rescheduled for April 21st.
Point of view is a powerful tool for writers. Explore how to use it effectively next week in
this webinar with editor Helga Schier.
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Point of View: The What, How and Why of Your Story's Perspective
April 21, 2020 at 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM BST: UK)
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Point of view is one of the most powerful and at the same time one of the most misunderstood tools in a writer's kit.
-Should genre help decide which point of view to choose? -Why are so many sci-fi stories and fantasies written in third-person narration? -Should memoirs always be written in first-person-narration? -And does that choice influence the story?
These are important questions. However, point of view goes beyond choosing the narrative mode. Broadly stated, point of view is the perspective from which a scene or an entire story is told. Do you tell your thriller from the murderer's point of view, the detective's, or the victim's? The drama from the perspective of the philandering husband, the lovesick lover, or the depressed wife? Point of view determines what the reader knows
and when, directs the way the story will flow, and shapes the narrator's voice, stance and attitude.
This webinar with editor Helga Schier will explore the pros and cons of common narrative points of view and how to avoid common pitfalls and traps.
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Learn why some authors succeed and others don't
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Next week, best-selling children's author Sheri Fink will share the qualities and strategies needed for author success!
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Top Five Qualities for Achieving Goals and
Finding Success as an Author
June 2, 2020 at 1:30 PM to 3:00 PM ET (6:30 PM - 8:00 PM BST: UK)
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Being a successful author these days requires more than just writing and selling books. Join best-selling children's author Sheri Fink to discover the top five qualities for achieving goals and finding success as an author. Learn strategies to increase your courage, creativity, and passion while building a mindset for hard work and persistence that will enable your author dreams to come true. These practices will help you be successful not only in the book world, but also in life.
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Discover and connect with your book''s audience!
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Next week, Author Connections President and book marketing expert Beth Kallman Werner will cover the steps for identifying and reaching your
book''s audience.
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Audience Development for Indie Authors and Publishers
July 22, 2020 at 10:30 AM to 11:30 AM ET (3:30 PM - 4:30 PM BST: UK)
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As much as you'd like it to be, your book is not for everyone. While some books may appeal to many types of readers, most books appeal to only select audiences. As an indie or self-published author, identifying and reaching your specific readers is key to selling books. In this webinar session, Author Connections President and book marketing expert Beth Kallman
Werner will cover the following steps for developing and reaching your book's audience:
Researching your genre and defining layers of readers for your book
Identifying bloggers and reviewers reaching your intended audience
Selecting successful/role model authors and imprints as influencers
Planning social media content, print/online ads, text teasers, video trailers, chapter samples as collateral to attract attention
Scheduling networking and outreach efforts for pre/during/post-launch for effective engagement and momentum
Determining ongoing connection channels: social media, blog, website, newsletter, Wattpad, Book2Look, serial releases, etc. to keep readers in the loop and engaged between book releases
Creating subscription/member/follower rewards: first notice new releases, discounts, giveaways, events, special content unlocked for VIP
This session will include an informative Q&A at the end, so come prepared with your book marketing questions!
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
This email was sent to: @
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Achieve Amazon bestseller status and more!
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Next week, book marketing and publishing expert A.G. Billig will explain how pricing and distribution can affect the commercial success of your book, including your Amazon rankings.
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How to Nail Your Book Launch with the Right Pricing and Distribution
June 9, 2020 at 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM BST: UK)
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You can write the best book in the world, but unless you take the right steps, the readers won't even know it exists.
A book is a work of art, but once you decide to give it away in exchange for money, it becomes a product. The price you charge and the distribution channels you use are two critical factors in the commercial success of your book, and they go hand in hand with other elements such as your book cover and the marketing campaign. It is crucial for a new author with a limited number of followers to come up with the right pricing and distribution, especially during the book launch.
Join this webinar and learn what distribution and pricing strategy you can use to make Amazon list your book in the "Hot New Releases category" or become a bestseller in a category. Webinar speaker and book marketing and publishing expert A.G. Billig used one of these strategies to drive her book, I Choose Love: A Journey from Fear to
Love, to the top of two different Amazon categories, and has also helped other authors achieve similar results.
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
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Create products and services to monetize your book!
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Next week, author and book strategist Cathy Fyock will discuss how to repurpose your nonfiction book into products and services.
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You''ve Written the Book: What''s Next for Your Content?
May 13, 2020 at 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM BST: UK)
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Now that you''ve written your nonfiction book there are numerous ways you can repurpose the content: for an audio or video book, for online courses and webinars, and for workbooks and training programs, just to name a few. In this session, Cathy Fyock (The Business Book Strategist), will discuss how to take your IP--your intellectual property--from your book and create products and services to monetize your book.
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
This email was sent to: @
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Learn the pros, cons, and common mistakes
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Point of view is a powerful tool for writers. Explore how to use it effectively next week in this webinar with editor Helga Schier.
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Point of View: The What, How and Why of Your Story's Perspective
April 16, 2020 at 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM BST: UK)
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Point of view is one of the most powerful and at the same time one of the most misunderstood tools in a writer's kit.
-Should genre help decide which point of view to choose? -Why are so many sci-fi stories and fantasies written in third-person narration? -Should memoirs always be written in first-person-narration? -And does that choice influence the story?
These are important questions. However, point of view goes beyond choosing the narrative mode. Broadly stated, point of view is the perspective from which a scene or an entire story is told. Do you tell your thriller from the murderer's point of view, the detective's, or the victim's? The drama from the perspective of the philandering husband, the lovesick lover, or the depressed wife? Point of view determines what the reader knows
and when, directs the way the story will flow, and shapes the narrator's voice, stance and attitude.
This webinar with editor Helga Schier will explore the pros and cons of common narrative points of view and how to avoid common pitfalls and traps.
Register for Free!
?
* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
This email was sent to: @
This email was sent by: Author Learning Center
3950 Priority Way Dr S
Indianapolis, Indiana 46240
United States
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We respect
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Expand your credentials and develop your craft!
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Join us next week as award-winning writer Jeanne Lyet Gassman discusses the how-to and benefits of publishing your work in literary magazines and anthologies.
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Publishing Your Work
in Literary Magazines and Anthologies
July 15, 2020 at 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM BST: UK)
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Publishing your short work in literary magazines and anthologies is an excellent way to develop your craft and expand your credentials as a writer. These markets range from no payment to significant compensation. Many of them also nominate their contributors for awards.
In this webinar, award-winning writer Jeanne Lyet Gassman will review the genres these markets publish, explore the resources available for finding the right market for your writing, and discuss submission, tracking, and publication strategies.
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
This email was sent to: @
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Spot it, deal with it, and get writing!
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Join us next week, as author and book coach Cathy Fyock discusses productive procrastination and provides practical tips and engaging exercises to help you overcome it and finish your book project.
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Productive Procrastination: How to Spot It, Overcome It, and Write Your Book!
July 28, 2020 at 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM BST: UK)
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What is it called when you put off doing what you need to do and justify it by doing something productive? It''s called productive procrastination, and most authors are experts at using this strategy to put off the real work of writing.
In this webinar session, book coach Cathy Fyock will discuss how to spot it, how to deal with it, and how to enjoy the unintended benefits. As always, Cathy will have exercises to help you move forward with your book project.
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
This email was sent to: @
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Have an issue viewing this email? Click here
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Join us next week, as author and book coach Cathy Fyock shares strategies on how you can utilize writing techniques and prompts to help you find inspiration and stimulate your imagination. ??
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How to Get Your
Creative Juices Flowing in the New Year
January 6, 2021 at 1:30 PM to 2:30 PM ET (6:30 PM - 7:30 PM GMT: UK)
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Feeling stuck? Need to look at your topic from a different perspective? It''s a New Year and time for a fresh start! This session will get those creative juices flowing with some new writing exercises and prompts.
Cathy Fyock, The Business Book Strategist, will also share some tips to help you move your writing project forward!
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
This email was sent to: @
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Have an issue viewing this email? Click here
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Writing to help others or share your personal growth story?Join us next week as best-selling author Sheri Fink shares strategies for writing, publishing, and marketing your self-help
book.
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Self-Help:
Writing, Publishing, and Marketing Books that Make a Difference
January 5, 2021 at 1:30 PM to 3:00 PMET (6:30 PM - 8:00 PM GMT: UK)
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Ever thought of writing a self-help book that could make a positive difference? Sheri Fink, best-selling author of InstaGrateful: Finding Your Bliss in a Social Media World, shares strategies for writing, publishing, and marketing your self-help book.
Discover the different styles of self-help books, find out how to make an emotional connection and inspire action through your writing, explore the various options for publishing your book, and learn ways to market your book and your brand for the most impact.
Register for Free!
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* Please note: Webinar recordings may not be immediately available for viewing or listening after the session, so attendance is important. Webinar recordings may be made available to Members Onlyon the Author Learning Center website after the final presentation of a topic.
This email was sent to: @
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Hi ,
Next month, the ALC is offering the 90-day group-coaching program on the 3 Phases of Book Marketing, and we'd love for you to join us.
This program is great for all aspiring writers and published authors who want to know what it takes to have a marketing plan and become more effective booksellers. Does that sound like you?
If so, we'd love to tell you more about how to define your target
audience, develop an elevator pitch, set up speaking engagements, and much more!
Not to mention, joining gets you access to a group of other members in the program for extra feedback, encouragement, and support on your monthly tasks.
Here's what some members had to say about the program:
"From start to finish I felt that the program had been designed for me. Because, as a first time author, it contained everything I needed to know and thus set me up for the road ahead." - Margaret G.
"All of the information was so helpful and it was great to hear all of the interaction in the group coaching
sessions, even though I was not able to participate in them due to my schedule. Thank you!" - Karen S.
"The course was extremely well organized, and the presentations were rich with information.? The coaching component also provided creative ideas that complimented the course content." - Sue S.
This group-coaching program is just $99 for ALC members, so now is the perfect time to start your membership. Just call (866) 697-5312 to get started.
Or click the button below to learn more about what you can gain from joining the
program!
LEARN MORE
?
*Don''t wait, enrollment ends February 5th, 2021*
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