We are so excited for some HUGE announcements this week! We have spent the last year restructuring from the top down and inside out, so that we remain in alignment with our values as we expand and grow the BIRTHFIT movement!
Before we get to the big announcement, I want to share a little bit of backstory with you.
As the CEO and Founder of BIRTHFIT, the magnitude of BIRTHFIT truly hit me when we completed our first year of seminars. At the beginning of 2017, we launched our BIRTHFIT Coach Seminar and our BIRTHFIT Professional Seminar. Our intentions were to give coaches and professionals the tools to meet a birthing person where they are and support them in their journeys while at the same time uniting a variety of professions with the common goal to serve the motherhood and parenthood transition.
Holy Hell! I could not be more proud of our BIRTHFIT Coach and Professional staff. Not only did they trust me and my vision but they delivered the BIRTHFIT message from their heart and soul wisdom every single time. The magnitude hit me when I was at a seminar in Venice listening in the back of the room to hear Mel Hemphill (mom of 4) not only drop biology knowledge bombs but get completely vulnerable with the audience about the realness of motherhood, miscarriage, and marriage all after working a 40 plus hour work as a Captain in the Air Force. In Dallas, it hit me again as I sat listening in the back of a seminar to Erica Boland sharing her different postpartum healing periods, with gigantic tears of strength in her eyeballs, demanding that professionals unite to be better. Again, it hit me as I observed Brittany Anderson (mom of 2) and Jess Brown (mom of 3) evolve into such grounded, compassionate public speakers. Not because they love public speaking but because in their hearts, their mission with BIRTHFIT is bigger than their fear of public speaking. The magnitude nudged me every time Lindsay Mumma (mom of 2) would fly to teach a seminar because frankly traveling is not a priority of hers right now, but she is one of the most honest, kindest, brilliant people I know and wants every birthing person to feel supported like she did in each of her births. Every single BIRTHFIT Coach and Professional staff member has invested so much in the last three years. Thank you to each of you that helped to make the BIRTHFIT seminars happen over the last three years.
I cannot tell you the number of snail mail cards, emails, and DMs that I’ve received over the last three years, since we began spreading our wings, of people sharing how BIRTHFIT shifted their lives for the better. I remember countless messages from women sharing how their pregnancy #3 or #4 was night and day difference from the first one or two. Early on, I remember one card from a mama that had a VBAC after 3 cesareans. Hell ya mama! I remember an anonymous card from a mama after she experienced an infant loss and her BIRTHFIT Regional Director had shared the Infant Loss Plan with her to download. We are with you! From the beginning, I started receiving emails that stated, “I used this mantra…” as I breathed through labor or, “This phrase… was on my bathroom mirror”. There was the kindest gratitude package from a stunt woman that recovered from a cesarean and was back on feature films again running, jumping, and fighting within twelve months. We still receive an enormous amount of messages stating how the BIRTHFIT programming is the only thing that worked for people to feel at home in their bodies throughout pregnancy and postpartum. In fact, as I write this, I just received a DM on my personal IG from a mother in the southeast United States that just gave birth to baby #3 with a midwife I used to work with in Los Angeles. This is all BIRTHFIT!
To make a long story longer, I’ve done some deep diving into all things BIRTHFIT over the last two years. I’ve also done a lot of work on myself as the CEO. Something that kept coming up for me was my original intention for starting BIRTHFIT, which was to be a purpose driven business so that we make shift happen. Within BIRTHFIT, we’ve reached a place where adjustments needed to be made for this BIRTHFIT movement, which we are all so passionate about, to be sustainable for not only me and those that work directly with BIRTHFIT, but for everyone single human within our community.
We made some big changes from the top down and inside out. Our intention is to remain in alignment with our values (growth, intention, and compassion) and objectives (education, advocacy, and connection) as we expand and grow the BIRTHFIT movement!
Stay tuned for more on this tomorrow. I’ll be revisiting your inbox.
Lindsey Mathews, CEO & Founder