This site did not show evidence of storing passwords in plaintext.
This site does allow secured connections (https)
This site did show a clear way to unsubscribe from their emails
This site does verify your email address.
Below is a sample of the emails you can expect to receive when signed up to Bathe to Basics.
Welcome to be our BASIC-ALLY - you earned 200 Points!
Hi Oliver - You''re now a member of our loyalty program at Bathe to Basics - welcome! We hope you will take advantage of all the benefits available to you. As a special thank you for signing up, you have already earned 200 Points!