Measuring and improving your messages over time
Generally our users start to see serious success after sending between 15 and 100 bonjoro video messages (our biggest user has sent over 30,000!). If you have never sent Video messages before, it takes practice to feel natural, and then longer still to maximise your ROI. Don't worry though, practice definitely makes perfect.
Focus on a single goal to maximise results. If you want to increase customers who turn up for a Demo, drive CTA clicks to your Calendar tool; If you're focused on increasing lead conversions, replies & conversations are probably far more meaningful.
By now you'll hopefully have noticed the results tab on the website. While this doesn't necessarily tell you if you have a new customer, it is critical to checking message health, performance, and most importantly, helping you improve over time.
Open rates show how successfully your messages are getting through. Experiment with your Subject line, and check you have set up Verified Email integration. Open rates for a typical user should be around the 70 - 80% mark, this will vary depending on use case for example the quality of your leads and if you are B2B or B2C. A solid subject line we have seen work wonders is:
"A personal welcome to XXX (Yes I recorded this just for you)
Where XXX is your company name.
View rates show how successfully your messages are being watched once opened.
- Remember to wave and smile at the beggining of your message as this shows in the thumbnail.
- Test with Gif's on, and off.
- Test your custom message note in message templates. Include first name tags, your name, and something unique. Provide a quick summary of the video, reassure your recipient why they should watch your message and tell them the next steps or reason they should watch it. Remember, they will be thinking "what will I get from this?"
- Depending on your brand and customers, Emoji's may or may not help improve view rates.
To improve your CTA clicks, double check your "ask" is clear enough within the video. Keep your video short, and be specific and clear asking customers to click the link to take action. This also follows through for replies, ask a question, and ask customers to reply to that question.
Every message you send has the option to "Like" or share it. Likes are used by recipients when they are genuinely blown away by your message, and are a great way to measure the quality of your content. Likewise if someone tweets your message, you know you're onto a winner!
You'll know when you've got it right, because you will be flooded with delighted responses from customers, like this response to a camp director from a customer:
You can also track all your Bonjoro results in Slack, or even in your CRM. Find Slack by clicking the Bonjoro icon in Automations and following the steps. For your CRM use Zapier. Here's how to do it.
Go check your results, but focus above all on your high level metric, conversions, testimonials, whatever that may be.
Next time we'll look at pro-tips such as customising your CRM integrations, using multiple templates, and resending your unwatched Bonjoros.
CDO @ Bonjoro
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