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Welcome to Class 2

How to create great message content that converts.

Even though personal video has a definite "Wow" factor,  to get the very best results for your business, you need to focus your message on a specific outcome you are looking to achieve.

Some examples are:

• Direct the recipient to a call-to-action such as booking a call, paying for your offering, or leaving a testimonial
• Ask for a reply to a specific question to start a conversation and ultimately a relationship
• A thank you can be enough, but make it heartfelt and real and they'll share and tell others you can be assured.

1. How to drive customer action in your video

Check out this great example by Alex, on the Customer Success team at Design Pickle. He provides all the information the recipient needs, and specifically directs them to take the next action, in this case to email the help team with any questions.

Mention their name and have a clear "Ask" in your message to successfully drive action. You have probably heard your favourite YouTube-r asking you to "like and subscribe" because it actually works! If using automations, custom attributes display information about a customer before you record so you can personalise your message to their name, job, country and actions in your CRM.

2. Customise your supporting message & CTA 

In this message from Tim from Lake Wenatchee YMCA, Tim includes a custom note and "Call To Action" alongside the video. 

This note appears alongside the video and gives direction: 

• "Thanks for your support of camp" [Warms up recipient]
• "Check out this video" [Direction to watch]
• "See what you helped make possible" [Hook]

Customise the supporting note before sending your message and make sure you are using message templates below.

3. Action Point #2: Custom message templates

Design your own compelling Call to Action, Messages, Subject lines and custom designed Bonjoros by creating message templates and applying them to your messages before you send.

Try setting up a few message templates, and focus on your main ask for conversion. 

Next lesson we'll look at measuring results and ensuring you maximising your opens, views and actions.

Amy
CDO @ Bonjoro

To end the course visit this link

Hey there,

This is your first email in a short series on how to master personal video.

We're here to mentor you and make 100% sure Bonjoro delivers phenomenal results for your business, helping you convert and create customers for life.
 
We'll share with you the best practice to get started, some crazy success stories (one of our customers has made over $4 million by using Bonjoro in a single campaign), and easy-to-copy examples of how our best customers use Bonjoro in their businesses.

Things to expect:

• Learn how to gain a competitive advantage through hyper-personalisation.
• How to find your voice on video and quickly increase your conversions, sales and delighted customers.
• How to customise your messages, track results and optimise your delivery

Join the 17,000 other businesses who have decided to shift their processes to video. Be on the look out for the next email where we'll get you set up for success.

Amy
CDO @ Bonjoro

P.S. If you wish to be excluded from the personal video expert course please visit this link

Welcome to Bonjoro! (yay)

This is not a Bonjoro, this is an auto-message just to let you know your account is all registered. But keep an eye out for a personal Bonjoro from the team just for you, real soon.

In the meantime, lets get you started...

You'll have the full Bonjoro Startup experience for the next 14 days

Whether you plan to subscribe to Bonjoro, or you're just here to see how it works, you'll get access to everything in our Startup plan free for 2 weeks. If you'd like to switch your trial to our highest tier, Grrrowth, you can do so from the Billing page in the Settings tab in your account.

With your free trial you'll be able to:

• Customise your videos with your own branding templates
• Add a call-to-action (CTA) to your videos
• Integrate your CRM or software to automatically pull contacts into your Bonjoro to send messages at the very best time 
• Track your results to see who opens, views, thanks and replies to your videos.

Where to get started...

We've put together a handy little guide below on how to get started with Bonjoro. It contains an overview of the main steps to take to get the most out of your trial period right from the start. 

If you need help with anything at all, just hit me up directly and I'll be happy to help!

Cheers,
Matt

PS. If you are running large campaigns or have a huge team then message us for a custom plan. :)

Welcome to Day 1 of school. 

Its time to think differently, lets get you set up for success.

Back in 2017 we started Bonjoro to solve a personal problem. 500,000 delighted customers videos later you're here because you want some of that same magic. 

Some reasons our customers turned to Bonjoro:

• "People just weren't engaging with our emails"
• "I wanted to create a truly memorable experience for users" 
• "I needed to convert more leads to grow my business"
• "We needed to reduce churn & cancellations"
• "I want to connect with my people in a personal way"
• "Our business need to get more reviews and referrals"
• "I just want to thank my customers for supporting me"

But before we jump ahead and start fulfilling your goals, there's one action you MUST NOT overlook. This is your first step to becoming a personal video master

1. Action Point #1: Connect your email

To get the most out of Bonjoro right now, it's critical that your recipients know who you are. If you have not already, connect your business email by heading to the link below. For very best results, select "Send from my business domain", rather than the Gmail option. See here for help

2. The Bonjoro task list:

Like Email marketing, Bonjoro Video messages are sent in response to a specific customer action in your funnel, such as when a new lead signs up, books a demo or when a customer purchases a product.  However, unlike email marketing, these are NOT automated, they require a little effort on your behalf, and see more engagement as a result.

You can automate the creation of "Message tasks" each day by connecting a data source such as your CRM and creating a workflow. Each day you'll have an updated list of customers that have performed your chosen action (such as sign up to your website) in your tasklist. Workflows are fantastic, however you can also upload a CSV, or add customers 1 by 1 to your to-do list.

3. Sending your first Video messages:

When you send a Video message, you have the choice of including a static image, or moving gif of your video that goes out in the email to your customer - choose which here.

To get great view rates start practicing these 3 things: 

1. Smile when you start your video. Your face is going to be seen, it makes the world of difference!
2. Wave for the first 2 seconds of video.  If you're using a gif this looks great in the email and encourages opens.
3. Go mobile:) You can record messages on desktop, but download the Bonjoro app to record on the go. You'll create far more interesting messages, generally have better lighting, and as the app notifies you of any new "to-do" you can respond much faster - the faster you respond, the better the outcome.

That should get you started with recording. Tomorrow we'll look at what to say in your message, and how to drive better business outcomes with content.

Amy
CDO @ Bonjoro

To end the course visit this link

Welcome to Class 3

Measuring and improving your messages over time

Generally our users start to see serious success after sending between 15 and 100 bonjoro video messages (our biggest user has sent over 30,000!). If you have never sent Video messages before, it takes practice to feel natural, and then longer still to maximise your ROI. Don't worry though, practice definitely makes perfect.

Focus on a single goal to maximise results. If you want to increase customers who turn up for a Demo, drive CTA clicks to your Calendar tool; If you're focused on increasing lead conversions, replies & conversations are probably far more meaningful. 

1. Tracking your metrics

By now you'll hopefully have noticed the results tab on the website.  While this doesn't necessarily tell you if you have a new customer, it is critical to checking message health, performance, and most importantly, helping you improve over time.

2. Improving open rates:

Open rates show how successfully your messages are getting through. Experiment with your Subject line, and check you have set up Verified Email integration.  Open rates for a typical user should be around the 70 - 80% mark, this will vary depending on use case for example the quality of your leads and if you are B2B or B2C. A solid subject line we have seen work wonders is: 

"A personal welcome to XXX (Yes I recorded this just for you)

Where XXX is your company name.

3. Improving view rates:

View rates show how successfully your messages are being watched once opened. 

• Remember to wave and smile at the beggining of your message as this shows in the thumbnail.
• Test with Gif's on, and off.
• Test your custom message note in message templates. Include first name tags, your name, and something unique. Provide a quick summary of the video, reassure your recipient why they should watch your message and tell them the next steps or reason they should watch it. Remember, they will be thinking "what will I get from this?"
• Depending on your brand and customers, Emoji's may or may not help improve view rates.

4. Getting great replies & CTA clicks

To improve your CTA clicks, double check your "ask" is clear enough within the video. Keep your video short, and be specific and clear asking customers to click the link to take action. This also follows through for replies, ask a question, and ask customers to reply to that question.

5. Sense check your messages are delighting

Every message you send has the option to "Like" or share it.  Likes are used by recipients when they are genuinely blown away by your message, and are a great way to measure the quality of your content.  Likewise if someone tweets your message, you know you're onto a winner!

6. Knowing you're on the right path

You'll know when you've got it right, because you will be flooded with delighted responses from customers, like this response to a camp director from a customer:

Pro-tip: Results in Slack and your CRM

You can also track all your Bonjoro results in Slack, or even in your CRM. Find Slack by clicking the Bonjoro icon in Automations and following the steps. For your CRM use Zapier. Here's how to do it.

Go check your results, but focus above all on your high level metric, conversions, testimonials, whatever that may be. 

Next time we'll look at pro-tips such as customising your CRM integrations, using multiple templates, and resending your unwatched Bonjoros.

Amy
CDO @ Bonjoro

To end the course visit this link

Welcome to Class 4

Becoming a pro

Once you have your head around the basics of Bonjoro, there are some additional customisation and time saving options you'll want to check out.

1. Ultra-Personalisation at scale with attributes 

Your time is way better spent on delighting your customers than it is doing boring administrative work. We've talked about making your videos personal, but did you know you can show specific customer information right before filming, so you can tailor your message precisely depending on what actions they have taken in your product, where in the world they are, what their job is and more.

To use this you need to have an workflow connected. If you don't see your specific tools, we also support thousands of other services via our Zapier integration. 

When you connect your workflow you'll see the option to select "Attributes". These are custom to your CRM - and whatever you select will be displayed on a customer profile, right before you record. Here you can see I select "Country code" as I want to mention their location in my videos.

2. Use different templates for funnel stages

You can create as many custom templates as you wish, each with a different design, CTA, Subject line, Message and more. Customise your template depending on what stage in the funnel your customer is, and what you are looking to achieve. For example:

• Set up a clean, professional template & CTA that invites clients to upgrade, or join an invite only group.
• Follow up with leads like Advocately with a simple message to take the conversation to the next level. 
• When it comes to retention, set up a holiday theme for an excuse to get in touch with all your existing clients and warm leads and wish them well.

Try setting up a 2nd, 3rd of even 50th message template here and A/B test your messaging over time.

3. Resend unwatched Bonjoros after x days

Its not your fault if your recipient happens to be asleep or at work when you send your Bonjoro. One surefire way to turbocharge your results is to set up your Resend Workflow. 

4. Most importantly, make customers smile

Without a doubt, the messages that work best on Bonjoro are those that drop the facade of work a little, the messages that are personal, funny, and genuine. The truly great, don't just smile, they have fun, surprise and delight their customers.  Show your customers you're having a good time recording and watch the views & results roll in. 

5. Roll-up less valuable messages

Too many leads a day? Our roll-up feature lets you combine 45 messages into one.  While not as personal, make these messages "in the moment" so still mention the day of the week etc.

A few more small things

• Customise the unsubscribe footer in your messages. 
•  Check our our free holiday themes
• If you go on holiday, Bulk-dismiss your incomplete Bonjoros 

Next email we'll look at using Bonjoro as a team. If you have yet to build a team, we'll be sending one the day after with lots of customer examples.

Amy
CDO @ Bonjoro

To end the course visit this link

Welcome to Class 5

Working as a team

Teamwork can make a dream work. Our most successful users work across teams, each team focused on using Bonjoro at a specific stage in the customer life cycle, with a specific outcome. 

If you have a team, invite them or send them this message, if you are yet to build your team, come back to this another time:)

1. Setting up a team

First, lets invite the team in. When you invite teams, you have a choice to make them a filmer, or an admin. Admins have full access to everything, filmers are just assigned and can record messages.

2. Assigning work to each team member

There are two ways to do this; Automated, and manually. To assigne automatically - set up a new automation for each team member, with its own set of rules (you can set up more than one on each CRM). When you get to the options, pick a team member as the assignee, and they will receive a notification every time there is a message for them to record.

Alternatively, you can Assign any Bonjoro to a team member by clicking on the to-do, and selecting "Assign".

3. Team results.

There are two ways to measure results from team members; in our results list, or within your own CRM. In the results page there's a summary for each team member and you can filter the time period at the top right.

To track results in your CRM, and therefore the impact on conversions and more specific business outcomes see our article on sending results back to your CRM via Zapier.

Make results a competition each week, and most importantly of all, take the best open, view and response rates from each team member and educate the rest of the team.

4. Shared inboxes

If you have a larger team on Bonjoro, it may be an idea to redirect your Bonjoro replies to a shared support inbox. You can do this in your email settings.

By now you're well on your way to becoming a personal video expert. Next class is the last in our series, and takes you through a bunch of customer inspiration

Amy
CDO @ Bonjoro

To end the course visit this link

Welcome to Class 6

Inspiration from the best

Picasso famously said Good artists copy; great artists steal. Which Steve jobs promptly stole and used the quote for himself. Let's steal all the best practices the most productive Bonjoro customers are using.

We asked a few customers to share examples of their Video messages, and to each share one piece of advice for new users.

Announcer Mortgage team - Using Bonjoro to drive huge customer advocacy and WOM: We're proud that the vast majority of our growth is by word of mouth and referral, and that comes down to how we treat customers. Bonjoro lets us go that extra mile.

Andreas Lodahl, Munk Store - Using Bonjoro to drive reviews on Trustpilot: Since using Bonjoro our Trustpilot stats has increased from 10.2% to 19.4%. Get started! Don't wait. 

Sam Hurd, Photographer - Using Bonjoro to increase retention of his Patreon subscribers: It’s incredibly effective. Personal messages have a HUGE amount of value and staying power. Don’t make it too professional or it comes across as Disingenuous

Pat Flynn, Smart Passive Income - Using Bonjoro to create SuperFans: It’s a fantastic resource for making a solid first impression

Ontraport team - Using Bonjoro to increase attendance for sales and onboarding calls: We saw a fifteen percent boost in appointment attendance for both sales and on boarding calls.  

If you'd like more inspiration, you can see the full customer stories as well as 15 more examples here

Only one more lesson to come:)

Amy
CDO @ Bonjoro

To end the course visit this link

You're all certified!

Class dismissed

Congrats on finishing the Personal Video Expert course! 

We hope you enjoyed the content and using Bonjoro.  We're currently building a course for experts, all about the nuances of how to create even better content, the power of A/B testing, and looking to impact retention and churn with a more personal approach to business. We'll let you know when this is live.

In addition we'll soon invite you to join our expert community. Access is invite-only once you reach 10 Bonjoros, to learn from the best in the business. Look out for a message from us.

I would love to hear your feedback on our personal video expert course. Reply to this email with your thoughts on what we could have done better or improved.

See you soon,

Amy
CDO @ Bonjoro