Boot Camp Digital Sign Up Information

If your mobile website isn''t perfect, listen up.

In March of 2021 Google is switching to Mobile-first indexing. What does that mean for you, exactly?

Google search ranking has always been based on desktop. That means sites that perform well on desktop rise to the top of search results.

Even though Google always said mobile is important, it''s finally flipping the switch and prioritizing search rankings determined by mobile first.

If you have a site that doesn't work on mobile, it won't get ranked anymore.

Here are 3 things you can do now to check if your site is ready.

1) Google Mobile Friendly Test - See how your mobile site appears to Google and if there are any issues. It is easy and free at the Google Mobile Friendly Test.

2) Check Site Speed - Your site speed is vital if you want to rank in Google. Especially for mobile. Google recommends that your site should load in under 3 seconds. Check your speed free at GT Metrix.

3) Look at Your Site on Mobile - Seriously. Right now. While the Google test will tell you if there are any technical issues it takes a human to fully evaluate the user experience. Check of the experience.

Pro Tip: Keep in mind that mobile visitors usually spend less time on your site, so make sure that it is easy to find what people need.

NOTE: If you need to make changes, web development projects can take months. Get organized and strategic with our Websites course that covers mobile and so much more.

Social Media Strategy Pro Tip: Quality beats quantity

You get better results from posting great stuff less often. If your content isn''t interesting you wont stop the scroll and the algorithms will reduce your visibility.

This means great content matters more than ever.

It''s not rocket science BUT based on the insane amount of bad content filling our feeds, we know that many businesses skip this step.

Don''t be one of those businesses.

If you aren''t optimizing and improving, you won''t be seen.

But there are so many networks to keep up on...

How do I make sure my content is great?

How do I check my agency?

Good news. We put the best practices for all the social networks in one easy chart.

This is so helpful that I keep it printed on my desk as a reminder.

Social media strategy is the key to consistent and scalable social media results. This free download and many more like it are part of our Social Media Strategy course.

"I''m posting all the time and not getting the engagement I need."

Pro Tip: It is NOT because:

• you post at the wrong time of day
• you post too frequently
• you don''t post frequently enough
• your posts are too long
• your posts aren''t long enough
• you don''t always use an image
• you post too many videos...

90% of content isn''t successful because it''s BORING.

How many holiday sale posts did you scroll over since Thanksgiving?

Hundreds? More?

How many do you remember?

No matter what you need to achieve with your content, it has to be optimized.

Optimized content is created with a purpose. It applies best practices based for each channel.

Optimized content performs better every time.

It''s a better use of time to create less content that''s optimized than more content that isn''t.

Bigger reach, more clicks, increased sales, more meaningful connections... it all depend on learning how to consistency create content that stops the scroll.

Why get certified in Social Media & Digital Marketing?

1. Over 50% of ad budgets in 2020 are digital. Probably more in Q4.
2. Digital skills are required for most positions. According to a recent LinkedIn report, digital marketing is listed as the top in-demand job.
3. Businesses that don''t have a solid digital strategy are struggling. We know. They call us every day needing to understand digital options and how to get the most impact from them.
4. Hacks hurt your digital ROI. Marketers who rely on shortcuts do not reliably get good results. Separate yourself as someone who has comprehensive training based on time-proven results.
5. Earning a Certification boosts your knowledge, skills, opportunities, and confidence to take your company and career to the next level.

Ready to get started?

Save $500 off Certifications until Friday!

Digital Marketing - Social Media Marketing - SEO

You asked, "Why Boot Camp Digital''s Certifications"

Short Answer: Industry-Recognized Expert Training + $500 Off Digital Marketing, Social Media Marketing, and SEO Certification Until October 30th

Longer Answer: We know there is no shortage of certifications out there. Prices range from under $10 to $10,000. We get asked all the time what makes ours better - more valuable.

1. A deep dive into the details that will make you more effective and efficient in your job - Take a long hard look at the other options. Many that fall at the lower end of pricing have six hours of training or less. They only cover the basics or theory. Our training is comprehensive. It starts with foundations and works into mastery. It focuses on strategy and implementation..

2. No surprises. There''s no additional fee to take the final exam and earn certification - The cost of registration at Boot Camp Digital is a flat fee. There are no hidden costs. That free certification program you''ve been considering? Look at how much they want to take the final exam. And if you don''t pass? How much will it cost you to take it again? Here, it''s all included. Take it as many times as you need to pass. That''s the ultimate goal, right?

3. It''s the perfect combination of online training and live Q&A with a human - Schedule a call through our online training portal and talk 1:1 with a Boot Camp Digital Expert who trains people just like you every day. We are here to support you.

4. 12 months off access to the courses + updates to keep you current - Most clients finish the certification program in about 30 days, but you have ongoing access for one full year. That includes all updates and new resources added during that time - and you know how fast digital and social media marketing changes!

5. BONUSES!

• Digital Marketing News Updates broadcast live from our private Facebook Group and delivered right to your inbox so you never have to worry about missing a change that could impact your results.
• Weekly Live Training that''s fast-paced, and FILLED with take-aways so you can turn the 30 minutes of watch-time into real results.
• Over $1400 in exclusive discounts from some of the most popular efficiency and design tools!

Imagine where you''ll be in a year if you start today.

Join the tens of thousands of professionals who have trusted us since 2009. We''re excited to work with you!

Why not invest in yourself this holiday season?

In your career, your business, your future, your skills, your results

...instead of more stuff (that you probably don''t need).

50% Off Online Courses and Certifications!

Save HUGE on our game-changing programs for individuals and teams...for a very limited time.

• Digital Marketing Master Certification
• Social Media Marketing Master Certification
• SEO Certification

See the full list of certifications here.

• Social Media Strategy
• Facebook Ads
• Video Marketing
• LinkedIn Marketing
• Blogging

See the full list of courses here.

Ready to level-set or get better results faster from your team? Let''s talk.

It''s not rocket science, but a tight digital marketing strategy WILL make all of the difference in getting the results you need.

Here are five actionable ways for you and your team to focus on what will get you the biggest return on your investment.

Spoiler alert, the word "hack" is nowhere to be found and should never be when developing a successful digital marketing plan.

1. Choose One Channel and Master It First

Businesses and organizations often make the mistake of doing a "meh" or even poor job on several platforms instead of nailing one or two. It's far better to master your branding and strategy in fewer places than get disappointing results from several.

2. Be Strategic

Before you dive into a channel, decide on your reason for being there. Know who you want to reach, what you want them to do, and how you plan to achieve that.

3. Less Is More - Be Optimized

Instead of posting 20 times a week on a platform, for example, use that same amount of time on optimizing ten posts. Have goals for each post. Follow best practices. Be mindful and deliberate. Take the time to create something you will actually benefit from rather than just filling your feed.

4. Avoid Shiny Object Syndrome

It's tempting to chase new features, functionality, or even platforms. Testing these shiny objects is a great plan and should take up about 10% of your time, effort, and resources. The other 90% should ignore them completely. They are a distraction.

5. Prioritize Wisely

Think about where you get the biggest return on your investment of time, effort, and resources and invest your energy there. That requires you to know where and why you get the most ROI so you can hone your strategy for getting even more return.

BONUS PRO-TIP: Get Everyone on the Same Page

Having a "digital person" doesn''t work when over 50% of marketing spend is going to digital. The entire organization needs to understand the strategies and tactics that drive results. Getting everyone speaking the same language, understanding the tools, being clear on the strategy and having a solid foundation is vital to long-term success. A digital manager can''t be successful if the organization isn''t digital.

We can help get better results from your team. Let''s get started!

When people ask me for digital trends at the end of each year, I know they''re looking for something sexy to get started on.

I hate to disappoint, but chasing the new and shiny won''t make 2021 different than 2020. Being strategic will.

(If you REALLY want to see the upcoming shiny trends, you can check out my post on 21 Trends for 2021)

Here is what will future-proof your marketing in 2021 and beyond.

1. Strategy reigns supreme

If you know why you''re doing something in digital, you''ll easily be able to shift if necessary. 2020 reinforced the importance of strategy as most of us can''t afford to do things that don''t work.

Have a clear, sharp strategy that laser focuses your efforts on what you really are trying to accomplish.

PRO TIP: Ready to get serious about this? Join our Strategy Reset in January to sharpen (or create) a clear strategy.

2. Test, Learn + Adjust

The reality is that digital is evolving. Something that works now isn''t guaranteed to work in 6 months. An ad that starts strong will start to slow results over time. Changes to platforms and networks can impact your results in an instant.

Build the mindset to test, learn and adjust. Always be looking at your results. We recommend a monthly cadence of measurement + adjustment to continuously adapt.

3. Stay up-to-date

Almost every prediction experts made about 2020 was wrong. Why? Because #2020.

But seriously, the start of a calendar year doesn''t mean marketing has changed. Ongoing adjustments win over long-term planning (see #2.)

Marketers and business owners who stayed current on the latest and greatest in digital marketing were able to adapt.

Those who stuck with what they''ve always done were not. Career tip: LinkedIn ranked Digital Marketing as one of the top ten MOST in-demand jobs. Staying current means a lot to employers and results.

PRO TIP: We keep you up-to-date in 30 minutes a month with our Digital News Update in the All Access Pass.

4. Focus on the customer

As algorithms take over everything and get smarter digital marketing is less about technical aspects and "hacks". It is more about customers.

From SEO to email to websites to digital ads to social media consumer response to your marketing is the #1 thing that will impact your success or failure.

Focus on your customer experience and journey to break through and worry less about small details.

5. Do what actually works better

It is easy to get caught up in shiny new things, but this isn''t what drives ROI. Most digital ROI is driven by the same things as 10 years ago. The foundational elements to your digital marketing strategy.

To drive your ROI focus on improving upon the things that work with optimization strategies. Avoid the temptation to spread yourself too thin.

When you have something working do it better. and better. and better.

That is how you grow results in the long run.

Are you ready to get serious about 2021?

Our All Access Pass members have the entire online training library at their fingertips so they can learn what they need when they need it including monthly digital marketing news reports. We comb the internet for updates that matter so they don''t have to. Join us?

Hi Abigail,

The obstacle between where your digital marketing results are now and where you need them to be isn''t post frequency, your number of followers, or the digital ads you place. It''s PEOPLE.

Your results depend on your team''s knowledge of the digital landscape and ability to make smart decisions that drive impact. We can work with you to take them from a 1 to a 10 in as little as 30 days.

From now until October 30th you can save $500 per certification. Start getting the results you need immediately.

Our Social Media Marketing, Digital Marketing, and SEO Certifications provide your team with:

• 70+ hours of online self-paced training
• Crash Courses for high-level instruction in an hour or less
• Digital downloads to support them in implementation
• Weekly Q&A and live, interactive training opportunities with our experts
• 1-year of access
• Quarterly progress reports for teams of 25+
• Industry-recognized certifications, accredited by OMCA, OMCP, and CPD

We''re here to answer questions and help you decide if this is a good fit for your group. Email us at info@bootcampdigital.com or call (513) 223-3878 for more information.

Have 50 or more participants? Let''s talk about group rates. Need a custom approach to training? We do that too. Let''s schedule a call to discuss.

Hi Abigail,

Time is running out on our Annual Certification Sale and I''m checking in. If you''re considering online training, I''ve got 12 recommendations for groups of all sizes (including a group of one!) to make it as impactful as possible.

Our rate of completion is 98% (compared to the industry standard of 4%) and it''s because we work closely with our clients to drive engagement and accountability.

I share these 12 tips for success with every team...

1. DO IT AS A GROUP

Doing virtual training as a group sets expectations and makes for a group experience even though the training is online.

2. PLAN SHORT SESSIONS

For maximum comprehension, aim for short sessions and choose training that is broken down into smaller modules.

3. CLOSE EVERYTHING ELSE

Make sure that when you take online training you stay 100% focused and actively engaged. It is easy to get distracted on your computer. Close other apps so you can focus.

4. TAKE NOTES OR BUILD A PLAN

All of our Certifications include action planners. These are important to use during the training so learners can think about and apply what they learn immediately.

5. INCLUDE INCENTIVES

Most of the organizations we work with that have the highest completion rates include fun incentives. A prize for the first 100 people who get certified. A special gift for someone who logs in every day. Incentives make the training experience fun and rewarding. Our online training already includes badges and rewards to help achieve this. If you are doing the training yourself you can also give yourself an incentive or reward for finishing.

6. GIVE RECOGNITION

Recognize people who completed the training in your organization, or recognize yourself on social media. Internal recognition in a company can be a big motivator. It is a huge accomplishment to complete a training program, so share, share, share your success!

7. SET A PLAN AND TIMELINE

The challenge with online training is that you have access to a lot of content for a long time. It can be hard to find the time and it is easy to put it off. Give yourself and your team a clear plan and timeline to stay focused.

Approximately 30% of the teams we train finish ahead of schedule!

8. KEEP IT COLLABORATIVE AND DISCUSSION-BASED

Just because training is virtual it doesn't have to be isolating. You can still have discussions about what you learn with your colleagues. This drives accountability and leads people to feel like they are participating in something with a group vs. alone.

9. LOOK FOR RESOURCES TO IMPLEMENT

The goal of training isn't just to learn - it is to do something better afterwards. Knowledge is only one piece of the puzzle. This is why we include templates, checklists, and guides to drive performance and results.

10. PUT IT IN YOUR CALENDAR

It you fail to plan you plan to fail. Get it in your calendar so that you know exactly when you have time to do the training and be consistent. Some learners join and after a year still haven't even started. I get it. We have the best intentions (I have shelves of unread books). Put your online training in your calendar and aim for about two hours per week vs trying to do everything at once.

11. SET A LEARNING OBJECTIVE FOR YOURSELF PERSONALLY

You are taking training because you want to learn something, but why? Why is it important to you and what is the result that you will get. Write this down before you get started so that you can stay focused in your efforts. There is often a lot of content and it is easy to get distracted or overwhelmed. Focusing on your specific personal goal will help you keep focus.

12. SHARE THOUGHTS AND IDEAS AS YOU GO

Make it a point to share ideas and thoughts as you progress through the training. This forces you to synthesize and really think about what you are learning, and also creates a group learning experience. You can share on social media or with an internal team if you take the training together.

13. TAKE CONTROL AND THINK IMPACT

In any course (in-person or online) there are people of varying knowledge levels. The advantage of online learning is that you can get what you need when you need it. If you already know a section, skip it. Most training is built based on the average knowledge levels of learners. If you are ahead, take charge and focus on the content that can drive the biggest impact. We encourage our learners to skip sections they already know while realizing that others may not be at the same level. It is your time, so focus on your return on time investment.

Save $500 per certification until Friday!

Have questions or need more information? Hit reply or call (513) 223-3878.

Have 50+ participants? Let''s talk about deeper group discounts. Need a custom approach to training? We do that too. Let''s schedule a call to discuss.

Every. Single. Business I talk to struggles with this.

True story...

A global company I was working with spent $80+ million on digital marketing. They were spending tons of money on developing content, running ads, investing in new ideas. If you asked them how they were doing, they''d tell you they were nailing it.

So why did they need me?

They were doing lots of things. But where they doing the right things?

Were they getting the biggest bang for their buck?

Were they driving the best possible ROI?

They were caught somewhere between the FOMO of adding a new platform and dumping resources into what they''ve always done.

Know where your time, effort, and resources matter most and spend them there.

We did a strategy workshop and used the Investment/Impact chart to map out and prioritize all the ideas.

Experience, data and strategy guide the choices.

We use this in all of our planning at Boot Camp Digital to prioritize our efforts.

With digital it is SO EASY to be distracted by what you could do. The question is what you should do.

Every business I''ve ever worked with struggles with this.

As you start to think about your planning for 2021 the key to success is to prioritize the things that really matter.

We use sticky notes and post all of our ideas on the investment/impact chart to decide where to spend our effort.

1) Put all of your ideas on sticky notes

2) Determine the investment for each idea

3) Estimate the impact or result of each idea

4) Plot them on the graph

5) Cut the time drains

6) Aim for 1 - 3 big bets (depending on your resources)

7) Focus resources on the ROI center

8) Determine how much to put into low hanging fruit

9) Finalize your list based on resources

10) Add it into your strategy (use our GSOT strategy template to connect your plans to ROI).

Remember....

Focused efforts will win.

Focussed execution will drive your results.

Clear strategy will keep you on track.

Need help with your strategy? Reply to this email and I can show you how we can help.

Need training on prioritizing your digital marketing efforts? We''ve got a Digital Marketing Strategy course for that. Need an expert audit and action plan for your digital marketing? We do that too. Cut to the chase with our consulting options.

Save 50% for 1 Week with Promo Code 50NOW

You''re smarter than this...

"Our agency pitched us on a new contest platform for Facebook. It sounded great. The creative was beautiful and they used all the right buzz-words to make us feel that it was a great idea. During the campaign they kept reporting "positive" results. At the end, we reached a fraction of our target audience and had a negative ROI. Even though it sounded great, at the end, it didn''t really link to our strategies."

Another one. "I bought a $10 course that promised more Instagram engagements. I followed their steps and got more engagements, but none of them were customers. We were spinning our wheels and getting engagements, but not from the right people and not growing our business. Our account actually got blocked after a few weeks."

Experts create longterm value and build strategies for results.

Amateurs rely on hacks and short-sighted tactics.

If there was a strategic way to spend a small amount for exponential growth, wouldn''t we all do it? Hacks, shortcuts, and attempts at "beating the algorithm" waste your time, money, and effort because they don''t work.

Effective digital marketing isn''t rocket science, but real business results depend on strategy, best practices, and time. Anyone who tells you otherwise wouldn''t need make a living selling courses on how to make millions online. They''d just be millionaires.

Think about that next time you''re considering the results you need and how you''ll get them. Your business is worth more than a hack.

Get your strategy set up for longterm success with our free resources.

Free Download: Get Started with Strategy

The first step to successfully growing your business or organization online is with strategy. Download our Digital Marketing Action Planner to understand digital options and the process for building a blueprint for success.

Boot Camp Digital also offers custom solutions for individuals and teams. For assistance in finding the right option for you or your group, hit reply and tell us what you need. We''re here to help!

Hi Abigail,

I have a template I use all the time - when planning for a new year or planning for a new project. It''s key to working through the process of setting a goal and creating a plan to achieve it. It''s also something I use with almost every business and marketing professional I work with.

Click to download it, then plan to keep it handy because I know you''ll use it over and over again.

Investing the time to properly plan isn''t hard, yet so many professionals don''t do it. Whether you''re set on growing a business using digital or growing your career in digital, the steps work.

I''m running a 4-Week Digital Strategy Reset starting on January 6th. It''s a high-impact training experience designed help you create a digital marketing action plan.

This is the year to have a strong strategy. This is the year to have a firm grip on why you''re doing what you do in digital. This is the year, more than any other, to understand your "why" and let it lead you through accomplishment.

Let''s work together to get your on the path to being successful. I have the expertise and tools waiting for you. All you have to do is decide THIS is the year.

The Digital Strategy Reset is filling up and I don''t want you to miss out. So if you''re serious, don''t wait. Registration is just $47, or $97 for the VIP Reset, which includes additional online training.

PLUS, if you register before December 31, you''ll get a free download copy of my best-selling book Digital Marketing That Actually Works.

Join me?

Make 2021 Count!

Goals, goals, goals. Everyone wants to talk about 2021 goals.

You are THREE TIMES more like to accomplish goals if you write them down.

You''re even more likely to succeed if you have a plan.

It sounds simple, but most people don''t ever get that far.

So, you can say this is the year you''re finally going to go all in on growing your business using digital, or you can actually get it done.

We''re here to get you from talking to doing with our 4-week Strategy Reset.

This $47 4-Week Strategy Reset Closes in 12 Hours

Don''t Miss Your Chance to Change 2021!

Hi Abigail,

I''m checking in quickly to see if I can answer any questions about our Digital Strategy Reset. We''re closing registration for the group later today. This is your LAST CHANCE to get in if you haven''t already.

Businesses and organizations are eager to put their heads down and focus on their digital success in 2021!

For 1-hour a week for four weeks, we''ll:

• work together to understand what did and did not perform well last year
• learn how and why people interact with businesses like yours
• collaborate on goals that make sense for your business
• develop a plan for achieving them
• set a timeline to hold you accountable (yes, I said accountable)

Partner with our experts and others in the group to get it done this year. You won''t regret it.

You can do it. Your success is worth it.