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Hi Emily,

Retailers have had to rapidly transform their businesses to succeed with digital commerce. But successful eCommerce requires more than a shopping cart. Winning customer loyalty and standing out among other brands requires a well-researched content strategy.

Digital product leaders form Mattress Firm and Sotheby's will be discussing their digital content strategies and tips on our next webinar, Transform Your Digital Content Strategy to Strengthen eCommerce.

Join us on July 28th from 1-2 pm EST for insights into how content has supported their transformations and strengthened the eCommerce efforts within two very different industries.

Jenny Sylvers
Brightspot Events

BRIGHTSPOT

www.brightspot.com

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To accelerate the planning, development, launch, and post-launch process that goes into creating their digital experiences for dozens of new campaigns, the Ad Council had to evolve how they connect with the American public.

Today, the Ad Council has come to rely on microsites to manage the unique look, purpose and goals of their many ongoing awareness campaigns. Join Brightspot and Christine Medina, VP of Digital Product, Ad Council, on Thursday, March 26th at 2:00pm ET as we explore:

• Launching microsites with a unique look and feel
• How Ad Council improved time to market for new campaigns
• How the right platform makes it easier to maintain control over dozens of active campaigns

Join this webinar to learn how Special Olympics refreshed a website and increased fundraising efforts while deeply connecting with their viewers.

APRIL 30TH | 2PM ET / 11AM PT

For more than a decade, Perfect Sense has helped Special Olympics to achieve its digital goals while staying true to its core mission of providing opportunity for children and adults with intellectual disabilities. Recently, Special Olympics went through a rebranding of their Spread the Word initiative to focus on spreading the idea of inclusion and increasing fundraising efforts for the movement.

We've invited Crystal Hudson, Director of Digital Fundraising & Strategy at Special Olympics, to discuss her experience in improving the online presence for this movement, and increasing digital pledging and resources for those looking to get involved.

Join us on Thursday, April 30th at 2:00PM ET as we explore:

• How to rapidly evaluate, transition and gain acceptance for a new content platform
• Key tips on re-branding a site for better results - through a special look at Special Olympics' Spread the Word initiative
• How the right platform can help an organization communicate their message more effectively and expand brand storytelling

Hi Emily,

Anyone can produce a website. The challenge is creating an experience that engages visitors with features that have them coming back again and again.

The Hallmark Channel has extensive experience in creating an informative and entertaining website that compliments its main delivery channel - television - and adds value for their audience.

Join our upcoming webinar How Hallmark Channel Spreads Cheer with Creative Holiday Content on December 10th for an inside look at their digital success with Hallmark Channel's Senior Director of Digital, Erin Doyle.

Hope to see you there!
Jenny

PS. Can't make it to the live webinar? Don't worry; everyone who registers will receive a recording.

Jenny Sylvers
Virtual Events Manager

Brightspot

This email was sent to @. If you no longer wish to receive these emails you may unsubscribe at any time.

According to the 2019 Gartner CEO and Senior Business Executive Survey, "82% of CEOs have a digital transformation or management initiative, up from 62% in 2018. In 2020, the COVID-19 pandemic has further elevated the importance of differentiated digital experiences for customers and employees."

To deliver on this, companies must understand and invest in a MUCE strategy that combines MX, UX, CX and EX into memorable experiences for customers and employees.

We believe this report will help secure the required buy-in and involvement of key executives in marketing, sales, customer service, HR, operations and IT by highlighting:

• How to set the vision for an interconnected strategy
• Best ways to identify and rally the right people
• What technologies and skills to invest in
• Take measured next actions: How do you implement and continuously improve this interwoven strategy?

To accelerate the planning, development, launch, and post-launch process that goes into creating their digital experiences for dozens of new campaigns, the Ad Council had to evolve how they connect with the American public.

Today, the Ad Council has come to rely on microsites to manage the unique look, purpose and goals of their many ongoing awareness campaigns. Join Brightspot and Christine Medina, VP of Digital Product, Ad Council, on Thursday, March 26th at 2:00pm ET as we explore:

• Launching microsites with a unique look and feel
• How Ad Council improved time to market for new campaigns
• How the right platform makes it easier to maintain control over dozens of active campaigns

Hi Emily,

To meet today's demands to be digitally nimble and transformative, technical teams need a modern architecture that provides ultimate flexibility in allowing their businesses to transform for the future. This is where understanding headless CMS architecture and GraphQL can make an impact.

Join tomorrow''s webinar How Headless CMSs and GraphQL APIs Diversify Content Delivery on November 17th for an in-depth guide to headless CMS considerations and the GraphQL query language.

Hope to see you there!
Jenny

PS. Can't make it to the live webinar? Don't worry; everyone who registers will receive a recording.

Jenny Sylvers
Virtual Events Manager

Brightspot

This email was sent to @. If you no longer wish to receive these emails you may unsubscribe at any time.

Hi Emily,

Digital transformation in corporate communication and brand storytelling has been more critical than ever for global brands due to COVID-19.

We''re bringing together leaders from Johnson & Johnson and Walmart on October 22nd for a discussion around how the pandemic has affected everyday shoppers and how they''ve approached digital communications during this time.

Hope to see you there!
Jenny

PS. Can't make it to the live webinar? Don't worry; everyone who registers will receive a recording.

Jenny Sylvers
Manager, Events

Brightspot

This email was sent to @. If you no longer wish to receive these emails you may unsubscribe at any time.

Hi Emily,

Re-launching a website or any digital property is a crucial time for any company. Many things can go wrong, but with the right plan, team, and tech stack in place, the results of your new site may surprise you. Here at Brightspot we've helped launch countless sites, including Special Olympics' Spread The Word site.

Join our webinar on April 30th to hear Crystal Hudson from Special Olympics, who played an integral part in this recent re-launch, share her story of rebranding a website and her tips for success along the way.

Hope to see you there!
Jenny

PS. Can't make it to the live webinar? Register anyways and we'll send you the recording after the event.

Jenny Sylvers
Brightspot Events

BRIGHTSPOT

www.brightspot.com

This email was sent to @ If you no longer wish to receive these emails you may unsubscribe at any time.

With the ever-growing digital ecosystem for content consumption, headless and hybrid headless CMS platforms have become increasingly important to reach customers at every touchpoint.

Despite the growing investment in headless architecture the decision to go API-only requires several unexpected considerations. Successfully deploying a headless solution depends on a number of factors and considerations.

This Gartner report explores the considerations for incorporating a hybrid headless CMS:

• Why a hybrid headless approach is fundamental for delivering engaging customer experiences across the entire digital ecosystem
• Risks factors to consider with both a headless-only or hybrid approach
• Evaluation factors for switching to a hybrid headless architecture that fulfills your business goals requirements

Join this webinar to learn how Special Olympics refreshed a website and increased fundraising efforts while deeply connecting with their viewers.

APRIL 30TH | 2PM ET / 11AM PT

For more than a decade, Perfect Sense has helped Special Olympics to achieve its digital goals while staying true to its core mission of providing opportunity for children and adults with intellectual disabilities. Recently, Special Olympics went through a rebranding of their Spread the Word initiative to focus on spreading the idea of inclusion and increasing fundraising efforts for the movement.

We've invited Crystal Hudson, Director of Digital Fundraising & Strategy at Special Olympics, to discuss her experience in improving the online presence for this movement, and increasing digital pledging and resources for those looking to get involved.

Join us on Thursday, April 30th at 2:00PM ET as we explore:

• How to rapidly evaluate, transition and gain acceptance for a new content platform
• Key tips on re-branding a site for better results - through a special look at Special Olympics' Spread the Word initiative
• How the right platform can help an organization communicate their message more effectively and expand brand storytelling

With the ever-growing digital ecosystem for content consumption, headless and hybrid headless CMS platforms have become increasingly important to reach customers at every touchpoint.

Despite the growing investment in headless architecture the decision to go API-only requires several unexpected considerations. Successfully deploying a headless solution depends on a number of factors and considerations.

This Gartner report explores the considerations for incorporating a hybrid headless CMS:

• Why a hybrid headless approach is fundamental for delivering engaging customer experiences across the entire digital ecosystem
• Risks factors to consider with both a headless-only or hybrid approach
• Evaluation factors for switching to a hybrid headless architecture that fulfills your business goals requirements

In today's global economy - even before the COVID-19 crisis - with increasing numbers of employees working outside of the corporate walls, companies have struggled to find the right way to reach everyone with highly important communications and help streamline their work processes.

On Tuesday, June 30th at 1:00pm ET, we are bringing together a panel of experts to discuss our recent research study conducted with CMSWire on the ROI companies are seeing from their intranets and what defines the most successful digital workplace.

In this roundtable, our panelists will discuss:

• How are companies thinking about intranet ROI today and should that be the right approach?
• Areas IT can collaborate with HR and people managers to create a more engaging intranet experience
• Pre & Post COVID-19 - How has the crisis changed intranet requirements?

Digital transformation has been imperative for retail companies this year as they have had to rapidly shift sales to eCommerce platforms. On Tuesday, July 28th at 1:00pm ET, join Mattress Firm''s Justin Laurenzi and Sotheby''s Jonathan Pytell as they discuss their digital content transformations and how to seamlessly interweave content with eCommerce throughout the customer journey.

In this webinar, you''ll learn:

• How to create content to attract customer interest along every stage of their discovery journey
• Tactics for building the right architecture for your tech stack between content production and eCommerce
• How you can improve content workflows within your organization for faster turnaround times

According to Gartner, "The concept of headless content management is fundamental to digital experiences." Have you considered adopting a hybrid headless CMS to create engaging digital experiences? Get your copy of this report that outlines everything you need to know before diving into a change.

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