That one word seems to sum it all up right now.
This week has been especially heartrending - seeing our hoteliers close their doors to the public, albeit temporarily. Some will, of course, remain open to key workers and will be available to the national effort in combating this outbreak.
It''s a seismic shock to our world, and we''re worried. For our loved ones, for the heroes on the front line, for the vulnerable in our communities. Yet amid the chaos and the fear, there are countless heartwarming stories, reminding us of the best of our shared humanity.
As a collection of independently owned hotels, we've always believed that being independent doesn''t have to mean going it alone. We''re founded on the principle of collaboration. We stand strong together. All of us. As we have done since the beginning.
And whilst travel may look uncertain from where we are, it looks inevitable from where we''ve come from - a deep-rooted human pleasure and a necessity, dating back to antiquity.
Our message is clear. We will get through this, and when we do, we''ll ache to explore again, to dream and discover. To go on adventures.
And so, we''ve come up with a way to thank ''future you'' for being part of our community, whilst also helping our team and our hotels at this time.
Buy a Classic British Hotels monetary e-voucher of ?50 or more before the end of April, and we''ll add an extra 10% to the total value and give you 24 months (doubling our normal 12) to redeem it.