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Ooh Views & Things - December 2019

In this issue... NHSBT's award-winning campaign, the team look back on their highlights of 2019, Clear Channel's Christmas charity partnership, and the usual Things We Like.


Flexibility / 

NHSBT Campaign Wins Big in 2019

The NHS Blood and Transplant (NHSBT) campaign, that we bought to life in partnership with 23Red, has won several big industry awards and a plethora of other nominations to boot.

The innovative and dynamic digital Out of Home campaign, which ran across our Adshel Live network, was unique for its use of live data from local blood donor centres, alongside images of real life recipients, with the aim of normalising blood donation and making it feel more personal and local. The campaign was a huge success, driving 55% more people to register and give blood in the targeted areas.

The campaign took home three trophies at the The Data & Marketing Association Awards, winning Gold in the ‘Best Creative Use of Data’ category, Silver for ‘Best Use of Out of Home’, and Bronze in the ‘Best Use of Data & Insight’ category. The campaign also won ‘Best Digital Campaign’ at The Drum Social Purpose Awards in November. 

Find out more about the award-winning campaign below.


Creativity / 

Our 2019 Highlights

December is a month of reflection, looking back at the successes of the past 12 months and gearing up for a new year. We asked team members from across the business about their best bits, standout moments and what’s to come in 2020.


Creativity / 

Christmas Charity Partnership 2019

To support our Christmas charity partner Homeless Link, our teams around the country have been busy volunteering with a number of their local member charities.

In Manchester, the Schoolhouse team spent a couple of days at the Booth Centre, helping to prepare and serve meals and run various other activities for their clients. Belinda Swinnerton, Area Sales Manager – Direct Sales, also took part in a sponsored sleep out and raised over £600 for the centre.

In London, the Golden Square team took part in some pitch-perfect carol singing at Charing Cross station (above) to help raise funds for The Connection at St Martins, with more volunteering planned for January to help the centre sort out donations and help run employability workshops for their clients. London and Dartford teams are also collecting much needed items for the charity’s clients.

In Birmingham, our team volunteered at the New Heights centre, sorting through donations and helping to decorate the centre for a special Christmas movie screening for their clients.

Our teams in Bristol, Newcastle and Woking have also been working closely with local homelessness charities so keep an eye out for more updates in January.

A big shout-out to our Design team who volunteered their time and skills to create Homeless Link’s Out of Home campaign, promoting their Streetlink service, now running across our estate nationwide.

Last, but not least, lots of fundraising has been happening across the business with a company-wide raffle, Christmas quiz nights and other generous donations from our staff.  If you would like to contribute to our efforts and help support the homeless this festive period, visit our fundraising page here.


Things We Like / 

Pizza-scented wrapping paper for Papa John’s Xmas campaign

Illustrator Mike Hughes has created a series of pizza-scented wrapping papers and a limited-edition pizza box as part of the Papa John’s seasonal campaign. 


Things We Like / 

Spotify "Wrapped 2019"

Spotify's "Wrapped" campaign, celebrating the cultural moments, memes and listening trends from the past year, has become a seasonal tradition.


Things We Like / 

The Station of Being

Architecture studio Rombout Frieling Lab and Research Institutes of Sweden have created a prototype bus stop for use in the Arctic region, which uses sound and light to alert passengers to approaching buses.

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