Can you turn your tech partners into a revenue driver?
Thursday, August 13, 10am PT
Integrations always seem like a good strategy. After all, customers demand them. But let’s be honest, how do you measure results? Adoption? Retention?
What really drives a SaaS company is revenue. How do you turn your tech partner ecosystem into a revenue generator?
Forced by COVID to innovate, Rajiv Ramanan at FreshWorks unlocked a powerful new channel this year. Jake Wallace from SignEasy, has been working hand in hand with Rajiv to find revenue in their integrated partnership.
How are SignEasy and FreshWorks driving more sales together? What works? What hasn't?
Thursday, August 13. 10am PT
What DO your channel partners really want?
TOMORROW. Wednesday, August 5. 11am PT
Working with service partners, marketing agencies, MSPs, VARs, SIs, and channel partners can be challenging. Just look at all the names they call themselves!
The biggest lesson I've had over the past 18 months building AppBind is that your partners don't sell technology. When you treat them like a sales channel, you're going to have a bad time.
So, what DO channel partners really want?
There are few people who are as immersed in making channels work as Daniel Graff-Radford, CEO, Allbound. His company works every day to make software channel programs successful.
Let's find out together what works and what doesn't.
TOMORROW Wednesday, August 5 at 11am PT!
Do CEOs only care about partnerships for revenue?
Sendoso : Shopify
Did you miss our amazing conversation last week with Brian Jambor, Sendoso and Adrienne Coburn, Shopify? We talked about what it takes to get their CEOs to invest in partnerships, in themselves individually, and later to scale the team.
The conversation had a lot of audience Q&A. Thank you very much everyone for your excellent questions.
So, what was the answer? Do you need a revenue story? Do you need an ecosystem story? There was a twist that I did not expect despite my best laid evil plans.
Meet David Claunch, recruiter for SaaS partnerships
A CSA member resource
This year definitely has a turbulent job market. With layoffs and explosive growth from digital transformation, partnership professionals are moving around a lot this year.
As your trade association, we're here help. We have, ahem recruited a recruiter to work on behalf of Cloud Software Association members (that means you!)
Please meet David Claunch, Kaizen Careers (https://kaizen.careers/). He's the only recruiter I know that specializes in SaaS partnerships, and we're happy to have him build a job market for our specific industry.
He's helping us build our job board, reverse candidate pool, and search services.
- Are you hiring? Post a job
- Are you looking (openly or privately)? Apply to our CONFIDENTIAL candidate pool
- Do you need an executive search? Email firstname.lastname@example.org
Meet our peer mentors
Connect with Lars and learn from his experience
Founder / CEO
Ask me about...
Entrepreneurship, Growth Strategy, CRM and Marketing Automation
Salesforce Partner Growth Manager
Director of Marketing
VP, Partner Channels
Head of Strategic Partnerships
Head of Strategic Partnerships
- SEE MORE JOBS…
Recruiting partnership professionals? Post a job
President, Cloud Software Association and CEO, AppBind