Concepts x Birkenstock - Boston 2019
Boston, MA (December 23, 2019): World-renowned lifestyle brand Concepts, builds on their history with Kyrie Irving and Nike, with a duo of new models, the Concepts x KYRIE 6 Khepri and the kids-exclusive Concepts x KYRIE 6 Golden Mummy.
Releasing on December 27th, the Egyptian themed collaborations continue. Starting with Khepri, named after the Egyptian solar diety represented by the scarab beetle, the god of creation, Khepri is associated with resurrection — explicitly known for rolling the sun above the horizon each morning and carrying it through the other world after sunset. The word Khepri itself also means "to transform," a thematically fitting truth for Irving's continual development.
For the kids-exclusive Concepts x KYRIE 6 Golden Mummy, the cycle of history manifests in a color way that simultaneously pays homage to Concepts' founding in 1996 and the discovery of the Valley of Mummies (an event that spurred a revival of interest in Egyptian history) that same year. Metallic gold finishes references the riches within the tombs, while a series of hieroglyphs remind how much more there is to be written as the future unfolds.
The Concepts x Nike KYRIE 6 Khepri and Golden Mummy release Friday, December 27, 2019, in Concepts’ Boston (350 Boylston Street) and New York (225 Hudson Street) locations at 10am and CNCPTS.COM at 11:00am (est).
The Khepri ($140) comes complete with exclusive Concepts packaging in sizes 3.5-13, 14, 15, 16, 17, 18. *Golden Mummy grade school sizes ($110) **Preschool sizes ($80)
* = no Concepts packaging on kids exclusive
** = pre-order ships in mid January 2020