TikTok is at the heart of some major regulatory changes between
China (TikTok is owned by a Chinese company) and the rest of the
India banned TikTok altogether along
with another 58 Chinese apps and Trump gears up to ban the app in the
U.S. The first step is a senate bill banning the app on
Meanwhile TikTok's parent, ByteDance is looking to restructure the
company so it is no longer categorised as a Chinese company to ward off
US threats to ban it. A couple of days ago, Microsoft announced on their blog that
they''re in talks to buy the United States, Canada, Australia, and New
Zealand business units of TikTok.
All of the TikTok hub bub has helped the competition. Triller top the app store charts
overnight. Facebook is now offering TikTok creators cash to switch
to Instagram Reels.
It''s a very frothy space and the shake up should spell
opportunities. Here''s a few thoughts
below from team Curator on how to take advantage of the chaos.
1. Trial a range of platforms. There will continue
to be a range of new social networks in this space that grow and cater to a
variety of audiences. Test them incrementally in a way that you can
objectively understand if there''s good product/channel fit for your business.
If there is... double down.
2. Move people from earned to owned. Ensure you're
building bridges from your social networks to an owned channel like email
where you own the relationship. It would be a shame to build 2M TikTok
followers if the service is shut down.
3. Invest in the long term. We're likely facing a
global recession of large proportions. Guess what? That's great in the
medium to long term! The companies that invest in growth during recessions
are those that win. Old guards will die across businesses, institutions
and, yes, marketing channels but that opens the opportunity for people like
you to find new ways of doing things. The best returns in the next 10 years
will be found in a handful of these nascent networks that end up