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2/7/2020 4
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Today, Decidedly becomes Yonder - a consultancy that blends insight, strategy and imagination to help clients unlock opportunity and deliver business impact. 
Yonder brings together the expertise of four specialist businesses; the award-winning research and consultancy of Populus, the state-of-the-art data capture of Populus Data Solutions, the brand and business strategy of BrandCap, and the insight-led innovation of Decidedly.   
Our teams in London, New York and Hong Kong deliver customer-driven business success by helping clients to understand reality, define opportunity and create impact. They have deep expertise across sectors and geographies and work with clients from Amazon to BT, Oriental Bank to Radisson Hotels and Formula 1 to the Premier League.
At Yonder, our purpose is in our name. We exist to help our clients go further. So, we're excited about introducing you to our wider team and capabilities.
You''ll still be able to reach us on our Decidedly email addresses but from now on you''ll hear from us under the new Yonder brand.
In the meantime, please visit us here at or follow us on Twitter and LinkedIn.
Yonder is a trading name of Yonder Consulting Limited which is registered in England No. 4153928. 
You''re receiving this because you signed up to receive content from Yonder.

Our mailing address is:
Northburgh House
10 Northburgh Street
London EC1V 0AT
United Kingdom

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