Welcome to the premier issue of Yarn & Stripe. Whether you’re a longtime user of our products or new to DeFeet, you will find something new and refreshing in every upcoming issue. DeFeet began in 1992. We invented an entirely new type of sock, the “airflow design sock,” and we entered the cycling market. We found a way to make the sock inside out, placing the soft wicking material next to the skin, and the abrasion-resistant exoskeleton to the outside. The new design gave our product instant notoriety. Called the Aireator®, the sock had an open mesh weave to help it run cooler and dry faster, and we let customers use their designs and colors. This type of customization had never existed before. DeFeet socks became an expression, a canvas for art, and the world’s top endurance athletes started knocking on our door.
Some insight into why are we naming our publication the Yarn & Stripe. The word “Yarn” means story, and it’s also the material we use to craft our products. “Stripe,” well, that’s a common design feature in a sock and nearly all things that have to do with racing - including a finish line. Stripe speaks to both beautiful design and the incredible racing heritage of DeFeet. The Yarn & Stripe is a gathering place in print and digital form that will share the experiences, rich history, people, and events that have influenced DeFeet and provide information about our products and how to use them.
Thank you for being part of this journey. 2020 marks the 28th anniversary of the first custom socks DeFeet made. Today, we are crafting orders in the same location. When you pull on a pair of DeFeet socks, you wear a piece of that long history. We can’t wait to share it with you, and we hope you enjoy the Yarn & Stripe along the way.
Founder & Chief Sockologist DeFeet