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What Is a Content Map? 6 Key Components of an Effective Content Map
If you're not considering the journey your customer takes in their buying process, your content is much less likely to help them on that journey. It's just that simple. One of the best ways to ensure success is to create a content map. Here's how.
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
The Best Email Marketing Automation Tools to Complement Your Content Marketing Strategy
With so much technology used in content marketing, email marketing automation tools are arguably the most beneficial, allowing us to personalize and connect with buyers at scale. But what tools, features or functions within the email realm do you really need?
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
How to Perform a Comprehensive Content Marketing Audit
Much like how companies regularly audit their financial assets to gauge financial health, you should also audit your existing content to understand whether your content assets are paying dividends or have become liabilities (no longer relevant, inaccuracies, etc.). Here''s a guide to help you through a content marketing audit.
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DivvyHQ 2100 Central, Suite 01G Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
What Is Content Optimization, and How Can I Use It to Improve My Content?
Content optimization may sound technical (it''s really not), but any content producer who is writing for the web should understand the ins and outs. In this article, we dig into the 6 most common optimization techniques that every marketer should master.
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
The Definitive Guide to Creating Content for Brand Awareness
Is it easy to come across your brand when someone is searching for a product or service that you provide? Does your content have the reach that will ensure this happens? These are the key factors that make creating content for brand awareness so important. Here''s how it''s done.
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DivvyHQ 2100 Central, Suite 01G Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
Company Newsletters Shouldn't Be a Bore: How to Create Compelling Newsletter Content for Your B2B Audience
As the most used form of content marketing in B2B, company newsletters are still a vital communication mechanism for both customers and staff. Even more-so when they''re actually good (and useful). Here are some ideas to reinvigorate your newsletter if you feel like it''s fallen into a sad state.
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
How to Increase Blog Traffic by A/B Testing Blog Titles
Do you A/B test email subject lines? Most content marketers do. This probably means you A/B test your blog post headlines, too. No? Why not? Do you not understand the value? Or is it a process, logistics or technology issue? In this post, we''re digging into all of this, and more.
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DivvyHQ 2100 Central, Suite 01G Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
The Simple Content Creation Formula for Creating Effective Content - Every Time
There''s already enough junk on the internet these days. We don''t need your lackluster, self-serving content contributing to the problem. Instead, use this simple content creation formula to ensure you''re always creating amazing content.
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
6 Best Practices When Scheduling Your LinkedIn Posts: Frequency, Best Time to Post, and More
If you''re a B2B marketer, LinkedIn is undoubtedly the best social network to engage your audience. But if you''re short on time (who isn''t?), why not learn how to work smarter with some tips, best practices and a little automation? Let''s go!
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
Real-World Examples of Effective Content Marketing Strategies
Will your content marketing strategy succeed? Like any business strategy, it's hard to know what the outcome will be when you first get started. But reverse-engineering the strategies of top brands can often help to validate your future plans. Let''s take a look at some of the most effective content marketing strategy examples.
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
How to Use Native Advertising as a Part of Your Content Marketing Strategy
Have you incorporated native advertising within your content marketing strategy? Considering it''s one of the only forms of advertising that actually generates positive ROI, here''s a quick guide to help you navigate the native advertising waters.
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
What Makes a Good Blog? The DNA of an Effective Business Blog
Driving engagement and conversions with a business blog isn''t some magic formula. There''s some art. There''s some science. And there are a host of best practices that anyone can follow. If your blog is not producing the results you need, check out this quick guide.
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
7 Content Marketing Case Studies from Top Brands
Have you struggled to get support and budget for content marketing initiatives? Sometimes, company execs just need to see the successes of other companies (or competitors) to get on board. Perhaps some compelling case studies would help?
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DivvyHQ 2100 Central, Suite 01G Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
DivvyHQ Brings Robust Content Planning and Workflow Automation to Episerver with New Integration
INTEGRATION NOW AVAILABLE - With the Divvy connector for Episerver Content Cloud, Episerver customers can improve planning and orchestration of content campaigns, while automating workflows and asset creation in Episerver.
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DivvyHQ 2100 Central, Suite 01G Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
The Role of Nurture Email Automation in Your Content Marketing Strategy
Nurturing is a critical part of any organization''s marketing and sales efforts. Not every lead you receive is sales-ready, so it''s vital to keep them engaged and moving down the funnel. Here''s a quick guide to ensure your funnel doesn''t spring a leak.
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
How to Build a Content Calendar for Ecommerce Businesses
Are you looking to leverage content marketing to boost awareness and traffic for your ecommerce business? It''s a smart move that will pay dividends over time, but one of the key elements is building out a robust content calendar. Here''s what you need to know.
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DivvyHQ 2100 Central, Suite 01G Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
Ads Are Destroying the Internet - Content Marketing Is the Evolutionary Solution to Ad Blindness
Ok, perhaps this headline is a little hyperbolic, but considering how pretty much everyone is either blocking or blind to digital ads these days, perhaps we need to rethink them altogether. Is content marketing a better solution? Let''s dig into the options and alternatives available for brands.
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
The Content Marketer's Guide to Newsjacking
Newsjacking is all about leveraging breaking news stories to craft timely content, generating buzz with every word. But it''s easy for marketers to get this wrong. Here's a quick guide to ensure your newsjacking strategy is sound, and your execution timely.
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
6 Key Metrics to Track When Measuring Your Content Engagement
What do you do when your website traffic and search engine rankings are good, but your website (in general) just doesn''t seem to be performing? Your conversions are flat. Your bounce rate is high. You''re stumped. It''s time to dig into your engagement metrics.
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
The Simple Content Creation Formula for Creating Effective Content - Every Time
There''s already enough junk on the internet these days. We don''t need your lackluster, self-serving content contributing to the problem. Instead, use this simple content creation formula to ensure you''re always creating amazing content.
Read More
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
5 Steps to Create a Purpose-Driven Content Marketing Strategy
What is purpose-driven content marketing? And how do you approach developing a strategy that is centered on a cause or movement? Research shows that this can be a winning strategy for brands, but you have to be very thoughtful about the cause you choose, and how your campaign is executed.
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DivvyHQ 2100 Central, Suite 01G Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
How to Plan a Video Marketing Campaign
Planning, producing and promoting video content is often more challenging than other content formats for a variety of reasons. But when you get a taste of the results, video marketing campaigns are worth the effort. Here''s a quick guide on how to plan a video marketing campaign from guest contributor Cristian Stanciu of Veedyou Media.
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DivvyHQ 2100 Central, Suite 01G Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
4 Content Promotion Techniques to Amplify Your Content's Reach
Like a singer's voice, your content communicates only as far as it can travel. The farther you want it to reach, the more you need to amplify it. Here are four content promotion techniques to maximize your content's reach.
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
What Is Content Syndication, and What Role Does It Play in Content Marketing?
In the early days of your content marketing journey, you may find that your content simply isn''t reaching as many eyeballs as needed to gain traction. That''s where content syndication comes in. Check out this guide to learn how to leverage it to expand your content''s reach.
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
How to Build a Content Calendar for Ecommerce Businesses
Are you looking to leverage content marketing to boost awareness and traffic for your ecommerce business? It''s a smart move that will pay dividends over time, but one of the key elements is building out a robust content calendar. Here''s what you need to know.
Read More
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DivvyHQ 2100 Central, Suite 01G Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
5 Steps to Create a Purpose-Driven Content Marketing Strategy
What is purpose-driven content marketing? And how do you approach developing a strategy that is centered on a cause or movement? Research shows that this can be a winning strategy for brands, but you have to be very thoughtful about the cause you choose, and how your campaign is executed.
Read More
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DivvyHQ 2100 Central, Suite 01G Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
How To Create Content For Engaging Prospects At Every Stage Of The Marketing Funnel
Creating the right content to answer customer questions, build trust, and eventually converting leads into customers is a challenge. To beat your competitors, it''s critical to formulate a smarter strategy and create content that aligns with your buyer''s journey.
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
Why Reusable Content Should Be in Your Content Marketing Toolbox
Consumer expectations for brand content has never been higher, but meeting those expectations is challenging and expensive. One solution is to put more focus into content reuse. This approach can pay major dividends simply by leveraging the assets you already have. Here''s a quick guide to help you shift your focus.
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
Should You Outsource Content Marketing?
Content marketing can be a laborious endeavor, so it''s not surprising that many companies look to outsourcing this effort. If you''re considering it for 2021, familiarize yourself with the pros and cons and determine if it's a smart move for your content team.
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DivvyHQ 2100 Central, Suite 01G Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
How to Attract and Convert Event Attendees to Leads
Physical events have always been a sure-fire way to generate awareness and buzz, but we''re stuck with mostly virtual events right now. So, how can you get the most out of virtual events? And more specifically, how can you convert event attendees to leads? Here''s a quick guide from guest contributor, Tim Guga.
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DivvyHQ 2100 Central, Suite 01G Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
How to Use a Customer Journey Map to Guide Your Content Marketing
Have you created a customer journey map to guide your content marketing? Not sure where to start such a process? Customer journey mapping is one of the most valuable exercises to help content marketers focus and create a better customer experience. Here''s how to get started.
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
Visual Assets and SEO: What's the Correlation?
We''ve talked a lot on the Divvy blog about the importance of incorporating visuals within your content to improve it''s engagement and the user''s experience, but are there SEO benefits as well? In this guest post by Ricky Wang, he explores the benefits in depth. Let''s dive in!
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DivvyHQ 2100 Central, Suite 01G Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
How Watson Content Analytics Can Take Your Content Analysis to the Next Level
Unless you've been living under a rock for the last decade, you've probably heard of IBM Watson. Since its debut on Jeopardy in 2011, Watson has been incorporated into a variety of commercial applications, including content analytics. Let''s take a closer look at how it is helping marketers save time finding information, identify insights and new opportunities, and improve their content marketing efforts.
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
The Smart Marketer's Guide to Improving Web Traffic with Content Marketing
Instead of seeing your website as just a place to park your contact information or show off your products and services, think of it as a publishing platform. The more quality content you publish, the more you will be rewarded with interested, engaged visitors. Here''s how it''s done.
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DivvyHQ 2100 Central, Suite 01G Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
6 Examples of Content Marketing That Prove Its Effectiveness
We've all had those moments. Those bosses. The ones that let their uncertainty get in the way of doing something big, even despite the stats. At those times, you need to show them some examples that not only tell - but prove - its effectiveness.
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
Great Content Needs A Great Landing Page: How To Create One That Converts
Despite the pandemic posing new challenges for marketing teams, one key tactic hasn''t changed: creating great landing pages with content that drives engagement and conversions. Here are some killer tips on this from guest contributor, Jori Hamilton.
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DivvyHQ 2100 Central, Suite 01G Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
How to Create a Content Calendar: A Step-by-step Guide for New Content Marketers
When you're just getting started with content marketing, there are several skills you must master. One thing you should not overlook is learning how to create a content calendar. Here''s a step-by-step guide to ensure you''re starting out with a great plan.
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
DivvyHQ Brings Robust Content Planning and Workflow Automation to Episerver with New Integration
INTEGRATION NOW AVAILABLE - With the Divvy connector for Episerver Content Cloud, Episerver customers can improve planning and orchestration of content campaigns, while automating workflows and asset creation in Episerver.
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DivvyHQ 2100 Central, Suite 01G Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
The Must-Have List of Content Promotion Tools to Consider for 2021
As we wrap up a brutal 2020, you might be looking at new tools that can give you an edge in 2021. One category that needs consideration is content promotion tools. If you''re trying to break through the noise and get more views on your content, here''s a killer list of tools to consider.
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DivvyHQ 2100 Central, Suite 01G Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
5 Characteristics of a Content Marketing Calendar that Drive Results and Productivity
Content marketing calendars are essential for keeping your organization in-the-know and your content production on schedule. But what if your current content planning methods aren''t working? What should you be looking for when researching a new solution?
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
The Best Email Marketing Automation Tools to Complement Your Content Marketing Strategy
With so much technology used in content marketing, email marketing automation tools are arguably the most beneficial, allowing us to personalize and connect with buyers at scale. But what tools, features or functions within the email realm do you really need?
Read More
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
Does Your Content Calendar Take Into Account Your Product Lifecycle?
We talk a lot about creating a content plan that accounts for the different stages that your buyers go through. But what about the different stages of your product lifecycle? Should you be accounting for these within your content calendar? Yes is the answer. Here are some ideas to guide you.
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DivvyHQ 2100 Central, Suite 01G Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
Social Media and Content Marketing: Why They Must Share the Same DNA
Social media plays a prominent role in content marketing. It's a vital channel to distribute and promote content. But an effective social media marketing strategy encompasses more than just promoting content. The two practices need to complement each other in order to maximize the effectiveness of both.
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DivvyHQ 2100 Central, Suite 01G Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
How to Plan a Video Marketing Campaign
Planning, producing and promoting video content is often more challenging than other content formats for a variety of reasons. But when you get a taste of the results, video marketing campaigns are worth the effort. Here''s a quick guide on how to plan a video marketing campaign from guest contributor Cristian Stanciu of Veedyou Media.
Read More
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DivvyHQ 2100 Central, Suite 01G Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
The Definitive Guide to Creating Content for Brand Awareness
Is it easy to come across your brand when someone is searching for a product or service that you provide? Does your content have the reach that will ensure this happens? These are the key factors that make creating content for brand awareness so important. Here''s how it''s done.
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DivvyHQ 2100 Central, Suite 01G Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
The Rise of Real-Time Content: 3 Examples to Inspire Your Content Planning
In a time when the volume of online content is exploding, it can be difficult to be unique and stand out. Harnessing the power of real-time content is one way that brands can capture the attention of their audience. Here are three amazing, content marketing examples to get inspired.
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
What Makes a Good Blog? The DNA of an Effective Business Blog
Driving engagement and conversions with a business blog isn''t some magic formula. There''s some art. There''s some science. And there are a host of best practices that anyone can follow. If your blog is not producing the results you need, check out this quick guide.
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
Key Takeaways from the Best Content Marketing Campaigns We've Seen
What do most of us do these days when we see an ad on TV? Change the channel. Enter content marketing. You''re not changing the channel when a piece of content is giving you the exact thing or answer you''ve been searching for. Here''s a quick look at the brands who are nailing this.
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
How to Create Conversion-Focused, Middle-of-the-Funnel (MoFU) Content
Every content marketing team should be working towards creating a balanced content funnel, with the right amount of content available for every stage. But middle-of-the-funnel content (a.k.a. MoFU) is often the hardest to fill in. What exactly will resonate with prospects in this stage? Let''s explore some ideas.
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DivvyHQ 2100 Central, Suite 01G Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
Blog Digest
What are Psychographics? How to Use Psychographics to Create Content that Drives Results
Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. If you want to improve conversions, check out this guide to learn how to leverage psychographics as part of your content strategy.
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DivvyHQ 117 W 20th Street, Suite 202 Kansas City, Missouri 64108 United States (877) 573-4889 (USA) // +1 816-298-6119 (INT)
