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Membership Emails
Below is a sample of the emails you can expect to receive when signed up to Dubai Lynx.
The Dubai Lynx Awards celebrate the best work in the MENA region. They recognise, nurture and set the standard for brilliant creative.
In 2020 we are planning to run an open debate asking whether or not Dubai Lynx should include local experts in the judging panels.
Would you like to join it as one of the panelists? If yes, this is your chance to tell us what are the specific issues the Dubai Lynx Debate should explore.
We’ll select the best synopsis and invite the contributor to argue the case and join a live panel discussion at the Festival.
This year’s Festival brings you our most exciting line-up of speakers yet. Join us to hear from brand leaders, research experts and creative legends in 2020.
SEE ALL SPEAKERS
FERNANDO MACHADO
Burger King
FERNANDO MACHADO
Burger King
The multi award-winning Global Chief Marketing O?cer who built purpose into the brand and led Burger King to win the inaugural Creative Marketer of the Year award at Cannes Lions 2019.
READ BIO
WENDY CLARK
DDB Worldwide
WENDY CLARK
DDB Worldwide
The CEO of the global marketing communications company who redefined the modern day advertising agency, responsible for the launch of We are Unlimited, Velocity and Voltage since taking on the role in 2018.
READ BIO
RICHARD FRANKEL
Spotify
RICHARD FRANKEL
Spotify
Global Creative Director, Partner Solutions whose work for the streaming platform focuses on the development of great digital and real-world experiences for users and brand partners.
READ BIO
CHRISTINA MALLON
Wunderman Thompson
CHRISTINA MALLON
Wunderman Thompson
The Inclusive Design/Digital Accessibility Lead at the forefront of a movement towards inclusivity in design and advertising, who consults brands on how to implement inclusive practices into their strategies.
READ BIO
NIGEL HOLLIS
Kantar
NIGEL HOLLIS
Kantar
The Chief Global Analyst and award-winning author in the research field who works with Kantar’s global account teams to address client needs on all things marketing and market research.
READ BIO
ANA ANDJELIC
Mansur Gavriel
ANA ANDJELIC
Mansur Gavriel
The brand strategy executive, writer, doctor of sociology and Chief Marketing Officer for contemporary luxury brand, Mansur Gavriel, known for her ability to combine tech, business and creativity.
READ BIO
ROB NEWLAN
VIRTUE by VICE
ROB NEWLAN
VIRTUE by VICE
Global CEO of VIRTUE, The Creative Agency by VICE tasked with crafting campaigns, platforms, and IP for brands such as Budweiser, Martell, Unilever, Google, Pandora, McDonald's and Ikea.
READ BIO
JENNIFER FISCHER
TBWA\RAAD
JENNIFER FISCHER
TBWA\RAAD
The future-focused Chief Innovation Officer whose experience spans development of business frameworks, strategy formulation and implementation for companies including Google, Apple and Starbucks.
READ BIO
LIZI HAMER
Octagon
LIZI HAMER
Octagon
The Regional Creative Director APAC of global sports and entertainment marketing company Octagon, recognised across the world as an inspiring leader driven by purpose.
READ BIO
JASON ROMEYKO
Serviceplan
JASON ROMEYKO
Serviceplan
The Worldwide Executive Creative Director responsible, alongside partner Alex Schill, for the output of 34 offices driving the Serviceplan mission: “ÜberCreativity”.
The Dubai Lynx Awards celebrate the best work in the MENA region. They recognise, nurture and set the standard for brilliant creative.
In 2020 we are planning to run an open debate asking whether or not Dubai Lynx should include local experts in the judging panels.
Would you like to join it as one of the panelists? If yes, this is your chance to tell us what are the specific issues the Dubai Lynx Debate should explore.
We’ll select the best synopsis and invite the contributor to argue the case and join a live panel discussion at the Festival.
The Dubai Lynx Entry Kits make entering your work simple. Our Awards Experts are also on hand to support through you every step of the process. Find out more
Late fees apply after midnight 18 December.
GET THE ENTRY KITS
A guide to getting serious about AR & VR
Unity know new technology. Having helped some of the world's most creative companies leverage AR & VR and win big at Cannes Lions in 2018, they're back to share their secrets.
GET IN TOUCH
Reach pole position with The New School podcast
In episode 10 of our Asking Out Loud series, we catch up with F1 marketing boss Ellie Norman who lifts the lid on implementing organisational change, fast.
We’ve updated the Awards to celebrate the full breadth of creative excellence in the MENA Region. This year, there’s more opportunity for your work to shine at Dubai Lynx.
We’ve introduced a new Dubai Lynx Award: Creative Strategy, and we’ve added a new Challenges & Breakthroughs section to several awards, celebrating local markets and insights and work with community at its core.
We’ve also introduced: New Realities & Voice Activation category to Brand Experience & Activation Lynx and Mobile Lynx and a Digital Craft section to the Digital Lynx.
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Don't miss the last day for early bird festival passes, available until Midnight GST, Thursday, 23 January 2020. Get yours now and join the creative community at Dubai Lynx in March.
Choose your perfect pass for 2020
Full Delegate Pass 8 -10 March
Full access to the Festival content programme and networking opportunities at Dubai Lynx, for those aged 32 or over.
$715 / AED 2625 + VAT
Buy now
Young Lynx Pass8 - 10 March
Full access to the Festival content programme and networking opportunities at Dubai Lynx for young professionals, aged 32 or under. (Opening party on 8 March for 21+ years only).
$285 / AED 1045 + VAT
Buy now
4 Night Club Pass 8 - 11 March
A Full Delegate pass plus 4 nights' accommodation at the 5* Mina A'Salam hotel, from Sun 8 to Wed 11 March 2020 (check-out on Thurs 12 March).
$2940 / AED 10800 + VAT
Buy now
3 Night Club Pass 8 - 10 March
A Full Delegate pass plus 3 nights' accommodation at the 5* Mina A'Salam hotel, from Sun 8 to Tues 10 March 2020 (check-out on Wed 11 March).
$2385 / AED 8760 + VAT
Buy now
COMPARE ALL PASSES
Need help choosing the right pass? Call +44 (0)20 3033 4000
Together with partner Alex Schill, curator of multi-platform stories, Jason, drives the output of all 34 Serviceplan offices - using the magic of “ÜberCreativity” to move the business closer to its goal of being the world’s number one independent agency group.
Read More
Bas Korsten
Global Chief Creative Officer, Wunderman Thompson
Alongside his partner Daniel Bonner, Bas brings his eye for creative solutions and a reputation for ground-breaking work that puts innovation at the heart to his role as a disruptive creative leader at the head of the global digital agency.
Read More
Lizi Hamer
Regional Creative Director APAC, Octagon
Named one of the world’s most creative women by The Drum, co-founder of SisuGirls and lead on SheSays Singapore, Lizi has earned global attention for her StoryHunting technique, powerful network of collaborators and her belief that creativity can change the world.
Read More
Greg Quinton
Chief Creative Officer, Superunion
Greg is responsible for the creative output of the Superunion network. His reputation for creative excellence is evidenced by over 250 awards won across for his brave work for global clients including AirAsia, Jaguar, Ferrari, London Symphony Orchestra and The National Gallery.
Read More
Jolynn Minaar
Award-winning South African Director
Known for her unique eye for intimate, moving portraits, Jolynn’s films have screened at prestigious international festivals including IDFA, Sheffield Doc/Fest and CPH:DOX and her commercial clients span the world.
Read More
SEE ALL SPEAKERS
Awards Close for Entries on 6 February
Tomorrow is the final day to submit your entries for Dubai Lynx 2020. The Awards close for entries at midnight GST, Thursday 6 February.
Concerned you won’t make it in time? Contact our awards team to see how we can help.
Complimentary Awards Support Service | View in browser
Can we help you?
The final entries deadline is coming on Thursday 6 February. We know that preparing your work for submission takes time and careful consideration, and there’s still time to talk to our Awards Experts if you need help with your entry.
GET IN TOUCH
Need help preparing your work?
Download the Entry Kit or get in touch with an Awards Expert at awards@dubailynx.com to guide you through the process.
Join us at this year’s Festival to hear from the most important voices in the industry on what matters in creativity, today.
Christina Mallon
Wunderman Thompson
Inclusive Design/Digital Accessibility Lead Christina has partnered with brands like IKEA and Microsoft and is a unique voice at the forefront of an important movement towards inclusivity in design and advertising.
Read More
Luluwa Al-Homoud
Saudi Arabian Artist
Influential figure Luluwa is known for minimalist, abstract artworks that draw together language, spirituality, and traditional Islamic art. Her work is displayed in iconic museums across the world.
Read More
Rob Newlan
VIRTUE by VICE
Regular speaker, creative Jury member and global CEO for Vice-owned agency, VIRTUE, Rob crafts campaigns, platforms, and IP for brands including Budweiser, Unilever, Google, Foot Locker, VW, Ikea.
Read More
Wendy Clark
DDB Worldwide
Named CEO back in 2018, Wendy’s disruptive leadership has seen her redefine the modern-day advertising agency, launching We are Unlimited, Velocity and Voltage to serve the group’s global clients.
Read More
Ahmed Al Mehmadi
General Entertainment Authority
Chief Communications Officer Mr. Ahmed bin Ali Al-Mehmadi is tasked with managing and raising awareness of the entertainment sector and its content in Saudi Arabia.
See the smartest brands and brightest creative minds at Dubai Lynx | View in browser <>
Leading brands, creatives and industry heads at Dubai Lynx | View in browser
Five Sessions You Can’t Miss at Dubai Lynx
Headline sessions from global brand and creative leaders bring important learnings from across the industry to life on stage at this year’s Festival.
Invisible Magic: How Machine Learning is Transforming Creativity
Creative Strategy Lead, Google ZOO - Emerging Markets, Ali Cheikhali on how brands can harness the power of Machine Learning to engage and build new experiences for people, and why it’s such an imperative for our industry.
DISCOVER THE SESSION
Reaching The Many People Through IKEA Creative Strategy
General Manager Marketing, Communication & Interior Design for IKEA United Arab Emirates, Egypt and Oman, Karla Klumpenaar, on how to capture insights for a powerful strategy, how to localise communication while staying global and how to speak to the mass in your own unique language.
DISCOVER THE SESSION
Brand Activism: Turning Purpose into Contribution
Global CEO of VIRTUE, creative agency by VICE, Rob Newland and award-winning South African director, Jolynn Minaar on how brands can take a stand on social issues without taking from culture, and how to do good without killing the fun.
DISCOVER THE SESSION
Madison Avenue to Media City: The Middle East’s Agency Evolution
Leaders from Google MENA, Ogilvy, WPPMENA and Senior Editor for The Economist Intelligence Unit on the challenges of the digital environment and the effect of global and regional industry changes on the ad agency business model in the Middle East.
DISCOVER THE SESSION
Creating a New Entertainment Capital
Ahmed Al Mehmadi, General Entertainment Authority joins Sarah Al Ayed, Traccs, Kaswara Al Khatib and Omar Al Abdali, both from Alsaria (UTURN, Fullstop, MISF) in conversation on the secret to the success of the Riyadh Season: the project that transformed a city into the new entertainment capital of the region.
DISCOVER THE SESSION
PLUS
Juries Announced
See the global industry leaders from 23 countries who will judge the best creative work from across the MENA region at the 2020 Festival.
SEE THE JURIES
Special fares on Emirates for Delegates
Our official airline partner, Emirates, is offering special fares on flights to Dubai Lynx.
Find out what’s on in 2020 | View in browser <[[http: creativity.ascential.com/index.php/email/emailwebview?mkt_tok="eyJpIjoiTVdZME5UTTVOMk0wTXpSaSIsInQiOiI0eWNxc2U4MVhJVmQ3VEF2Z1NTY1pvak9GbVBYTGZWZk91L3BZRXBVRGx2M1lIT1E5Mk5WLy9zK2I2ZlN0d21KS0E3ak9Sdy9ieVdaWUl0dEkreGNMUHp5ZXpaUTZqWTkwbVFxVUdwc2NJdm9nRmNqMjN6cnlzQ0FFMjFSV2hRRSJ9]]">
Find out what’s on in 2020 | View in browser
Content Programme Now Live
Hurry, Delegate Early Bird Ends 23 January
Discover our ten key themes and check out our world-class Festival programme for 2020, exploring MENA’s transformational shift and deconstructing the region’s creative ecosystem. Book your pass by 23 January for early bird savings.
BUY A PASS
More Future-Facing Formats
Provocative panels, debates and new formats designed to facilitate two days of learning, celebration, inspiration and networking, featuring hands-on Meet Ups, roundtable discussions and interactive workshops.
SEE WHAT'S ON
Sessions from Brand Leaders and Creative Legends
FERNANDO MACHADO
Burger King
FERNANDO MACHADO
Burger King
With an impressive 160 Lions in Cannes (includingeight Grands Prix, two of them Titanium Lions) this Global Chief Marketing O?cer led Burger King to win the inaugural Creative Brand of the Year award at Cannes Lions 2019.
READ BIO
WENDY CLARK
DDB Worldwide
WENDY CLARK
DDB Worldwide
The CEO of the global marketing communications company who redefined the modern day advertising agency, responsible for the launch of We are Unlimited, Velocity and Voltage since taking on the role in 2018.
READ BIO
RICHARD FRANKEL
Spotify
RICHARD FRANKEL
Spotify
Global Creative Director, Partner Solutions whose work for the streaming platform focuses on developing great digital and real-world experiences for users and brand partners.
READ BIO
CHRISTINA MALLON
Wunderman Thompson
CARLA KLUMPENAAR
IKEA UAE, Egypt and Oman
Carla leads IKEA's Marketing and Comms & Interior Design team in the Middle East, developing strategies, creative directions and concepts.
READ BIO
MEET THE SPEAKERS
Two Days of Inspiring Content
This year’s programme covers the hottest topics in the region such as Brands in Culture, Proving Creative Effectiveness, Creating Connected Brand Experiences, The New Rules on Brand Purpose and more.
Looking forward to the future of creativity | View in browser <>
Talk to us about your submission | View in browser
Still thinking about entering your work?
There’s still time to enter this year’s Dubai Lynx Awards and our Awards Experts are here to help you with your submission. Get in touch at awards@dubailynx.com to talk to us about your entry.
Take advantage of the Delegate Early BirdPass and enter theAwards beforethe late fee, submit your See It Be It application, and check out the refreshed Young Lynx Experience.
Hurry, Early Bird ends on 23 January
Save up to US$120 when you buy your delegate pass before 23 January and enjoy the full programme for 2020, including world-class leaders and more future-facing formats. Book a Club Pass for a full accommodation and delegate package experience.
BUY YOUR PASS
Jury Presidents announced
The Presidents represent the industry’s most esteemed global talent, bringing a diverse wealth of backgrounds, skills and experience to lead the Dubai Lynx juries and benchmark creative excellence and effectiveness for the MENA region.
SEE THE PRESIDENTS
Awards late fees apply after midnight on 23 January
This year there’s more opportunity for your work to shine at Dubai Lynx, with a new Award added and new sections across several awards. Our Awards Experts are on hand to support you through every step of the process. Get in touch.
ENTER YOUR WORK
Apply for our equality initiative: See It Be It
See It Be It is the Dubai Lynx initiative working towards equal gender representation across the industry. This year we are bringing 10 women to the Festival for an access-all-areas, 2-day long, career accelerating programme. Entries close on 17 February
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Experience the future of creative marketing at Dubai Lynx. Join us in March for revolutionary insight and creative inspiration.
Choose your perfect pass for 2020
Full Delegate Pass 8 -10 March
Full access to the Festival content programme and networking opportunities at Dubai Lynx, for those aged 32 or over.
$715 / AED 2625 + VAT
Buy now
Young Lynx Pass8 - 10 March
Full access to the Festival content programme and networking opportunities at Dubai Lynx for young professionals, aged 32 or under. (Opening party on 8 March for 21+ years only).
$285 / AED 1045 + VAT
Buy now
4 Night Club Pass 8 - 11 March
A Full Delegate pass plus 4 nights' accommodation at the 5* Mina A'Salam hotel, from Sun 8 to Wed 11 March 2020 (check-out on Thurs 12 March).
$2490 / AED 10800 + VAT
Buy now
3 Night Club Pass 8 - 10 March
A Full Delegate pass plus 3 nights' accommodation at the 5* Mina A'Salam hotel, from Sun 8 to Tues 10 March 2020 (check-out on Wed 11 March).
$2385 / AED 8760 + VAT
Buy now
COMPARE ALL PASSES
Need help choosing the right pass? Call +44 (0)20 3033 4000
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See the smartest brands and brightest creative minds at Dubai Lynx | View in browser <>
Sessions with marketing leaders at Dubai Lynx | View in browser
What Can Creativity Do For Your Brand?
This year’s Festival brings together sessions from the world’s greatest marketing leaders on how to make creativity work harder. Join global and regional brands including IKEA, Bridgestone, Yum! Brands, Infinity, Specsavers, Careem and Flyadeal Airlines at the Festival.
Contextual Creatives
VaynerMedia CEO, Gary Vaynerchuk, on why we need to understand where our audience is spending their time to be able to grab attention and reach a broad range of people in a way that resonates with each individual.
DISCOVER THE SESSION
Creativity as a Source of Competitive Advantage
Burger King’s pioneering Global CMO, Fernando Machado, on what great creativity looks like today, getting noticed in a world of clutter and how to prove that creativity really does pay back.
DISCOVER THE SESSION
Rise of Fanmade Brands
Many of today’s most successful brands are built on a community of passionate fans. Strategy Executive, Sociology Ph.D. and Forbes CMO Next, Ana Andjelic, is currently tasked with introducing brand marketing into modern luxury brand, Mansur Gavriel. She joins us to talk more about how brands nurture a need for belonging.
DISCOVER THE SESSION
Brand Breakfast with Euronews
Marketing leaders from KFC, Careem,Microsoft and other global and regional brands on the CMO/Brand leader mindset, the importance of creativity for brands and the complexities of pushing the creative agenda in a panel chaired by Rebecca McLaughlin-Eastham, Anchor for Euronews Inspire Middle East.
DISCOVER THE SESSION
Enter a Young Lynx Competitions before the deadline
Winning a Young Lynx Competition is a huge honour and validates young creative talent. Enter before 20 February for the chance to compete in a competition in 2020 – including the new Young Lynx Marketers Competition.
Week In Review | New podcast, classic talks & community stories
For everyone | View in browser
A global meeting of minds for those who believe in the power of creative possibility
The future is...
We don''t know what the future looks like, but we''re uniting our global community to figure it out.
LIONS LIVE is a platform for the most inspiring creative ideas and forward-thinking people on the planet. From Tokyo to Nairobi, from Berlin to S?o Paulo, the creative community will come together this June to shape the way forward.
LIONS LIVE is for those who seek progress through creativity. Whoever you are, wherever you are. And we'll stream it. For free. For Everyone.
Click here to unsubscribe or manage your preferences here.
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Catch up on-demand and tune in tomorrow | View in browser
Our daily livestream starts at 12:00 PM BST throughout the LIONS Live week. If you're just tuning in now or joining us later on, you can replay the livestream from the beginning to watch the full line-up or drag the time-bar to find the session you're looking for. Most sessions are available on-demand within two hours of the original broadcast, alongside a series of 'on-demand exclusives'.
Today, we also saw creative companies awarded as Regional Agency of the Decade - Latin America and Regional Agency of the Decade - Pacific. Take a look at our latest winners of the decade.
Register Now
FEATURED TOMORROW
Presidents' Briefing: Pernod Ricard''s Ann Mukherjee shares a briefing on the Creative Effectiveness Lions
At Home With... Emily Ratajkowski
Register Now
CREATIVE INTELLIGENCE FOR EVERYONE
Complimentary access to our intelligence platform over LIONS Live week
A creative online learning course, from LIONS and 42courses
Download our whitepaper and unlock strategies to maximise effectiveness
A new collection of history-shaping creativity from 1954 - 2000 in partnership with Facebook
Register Now
ASSOCIATE CONTENT PARTNERS
The Female Quotient will continue to host equality programming. Join us for sessions on being your authentic self, activating grassroots for change and more. Tune in here
WPP TV presents Ver? Boquete from Utah Royals FC discussing the films that reveal the secret history of women''s football around the world. Catch up on demand from 1:00 PM BST on LIONS Live or wpp.com/tv
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Week In Review | New podcast, classic talks & community stories
A round-up from our community platform | View in browser
Creativity Moves Us Forward: Week In Review
Useful insights and hopeful stories from across the global creative community
A round-up of the latest podcast episodes, classic talks, Lion-winning work and examples of progress from our new platformto remind us of the power of creative possibility.
PODCAST
We talk to LEGO''s Global CMO, Julia Goldin, about the role of education through play, the development of critical 21st century skills and building brands that can invest in the next generation of talent
Listen now >
JURY PRESIDENT'S PLAYLIST
Enjoy ten pieces of winning work in Film Craft as chosen by Kerstin Emhoff, Co-founder & President, PRETTYBIRD and Jury President for 2021
Take a look >
WINNING WORK
Marketing to Furry Friends | Understand how to engage pet-lovers with novel innovations in a collection of work featuring DNB''s The Animal''s Own Emergency Number and Petz'' Pet Commerce
Get insights >
CLASSIC TALK
Why Dunkin'' Dropped the Donuts | Find out how CMO Tony Weisman and creative partner JKR''s CCO Tosh Hall rebranded an American icon - focusing on where the brand fits in consumers'' lives while respecting 70 years of success
Watch now >
Do you have an inspiring or useful solution to share? We want to hear from you.
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Join us for our daily livestream from 2:00 PM BST | View in browser
Join us for our daily livestream from 2:00 PM BST. Our exclusive series of "Insider Stories" for Creative Culture & Leadership Day shows you inside the cultures of some the most successful creative companies on the planet.
REGISTER NOW
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Feast on Insights from Exciting Creative Talent and Learn how to Make Brands Famous
Welcome to Day Two of LYNX Live. Today, you'll learn from some of MENA's most awarded creatives and hear from Lions' sister-brand WARC on why humour is the shortcut to brand fame.
You'll also see Kalpesh Patankar, Chief Creative Officer of VMLY&R MENA share how taking chances, facing setbacks and being brave has shaped his journey to become one of the most awarded and effective creatives in the world.
Make sure you also tune in for a live Q&A with Snap Inc. Masterclass speaker, Greg Quinton, Global Chief Creative Officer, Superunion, who will take your questions as they come in. It's your chance to put questions directly to the people shaping the best creative work in the region. Join via the link in the schedule.
VMLY&R MENA Presents Ain''t No Rules
MENA, What''s Next? - TikTok Presents Let''s Tok About the Future
WARC Presents Humour: The Smart Shortcut to Brand Fame
LYNX Shorts - The Classic Partnership Presents The Search
Register Now
dubailynx.com
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Tik Tok, Hill+Knowlton, IMPACT BBDO & Unilever | View in browser
A Day Stacked with Insight from Creative Icons, Industry Leaders & Growth Marketers
Welcome to Day One of LYNX Live. In today's show you'll hear from the leaders of MENA's creative industry on how they are adapting and prioritising business in these unusual times - where there is no existing playbook.
Also, make sure you tune in for a live Q&A with our first three Snap Masterclass speakers, who will take your questions as they come in. It's your chance to put questions directly to the people shaping the best creative work in the region. Join via the link in the schedule. .
LYNX Live Debate - presented by TikTok
How will COVID-19 affect the industry and how can you future-proof your business?
Marketers From MENA: Asad ur Rehman, Unilever
Hear how marketing is driving business growth for Unilever
LYNX Stories
My Creative Journey, IMPACT BBDO
Hear from a winner of multiple Gold Cannes Lions and Dubai Lynx Grands Prix on his secrets to a long-lasting creative career
MENA, What''s Next?
In a thought-provoking session, hear from Zainab Salbi, Humanitarian, Author and Media Personality about ''what''s next?'' for female representation in the MENA region
See what''s on
dubailynx.com
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Launched Today | Read the report from LIONS and FCB | View in browser
Post Purpose: Brand Accountability and Activism
A report from LIONS & FCB
An appetite for action and accountability characterises a world confronting Covid-19, systemic racism and global inequities. 'Post-purpose' is an era defined by a conscious move forward from the cause marketing and purpose-washing that businesses are now, rightfully, being called out for. A report from LIONS and FCB brings together valuable lessons from brands, agencies and activist organisations that have started their journeys: Don't say, show. Don't promise, prove. Don't talk, act.
Why you need to act right now: FCB Worldwide Creative Director Fred Levron explains why now is not the time to talk big but actually play small.
We need to redefine the term 'consumer': Unilever's EVP Global Marketing and Chief Diversity & Inclusion Officer, Aline Santos, explains why brands should work with consumers as peers to change culture.
Becoming a naturally activist brand: Brand Strategist Patrick Evans and Creative Director of We Are Social, Nicolas Dum?nil on how to build activism into the operational fabric of a business.
Navigating shifting consumer values: Global trend forecasting authority, WGSN, on changes to the things that matter to people and how brands can respond.
Tangible actions: Citi on closing the pay gap for women and US minorities and parental leave policies and We Are Pi's pledge to stop anti-black producing casting.
Strategies for consistency and commitment: Marketing effectiveness authority, WARC, on pre-empting change and sketching out a clear roadmap for action.
READ THE REPORT
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Spend Time with the World's Most Extraordinary Creatives
How did a piece of advertising get the New York Times newsroom pitching stories to the brand's marketing department?
Today at LIONS Live, we learned a valuable lesson on how to create work with the impact and ruthless integrity of 'The Truth Is Worth It'. The Group Creative Directors behind the Droga5 campaign explained how they earned the trust of the world's sharpest and most cynical reporters.
Tune in for more insider's insights tomorrow at 2:00 PM BST.
REGISTER NOW
Featured Tomorrow
Watch Creative Effectiveness Day on Wednesday 21 October for more hidden creative truths from inside the most commercially successful winning work of recent years.
Marketing effectiveness expert James Hurman returns with new data to help you create excellent work on a small budget.
LIONS' Head of Awards, Susie Walker, looks at recent Lion-winning work to reveal hidden cues on how to master lo-fi creativity.
The Co-founder and CEO of TwentyFirstCenturyBrand wraps up his five biggest insights from Day 3 and breaks down how to put them into practice.
Kate walks us through her journey with clients including Carlsberg, Pampers and Cadbury and the moments that have made up her 'unplanned adventure' to date.
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"As creative commitment increases, so does effectiveness."
James Hurman, Marketing Effectiveness Expert and Founder of Previously Unavailable
It's time that we tackle the challenge of connecting creativity with effectiveness. So, how do we create highly effective work and, crucially, how do we demonstrate the effects that the work produces?
And what do we really mean when we talk about effectiveness? Did lots of people share the work? Did they buy more of the product? Did they change their behaviour?
In one of our most-watched talks, experts James Hurman and Peter Field introduced a shared language for effectiveness in the form of the Creative Effectiveness Ladder. James is back at LIONS Live this week to answer more of your questions about the ladder in a follow-up Q&A.
WATCH THE TALK
Elsewhere at LIONS Live, we saw more conversation on what's next for creativity. In a President's Briefing, we heard from Creative Effectiveness Jury President and Pernod Ricard Chairman and CEO, North America Ann Mukhurjee on the evolution of judging effectiveness.
'The LIONS Live Debate' looked ahead to how recent crises will affect the industry, with perspective from Isobar's Jean Lin, WPP's Mark Read, Google's Lorraine Twohill, Droga5's David Droga and Translation's Steve Stoute.
WATCH ON-DEMAND
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We've now released our full LIONS Live schedule. Add talks to your calendar from today and tune in from 14:00 BST on 19 October.
SEE THE SCHEDULE
Behind the Scenes: The loophole that led an audio streaming campaign to take on press censorship
Watch LIONS Live to uncover how the team behind DDB Berlin''s Titanium-winning 'The Uncensored Playlist' pulled off a campaign that felt like a heist. Notably: by disguising an audio production team as "tourists" and masking reporters as music artists.
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SEE THE SCHEDULE
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Industry Shorts, My Creative Journey & The LYNX Live Debate | View in browser
LYNX LIVE
5-7 October 2020
Aired on LYNX Live
Creative conversations, debates, intimate interviews and forecasts on the future
LYNX Live is a moment for MENA's creative community to unite. We're pleased to release just some of the original series that will feature on our three-day programme - and we'll be announcing more formats very soon.
My Creative Journey
MENA's greatest storytellers and creative stars share lessons from, and secrets behind, a long-lasting career in creativity. Success stories with their own uniquely creative spin.
Industry Shorts
Extraordinary brands, agencies and people talk about creativity. Surprising and original, these films showcase some of the region's finest minds and the sharpest thinking in the industry.
The LYNX Live Debate
Industry leaders come together to figure out what's next. We tackle a hot topic affecting MENA's creative community, with perspective from important people across the business of creativity.
MENA, What's Next?
Diverse thinkers share thoughtful and provocative future scenarios - based on science, data, insight and their own ideas on what will matter most in the years to come.
If you would like to find out more or get involved with LYNX Live, please get in touch at info@dubailynx.com.
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dubailynx.com
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The Global Creativity Report of the Decade
LIONS Live begins at 12:00 PM BST | View in browser
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