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Hello Daniel,

For many nonprofits, year-end campaigns traditionally take place through direct mail and phone calls, but as technology rapidly advances, it’s important that every nonprofit include digital elements that are up to date. This includes a personalized email program, social media outreach, and of course having mobile-friendly, online donation forms (that won’t crash on major fundraising days, like Giving Tuesday.)

Give your year-end program a digital tune-up and download our guide covering all the tech and tools you’ll need to ensure that your online presence is successful during the final months of the year.

With 30% of annual giving occurring in the month of December, a solid digital year-end campaign is a necessity for nonprofits big or small. Get started today and download the guide!

Cheers,

Renee

Monday, November 4, 2019

1. ICYMI: LAST MINUTE YEAR-END CHECKLIST
DOWNLOAD // EVERYACTION // 3 MIN

The year-end giving season sometimes feels like a chaotic race toward January 1st, and it can be easy for things to slip through the cracks or get lost in the shuffle. With ever-increasing competition for your donors' attention, every little thing is important; that's why we've got a year-end checklist for you - look it over and make sure you're not missing any opportunities to maximize your End of Year fundraising!

DOWNLOAD NOW >>

2. EVERYACTION'S UPSELL LIGHTBOX
NEW FEATURE // EVERYACTION // 2 MIN

“Converting one-time givers into recurring is a great way to increase revenue and build a better fundraising program. That’s why here at EveryAction we’ve launched a customizable recurring upsell lightbox for your nonprofit's donation pages.”

READ MORE >>

3. 6 PROVEN FUNDRAISING ASKS
READ // NONPROFIT MARKETING GUIDE // 2 MIN

“There are many, many ways to ask for money. To help you get started with your own brainstorming – or to save you from yourself if you have a total block or just can’t make a decision – here are six of our favorite fundraising asks (with six more coming next week!). We’ve seen nonprofits use variations on these many times, with great success.”

READ MORE >>

4. HOW TO LEVEL THE PLAYING FIELD 
READ // FORBES // 2 MIN

“Nonprofit executives need to understand the tightrope that women walk to lead effectively: Be assertive, but don’t self-promote. Only show anger on behalf of others. Be compassionate, but never let them see you cry. Get ahead, but never seek out a promotion. Finding the right balance is tricky.”

READ NOW >>

5. ATTRACTING MILLENNIALS TO YOUR NONPROFIT
READ // TECH SOUP // 2 MIN

"Here's the thing: Most millennials are tech-savvy and digitally connected. As a result, they tend to be skeptical of businesses and nonprofits alike when compared to earlier generations."

READ NOW >>

EVERYACTION HERO OF THE WEEK
CHANGEMAKERS // YOU // 1 MIN

For millions of Americans, tomorrow is Election Day, if you're one of them, we encourage you to make a plan to vote today. Take a minute to think about how you'll get to the polls (drive, take the bus, bike, or stroll) and when you're going to go (before work, during lunch, or before you make dinner). If you make a plan to vote, you're more likely to do it, and every vote counts, so be sure to get out there. 

LEARN MORE >>

Hi Daniel,

Periods of economic uncertainty can have huge consequences for nonprofit budgets, especially if the stock market is particularly volatile during key fundraising periods like year-end. 2018 year-end fundraising dropped for many organizations, as the period coincided with both a new tax law and a December stock market decline.

When economic turmoil strikes it is up to nonprofits to adjust their messages to anxious donors accordingly, which can be no easy feat. We cover everything from strategy to messaging in our guide Year-End Fundraising During Times of Economic Uncertainty, download your free copy today.

Effective nonprofit fundraising during a time of economic uncertainty is absolutely possible with the right techniques. And in a competitive environment, it’s crucial that you know what you can do to maximize your revenue streams. Start preparing and download our guide today.

Cheers,

Renee

Monday, November 11, 2019

1. HOW TO FUNDRAISE DURING ECONOMIC UNCERTAINTY
DOWNLOAD // EVERYACTION // 3 MIN

Periods of economic uncertainty can have huge consequences for nonprofit budgets, especially if the stock market is particularly volatile during key fundraising periods like year-end. 2018 year-end fundraising dropped for many organizations, as the period coincided with both a new tax law and a December stock market decline. Despite these difficulties, effective fundraising during economic uncertainty is possible with the right techniques, which we’ll cover in this guide.

DOWNLOAD NOW >>

2. NONPROFITS AND REMOTE WORK
READ // EVERYACTION // 2 MIN

Nonprofits are no stranger to pinching pennies, but whether an organization is for-profit or not, when faced with a difficult financial or operational situation the first response is usually, “where can we cut costs?”. This question is often a fraught one for charities, after all, you’re likely already getting by on a shoestring budget! One growing modern solution to this problem is remote work...

READ MORE >>

3. ICE BREAKERS FOR ONLINE MEETINGS
READ // BETH KANTER // 2 MIN

“One design important instructional principle for trainings and meetings, whether online or face-to-face, is to start off with a fun way to ease into the work. These activities are called icebreakers. Bear in mind that some people, especially introverts, hate them so you have to design them so they are less awkward.”

LEARN MORE >>

4. FIVE QUICK TIPS FOR #GIVINGTUESDAY
READ // FORBES // 2 MIN

“With more organizations participating (and flooding inboxes), the number of opened emails has surely decreased. Nevertheless, by avoiding these five pitfalls, you can make sure you are not squandering your #GivingTuesday campaign.”

READ NOW >>

5. NONPROFIT WEBSITE ESSENTIALS
READ // NONPROFIT HUB // 2 MIN

"Website design is important, and leveraging the right web development features will help you navigate many of these questions. Customizing your website will enable you to effectively tell your nonprofit’s story, so be sure to use a website builder that allows for some creativity and flexibility."

READ NOW >>

EVERYACTION HERO OF THE WEEK
CHANGEMAKERS // TEAM RWB // 1 MIN

This Veteran’s Day we are honoring Team RWB. Team Red, White & Blue ensures veterans break out of isolation and find belonging with each other and engagement with the community through consistent, ambitious physical challenges, meaningful social connection, and proud commitment to The Eagle. We encourage you to learn more about their work.

LEARN MORE >>

Hi Daniel,

Chances are you already use AI, maybe you’ve enabled Siri on your phone or have an Alexa in your home. As AI becomes more and more present in our lives, now it a great time for nonprofits to start gaining familiarity with how it can improve their work. Running targeted ads, fraud protection, and AI chatbots are just some simple examples of how AI can help your nonprofit operations run smoother, and that's just the start.

Starting can always be a daunting task, but we’ve put together a handy guide on understanding and optimizing AI to help serve your mission. Download The Nonprofit Guide to AI today.

time and allowing you to focus on the bigger picture. Now is your chance to learn more.

Cheers,

Renee

Hi Daniel,

Wouldn't it be great if all those major gifts you've been chasing for months suddenly came through before year-end? We think so too! That's why we are hosting a webinar, Closing Major Gifts in Time for Year-End on Thursday, November 21st at 3 pm ET. We'll talk about what you need to do to close the deal including, identifying what motivates donors, effective communications strategies, and more. With Giving Tuesday around the corner, this is a webinar you don't want to miss. RSVP today!

Our hosts, Joanna Miller, current Client Manager at Wealth Engine and former Major Gifts Officer, and EveryAction's Executive Director Melissa Wyers will be leading the webinar and answering your questions afterward. We hope that you can join us. 

Cheers,

Phil

P.S. Can't attend the webinar but still interested in the topic? RSVP anyway and we'll send you the recording!

Hi Daniel,

Lots of nonprofits adopt a donor-centric fundraising model because they need increased financial support and believe giving their donors special attention will help convince them to give more. This makes sense, but during economic uncertainty, a community-centric model can be more effective. Because this approach is centered around the idea that we all benefit from this work—that is, by investing in others and in the common good, donors in the community also personally benefit.

We cover even more tactics in our guide, Year-End Fundraising During Times of Economic Uncertainty. Download your free copy today.

This principle has the potential to resonate deeply with donors. They and their loved ones may not directly receive meal assistance from your food pantry, housing-related legal aid from your association of attorneys, but they have the pleasure and privilege of assisting others in doing so, which in turn helps build a better world for everyone. Learn more and download our guide today.

Cheers,

Renee

Monday, November 18, 2019

1. CLOSING MAJOR GIFTS BEFORE YEAR-END
WEBINAR // EVERYACTION // 3 MIN

Wouldn't it be great if all those major gifts you've been chasing for months suddenly came through before year-end? We think so too! That's why we are hosting a webinar, Closing Major Gifts in Time for Year-End on Thursday, November 21st at 3 pm ET. We'll talk about what you need to do to close the deal including, identifying what motivates donors, effective communications strategies, and more.

RSVP >>

2. 5 QUICK FACTS ABOUT NONPROFITS AND AI
READ // EVERYACTION // 2 MIN

"Using AI to automate simple tasks (such as paperwork, scheduling, accounting, and email management) means that a human's workday can be spent focused on the strategic and creative work that they enjoy, as well as creating more free time outside of work. 70% of executives believe that AI has the potential to enable their employees to concentrate on meaningful work, as well as indulge in more leisure activities."

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3. REACHING BEYOND YOUR DONOR BASE
READ // NONPROFIT HUB // 2 MIN

“One of the best ways to increase your impact is to expand your donor base. But I know it’s easier said than done. Here are some tips that might help you branch out from your current base and create some new buzz about your organization. As the new year inches closer, keep these tips in mind.”

LEARN MORE >>

4. EXAMPLES OF GREAT WEBSITE POP-UPS
READ // NONPROFIT MARKETING GUIDE // 2 MIN

A round-up of great examples for website lightboxes or pop-ups specifically for building your email list. Get inspired.

SEE MORE >>

5. CURRENT SOCIAL MEDIA IMAGE SIZES
READ // HOOTSUITE // 2 MIN

"Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized, and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image sizes are harder to find than a civil discussion on politics on Facebook. But not if you consult our guide to social media image sizes first!"

READ NOW >>

EVERYACTION HERO OF THE WEEK
CHANGEMAKERS // EDBULD // 1 MIN

This week we're highlighting EdBuild. EdBuild is a nonprofit organization focused on bringing common sense and fairness to the way states fund public schools. They work both nationally and at the state level, conducting data and policy analysis, creating interactive modeling tools, and making recommendations related to implementation.

LEARN MORE >>

Hi Daniel,

Every year we search far and wide for the very best nonprofit conferences because we know you're busy. This year over 60 awesome conferences made the list for 2020. These conferences range in size, location, and topic, so no matter where you are or what your role is there’s a conference for you. We have everything from fundraising and grants to nonprofit management and technology and more.

Download your free copy of the Nonprofit Conference Calendar today and start planning your 2020 activities today.

All the searching is already done, from pricing to dates even down to the hashtags, we’ve done all the work for you. You can even import the calendar right to your Gmail, Outlook, or iCal. We hope you find it helpful, and that it gets you ready for 2020.

Cheers,

Phil

Hi Daniel,

For nonprofits, transparency can be a hard needle to thread. On the one hand, you want to impress donors and earn their trust (and their donations) by speaking honestly about your work. But, on the other, you might work with vulnerable people or sensitive information that needs to be handled carefully.

To that end, we’ve put together a comprehensive guide on earning and building trust with your current and potential donors. Download your free copy of A Nonprofit’s Guide to Earning Donor Trust Through Transparency today!

There are so many ways to increase transparency without compromising security, like creating an annual report, making your Form 990 available, and maintaining an active presence on platforms like GuideStar and Charity Navigator.

And if you haven’t already, start talking honestly about your triumphs and tragedies and develop ethical guidelines about who you accept donations from. Download our guide for deeper insight and more ideas.

Cheers,

Renee

Nearly 100% of Millennials say they use the internet, and while they certainly lead the race in technology consumption, it's clear that they're not alone, 91% of Gen Xers and 85% of Boomers also regularly use the internet. In short, nearly everyone is online, and you need a plan to reach them during year-end fundraising. 

This means strategies for email, social media, and digital ads need to be in place. If your year-end program is in need of a digital tune-up, download our digital year-end fundraising guide today.

We cover all the tech and tools you’ll need, like mobile-friendly donation forms and tailored email messaging, to ensure that your online presence is successful during the final stretch of year-end fundraising.

Cheers,

Phil

Monday, November 25, 2019

1. BUILDING DONOR TRUST THROUGH TRANSPARENCY
DOWNLOAD // EVERYACTION // 2 MIN

Transparency can often be a hard needle for nonprofits to thread, but speaking openly can build valuable trust with the donors who sustain your work. To that end, we’ve put together an easy guide on earning the donor trust you need, including writing annual reports in the right way, maintaining positive rankings on transparency platforms like GuideStar, and more.

READ MORE >>

2. TAKE OUR ANNUAL SURVEY
SURVEY // EVERYACTION // 2 MIN

EveryAction strives to make the most helpful and relevant nonprofit resources, and we want to hear your thoughts. Answer the following questions to help us, help you in 2020.

READ MORE >>

3. THE EVERYACTION INNOVATION FUND IS NOW OPEN
READ // EVERYACTION // 2 MIN

From November 18th - December 11th we encourage EveryAction clients and partners to develop experiments on how to raise more money and spur more engagement, with a particular focus on using technology to do so. Experiments can be on messaging, use of data, or new tooling or tactics. Please be aware that a case study, feature webinar, or other public-facing material will be required summarizing findings at the conclusion of the program.

LEARN MORE >>

4. GIVING TUESDAY SOCIAL MEDIA TIPS
READ // TECH SOUP // 2 MIN

“Giving Tuesday doesn't just build awareness and encourage charitable giving; it also operates as a springboard for future fundraising efforts. If your nonprofit wants to take full advantage of the event, it has to invest in its social media strategy.”

SEE MORE >>

5. 9 CHALLENGES THAT MAY IMPACT THE NONPROFIT SECTOR IN 2020
READ // FORBES // 2 MIN

“As society evolves and changes over time, new problems and crises also arise. Fortunately, these new issues can also give rise to innovation, new solutions and some truly necessary new nonprofit organizations.”

READ NOW >>

EVERYACTION HERO OF THE WEEK
CHANGEMAKERS // YOGA FOSTER // 1 MIN

This week we're highlighting Yoga Foster. Yoga Foster offers on-demand training, videos, lesson plans, and tools to schools to create safe spaces to learn, increase physical activity during the school day, support socio-emotional learning initiatives, and boost educator self-care and wellness.

LEARN MORE >>

Hi Daniel,

Every year we create dozens of nonprofit resources and guides, host webinars, and live events. As we prepare for 2020, we want to hear what you think about all of them.

What topics do you think we should cover? What formats should they be in? We’d love to get your take, so we can continue creating the most relevant and helpful nonprofit resources for you. Take our 2019 survey today.

Thanks for taking the time to share your thoughts, we really appreciate it.

Cheers,

Renee

Monday, December 2, 2019

1. GUIDE TO CONNECTING WITH MILLENNIAL AND GEN Z DONORS
DOWNLOAD // EVERYACTION // 2 MIN

For nonprofit fundraisers and communications professionals looking toward building future success, it is essential to accurately understand both millennials and Gen Z, and create a strategy for successful outreach to these groups. This guide covers everything you need to know about who they are and what they want from the organizations they support.

DOWNLOAD >>

2. 8 NONPROFIT INSTAGRAMS WE LOVE 
READ // EVERYACTION // 2 MIN

Instagram currently boasts 1 billion monthly users. If you’re looking for inspiration on how to effectively use the app and engage with your audience, check out some of our favorite nonprofits accounts, handpicked by our staff.

READ MORE >>

3. QUICK WAYS TO DIGITIZE YOUR YEAR-END CAMPAIGN 
READ // EVERYACTION // 2 MIN

From Boomers to Gen Z, virtually everyone is connected to the internet these days. Because of this, nonprofits need to assess whether their fundraising efforts meet today’s digital standards, particularly during Giving Tuesday and year-end. While direct mail is still an integral component of any year-end campaign, incorporating up-to-date digital practices can positively impact its success.

LEARN MORE >>

4. NONPROFIT MARKETING TRENDS FOR 2020
READ // NONPROFIT MARKETING GUIDE // 2 MIN

“But as you think about how to navigate the final, frantic days of 2019, a new year beckons. With it comes your chance to experiment with new strategies and approaches that will help your organization gain more attention, build stronger connections with supporters, and raise more money to support your mission."

SEE MORE >>

5. HOW TO ENSURE TEAM SKILLS MATCH YOUR NONPROFITS NEEDS
READ // FORBES // 2 MIN 

“Team specialties vary, and an organization usually has several different groups dedicated to various tasks. A successful nonprofit knows how to manage its teams so that they deliver maximum benefit to the organization as a whole. A team leader must ensure that the members of the group keep their skills sharp in order to be fully prepared when the organization calls on them.”

READ NOW >>

EVERYACTION HERO OF THE WEEK
CHANGEMAKERS // ELIZABETH GLASER PEDIATRIC AIDS FOUNDATION // 1 MIN

Yesterday was World AIDS Day, and so we are highlighting The Elizabeth Glaser Pediatric AIDS Foundation. They seek to end global pediatric HIV/AIDS through prevention and treatment programs, research, and advocacy. We encourage you to learn more about their work.

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Hi Daniel,

During the holidays the generational divide between Millennials and Gen Z can seem especially stark. Young folks are talking about Tik Tok when you've just gotten the hang of Instagram. But for nonprofit fundraisers, it’s essential to understand both of these generations, so you can create a strategy to successfully connect with them.

After all, these two generations are just beginning to dominate the global population. Millennials are projected to make up 3/4 of the global workforce by 2025, and Gen Z is expected to comprise 1/3 of the global population in 2020.

To help you bridge the gap, we created The Nonprofit Guide to Connecting with Millennials and Gen Z. Download your free copy today.

We cover all of the data, stats, trends, and most importantly the differences between the two generations, so you can get all the information to make decisions about how you’ll approach fundraising outreach. We promise by the time you’re through you’ll know what Tik Tok is, and how to leverage the platform.

Cheers,

Renee

Hi Daniel,

With just a handful of days left in 2019, it's time to get planning for next year! We wanted to make sure these nonprofit conferences were on your calendar for 2020. Whether you work in development or communications, there’s something for you.

Simplify your planning and download your free copy of the Nonprofit Conference Calendar today and start planning 2020 today.

All the searching is already done, from pricing to dates even down to the hashtags, we’ve done all the work for you. No need to spend your time Googling. Plus, can even import the calendar right to your Gmail, Outlook, or iCal.

Cheers,

Phil

Hi Daniel,

With Giving Tuesday behind us, the year-end fundraising season is almost over! Regardless of how this fundraising day went for you, these final weeks continue to be filled with opportunities to engage your supporters and convert more donors, so you can hit your goals.

Join us Monday, December 16th at 1pm ET for our webinar Countdown to Year-End: Strategies to Raise More Money. RSVP to save your spot today.

Our experts will cover best practices for this final stretch, like optimizing emails and donation forms, the importance of one-click donations, setting the right donation amounts, acquiring sustainers, and more! With just a handful of days left in 2019, this is a webinar you don’t want to miss.

Cheers,

Phil

P.S. Can't attend the webinar but still interested in the topic? RSVP anyway and we'll send you the recording!

Monday, December 9, 2019

1. COUNTDOWN TO YEAR-END
WEBINAR // EVERYACTION // 2 MIN

With Giving Tuesday behind us, year-end fundraising season is almost over! Regardless of how this fundraising day went for you, the season continues with opportunities to engage your supporters and convert more donors.

RSVP NOW >>

2. THE TOOLS TO TAKE YOU THROUGH YEAR-END 
READ // EVERYACTION // 2 MIN

With Giving Tuesday behind us, nonprofits are preparing to finish off the rest of 2019 strong and capitalize on this momentum heading into 2020. As fundraising professionals ourselves, we know the incredible work you do should be powered by great nonprofit tools, not cumbered down by out of date systems that might be down during pivotal fundraising moments.

READ MORE >>

3. ICYMI: TAKE THE EVERYACTION ANNUAL SURVEY
SURVEY // EVERYACTION // 2 MIN

With just a few weeks left in the year, take a minute to take our annual survey. All of us strive to make the most helpful and relevant nonprofit resources, and we want to hear your thoughts. Answer the following questions to help us, help you in 2020.

TAKE SURVEY >>

4. DECLINE IN GIVING TUESDAY TOTALS
READ // NONPROFIT TIMES // 2 MIN

“We’re seeing more and more people and nonprofits starting to fundraise earlier and earlier, sending emails, asking people to make donations, before we get to #GivingTuesday,” said Mike Liddell, general manager of digital at EveryAction. “Then there’s a huge focus on #GivingTuesday but we also see a long tail. We’re still seeing donations come in” the next day, he said, and emails asking for more donations, extending matching gifts, and other innovative techniques to take it from one day to a larger opportunity.”

SEE MORE >>

5. 6 TESTS TO TRY THIS YEAR-END
READ // MRSS // 2 MIN

“Year-end fundraising season is just around the corner, and if you’re like us, you’re finalizing those all-important campaign plans now. To help with your planning, we’ve rounded up findings from some of our favorite tests from the past few months. Happy planning!”

READ NOW >>

EVERYACTION HERO OF THE WEEK
CHANGEMAKERS // CHRISTMAS IN THE CITY // 1 MIN

The holidays are rapidly approaching, so today we're highlighting Boston’s Christmas in the City. Since 1989, they've been bringing comfort and joy to Boston-area families experiencing homelessness and poverty. They run non-denominational holiday events and tuition and family assistance programs year-round. We encourage you to learn more about their work. 

LEARN MORE >>

Hi Daniel,

We all know how it goes, donors want you to be open and honest about where and how their donations are being used, but at the same time you have to protect your clients and any other sensitive information you’re handling.

It’s a difficult balancing act, but with the right strategy, it’s easy to achieve. We created A Nonprofit’s Guide to Creating Donor Trust Through Transparency. You can download your copy today.

We cover the basics, like making your Form 990 available as promptly as possible (and maintaining a presence on transparency platforms like GuideStar and Charity Navigator) and the more complex strategies like developing ethics guidelines for contributions and the right way to message your triumphs and challenges.

With 2020 around the corner, now is the time to think about deepening your trust with donors in the new year.

Cheers,

Phil

Hi Daniel,

As 2020 comes to a close, it’s the perfect time to start preparing your annual report. Annual reports easily communicate your nonprofit's yearly impact with your donors, volunteers, board members, and other key stakeholders. They’re a critical tool for sharing your work and progress, and that’s why it’s so important to create them in a way that’s accessible to a variety of readers.

We cover everything you need to include in yours, like KPIs, client stories, and more, in A Nonprofit’s Guide to Annual Reports, download your free copy today.

We also talk about how to best distribute your annual report to your stakeholders and review other overall best practices. It's the perfect guide to help you start this process.

Cheers,

Renee

Monday, December 16, 2019

1. #GIVINGTUESDAY IN REVIEW: TRENDS AND STATS FROM 2019
DOWNLOAD // EVERYACTION // 2 MIN

The flurry of excitement around #GivingTuesday may have ended, but the year-end giving season is still well underway. Here is our roundup of the biggest trends from #GivingTuesday campaigns this year, with examples of some of our favorite emails and donation pages. It's not too late to make sure that your year-end campaign is hitting all the right notes!

DOWNLOAD NOW >>

2. WHAT YOU CAN LEARN THROUGH MINNESOTA’S GIVE THE MAX DAY
READ // EVERYACTION // 2 MIN

Even if your organization isn't based in Minnesota, it's worth looking at the trends and successes displayed during Give to the Max Day fundraising for year-end inspiration. Here are some things EveryAction clients did in partnership with GiveMN to ensure successful fundraising on Give to the Max Day.

READ MORE >>

3. 6 EFFECTIVE DONOR RETENTION STRATEGIES FOR SMALL NONPROFITS
READ // NONPROFIT HUB // 2 MIN

“Small nonprofits can scarcely afford to lose any donors from one year to the next, given the expensive and time-consuming effort that donor acquisition represents. It can be tempting for small nonprofits to focus heavily on donor acquisition. The logic behind it is that the more donors who give to the nonprofit, the larger the nonprofit becomes. However, this only tells half of the story.”

READ MORE >>

4. 9 STEPS TO GET READY FOR YEAR-END GIVING
READ // TECH SOUP // 2 MIN

“The year-end giving season is your organization's opportunity to engage with supporters, donors, volunteers, and fans, whether your ultimate goal is deepening relationships or fundraising. By planning ahead, thinking multichannel, and preparing your nonprofit fundraising communications, you'll be ready for the year-end giving season.”

READ MORE >>

5. HOW TO SWEETEN YOUR OFFICE CULTURE
READ // MRSS // 2 MIN

"Our offices, staff, and clients are spread all across the country, so team meetings are a crucial tool for building our culture. We use tech to bring each other closer together—video meetings whenever possible and tools like Slack and Asana to stay in touch. And we’ve found that simply starting meetings (or brainstorms or conference sessions or events!) with a brief warm-up helps us build actual, warm, human relationships with each other."

READ NOW >>

EVERYACTION HERO OF THE WEEK
CHANGEMAKERS // ALLIANCE FOR CHILDREN'S RIGHTS // 1 MIN

The Alliance for Children’s Rights protects the rights of impoverished, abused and neglected young people. By providing free legal services, advocacy, and programs that create pathways to jobs and education, the Alliance levels the playing field and ensures that children who experience foster care are able to fulfill their potential. 

LEARN MORE >>

Hi Daniel,

Giving Tuesday came and went, but the trends we saw this year are here to stay. We saw incredibly effective tactics like countdown clocks, single-click giving functionality, and sophisticated recurring asks. All these strategies can still be implemented in these final weeks of year-end fundraising, so you can make this year your most successful yet. 

If you've been seeing lackluster fundraising results lately, download your free copy of Giving Tuesday 2019 In Review (Trends to Watch for Year-end) today.

Just under 2 billion dollars was raised this Giving Tuesday, and all of these tactics had an important role. End year-end fundraising strong and download this guide today.

Cheers,

Renee

Hi Daniel,

We noticed you haven’t been opening our emails lately. We totally understand if you’re busy, so we’d thought we’d send you a few things you may have missed that our other subscribers have enjoyed:

Nonprofit's Guide to Hacking Social Media

A Nonprofit's Guide to Advanced Monthly Fundraising

The 5 Most Important Email Templates for Nonprofits

We send articles and guides like these in our weekly newsletter, The Top 5, every Monday so keep an eye out in your inbox.

Cheers,

Renee

Psssst! If we’re not sending these goodies to the best place, let us know your updated contact information.

Hi Daniel,

Are you ready for new developments in nonprofit technology, advances in fundraising strategy, and more changes in 2020?

Keeping up with the latest trends (and knowing which are actually worth your time) can be a time-consuming endeavor. That's why the fundraising and technology experts here at EveryAction created this short guide to making sure your organization stays on the cutting edge this year.

We cover everything from the new tools to make your communications stand out, to strategic changes like switching up the traditional fundraising calendar in our guide to 2020's Fundraising Trends. Download your free copy today!

It's the perfect time to make sure that you're ready for everything ahead in 2020. Start the year off on the right foot and download our guide today.

Cheers,

Renee

Monday, January 13, 2020

1. NONPROFIT DIGITAL TRENDS IN 2020
DOWNLOAD // EVERYACTION // 5 MIN

With digital technology constantly advancing and offering new methods of contacting supporters in creative and personal ways, where should nonprofits invest their time and energy in 2020? In this guide, EveryAction's digital experts discuss the biggest trends we'll see in digital campaigns this year, from investing in new tools like voice command to modernizing old staples like email.

DOWNLOAD NOW >>

2. TIKTOK 101 FOR NONPROFITS
READ // EVERYACTION // 2 MIN

You've probably heard about TikTok, the new social media app popular among Gen Z. Nonprofits are already using this platform to promote their missions and build name recognition among the next generation, so if you're ready to hop on the bandwagon, start with our overview of the app and a few examples of the best nonprofit content on TikTok for inspiration.

READ MORE >>

3. WHAT NOT TO DO: LESSONS FROM THE TRUMP FOUNDATION
READ // EVERYACTION // 5 MIN

Okay, your nonprofit hopefully isn't the Trump Foundation, which was described by the NY Attorney General as showing a "shocking pattern of illegality." But here are a few reminders that every nonprofit can use, regarding following industry best practices for managing your board, documenting your financial activity, and being proactive about creating internal ethics policies.

READ MORE >>

4. ARE DIGITAL ADS THE MISSING PIECE OF YOUR 2020 MARKETING PLAN?
READ // TECHSOUP // 5 MIN

Nonprofit digital ad budgets increased 144 percent last year, and small organizations grew their budgets for digital ads at a faster rate than medium and large organizations. It's time to think beyond email and social media to reach your organizational goals, and digital advertising has never been easier. Here are some ways to get started and new things to try this year.

READ MORE >>

5. SIX NONPROFIT EXPERTS ON USING TECH TO BUILD LOCAL CONNECTIONS
READ // FORBES // 2 MIN

As technology marches onward, we are likely to see more nonprofits embrace the chance to foster connections within their region. To illustrate, six members of Forbes Nonprofit Council share how they've seen organizations form connections in their local communities by leveraging technological advancements and offer insight into how technology can help other nonprofits do the same.

READ NOW >>

EVERYACTION HERO OF THE WEEK
CHANGEMAKERS // ELECT AAPI // 1 MIN

Asian Americans and Pacific Islanders are a rapidly expanding share of the American population and the electorate, yet there are disproportionately low numbers of AAPI political leaders at the statewide and federal level. Elect AAPI supports Democratic AAPI candidates for office and works to expose policies and defeat elected officials that threaten the AAPI community.

LEARN MORE >>

Hi Daniel,

30% of annual giving to nonprofits is made in December, but we all know that setting up a successful year-end fundraising campaign starts well before then.

We talked to three nonprofit fundraisers about the steps their organizations take during Q1 to lay the foundation for year-end success, ensuring that by the time December rolls around they are well prepared for effective segmentation, messaging, and payment processing. 

Building a plan now will give you time to troubleshoot, test, and implement any necessary changes before the year-end rush starts. Download your free guide to get started today!

Getting an early start on planning the year's biggest fundraising campaign can save time, money, and a lot of headaches in the long run. If you're ready to start building toward your biggest year-end yet, download this guide today. 

Cheers,

Renee

Monday, January 13, 2020

1. INCREASE CONVERSIONS WITH EXPANDED FASTACTION NETWORK
READ // EVERYACTION // 2 MIN

We’re excited to officially announce that BSD Tools' QuickDonate feature has been combined with EveryAction's FastAction, increasing our pool of saved credit card numbers by over 200 percent. Supporters who are directed from an email to a? FastAction donation? page are 3.8x more likely to donate than ?those without ?FastAction, and with a larger network, more than 70% of form loads now have at least one field prefilled. 

READ NOW >>

2. YOUR GUIDE TO GETTING AND USING DONOR FEEDBACK
DOWNLOAD // EVERYACTION // 5 MIN

If one of your New Year's resolutions was to increase donor retention and boost your fundraising numbers, it's time to start soliciting and implementing donor feedback! No one has better advice on keeping your donors happy than your donors themselves - all you need to know is how to ask.

DOWNLOAD NOW >>

3. INTERVIEW: INTERACTIVE STRATEGIES ON DIGITAL TESTING
READ // EVERYACTION // 2 MIN

In this interview, EveryAction’s Michael Stein speaks with Hannah Leigh of Interactive Strategies about their work with The Wilderness Society, year-end 2019, and effective digital testing strategies.

READ MORE >>

4. STATE CFC APPLICATIONS 101
READ // EVERYACTION // 2 MIN

The CFC program allows government workers to make donations by simply looking up an organization up from a list of registered nonprofits and making a pledge to have their gift deducted from their paycheck. Consider this your State CFC Applications 101 – from charity federations to licensing to data collection, we hope this makes the process as smooth as possible. 

READ MORE >>

5. USING GENDER PAY GAP ANALYSIS TO INFORM NONPROFIT DIVERSITY, EQUITY, AND INCLUSION EFFORTS 
READ // FORBES // 5 MIN

While not required in the U.S. (or most other countries, for that matter), pay gap analysis is a useful tool for nonprofits committed to understanding and advancing gender equality. Here are a few issues for nonprofits to consider as they embark on this analysis.

READ NOW >>

EVERYACTION HERO OF THE WEEK
CHANGEMAKERS // ARAB AMERICAN INSTITUTE // 1 MIN

The Arab American Institute was created to nurture and encourage the direct participation of Arab Americans in political and civic life in the United States. AAI represents the policy and community interests of Arab Americans throughout the United States and strives to promote Arab American participation in the U.S. electoral system. 

LEARN MORE >>

Hi Daniel,

Video has been proven to increase engagement on digital channels from social media to email, and by 2022, eighty-two percent of internet traffic will be video content. 

Contrary to some beliefs, creating high-quality video content doesn't necessarily require expensive equipment or hiring a professional firm. This guide walks through the basics of creating effective and compelling video content for nonprofits with just a smartphone.

From framing the perfect shot, to getting your lighting right, to editing the final product, making a video doesn't have to be difficult or costly. Download your free guide to getting started today!

If you're ready to take your digital content to the next level in 2020, video is a great place to begin. To start creating high-quality video content for your organization, download our guide today.

Cheers,

Renee

Monday, January 13, 2020

1. IT'S TIME TO START PREPPING FOR YEAR-END
DOWNLOAD // EVERYACTION // 5 MIN

Yes, we just finished a year-end campaign, but it's never too early to get ready for the next one. We talked to the National Audubon Society, Environmental Working Group, and The Wilderness Group about what they do in January and February to ensure successful fundraising at the end of the year. 

DOWNLOAD NOW >>

2. INTERVIEW: DIGITAL STRATEGY FOR 2020
READ // EVERYACTION // 2 MIN

We’re beginning a new series of interviews with some of EveryAction’s consulting partners across the country. This week we talked with Ira Horowitz, Co-Founder and Chief Strategy Officer at Cornershop Creative, about year-end 2019, mobile fundraising, marketing automation, and how to update your digital fundraising strategy this year.

READ MORE >>

3. 6 TECH-FOCUSED NONPROFIT CONFERENCES TO ATTEND THIS YEAR
READ // EVERYACTION // 5 MIN

While you're putting together your conference calendar for the year, don't forget about tech. Conferences are one of the best ways to stay up-to-date with the latest tools and innovations in the sector. Check out this list for gatherings across the country devoted to the latest advances in nonprofit technology.

READ MORE >>

4. THERE ARE MORE SOCIAL MEDIA USERS TODAY THAN THERE WERE PEOPLE IN 1971
READ // HOOTSUITE // 2 MIN

There are 3.8 billion people using social media today—more people than there were on the entire planet in 1971. In 2020, 3.8 billion is nearly half the world’s population. This figure comes from the Digital 2020 report from Hootsuite and We Are Social, which tracks digital and social media trends across the globe. Read to see updated statistics for each social media platform, as well as demographic and ad data.

READ MORE >>

5. FIND HIDDEN MARKETS TO EXPAND YOUR DONOR UNIVERSE
READ // M+R // 5 MIN

For an average nonprofit, nearly two-thirds of the donors who gave to you in 2019 will not give this year. Growing and diversifying your donor base is a necessity, so here's a detailed explanation of how to use cluster analysis to identify "hidden markets" - groups of people who aren't your traditional donor base, but are likely to support your cause.

READ NOW >>

EVERYACTION HERO OF THE WEEK
CHANGEMAKERS // BYP100 // 1 MIN

Happy Black History Month! BYP100 (Black Youth Project 100) is a national, member-based organization of Black 18-35 year old activists and organizers, dedicated to creating justice and freedom for all Black people. They do this by building a network focused on transformative leadership development, direct action organizing, advocacy, and political education using a Black queer feminist lens.

LEARN MORE >>

Monday, January 13, 2020

1. NONPROFIT FUNDRAISING TRENDS IN 2020
DOWNLOAD // EVERYACTION // 5 MIN

With another year-end fundraising cycle on the books, the experts at EveryAction sat down to talk about the changes ahead for nonprofit fundraising technology and how automation, increased personalization, and fine-tuned data analysis will be critical for nonprofits angling to win the fundraising game in 2020.

DOWNLOAD NOW >>

2. 4 LESSONS ON GRANT APPLICATIONS FROM THE BACHELOR
READ // EVERYACTION // 2 MIN

In honor of this week’s The Bachelor season premiere, we’ve been thinking a lot about the parallels between fundraising work and competing for love on reality TV. What is the best strategy to get noticed by the object of your funding affections, work effectively with peers, and cultivate resilience? We’re not Reality Steve, but read on for spoilers on all that good stuff.

READ MORE >>

3. WHAT INCREASED OVERSIGHT OF DONOR-ADVISED FUNDS MEANS FOR YOU
READ // EVERYACTION // 5 MIN

Several events in late 2019 have the potential to change the landscape for progressive nonprofits soliciting donations from donor-advised funds in 2020. Here's everything you need to know.

READ MORE >>

4. WEBINAR: MAKING YOUR COMMUNICATIONS ADA ACCESSIBLE
WATCH // DMAW // 1 HR

Start 2020 on the right foot for accessibility. On February 25, hear from the Director of Development at American Foundation for the Blind to learn ten things you can do to ensure that you are addressing ADA accessibility, ten resources you can tap to help, and how to address both offline and online accessibility.

READ MORE >>

5. THE YEAR AHEAD IN TECH: ALEXA AND VOICE COMMAND FUNDRAISING
READ // FORBES // 2 MIN

Voice command fundraising is a hot topic for nonprofits these days, thanks to the growing proliferation of smart speakers in homes around the U.S. But should nonprofits make it a focus in 2020?

READ NOW >>

EVERYACTION HERO OF THE WEEK
CHANGEMAKERS // WORLD WILDLIFE FUND // 1 MIN

Over 900 million animals have lost their lives in the Australian wildfires, including thousands of koalas, kangaroos, wallabies, birds and other iconic wildlife. Koalas could be extinct in the wild in eastern Australia in as little as 30 years, due mainly to the destruction of their habitat. WWF is working to plant 10,000 trees after the fires clear, to begin to restore what was lost.

LEARN MORE >>

Hi Daniel,

Keeping up with the ever-evolving world of digital strategy can be overwhelming for the best of us. Are your nonprofit's digital campaigns keeping up with the times, or starting to look a little retro? 

There are more changes on the horizon this year, so we talked to the Digital experts at EveryAction about what they predict we'll see in 2020 and what nonprofits of all sizes should be doing to stay at the top of the game.

In this guide, we cover everything from new tools like voice command and artificial intelligence, to challenges ahead like leveraging social media's peer-to-peer power without losing control of your donor data. Download your free copy today!

It's the perfect time to make sure that you're ready for everything ahead in 2020. Start the year off on the right foot and download our guide today.

Cheers,

Renee

Hi Daniel,

The secret to improving nonprofit fundraising programs was right in front of us all along. 

There is no one more equipped to tell you what you're doing well and what you could improve on than your current donors, but getting this information from them can be easier said than done. This guide walks you through the process of getting donor feedback from start to finish, from planning and getting internal stakeholder input, to making the ask, to tracking, evaluating, and implementing the results.  

Now is the perfect time to start talking to your donors about how you can give them an even better experience. Download your free guide to get started today!

Showing donors that you care about their input boosts retention and sets your organization up for even better relationships with new supporters. Download our guide to see examples of how successful nonprofits are soliciting donor feedback and start building your own plan today.

Cheers,

Renee

Hi Daniel,

In today's data-driven world, you probably expect that the businesses you interact with online will deliver content that is tailored to your interests, providing you with a personalized experience. Why should it be any different for nonprofits?

A personal touch can make all the difference in donor relationships, but time limitations can push us toward generic mass communication instead. This guide explores the inherent relationship between personalization and automation, and walks through several ways that nonprofits can begin integrating these practices into fundraising campaigns. 

It's easier than you might think to provide personalized content to your donor base.  Download your free guide to get started today!

No matter the size of their gifts, every donor wants to feel seen and appreciated. Download this guide today for tips on using automation to deliver personalized donor communication while still getting home in time for dinner. 

Cheers,

Renee

Tuesday, February 18, 2020

1. GUIDE: AUTOMATION AND PERSONALIZATION FOR NONPROFITS
DOWNLOAD // EVERYACTION // 5 MIN

Every fundraiser knows the power of a personalized appeal, but with thousands of donors to talk to, it's nearly impossible without automation.  Automation and personalization have long become standards in marketing efforts across the corporate sector, and nonprofits are starting to harness these powers to achieve their missions as well. 

READ NOW >>

2. USING TESTING TO GROW YEAR-END REVENUE 
READ // EVERYACTION // 2 MIN

In this installment of the EveryAction interview series, we talk with Mal Warwick Donordigital about their year-end campaign with Sempervirens Fund and how they use testing to ensure effective campaigns.

READ NOW >>

3. SIX NONPROFIT FUNDRAISING LESSONS FROM BOB ROSS
READ // EVERYACTION // 2 MIN

We could all learn a lot of valuable lessons from Bob Ross, whether it's the appropriate technique to paint a serene landscape or to build donor relationships. Here are a few things that we think are easily translatable to nonprofit life!

READ MORE >>

4. TWELVE PITFALLS NONPROFITS SHOULD AVOID WHEN ESTABLISHING INTERNAL PROCESS EFFICIENCY
READ // FORBES // 5 MIN

Nonprofits thrive on efficient processes. Unlike a for-profit business, a nonprofit needs to approach the idea of efficiency in a slightly different way, with processes that are designed specifically for their needs. To help ensure that these processes conform to what the nonprofit seeks to achieve, 12 members of Forbes Nonprofit Council look at the most common issues nonprofits face when trying to design and implement optimized processes.

READ MORE >>

5. TWENTY BLACK-LED NONPROFITS MAKING HISTORY
READ // EVERYACTION // 5 MIN

In honor and celebration of Black History Month, we’ve rounded up 20 local and national nonprofits that serve and empower the black community.

READ NOW >>

Tuesday, December 1, 2020

1. [BLOG] THERE''S NEVER BEEN A BETTER TIME TO THANK YOUR DONORS
READ // EVERYACTION // 5 MIN

Over the course of this year, we've written and talked a lot about how to effectively fundraise during times of upheaval and uncertainty. And congratulations - you've made it to the close of the 2020, through transitions to remote work, learning the ropes of virtual events, and probably more than a few conversations with anxious donors. As we round the corner on #GivingTuesday, Year-End, and 2021 goals and plans, here are some tips on how to show donors your gratitude.

READ NOW >>

2. [WEBINAR] DATA AND DONORS: #GIVINGTUESDAY AND YEAR END AMA WITH M+R
VIEW ON-DEMAND // EVERYACTION // 60 MIN

You already know that the way your donors interact with your engagement and fundraising campaigns can help inform your end-of-year strategy. We joined M+R's Senior Data Strategist Karen Hopper to get some quick tips on making the most of your #GivingTuesday data. You can still catch Karen''s #GivingTuesday best practices for identifying which data to collect during your campaign - stream it now for your chance to get some expert advice and position yourself to stand out this giving season!

VIEW ON-DEMAND >>

3. [WEBINAR] NOW WHAT? HOW TO USE YOUR #GIVINGTUESDAY DATA FOR BETTER EOY RESULTS
REGISTER // EVERYACTION // 1 MIN

Imagine it''s one week after #GivingTuesday 2020. Can you describe what your results mean so far? Join EveryAction''s DonorTrends Chief Analytics Officer Ben Miller, and M+R's Senior Data Strategist Karen Hopper, to discover what preliminary #GivingTuesday data is suggesting and learn how to analyze your own results. Will we see trends like in years past? How can you use your campaign results to inform your year-end giving strategy? This is your chance to ask some questions, get feedback on your plans, and learn what other organizations experienced this #GivingTuesday cycle.

REGISTER NOW >>

4. [BLOG] 4 QUICK TIPS ON DATA COLLECTION FOR FALL FUNDRAISING
READ // EVERYACTION // 8 MIN

Meaningful data drives meaningful action, and when asked, 85% of nonprofits report that "technology is the key to their success of their organizations." Yet, for many nonprofits, it''s still challenging to measure data and implement new technology. As we move through #GivingTuesday, you might be asking how to best collect and use your performance data to inform your Year-End strategy. We're here to offer 4 key tips on data collection so you can successfully track your campaign performance, and use what you learn to inform critical campaign decisions.

READ NOW >>

5. #GIVINGTUESDAY: THE COMPLETE GUIDE FOR NONPROFITS (AND ADDITIONAL RESOURCES)
READ // #GIVINGTUESDAY // 6 MIN

Today''s the big day - #GivingTuesday! Got last-minute questions? The organization behind the big day has answers! Whether you need a logo or other piece of branding collateral, want to brush up on key messaging in advance of local news coverage or a virtual live chat, need guidance in Spanish, or want to creatively thank your donors, this is your one-stop shop. And once you''ve gotten the guidance you need, help make next year''s event even more effective by submitting your results to the #GivingTuesday Data Commons!

READ NOW >>

EVERYACTION HERO OF THE WEEK: #GIVINGTUESDAY
CHANGEMAKERS // #GIVINGTUESDAY // 1 MIN

EveryAction is proud to work with organizations across the nonprofit spectrum participating in #GivingTuesday today. As a nonprofit organization themselves, #GivingTuesday is a global generosity movement unleashing the power of people and organizations to transform their communities and the world. Created in 2012 as the simple idea of a day that encourages people to do good, over the past seven years it has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.

LEARN MORE >>

Monday, July 13, 2020

1. [BLOG] THE BASICS OF NONPROFIT PETITIONS
READ // EVERYACTION // 3 MIN

Petitions, an old staple of grassroots political advocacy, are having a viral moment. They''re a natural way to engage current supporters and a convenient entry point for new ones, especially for those who want to help raise awareness but are new to political advocacy. Easy-to-create digital forms make petitioning a natural fit for nonprofits doing any kind of advocacy work today - here are some guiding questions and best practices to shape your work.

READ NOW >>

2. [BLOG] 5 WAYS NONPROFITS CAN HARNESS MOBILE TECHNOLOGY
READ // EVERYACTION // 2 MIN

The 2020 M+R Benchmarks Report showed us there''s been an increase in the use of mobile technology by hundreds of nonprofits, spanning fundraising, advocacy, and general engagement. If you''re stumped on how to implement it, here are some ways to approach adding mobile tech to your roster.

READ NOW >>

3. STOP HATE FOR PROFIT
READ // M+R // 5 MIN

In case you haven''t heard about it just yet, several racial justice and anti-hate organizations (including EveryAction clients NAACP, Color of Change, and Free Press) have united to call for companies to pause their July advertising on Facebook as a result of the platform''s lackluster response to serious and systemic issues like racism, voter suppression, and antisemitism. Our friends at M+R have a great explainer laying out the issue and describing what participating or supporting the #StopHateForProfit campaign could look like.

READ NOW >>

4. HOW TO ASK FOR MONEY DURING A CRISIS
READ // CHRONICLE OF PHILANTHROPY // 5 MIN

As the nation and the world continue to address the pandemic, uprisings for racial justice, and other crises, nonprofits show up time and again to offer their help. That help, however, needs funding to survive. It''s a question so many of us have been asking ourselves for the past several months: how does anyone ask for financial support in times like these? If you''re in need of a story with a happy ending, the Chronicle of Philanthropy''s got one from contributing author and former nonprofit leader Joan Garry.

READ NOW >>

5. FIVE STORYTELLING MISTAKES (AND HOW TO AVOID THEM)
READ // STELTER INSIGHTS // 3 MIN

If you''re trying to fundraise in a way that really strikes a chord with your supporters, you know effective storytelling is the way to go. However, sharing the right mix of details can be tough: too few, and it''s not a relatable representation of your work; too many, and it''s an overwhelming read. Here''s a quick list of pitfalls to avoid.

READ NOW >>

EVERYACTION HERO OF THE WEEK: ARIZONA EDUCATION ASSOCIATION
CHANGEMAKERS // ARIZONA EDUCATION ASSOCIATION // 1 MIN

EveryAction is proud to provide tech solutions to the AEA (Arizona Education Association) Fund for Public Education. As the state of Arizona sees record increases in COVID-19 cases, and teachers across the nation are asked to risk their lives in order to return to full-time in-person instruction, it''s clear that educators need fierce advocates in their corner. Formed more than a century ago in 1892, AEA counts more than 20,000 members among its ranks and is dedicated to advocating for support of Arizona''s public schools, improving the quality of public education through positive change, and improving the professional lives of teachers and school staff members.

LEARN MORE >>

Monday, August 17, 2020

1. [BLOG] INCREASE YOUR SUSTAINER RETENTION BEFORE YEAR-END 2020 IN 4 EASY STEPS
READ // EVERYACTION // 6 MIN

Fall is an important time for fundraising, and in 2020, for many nonprofits this change of season will be more important than ever. While this year has been uniquely challenging for many organizations, there are still areas that show growth and promise. DonorTrends'' Ben Miller analyzed data from the first six months of this year and found that 2020 has been one of the best years on record for growing sustainer programs - here''s how to keep that momentum going and retain sustainers over the long term.

READ NOW >>

2. [DOWNLOADABLE CHECKLIST] VIRTUAL LOBBY DAY PLANNING CHECKLIST
DOWNLOAD // EVERYACTION // 2 MIN

You''ve already seen how events have shifted to an online format in 2020, and advocacy-focused gatherings like lobby days are no exception. Even in a virtual setting, your supporters can still be your cause''s biggest advocates. This handy checklist will walk you through connecting them to their elected officials when they can''t show up in person.

DOWNLOAD NOW >>

3. [SURVEY] THE STATE OF TECHNOLOGY DECISION MAKING AND ROI AMONG NONPROFITS
SURVEY // TECHIMPACT // 5 MIN

Our friends at TechImpact are curious about how nonprofits make decisions about technology investments, and then how those nonprofits calculate what kind of returns they''re getting on that investment. To learn more, they''re conducting a sector-wide survey and plan to publish their results and analysis in a November report. This survey will only be open through the end of August, so make your voice heard!

TAKE THE SURVEY NOW >>

4. EVERYACTION NAMED IN INC. 5000 LIST OF FASTEST-GROWING PRIVATE COMPANIES IN AMERICA
READ // INC. // 3 MIN

We're thrilled to announce that for a 12th(!) year, EveryAction has been named in the Inc. list of the 5,000 fastest-growing private companies in America. With an 84% three-year growth rate, we're more focused than ever on helping our community of clients that are making the world a better place.

READ NOW >>

5. 7 QUESTIONS ON MEMBERSHIP SURVEYS WITH RUTH BERNSTEIN
READ // THE CAMPAIGN WORKSHOP // 5 MIN

Many nonprofits operate under a membership model. This is great, because it can let you build your community in a way that puts your shared values front and center - but what else can you do to make sure you''re meeting your members'' needs? It''s important to check in from time to time, and a membership survey is one way to do that. Here are seven questions to ponder as you''re building yours.

READ NOW >>

EVERYACTION HERO OF THE WEEK: NATIONAL DOMESTIC WORKERS ALLIANCE
CHANGEMAKERS // NATIONAL DOMESTIC WORKERS ALLIANCE // 1 MIN

EveryAction is proud to provide tech solutions to National Domestic Workers Alliance (NDWA). In the United States, domestic workers - including over 2.5 million nannies, house cleaners, and care workers - perform important and highly-sought labor every single day, but their work is made more difficult by a global pandemic and deeply-rooted racial injustice. Established in 2007, NDWA works for respect, recognition, and inclusion in labor protections for domestic workers, the majority of whom are immigrants and women of color.

LEARN MORE >>

Hi Daniel,

It''s no secret that the internet has changed charitable giving. Not only are standard digital channels large sources of income for most nonprofits, but less traditional methods like peer-to-peer fundraising, crowdfunding, and Facebook fundraising have also become popular with many donors.

While these avenues may be convenient for donors, they also create unique challenges for nonprofits, particularly when it comes to effectively capturing donor data for future contact and cultivation.

How can nonprofits take advantage of these tactics for successful fundraising? Find these answers and practical tips in this guide! Download your free guide to get started today!

Balance meeting your donors where they are with collecting accurate and useable data. Download our guide for an intro to crowdfunding, peer-to-peer, and Facebook fundraising, and how to make them work for your nonprofit.

Cheers,

Renee

Monday, October 5, 2020

1. [WEBINAR] COMMUNICATE THROUGH IT: HOW TO FUNDRAISE IN ONGOING CRISES
REGISTER // EVERYACTION // 2 MIN

There's no way around it - 2020's been a difficult year. If you're gearing up for your annual year-end fundraising cycle, you're probably wondering how to keep connecting authentically with your supporters when you already know there are more urgent challenges still to come. We're here to share which comms strategies are proven to make your donors turn up the volume - and which ones will just make them hit the mute button. Join special guest Cheryl Contee, CEO and Co-Founder of Do Big Things, and EveryAction's Mike Liddell, to learn how to chat with your supporters wherever they are so that when a crisis happens, your message will resonate.

REGISTER NOW >>

2. [WEBINAR] HOW TO USE #GIVINGTUESDAY TO GROW YOUR SUSTAINERS
VIEW ON-DEMAND // EVERYACTION // 60 MIN

You might be surprised to learn that sustainer programs have grown this year! That's why it's so important to use compelling messaging, run multi-channel campaigns, ask for upgrades, and get your mechanics just right in order to steward, target, and engage your sustainers throughout the fall. Don't leave your recurring donors out in the cold - we joined Melissa Wyers, EveryAction's Executive Director, to learn how you can prepare your sustainers for #GivingTuesday and end-of-year without losing your gourd.

VIEW ON-DEMAND >>

3. [WEBINAR] STAND OUT FROM THE CROWD: TACTICS FOR GETTING NOTICED DURING GIVING SEASON
WATCH ON-DEMAND // EVERYACTION // 60 MIN

You already know how this song goes: your supporters get flooded with donation requests at every end-of-year. You want to stand out from the chorus of asks, but it feels like you've already tried everything. This giving season, get ready to grab the spotlight - our own Mike Liddell joined special guest Anthony Shop, Social Driver's Chief Strategy Officer and Co-Founder, to learn specific and actionable tactics you can start using right now to get (and keep) your supporters' attention.

WATCH ON-DEMAND >>

4. DIGITAL MUST-HAVES FOR FALL FUNDRAISING, PART THREE: COVER COSTS
READ // EVERYACTION // 7 MIN

Welcome to part 3 of our six-part blog series on fall fundraising must-haves! This week, we''re talking about how covering costs can add up to create an impact. With only a few weeks left before #GivingTuesday, it might not seem like there's not much else you can implement, but we''re happy to say that''s not entirely true. When you invite your donors to cover their donations'' transaction fees charged by payment processors, every little bit can add up.

READ NOW >>

5. #GIVINGTUESDAY''S LINGUISTIC AND CULTURAL DIVERSITY HELPS THE MOVEMENT THRIVE
READ // #GIVINGTUESDAY // 4 MIN

Across the world, #GivingTuesday is coming up on December 1. But how can you communicate with different communities in order to make sure you strike the right chord with your distinct supporter segments? When you''re creating your #GivingTuesday plan and you take into consideration differences in language, culture, and geography, you can make sure your message is the most effective it can be.

READ NOW >>

EVERYACTION HERO OF THE WEEK: SUBSTANCE ABUSE AND ADDITION RECOVERY ALLIANCE OF VIRGINIA
CHANGEMAKERS // ORGANIZATION // 1 MIN

EveryAction is proud to provide tech solutions to Substance Abuse and Addiction Recovery Alliance (SAARA) of Virginia. With a mission of maximizing the power of the people to advocate for treatment and recovery in order to prevent the harmful effects of substance abuse upon families, businesses, and the community, SAARA envisions a day when the stigma of addiction is eradicated and all who seek recovery will find it.

LEARN MORE >>

Tuesday, May 26, 2020

1. [WEBINAR] SWITCHING TECHNOLOGY DURING A CRISIS
REGISTER // EVERYACTION // 2 MIN

If you're like countless other nonprofits, you're used to working across channels and technologies to engage your supporters. Maybe you've been thinking of adopting a new tool for a while, or maybe you just started thinking about upgrading - and then COVID-19 made you wonder if this was really the time to be making any changes. Join us on Tuesday, June 2nd for our chat with nonprofit digital strategist and "accidental techie" Maureen Wallbeoff, and we''ll discover the right framework for making tech decisions as you map out the rest of 2020.

REGISTER NOW >>

2. [BLOG] EVERYACTION''S DEVELOPMENT TOOLS MAKE LIFE EASIER FOR FUNDRAISERS
READ // EVERYACTION BLOG // 2 MIN

It''s no secret that effectively managing development operations can be time-consuming and overwhelming. Nonprofit professionals already tend to wear many hats; organizations may be short-staffed and/or even busier than usual right now; and supporters likely have a lot going on for them as well, so thoughtful stewardship is more important than ever. Here are some of the best tools and features in our Development Package that were specifically designed with convenience in mind.

READ NOW >>

3. [WEBINAR] UNCOVERING NEW REVENUE IN YOUR DATABASE
WATCH // EVERYACTION // 60 MIN

How would your fundraising strategy change if you knew in advance which donors would say yes to which asks? Last week we met with Melissa Wyers, Executive Director at EveryAction, for a conversation about how predictive analytics tools like DonorTrends have changed the fundraising game for two organizations, and how they can benefit your organization. Watch our webinar on-demand now and get our best tips.

READ MORE >>

4. HOW TO DESIGN A CRISIS-READY WEBSITE
READ // BLUE STATE // 4 MIN

Many nonprofits'' experiences responding to the pandemic provides an opportunity to reflect on whether your website design and CMS controls are prepared to rise to the occasion when communication imperatives change. Some of the best ways to make your website resilient are evergreen best practices - but there are also some steps you can take immediately to tune up your online presence to respond in a quick and agile way.

READ NOW >>

5. FUNDERS, NONPROFIT LEADERS ASK CONGRESS TO MANDATE HIGHER PAYOUT RATE
READ // PND BY CANDID // 2 MIN

To help address the impact of the COVID-19 pandemic on the nonprofit sector, a group of philanthropic and nonprofit leaders is asking Congress to increase the mandatory payout rate for private foundations and donor-advised funds (DAFs) to 10 percent. The letter, sent on May 19th, says that "this is not a time for the philanthropic community to pull back."

READ NOW >>

EVERYACTION HERO OF THE WEEK: INDEPENDENT RESTAURANT COALITION
CHANGEMAKERS // INDEPENDENT RESTAURANT COALITION // 1 MIN

Local, independent restaurants are the backbone of our communities, tourism, and redevelopment in every corner of the U.S., directly employing over 11 million people across the country and indirectly employing millions more up and down the food supply and delivery chain. That''s why we''re thrilled to support the work of clients like the Independent Restaurant Coalition. The Independent Restaurant Coalition (IRC) was formed by chefs and independent restaurant owners across the country who have built a grassroots movement to secure vital protections for the nation's 500,000 independent restaurants and the millions of restaurant workers impacted by the coronavirus pandemic.

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Tuesday, September 1, 2020

1. [GUIDE] YEAR-END FUNDRAISING IN TIMES OF ECONOMIC UNCERTAINTY
READ // EVERYACTION // 6 MIN

Periods of economic uncertainty can have huge consequences for nonprofit budgets. Looking back on 2018, year-end fundraising dropped for many organizations, since supporters were facing both a new tax law and a December stock market decline. Despite these difficulties, effective fundraising during economic uncertainty is possible with the right techniques - there couldn''t be a better time to strategize than right now, so dig in with this guide.

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2. [NEW FEATURE] VPB CONNECT
NEW FEATURE // EVERYACTION // 2 MIN

In case you missed it, we''re thrilled to introduce VPB Connect, our newest call tool that lets your phone bankers dial from within any browser and any device. This brand-new functionality allows callers to quickly dial both cellphones and landlines, using a local area code that's associated with all calls for your organization. With VPB Connect, you can maximize your volunteers' time and increase your phone capacity.

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3. [GUIDE] A NONPROFIT''S GUIDE TO WORKING WITH DONORS OUTSIDE THE U.S.
DOWNLOAD // EVERYACTION // 10 MIN

It''s never too early to start thinking about end-of-year giving, and one piece of that is making sure you''re set up to accept gifts from donors who live abroad. Donors can and do give to causes that they care about across national borders, but this can cause a variety of challenges for nonprofits more accustomed to doing business domestically. From using donation forms that are accurately translated and accept other currencies, to adhering to the GDPR and other international protocols, there are a variety of steps that nonprofits can take to make their digital presence welcoming to philanthropists from other countries.

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4. PANDEMIC SPREADS VOLUNTEERING, STUDY SHOWS
READ // NONPROFIT TIMES // 4 MIN

Despite the pandemic, a new study shows that volunteering is up - especially among Generation Z, or folks 25 and under. LinkedIn reports that its members added more volunteering activities to their profiles than they did in 2017, and researchers from the University of Maryland's School of Public Policy report that this is consistent with their findings about volunteer efforts during past crises.

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5. WHAT THE HECK? VIDEO CHATS
WATCH + LISTEN // RAISE HECK // 14 MIN

Our friends at Raise HECK have started a video podcast series they''re calling What the HECK?, and we''re super excited to give it a listen - they cover a wide range of things that interest them. In this episode, they talk all things RFPs, or requests for proposals, and how to navigate the RFP process in the middle of a pandemic.

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EVERYACTION HERO OF THE WEEK: FAIRVOTE MINNESOTA
CHANGEMAKERS // FAIRVOTE MN // 1 MIN

EveryAction is proud to provide tech solutions to FairVote Minnesota. FairVote Minnesota works for a healthier democracy through public education and advocacy of electoral reform. They focus on inclusive voting systems that foster greater choice and a stronger voice for all voters through increased competition, participation, and representation. FairVote Minnesota advocates specifically for Ranked Choice Voting, a system proven to be more inclusive, participatory, and representative than our current first-past-the-post electoral system.

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Monday, May 11, 2020

1. [WEBINAR] DONORTRENDS: UNCOVERING NEW REVENUE IN YOUR DATABASE
REGISTER // EVERYACTION // 2 MIN

How would your fundraising strategy change if you knew in advance which donors would say yes to which asks? Join us on Tuesday, May 19th at 2pm ET / 11am PT for a conversation about how predictive analytics tools like DonorTrends have changed the fundraising game for two organizations, and how they can benefit your organization.

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2. WHAT NONPROFITS CAN LEARN FROM ''ONE WORLD: TOGETHER AT HOME''
READ // EVERYACTION BLOG // 2 MIN

To unite the world through music during a global pandemic, Global Citizen and its partners produced and premiered the ''One World: Together at Home' live event on Saturday, April 18. As of May 5, the event has raised over $210 million. If you''re as impressed by these results as we are, here are some of the biggest takeaways that other nonprofits can use to replicate their strategies.

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3. [CLIENT STORY] HOW AMERICAN NEAR EAST REFUGEE AID MADE THE SWITCH TO EVERYACTION
READ // EVERYACTION // 3 MIN

Anera's mission is to provide humanitarian assistance and sustainable development to advance the well-being of refugees and other vulnerable communities in Palestine, Lebanon and Jordan. Anera made the switch to EveryAction in late 2019. This is their story.

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4. THE FUTURE OF EVENTS: EFFECTIVE WAYS TO ENGAGE YOUR AUDIENCE VIRTUALLY IN THE "NEW NORMAL"
READ // INTERACTIVE STRATEGIES // 4 MIN

Since the COVID-19 pandemic began to seriously affect our lives, prior patterns have been upended and a new normal has begun to set in for some of us. Anyone whose old way of getting the work done included large-scale events will need to think differently - whether offering virtual experiences in the short term or adding virtual elements to in-person gatherings in the future. Here's what our friends at Interactive Strategies have learned from major events and conferences that have gone virtual this year.

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5. BLASTOFF WITH THE 2020 M+R BENCHMARKS STUDY
READ // M+R // 2 MIN

Need some good news? Our friends at M+R have released their 2020 Benchmarks Study! With data from 201 partner organizations and information on nonprofit online revenue, digital ad spending, Facebook''s role in fundraising, and mobile use by nonprofit supporters, it''s got loads of helpful updates that can help shape your strategy.

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EVERYACTION HERO OF THE WEEK: IMPACT JUSTICE
CHANGEMAKERS // IMPACT JUSTICE // 1 MIN

Founded in 2015, Impact Justice is a national innovation and research center advancing new ideas and solutions for justice reform. They harness innovation, research, and policy ideas toward three crucial goals: preventing more youth and adults from becoming involved in the justice system; improving conditions that ensure humanity and hope for those currently incarcerated; and helping formerly incarcerated people to successfully rejoin their communities.

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Monday, November 2, 2020

1. [BLOG] 3 WAYS RELATIONAL ORGANIZING CAN BOOST FUNDRAISING
READ // EVERYACTION // 5 MIN

As so many of us are coping with feelings of isolation due to physical distancing and quarantine orders, we''re looking for two things: a sense of community, and opportunities to help make a positive difference. Especially during times of crisis, we look to one another to gain clarity, comfort, and community. Relational organizing, or asking your existing supporters to bring in their networks by word of mouth, is a low-cost method of increasing your supporter base, and it''s something that organizations of all sizes and missions can do.

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2. [BLOG] 3 TOOLS TO MAKE OMNI-CHANNEL MARKETING EASY
READ // EVERYACTION // 6 MIN

You're probably familiar with reaching your supporters through multi-channel marketing, but how has your strategy evolved with the advent of omni-channel marketing? Rather than simply publishing identical content on multiple channels, an omni-channel strategy focuses on how a supporter is interacting with your organization and provides tailored content to move them along their journey with you. We''ve identified the three tools that lay the foundation for a results-driven omni-channel marketing campaign - check it out!

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3. [TEMPLATE] OMNI-CHANNEL CAMPAIGN TEMPLATE
DOWNLOAD // EVERYACTION // 1 MIN

Trying to make plans for reaching your supporters in the middle of a pandemic, the final days of a presidential election, and the annual end-of-year fundraising period isn''t for the faint of heart. We''re here to support your efforts with tools like our Omni-Channel Campaign Template - use it as a starting point that you can adapt and build on as needed, so that no matter your organization''s size or goals, you''ll be ready to meet your donors where they are!

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4. [GUIDE] YOUR GUIDE TO A SUCCESSFUL #GIVINGTUESDAY AND YEAR-END 2020: STRATEGIES AND TOOLS FOR FALL FUNDRAISING IN UNCERTAIN TIMES
DOWNLOAD // EVERYACTION // 10 MIN

2020 has been a year like no other. Most plans have shifted significantly from where they were at this time last year, and the stakes are higher than ever this fall fundraising season. We sat down with four of our nonprofit fundraising experts here at EveryAction to talk trends and specific strategies to meet your targets, whether that's making up for a deficit caused by cancelled events, preparing for different presidential election outcomes, wondering if the U.S. postal system will adequately support their direct mailings, or trying to stand out in a world where suddenly everything is digital.

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5. ELECTIONEERING: RULES FOR PRIVATE FOUNDATIONS AND PUBLIC CHARITIES
READ // CANDID // 6 MIN

As we''re all acutely aware, Election Day 2020 is tomorrow. Maybe your nonprofit has been engaged in the electoral space for a while now, or maybe you started dipping a toe into issue-based work in connection with this election cycle. Regardless, it''s always helpful to get a refresher on which kinds of political speech are allowed for different types of nonprofits. This one from Candid and the Hewlett Foundation puts together some useful pointers.

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EVERYACTION HERO OF THE WEEK: COLORADO EDUCATION ASSOCIATION
CHANGEMAKERS // COLORADO EDUCATION ASSOCIATION // 1 MIN

EveryAction is proud to provide solutions to the Colorado Education Association (CEA.) As the largest union of educators in the state, CEA''s work supports more than 38,000 K-12 teachers, higher ed faculty, and education support professionals, as well as students preparing to become teachers, and retired educators.

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