With Facebook and Google, you can reach roughly half of your potential global audience-but how do you reach the other half? Could you be converting more prospects with a lower CPA?
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Register for our upcoming roundtable this Thursday at 2pm EDT to get the insight you need to take your retargeting program to the next level! We''ll be covering topics like:
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- The Google Tax: What it is and what you can do about it.
- Reach: Cover 98% of the global web and dramatically improve your success.
- Segmentation: Insight on how to use "blacklists" and "whitelists" to your advantage (remove the roadblocks created by Facebook and Google).
- Find the Balance: Retargeting is more than clicking the retargeting button on Google or Facebook. But it also isn't as hard as performing brain surgery. Somewhere in the middle are smart, practical tactics to optimize your program.
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Retargeting Beyond Google and Facebook
Thursday, May 21 | 2pm EDT
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Our panelists:
Eric Stockton, General Manager of Perfect Audience
Jalali Hartman, Director at A.I. Lab and Founder of Robauto
Todd Lebo, Partner and CMO at Ascend2
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