4 Types of Indispensable Value
Indispensable value comes in one of four flavours:
1) Mutual Support
If people have lots of questions, your community can be the place to get answers.
But answers alone isn''t indispensable. People can find answers via search engines, asking friends, or reading the documentation.
To be indispensable, your community needs to be the best place in the world to get answers.
This usually means delivering better, quicker, or more empathetic answers.
Sure, you can try and do all three. But it's usually best to pick which your members cares most about and focus on that.
Learning and sharing with others can be indispensable (if it''s done well).
In these communities, people proactively share what they're doing to help (and get feedback from) others. Communities of practice, customer success, ideation, and most hobbyist groups are often good examples.
In these communities you need to push into the cutting edge of your field and establish truth.
You need to find a way for people to easily document what they learn and for others to easily discover these learnings.
Communities can provide members with an indispensable sense of influence.
Communities can make members feel respected, appreciated, and provide members with a sense of impact they can't get anywhere else.
Sometimes this means members working together to change something for the greater good. Sometimes it's members individually feeling they have unique access and influence within the organisation.
Finding a group of people where you can truly be yourself, express how you really feel, and know others accept you for being exactly who you are is indispensable.
Very few communities truly create a powerful sense of community. But when it happens, it provides a feeling that we can't get from anywhere elsewhere.
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If you're not getting the level of participation you want, there is a good chance you haven''t uncovered what your members find indispensable.