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Here's your ebook!

Click here to read your ebook

We've created a 5-step system to help you turn your website visitors from potential customers into read-to-buy clients, and it's all outlined in the ebook.

Many people implement the FRESH Funnel strategy on their own, and we also have the privilege of helping clients with their implementation so they can stay focussed on their business.

The fact that you're reading this email proves that you're wanting your website to move from being a passive tool to actively generating clients, and this ebook will tell you how.

Our team would love to help. If you're ready to get started building your FRESH Funnel, click here to contact us!

- Adam McLaughlin
Owner, Fresh Idea Websites

PS. If you have any questions, just hit reply to this email.

Copyright � 2019 Fresh Idea Websites, All rights reserved.
You are receiving this email to keep your updated with Fresh Idea Websites. You may be a current Fresh Idea Client or you have signed up to receive updates through our website.

Our mailing address is:

Fresh Idea Websites

246 Edgewood Drive

Woodstock, ON N4S7P3

Canada

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Tired of wasting money on Google and Facebook Ads?

Hey Alexander,

Let me clarify: In the right context, Google and Facebook ads work really well, but too many businesses think that spending money on Google means that more visitors, and more visitor automatically means more clients.

WRONG!

Would you advertise your restaurant when you're not ready to serve food? What about sell tickets online for a concert before you've booked the band?

NO!

Dumping money into Google is a waste if a visitor gets to your website and can't navigate it on their phone, or can't tell what you do and how you can help, or your menu is full of broken links.

Instead of wasting money, invest it.

By creating a functioning website (the F in the FRESH Funnel) you help visitors get a great first impression, learn what you do, and communicate how you can help them solve their need.

Spending money on Google or Facebook ads is putting people into the top of the funnel, but unless all 5 steps of the FRESH funnel are in place, they simply fall out like water in a leaky funnel.

Having all 5 steps in place narrows your audience from Potential customers to Ready-To-Buy customers.

If you haven't already, click here to read the FRESH funnel ebook.

We've created a 5-step system to help you turn your website visitors from potential customers into read-to-buy clients, and it's all outlined in the ebook.

Instead of investing in Google, invest in your own business by building out the 5 step FRESH funnel. Our team would love to help; click here to contact us!

- Adam McLaughlin
Owner, Fresh Idea Websites

PS. If you have any questions, just hit reply to this email.

Copyright � 2019 Fresh Idea Websites, All rights reserved.
You are receiving this email to keep your updated with Fresh Idea Websites. You may be a current Fresh Idea Client or you have signed up to receive updates through our website.

Our mailing address is:

Fresh Idea Websites

246 Edgewood Drive

Woodstock, ON N4S7P3

Canada

Add us to your address book

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Give me a reason to stay here...

The R in FRESH Funnel is giving people a REASON to opt in to your email list:

HINT: "Please, please, please, please, please" isn't a compelling reason...

So, *|FNAME|, you're probably asking "Why is Email the Holy Grail?"

You've probably already read the FRESH funnel ebook (if not, click here) so I won't go into too much detail other than to say that email gives you more control than a social media post, and more active exposure than your website.

While you website is good and gives you control over the presentation, it is passively waiting for someone to come see how good it is. Social Media posts create exposure, but often limited to about 5-10% of your audience at any given time.

Email is the best of both worlds, with control over content and an open rate that averages between 15-25%.

WHY would someone sign up for YOUR email newsletter?

The motivation is going to be unique based on your industry and your audience, but make a promise to provide value.

In this case, you signed up to our email list to receive the FRESH funnel ebook, motivated by the promise of helping you build a client list, but finding the right wording and content for YOUR industry, that's where we come in to help you with that decision.

Click here to get started building your FRESH funnel with our team!

- Adam McLaughlin
Owner, Fresh Idea Websites

PS. If you have any questions, just hit reply to this email.

Copyright � 2019 Fresh Idea Websites, All rights reserved.
You are receiving this email to keep your updated with Fresh Idea Websites. You may be a current Fresh Idea Client or you have signed up to receive updates through our website.

Our mailing address is:

Fresh Idea Websites

246 Edgewood Drive

Woodstock, ON N4S7P3

Canada

Add us to your address book

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Ok, so you opened the email anyway...

And so will most everyone else who signed up to receive the FRESH Funnel ebook because email is an active way to get your attention - Email is a way for you to land right in your customer's inbox!

When you signed up to receive the ebook, an email automatically came to you with a link to the ebook, and for the last few days, you've received an email to help you better understand the ebook and Fresh Idea Websites' credibility as a company.

I hate to break it to you, but this isn't a email written just to you (but it is an email written FOR you - For someone who wants to make the most of their marketing budget, and help more clients, and build a successful business).

This email is automated, allow us to provide you information, whether you're reading this late at night, early morning, on a weekend, on vacation or between meetings.

Our team would love to help you setup your automated emails so that when someone opts in to you email list, they are automatically provided the information they need to become your client, using an ACTIVE system called email.

Ready to get started building your FRESH Funnel? click here to contact us!

- Adam McLaughlin
Owner, Fresh Idea Websites

PS. We use MailChimp.com to generate our automated emails. If you have any questions, just hit reply to this email!

Copyright � 2019 Fresh Idea Websites, All rights reserved.
You are receiving this email to keep your updated with Fresh Idea Websites. You may be a current Fresh Idea Client or you have signed up to receive updates through our website.

Our mailing address is:

Fresh Idea Websites

246 Edgewood Drive

Woodstock, ON N4S7P3

Canada

Add us to your address book

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

How can we get more people to our website?

SEO is the S in the FRESH Funnel, and stands for "Search Engine Optimization" - How do we optimize our results in a search engine like Google?

Since the funnel is getting built, we're ready to start getting more potential customers into the top of the funnel.

While some companies will tell you that SEO is a stand alone solution (meaning you mess with some code in your website and then you magically pop up in results) Google is looking for way more than just words in your website code.

Google considers many factors in deciding where your website will rank. Their goal is to provide someone with the best results possible when they visit your website. Google considers:

How long do visitors stay on your website? (proving they found what they were looking for)
Do visitors click around for more information or close your website? (Did they find more of what they were looking for, or simply close their browser out of frustration?)
The volume of information on you website (are visitors likely to find more related information to the topic they're searching for?)
The content of the pages (are the words and titles in your blog post a match to the words that someone was searching?)

A solution to all of this os by blogging - creating and growing a library of content on your website. Blog posts give visitors content to read, more posts to click through to get more information and keep them on your website

BUT BLOGGING IS WORTH WAY MORE THAN SEO:

The next step in the FRESH funnel is the "H" and Blogging is going to do double duty here to help us create a follow up "Hello Again" strategy for potential customers.

It's probably time to get started on that funnel. Every day we wait is a day you're not building an email list of potential clients. If there's a reason you're still not sure, just reply to this email and I'll answer personally, BUT if you're ready to stop wasting time and website leads, click here to get started with our team.

-Adam
Owner, Fresh Idea Websites

Copyright � 2019 Fresh Idea Websites, All rights reserved.
You are receiving this email to keep your updated with Fresh Idea Websites. You may be a current Fresh Idea Client or you have signed up to receive updates through our website.

Our mailing address is:

Fresh Idea Websites

246 Edgewood Drive

Woodstock, ON N4S7P3

Canada

Add us to your address book

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Hello, Again.

The "H" in the FRESH Funnel is saying "Hello, Again" to your potential customers.

Remember that at this point in the funnel, this person has visited your website, identified that there's a good reason to give you their email address, and read your ebook and automated emails.

This person knows who you are! (just like you're getting to know me!)

Depending on your industry, there are multiple ways to follow up with a potential customer, and without getting too redundant to the content of the FRESH funnel ebook, this follow up strategy is going to be as unique as the reason you gave them to sign up to your email list.

Using your blog content, you can send regular emails, posts on Social Media, retargeting ads on Social Media using their email address a facebook pixel and provide them follow up information to help educate them to make a decision.

... kinda like this email...

...because your visitors may not already be in a buying position when they visit your website, but they are in exploration mode.

Maybe they're looking for a restaurant to visit this weekend, and you offer them a coupon code for a free dessert if they make a reservation, then you follow up with them to remind them about their reservation.

Maybe they're doing research to submit to a board of directors, or to their boss, so you help them learn more about your products or services in bite-sized emails.

Maybe it's simply an impulse buy and they could use a nudge by seeing a facebook video of someone enjoying your product...

Take a moment to say "Hello, Again" and reintroduce yourself can be the tipping point someone needs to make a decision.

If you've made that decision, click here and let's get started!

-Adam
Owner, Fresh Idea Websites

Copyright � 2019 Fresh Idea Websites, All rights reserved.
You are receiving this email to keep your updated with Fresh Idea Websites. You may be a current Fresh Idea Client or you have signed up to receive updates through our website.

Our mailing address is:

Fresh Idea Websites

246 Edgewood Drive

Woodstock, ON N4S7P3

Canada

Add us to your address book

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Let's Get Started!

Do you wonder how much money are you losing each year from customers who would have made a purchase if you'd offered them a follow up email after their website visit?

For a business owner or manager, finding the time to stop working and focus on building your own FRESH funnel isn't always an option, but letting visitors come and go from your website (or retail store, or restaurant, or office) without starting a conversation with them about becoming a customer doesn't sound like a great option either.

We get that, and our team is here to help you build your funnel from start to finish.

Simply fill out this form with some simple details about your business (it will take less than 2 minutes) and we'll contact you to start the conversation about getting started.

-Adam
Owner, Fresh Idea Websites

Copyright � 2019 Fresh Idea Websites, All rights reserved.
You are receiving this email to keep your updated with Fresh Idea Websites. You may be a current Fresh Idea Client or you have signed up to receive updates through our website.

Our mailing address is:

Fresh Idea Websites

246 Edgewood Drive

Woodstock, ON N4S7P3

Canada

Add us to your address book

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

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Here's your ebook!

Tired of wasting money on Google and Facebook Ads?

Give me a reason to stay here...

Ok, so you opened the email anyway...

How can we get more people to our website?

Hello, Again.

Let's Get Started!

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