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Dochase Adx: Cross Channel Reach

Today, consumers are more connected than ever before. They are always checking emails, social media apps, and even interacting online via voice technology.?Not only are more people online than ever before, but they're also constantly switching between different devices to get the experience they want.

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According to?Accenture report, 87% of consumers use a second screen device while watching TV. Google also reports that?90% of people?switch between multiple devices to complete a single task.?For today's marketers, that means they need to give prospects a seamless, personalized experience across all channels.

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Let's talk about what cross-channel marketing actually means, as it sometimes confused with; multi-channel marketing. Multi-channel means having a presence on one or more channels, for example, presence on a website and a mobile app. On the other hand,?cross-channel?means to provide a seamless experience across a combination of several channels.

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Coca-Cola, Others Pause Ads on Social Media Platforms

"Starting 1st of July, The Coca-Cola Company will pause paid advertising on all social media platforms globally for at least 30 days," reads a?statement from Coca-Cola Company CEO James Quincey posted to the brand's website. "We will take this time to reassess our advertising standards and policies to determine whether revisions are needed internally, and what more we should expect of our social media partners to rid the platforms of hate, violence and inappropriate content. We will let them know we expect greater accountability, action, and transparency from them."

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The beverage giant has been posting quotes about diversity and ending systemic racism on its Twitter account, including support for NASCAR's only Black driver, Bubba Wallace.

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Coca-Cola CEO and Chairman James Quincey?posted?a brief statement on the company's blog (above) announcing its decision: "There is no place for racism in the world and there is no place for racism on social media. The Coca-Cola Company will pause paid advertising on all social media platforms globally for at least 30 days. We will take this time to reassess our advertising policies to determine whether revisions are needed. We also expect greater accountability and transparency from our social media partners."

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CTV Ad Spend Unshaken by Covid 19

Video ad spending as a whole was largely unshaken by dramatic reductions in ad spending following the pandemic's onset.

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More than half of buyers said they are moving some of their linear ad spend to connected TV, which includes several of the companies that presented during Monday's NewFronts, like?Roku,?Tubi,?Hulu?and?Crackle Plus, according to the IAB U.S. 2020 Digital Video Advertising Spend Report: Putting Covid in Context. The IAB released the report during a NewFronts presentation today

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In the survey of 350 marketers and agency executives-who are involved in digital video advertising decision-making at a company responsible for at least $1 million in total ad spend last year-53% of buyers said they are moving broadcast ad dollars to CTV, while 52% indicated they are shifting cable ad spend.

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Advertise with us at DOCHASE ADX, reach and engage your target audience online and offline.
To get start signup here;
https://dochase.com/advertise/#campaign

MOBILE MARKETING - REACH YOUR TARGET AUDIENCE

Mobile marketing?is aimed at reaching your?target audiences on their smartphones, tablets, and/or other?mobile?devices, via websites, email, SMS and MMS, social media, and apps.

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Dochase Mobile Marketing?enables advertisers?to buy, manage, and place ads directly on your prospects?user's mobile phone;?this mode of marketing does not require the user to be on a website, app or browser.
The format in which these adverts come includes app-based marketing, in-game mobile marketing, QR codes, location-based marketing, mobile search ads, mobile image ads, and SMS.

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Our Mobile advertising channel enables you to?target your ads to specific mobile phone users?like; Infinix, Itel, and Tecno Mobile. Users of the above-mentioned phones are huge as we know it in Africa, they?hold a combined 48.7%?share?of?Africa's mobile phone users

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Dochase Mobile?Marketing?reaches a broader market.?Smartphones and tablets are cheaper, smaller, and more portable than traditional PCs and laptops. This means that your target audience?who previously were not able to be online are no longer restricted by financial, geographical, or technological barriers.

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I would tell you that?mobile?is the future of marketing, but really?the era of mobile has already arrived. If you're not implementing some kind of mobile marketing strategy, you're already trailing behind!

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CONNECTED TV OWNERSHIP ON THE RISE

The use of connected TV devices in U.S. homes keeps growing. Now, 80% of TV homes have at least one connected TV device, according to Leichtman Research Group.

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The mean ownership is 4.1 CTV devices per CTV household, translating into approximately 400 million CTVs currently deployed, according to LRG, up 60% from 250 million in 2016. 64% of CTV households said they had 3 or more CTVs.

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Beyond the penetration growth, the integration of CTVs into our daily lives is even more noteworthy. LRG found that 40% of U.S. TV households now consume content on their CTV on a daily basis. That's up from 29% in 2018, 12% in 2015 and just 1% in 2010. The explosion of content and services available on CTVs and cord-cutting has shifted viewers' behaviors and driven the daily usage numbers.

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VIDEO GAME INDUSTRY STRIVE IN PANDEMIC

All video game-related revenues - software and hardware - posted the best results in more than a decade, with the stay-at-home lockdown remaining a major factor in the sector's rise in the second quarter.

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The global video game industry is thriving, despite the?widespread economic disruption caused by the coronavirus.?With the practice of social distancing reducing consumer and business activity to a minimum, gaming offers an engaging distraction for people at home looking for social interaction, and initial data shows huge growth in playing time and sales since the lock-downs began.

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According to a recent report by Newzoo senior market analyst Tom Wijman, the global gaming market will generate $159.3 billion in revenue in 2020. That would be 9.3 percent year-over-year growth. What's more, Newzoo projects the industry to surpass $200 billion in revenue in 2023.

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Interested in reaching target audience on their mobile? Reach out to us or create an account.

Good day,

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I trust you are doing well.

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As advertising becomes more transparent, advertisers are looking beyond branding to build marketing strategies with proven ROI.

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Performance Driven Marketing offers a large variety of marketing and related services to help your business, whether it is big or small, grow exponentially.

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We invite you to join this webinar. Kindly click here to register.

Good day,

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I trust you are doing well.

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As the role of technology shifts from being a business enabler to a business driver, digital transformation is being embraced by companies across most industries.

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While businesses agree to go digital, quite a few have looked into the details as regards the strategy, process automation, and technology that are required to digital-driven business.

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We invite you to join this webinar. Kindly click here to register.

Brand Safety: How Safe Can You Be?

Brand safety has been a topic of much consternation in the advertising industry. About a year ago, several brands took their ads off YouTube in response to a report that The Times of London published about brand ads appearing in YouTube videos that promoted terrorism.

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Brand safety is the set of measures that aim to protect a?brand's?image from the negative or harmful influence of inappropriate or questionable content on a publisher's site where the ad impression is served. This could be an ad placed next to, before, or within an unsafe environment. There are a standard "thirty dozen" of categories that the advertising industry generally does not want a brand associated with. These may include Military conflict, death and injury, Arms, adult content, spam, and harmful sites, illegal drugs, hate speech, terrorism, crime, online piracy, obscenity, and tobacco.

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It is for the problems associated with careless ad placements, that Dochase Adx has prioritized brand safety for the advertisers that we work with. Dochase has strictly and successfully surveyed all her 1,888 publishers making sure they already go by our?Ad Policies?before confirming them as publishers on the platform.

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Disney Forms New Team for Advertising Platform

The technology group inside?Disney's?Direct-to-Consumer and International division is combining ad-tech operations into a single team to be led by?Hulu?vet?Jeremy Helfand.

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The effort includes what the company says will be a long-term development of a "unified ad platform."

A company statement says that "the new group will allow the company to focus on key areas that will deliver value to brands in a converging linear and digital landscape" including but not limited to;

The long-term development of a unified ad platform,?along with ongoing support for cross-platform offerings like Disney Hulu XP;

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Expansion?of viewer-first advertising experiences - including development of new formats that improve?advertising?for both viewers and brands across Disney media properties;

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Team To Run NBCU, Sky Global Advertising Announced

NBCUniversal?and?Sky?announce the leadership team for their One Platform Global?Advertising?& Partnerships initiative, which was first announced last month.

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KC Sullivan, who was formerly president and managing director of CNBC International, becomes?president and managing director of global advertising and partnerships for One Platform.

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Under Sullivan, Andrew Mortimer will be senior vice president of global partnerships for NBCUniversal and Sky Global Partnerships and will head a team targeting international marketers looking to buy across the NBCUniversal and Sky.?

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Max Raven will be senior vice president of global news advertising & partnerships for the new ad division. He had been senior vice president for CNBC International's commercial agency Catalyst. In his new position, Raven will lead to the expansion of Catalyst.

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Interested in reaching target audience on their mobile? Reach out to us or create an account.

Wishing you a Happy Easter!

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Easter brings fun, Easter brings Happiness, Easter brings God's endless blessings, Easter brings love and the freshness of life.

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We at Dochase Adx are joining you in gratitude for Christ's sacrifice and the joyful renewal it brings to all God's children this Easter season.

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May this Easter season inspire you to new hope, happiness, prosperity, and abundance, all received through God's divine grace.

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Happy Easter!!

Hello there,

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I trust you are doing well and staying safe amidst the COVID19 pandemic.

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As a result of the corona virus, only brands that understand the most effective method of monitoring their products and services will come out as strong as ever.

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With our advanced sentiment analysis technology, we will give you;

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1. What the market and people are saying about your products or services.

2. Insight into the share of voice and other categories in the market.

3. Customers positive, negative or neutral reactions to your products.

4. Insights into how your social media advertising is performing.

5. Areas of strengths and weaknesses of your business, brand position and benchmark products and services against competing brands.

6. Strategies and channels to use in delivering marketing actions for your business.

7. Industry and customer trends on a broad scale with to develop products that succeed.

Try our internet monitoring tool combined with advanced sentiment analysis working together to protect your brand, analyze your audience opinions, and connect your business with potential customers.