"You're not going to believe it!" she laughed.
Meet Sandy Petrizzo.
She and her husband Charlie founded Project2Heal, a nonprofit outside Charlotte that breeds Lab puppies specifically to become service dogs.
And even though their dogs have a much higher rate of graduating service dog training than any other dogs in the country, they were struggling to find new donors and bring in money.
They also knew the waiting list for veterans to get a dog was so long that people were committing suicide while waiting.
They felt the pressure to get more dogs into training fast, but needed money to do it. That's when they called me.
In late Summer of 2019, we started planning their Fall fundraising campaign, including a Giving Tuesday appeal.
We crafted a very clear ask: "For just $9.15, you can provide a day's care and training for a puppy who will grow up to save a life!"
This brand-new approach was different from the 'begging' they had done in the past.
We laid out a full strategy of social media posts and emails that started a full two weeks ahead of Giving Tuesday and blended seamlessly with all our other communications and activities.
We stumbled across a company who LOVED their mission and wanted to give them $7,500 to use as a matching gift!
The stars were aligning for a great day. as long as their followers resonated with our new message, we'd easily meet their goal of $5,000.
So, we held our breath and sent out the first email.
And within just a couple of hours, I got a call from Sandy.
She was so excited she could hardly speak - a donor had just dropped a $5,000 gift on their website for Giving Tuesday!
"We just met our goal two weeks ahead of time! I can't believe it!"
It was super exciting!
"What do we do now?"
Isn't that a great problem to have?
And because they understand why we built the campaign the way we did, they know how to repeat that success again this year.
Are you ready to have an over-the-moon excited "I can't believe that worked!" moment?
Are you ready to be confident in your fundraising plans instead of feeling nervous and unsure?
Want to see the EXACT Giving Tuesday plan Sandy & Charlie used?
Then click here and come to our 2-day Inspired Fundraising Retreat.
I'll show you how to plan your Fall fundraising campaign and all the individual pieces like appeals, virtual events, and even Giving Tuesday.
If you want to meet other small nonprofit leaders like Sandy and Charlie and hear the details of what they did to bring in unprecedented amounts of money for year end...
if you want to meet people who are in your exact same boat -- who are still struggling with their fundraising plans and who are not getting the results they want...
if you want to know how to nail your ask so your communications come across as authentic to your audience even during a pandemic...
if you want to know what each of your potential donors is looking for before they're ready to give money to your nonprofit...
if you want to find out -- like Sandy-- not only how to get your donors to give to your cause, but also why these strategies and asks work.
...then register now to soak in timeless knowledge and hang out with cool people just like you for two days straight. InspiredFundraisingRetreat.com.
By the way, my advice to Sandy when she asked me that day what to do next?
"Raise the goal and keep going. More money means more puppies and that means more lives saved."
They went on to raise $23,034.30
It was crazy awesome. And I want that for you, too.