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Below is a sample of the emails you can expect to receive when signed up to GU.

Gravel ????? Giveaway! + Revam...
Recovery Drink is back! But we...
#NotTodayLandfill�???? TerraCy...
ROCTANE for Hardrock�???? 10% ...
Customer account confirmation...
All 29 Flavors in One Box�????...
Introducing Cold Brew Coffee R...
Only open this if you like caf...
?? Stuff You Need to Run up a ...
We're Headed to the Rockies!�?...
Watch: Grit, Don't Quit - 100 ...
Run Like Rob Krar Giveaway + 2...
It's KONA Week! ???? ???? ????...
'Tis the day before IRONMAN Ko...
The 172 Mile Story of an Unbro...
All 30 Flavors in One Box ????...
Marathon Week in the BIG Apple...
FALL SALE is HERE ????????????...
We Don't Do This Often......
Stock Up Sale! (and join the S...
Last Day! ???? ????...
A Look Back Before Looking For...
Hoppy Friday! Grab a Free Six ...

SHOP PLAN LEARN

BFFs riding gravel | Photo by Naohmi Monroe

You + Your Best Friend + 100 Miles of Gravel...

Win a weekend of gravel grinding at Rebecca's Private Idaho!

We teamed up with Machines for Freedom to give two best friends a gravel adventure at Rebecca's Private Idaho this Labor Day Weekend along with full MFF cycling kits and GU nutrition packs.

Who's in?

ENTER TO WIN BEFORE FRIDAY

What's RPI?

Rebecca's Private Idaho is your ticket to the wild, rugged Idaho that few people know. Held over Labor Day Weekend, RPI features multiple gravel races up to 100 miles and is hosted by the one-and-only Rebecca Rusch!

Ready to ride with your BFF?

RECOVERY FORMULATED FOR ATHLETES

Introducing ROCTANE Protein Recovery Drink Mix

Did you know that an athlete needs up to double the daily amount of protein as the average person? Athletes should shoot for �-1 gram of protein per pound of body weight to support daily training and recovery. Each serving of ROCTANE Protein Recovery Drink Mix delivers 20 grams of whey protein.

Vanilla Bean
Reward your workout with a deliciously smooth treat.

TRY VANILLA

15-SERVING POUCH

Chocolate Smoothie
Replenishment created with chocolate-lovers in mind.

TRY CHOCOLATE

15-SERVING POUCH

#GUFORIT with @GUENERGYLABS

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SHOP PLAN LEARN

Introducing

ROCTANE Protein Recovery Drink Mix

YOU ASKED FOR MORE PROTEIN...

So we're giving you more protein!

Introducing ROCTANE Protein Recovery Drink Mix - we've reformulated our recovery mix to deliver twice as much protein along with carbohydrates and electrolytes to replenish what you lose when you workout.

It's also delicious!

SHOP PROTEIN

MAGDA�S RECOVERY SMOOTHIE

Magda Boulet, our VP of Research, Innovation, & Development, whips up this smoothie after her morning workout before heading to the office.

We hope you enjoy!

TRY RECIPE

FORMULATED FOR ATHLETES

Vanilla Bean
Reward your workout with a deliciously smooth treat.

TRY VANILLA

15-SERVING POUCH

Chocolate Smoothie
Replenishment created with chocolate-lovers in mind.

TRY CHOCOLATE

15-SERVING POUCH

#GUFORIT with @GUENERGYLABS

GUenergy.com

Copyright � 2019 GU Energy Labs, All rights reserved.
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SHOP PLAN LEARN

#GUFORIT with @GUENERGYLABS

GUenergy.com

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SHOP PLAN LEARN

10% of Sales for the San Juan Community

As a sponsor of the Hardrock Hundred Endurance Run, we wanted to help support the local community this summer!

Record snowfall forced the cancellation of the legendary Hardrock Hundred this summer. In July, 10% of sales from any ROCTANE product from GUenergy.com will go to support the communities around Silverton, CO affected by the cancellation.

LEARN MORE

Roots of ROCTANE

The original name of our ROCTANE Energy Gel prototype was "Hardrock." That's because it was the Hardrock Hundred race that first inspired our amped-up Energy Gel for long-duration and high-intensity activities with more amino acids and more electrolytes.

LEARN HISTORY

The ROCTANE Difference

Since that first prototype, we've expanded our line of ROCTANE products to include a full array of tools designed for athletes that need more... from energy, to recovery, to hydration, and even gut health and sleep.

#GUFORIT with @GUENERGYLABS

GUenergy.com

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GU Energy Labs

Hi Thomas Jackson,

Thanks for creating an account at GU Energy Labs. Your account is now active.

If you have any questions please contact us at confirmation@guenergy.com or call us at 1-800-400-1995 Monday - Friday, 8 am - 4:30 pm PST.

If you can't get the button to work, paste this link into your browser: https://shop.guenergy.com/account

Thank you for shopping at GU Energy Labs!

Call: 800.400.1995 > Fax: 510.527.4199 > online@guenergy.com

SHOP PLAN LEARN

#EatAllTheGU

Here's your chance to try that flavor you've always been curious to taste!

For a limited time, we packed all 29 of our Energy Gels and ROCTANE Energy Gels in one box so you can taste every flavor and rank your FLAVORites!

$50 for a box of 19 Original and 10 ROCTANE Energy Gels.

GRAB ALL 29 FLAVORS

It's Western States 100 Time!

On Saturday morning at 5 am, eight members of the GU Crew will begin their journeys from Squaw Valley to Auburn... covering 100.2 miles over snow and in the heat of the Sierras mountains and foothills.

MEET WS100 OUR RUNNERS

Fuel for 100 Miles

When racing 100 miles, variety is key! Sports nutrition doesn't do you any good if you don't want to eat it. That's why we created our flavor science philosophy... so there's always a flavor that satisfies your cravings on the trail.

ROCTANE Energy Gels
Choose ROCTANE Energy Gels for big days for more electrolytes and more BCAAs per serving.

SHOP ROCTANE

ROCTANE Energy Drink
Did you know that 2015 Western States 100 champ Magda Boulet fueled exclusively with this flavor?

SHOP DRINK

Energy Stroopwafels
These are great for long days on the trail when mixing up form factor can help you stick to your plan.

SHOP STROOPS

ROCTANE BCAA Capsules
Getting more amino acids can help protect your muscles and keep your mind sharp during long trail runs.

SHOP BCAAs

#GUFORIT with @GUENERGYLABS

GUenergy.com

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SHOP PLAN LEARN

NEW ROCTANE ENERGY GEL

Designed for early mornings and finish-line kicks with 70mg of caffeine

This new, caffeine-packed flavor is the latest in our line of ROCTANE Energy Gels, created specifically for long-duration and high-intensity training and racing.

TRY COLD BREW

That bitter yet smooth taste you expect from a refreshing cup of cold brew coffee.

SHOP COLD BREW

CAFFEINE IS YOUR FRIEND!

For athletes, caffeine is more than just a morning pick-me-up. Strategically adding caffeine to your nutrition plan before and during exercise can help keep your mind sharp, decrease perceived effort, boost your endurance, and delay fatigue.

? LEARN MORE ?

The ROCTANE System

Our ROCTANE line includes a full array of tools designed for athletes that need more... from energy, to recovery, to hydration, and even gut health and sleep health.

#GUFORIT with @GUENERGYLABS

GUenergy.com

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SHOP PLAN LEARN

70mg of Caffeine for Early Mornings and Finish-Line Kicks

Introducing Cold Brew Coffee

This new, caffeine-packed flavor is the latest in our line of ROCTANE Energy Gels, created specifically for long-duration and high-intensity training and racing.

Visit Your Local Run, Bike, or Outdoor Retailer or Shop Online

TRY COLD BREW

30 Flavors of Energy Gel & ROCTANE Energy Gel

How Does Cold Brew Compare?

70mg is twice the caffeine in other caffeinated ROCTANE flavors.

There are eight caffeine-free Energy Gel flavors and three caffeine-free ROCTANE Energy Gel flavors

LEARN ABOUT CAFFEINE FOR ATHLETES

COLD BREW IN THE WILD

#GUFORIT

Cold Brew Coffee ROCTANE Energy Gel and its 70mg of caffeine have already fueled some big runs, rides, and adventures!

Share your cold brew fueled adventure with #GUFORIT.

TRY COLD BREW

#GUFORIT with @GUENERGYLABS

GUenergy.com

Copyright � 2019 GU Energy Labs, All rights reserved.
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SHOP PLAN LEARN

Get Ready to Run in the Mountains

Up, up, up, up, up, and away!

We've teamed up with some of best in the industry to help you achieve your summer running goals. Whether you're just getting into mountain running or are a seasoned veteran, we'll have you covered with all the essentials to run uphill.

The Ultimate Mountain Running Giveaway

?
Lifetime access to any Uphill Athlete online training plan (created in part by GU Crew athlete Steve House
?
Signed copy of Training for the Uphill Athlete
?
La Sportiva Kaptiva (men's or women's) running shoes?
?
GU Energy Labs nutrition pack + steel pint and running hat
?
Zeal Optics sunglasses of your choice
?
Ultimate Direction Halo vest
?
$200 off Skyward Mountaineering's Fundamentals for Alpine Climbing Course

ENTER TO WIN!

Steve House's Summit Day Nutrition Plan

We chatted with Steve House (co-author of Training for the Uphill Athlete) about what he eats and drinks during a 'fast and light' summit attempt...

READ INTERVIEW

Fuel for the Uphill Athlete

Keep it dense ? Choose easy to carry calorie dense options.
Keep it simple ? One Energy Gel every 45 minutes does the trick.
Keep it tasty ? Make sure you'll still want to eat it after a few hours.
Keep it wet ? Always hydrate when you eat to help your body absorb the fuel.

ROCTANE Energy Gels
Choose ROCTANE Energy Gels for big days for more electrolytes and more BCAAs per serving.

SHOP ROCTANE

ROCTANE Energy Drink
Summit Tea flavor for summit day! Energy + Hydration all in your bottle for easy fueling.

SHOP DRINK

Energy Stroopwafels
These are the perfect summit snack to top off your energy stores for the way down.

SHOP STROOPS

Hydration Drink Tabs
Delicious hydration to keep you drinking. Electrolytes to help you hold your hydration!

SHOP TABS

#GUFORIT with @GUENERGYLABS

GUenergy.com

Copyright � 2019 GU Energy Labs, All rights reserved.
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#GUFORIT with @GUENERGYLABS

GUenergy.com

Copyright � 2019 GU Energy Labs, All rights reserved.
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SHOP PLAN LEARN

GU CREW GOES TO CO

Every August, we find ourselves drawn to big mountains and big events in Colorado. Here's a preview of where we'll be this month.

If you're in the area, come say hi!

Leadville 100 MTB - Spinout Ride

Join GU and Garmin for Stroopwafels and a 15-mile spinout ride on Thursday, August 8 before the Leadville 100 MTB on Saturday August 10.

Date And Time

Thu, August 8, 2019
8:30 AM � 11:00 AM MDT

The GU House in Leadville, CO
231 W 6th St.

RSVP & GET MORE INFO

Leadville 100 - Pre Race Yoga

Stay limber for your Leadville 100 MTB / Run race by joining us for a yoga class with yoga instructor, Jenny Maier, on Friday, August 9.

Date And Time

Fri, August 9, 2019
8:30 AM � 9:30 AM MDT

The GU House in Leadville, CO
231 W 6th St.

RSVP & GET MORE INFO

Breck Epic Stage Race

We'll be mixing up ROCTANE Protein Recovery Drink Mix and cheering for all of epic riders racing this six-day mountain bike stage race in Breckenridge, CO. New this year - a consumer-fest open to the public called InterBreck!

Date And Time

Sun, Aug 11, 2019 � Fri, Aug 16, 2019

JOIN US AT INTERBRECK

TransRockies Stage Race

We're back again for the six-day and three-day trail running stage race that goes from Buena Vista, CO to Beaver Creek... we call it summer camp for adults! We'll be TerraCycling all of the nutrition used by the runners, and you can join us wherever you are by taking the TerraCycle pledge with us!

Date And Time

Tues, Aug 13, 2019 � Sunday, Aug 18, 2019

TAKE TERRACYCLE PLEDGE

Leadville 100 Run - Shakeout

Before the Leadville Trail 100 Run we're hosting a run with Garmin! Join us for Stroopwafels and an easy out and back 3 mile run on Friday, August 16.

Date And Time

Fri, August 16, 2019
4:00 PM � 6:00 PM MDT

The GU House in Leadville, CO
231 W 6th St.

RSVP & GET MORE INFO

SBT GRVL - Spinout Ride in Steamboat

Kick off your SBT GRVL experience by joining us for a tasting of our newest gel, Cold Brew Coffee and a chill 30 mile spinout ride on Friday, August 16.

Date And Time

Fri, August 16, 2019
1:00 PM � 3:00 PM MDT

Yampa Ave & 9th St
Steamboat, CO

RSVP & GET MORE INFO

Fueled by Cold Brew Coffee

With all this travel, biking, running... how are we going to stay energized? With our new ROCTANE Energy Gel flavor Cold Brew Coffee, or course!

SHOP COLD BREW

#GUFORIT with @GUENERGYLABS

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SHOP PLAN LEARN

WATCH: Magda Wins the Leadville Trail 100 Run

Last Saturday, our VP of Research, Innovation, & Development Magda Boulet set out at 4:00 am from Leadville, CO to race 100 miles across the sky. 20 hours later, she returned...

Watch Video

MAGDA WINS LEADVILLE

Congratulations, Magda!

Photos by Myke Hermsmeyer

Fueled by Cold Brew Coffee ROCTANE Energy Gel

Back at home, Magda is the brains behind our flavor development process... or as we call it, flavor science. It's no surprise she was excited to race with her latest creation, Cold Brew Coffee ROCTANE Energy Gel, with 70 mg of caffeine!

TRY COLD BREW

Nutrition for 100 Miles

While racing 100 miles, Magda stuck to a steady diet of ROCTANE Energy Drink Mix (which she was able to get from aid-stations along the course), Cold Brew Coffee ROCTANE Energy Gels, and Hoppy Trails Energy Gels.

LEARN MORE

#GUFORIT with @GUENERGYLABS

GUenergy.com

Copyright � 2019 GU Energy Labs, All rights reserved.
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This is an email for ultrarunners! Watch our UTMB recap video and enter to win Rob Krar's favorite gear.

RUN LIKE ROB

Rob Krar has an epic�beard, a sweet mohawk, and he can run really fast... so yeah, why wouldn't we want to be just like him? We've teamed up with some of his favorite brands for an awesome giveaway.

WATCH: UTMB 2019

As any endurance athlete knows, all the preparation in the world doesn't come with guarantees. The 2019 Ultra-Trail du Mont-Blanc (UTMB) was tough, but regardless of the outcome, we were incredibly impressed by the grit our runners showed, and we can't wait to come back in 2020.�

COLD BREW COFFEE

Guaranteed�to put a smile on your face!

Deliciously smooth + packed with amino acids, electrolytes, and 70mg of caffeine for when you need it most.�

?ROCTANE Energy Gel

Cold Brew Coffee with 70mg Caffeine

#GUFORIT with @GUENERGYLABS

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GU Energy Labs 1609 4th St Berkeley, California 94710

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IRONMAN World Champs week is here, and we are on the Big Island.

�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?�?

RINNY WANTS YOU!

...to help recycle all of your sports nutrition with TerraCycle. We don't care what brand it is,�we just want to keep it out of the landfill!

�Join us for some fun events. And, if�you see the GU Crew out and about, make sure to say hi!

WEEK-LONG AID STATION | TERRACYCLE COLLECTION |�SHAKEOUTS & SAMPLES |�IRONMAN VILLAGE |�UNDERPANTS RUN

Whether you're racing IRONMAN Kona or gearing up for your first sprint-distance tri, check out this video with our in-house sports nutritionist.

ROCTANE IS ON COURSE

Designed for long duration and high intensity activities, ROCTANE Energy Gels are packed with up to three times as much sodium to aid in hydration, and three times as many amino acids to help prevent muscle breakdown. They also include beta-alanine and taurine to buffer acidity levels and improve heart function.

SHOP MIXED BOX

Five flavors of amped up Energy Gel

SHOP 15-SERVING (+FLASK)

Created for BIG days. Less mess, less litter, more GU.

#GUFORIT with @GUENERGYLABS

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...and we are fired up for the biggest race of the year!

Broken elbow, nutrition tips... and ice down her shorts?�

We covered it all in our pre-Kona chat with three-time IRONMAN World Champion Mirinda "Rinny" Carfrae. Watch the interview and help us cheer for Rinny when the cannon blasts at 9:25 am pacific time tomorrow morning!

Tastefully... Nude!

Tastefully Nude Energy Gel is an obvious favorite at the annual underpants run held on the Thursday before the IRONMAN World Championships in Kona.

Team Every Man Jack and Salty the Yeti agree!

Salty the Yeti is on the Big Island for the 2019 IRONMAN World Championships��running in his undies and getting some tips from future IRONMAN Izzy... daughter of Rinny.

COLD BREW COFFEE FOR KONA

TRY COLD BREW

Deliciously smooth with 70mg of Caffeine

#GUFORIT with @GUENERGYLABS

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GU Energy Labs 1609 4th St Berkeley, California 94710

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Instead of a record, this group of runners found friendship and camaraderie on the trails around Lake Tahoe.

THE STORY OF MAGDA BOULET�S ATTEMPT TO RUN THE TAHOE RIM TRAIL FASTER THAN ANY WOMAN

The Tahoe Rim Trail is a single-track trail loop that boasts some of the most desolate landscapes and gorgeous views of the Sierras. Magda Boulet�ran the loop�in 2 days, 2 hours, and 30 minutes (3 hours and 1 minute short of the record) � but the story of the journey goes much deeper than an unbroken record.

Photos by Andy Cochrane and Johnie Gall

NUTRITION FOR 172 MILES

Magda relied on a combination of GU Energy Labs products along with sandwiches, soup, and other snacks. Read the post above to learn more.

HYDRATION & ENERGY IN ONE

Summit Tea ROCTANE Energy Drink Mix has a subtle taste but packs a punch.

TRY COLD BREW

Deliciously smooth with 70mg of Caffeine

#GUFORIT with @GUENERGYLABS

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GU Energy Labs 1609 4th St Berkeley, California 94710

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We put all 30 Energy Gel and ROCTANE Energy Gel flavors in one box so you can find your #FLAVorite.

THE MIXED BOX IS BACK!

With the addition of Cold Brew Coffee ROCTANE Energy Gel, our family of flavors has grown to 30! Have you tried them all?

While supplies last!

172�MILES AROUND LAKE TAHOE

Read the story of an unbroken record.

NAIL YOUR MARATHON TAPER

Scott Fauble was 7th at the 2018�New York City Marathon. He shared nine tips for navigating your pre-race taper.

#GUFORIT with @GUENERGYLABS

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GU Energy Labs 1609 4th St Berkeley, California 94710

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Whether you're racing this weekend or not, this simple nutrition plan can work for you!

MAKE YOUR MARATHON NUTRITION PLAN

NYC Marathon had 52,813 finishers in 2018
The average finish time was 4:40:22

As you run the five boroughs, keep yourself fueled and hydrated with an Energy Gel every 45-minutes (100-150 calories per hour) and about four aid station cups of water per hour (or 16-20�oz per hour).

30 Minutes Before

Snack on a Stroopwafel while on the bus

5�Minutes Before

Top off your energy with an Energy�Gel

HOW MANY ENERGY GELS DO YOU NEED?

Remember�� always take a sip of water before or after you eat an Energy Gel to help your body absorb the fuel!

WHERE WE'LL BE IN NYC

Marathon Expo: Booth #539
Thursday, Friday, Saturday
Say hi &�stock up!

Shake Out & Cold Brew Coffee
Four miles with HOKA
Friday: 7:30am @ 93 Mercer Street
More Deets

?Friday Night Lights
Shakeout run @ JackRabbit Columbus Circle
Friday: 6:30pm
More Deets

Book Signing with Scott Fauble
Buy a book, get Scott's favorite fuel
Saturday: 12:30-2:00
More Deets

?We're partnering with JackRabbit all week. Click their logo to get a full schedule of events!

COLD BREW IS SERVED

Deliciously smooth with 70mg of caffeine to get you out the door and across the line.

ONE OF EVERY FLAVOR

30 delicious flavors. Try them all in one box to find your #FLAVorite!

#GUFORIT with @GUENERGYLABS

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GU Energy Labs 1609 4th St Berkeley, California 94710

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20% Off Everything! Time to stock up for the long winter.

WHY ARE WE SO EXCITED?

OUR 20% OFF FALL SALE STARTS TODAY!

That's right! It's time to stock up for the long winter.

30 FLAVORS, ONE BOX

We packed all 30 of our delicious Energy Gel and ROCTANE Energy flavors into one box... and now you can grab one at 20% off!
�

Start Searching Today!

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You + Your Best Friend + 100 Miles of Gravel...

Win a weekend of gravel grinding at Rebecca's Private Idaho!

Who's in?

What's RPI?

Ready to ride with your BFF?

RECOVERY FORMULATED FOR ATHLETES

Introducing ROCTANE Protein Recovery Drink Mix

#GUFORIT with @GUENERGYLABS

ROCTANE Protein Recovery Drink Mix

YOU ASKED FOR MORE PROTEIN...

So we're giving you more protein!

It's also delicious!

MAGDA�S RECOVERY SMOOTHIE

We hope you enjoy!

FORMULATED FOR ATHLETES

#GUFORIT with @GUENERGYLABS

#GUFORIT with @GUENERGYLABS

10% of Sales for the San Juan Community

As a sponsor of the Hardrock Hundred Endurance Run, we wanted to help support the local community this summer!

Roots of ROCTANE

The ROCTANE Difference

#GUFORIT with @GUENERGYLABS

GU Energy Labs

Hi Thomas Jackson,

#EatAllTheGU

Here's your chance to try that flavor you've always been curious to taste!

$50 for a box of 19 Original and 10 ROCTANE Energy Gels.

It's Western States 100 Time!

Fuel for 100 Miles

#GUFORIT with @GUENERGYLABS

NEW ROCTANE ENERGY GEL

Designed for early mornings and finish-line kicks with 70mg of caffeine

That bitter yet smooth taste you expect from a refreshing cup of cold brew coffee.

CAFFEINE IS YOUR FRIEND!

The ROCTANE System

#GUFORIT with @GUENERGYLABS

70mg of Caffeine for Early Mornings and Finish-Line Kicks

Introducing Cold Brew Coffee

Visit Your Local Run, Bike, or Outdoor Retailer or Shop Online

30 Flavors of Energy Gel & ROCTANE Energy Gel

How Does Cold Brew Compare?

COLD BREW IN THE WILD

#GUFORIT

#GUFORIT with @GUENERGYLABS

Get Ready to Run in the Mountains

Up, up, up, up, up, and away!

The Ultimate Mountain Running Giveaway

Steve House's Summit Day Nutrition Plan

Fuel for the Uphill Athlete

#GUFORIT with @GUENERGYLABS

#GUFORIT with @GUENERGYLABS

GU CREW GOES TO CO

If you're in the area, come say hi!

Leadville 100 MTB - Spinout Ride

Date And Time

Leadville 100 - Pre Race Yoga

Date And Time

Breck Epic Stage Race

Date And Time

TransRockies Stage Race

Date And Time

Leadville 100 Run - Shakeout

Date And Time

SBT GRVL - Spinout Ride in Steamboat

Date And Time

Fueled by Cold Brew Coffee

#GUFORIT with @GUENERGYLABS

WATCH: Magda Wins the Leadville Trail 100 Run

Watch Video

Congratulations, Magda!

Fueled by Cold Brew Coffee ROCTANE Energy Gel

STROOP,
THERE IT IS

INGREDIENTS FOR
ATHLETES

DON'T WASTE
THE GAINS

FIGHT
DEHYDRATION

HAPPY GUT,
HAPPY ATHLETE

GETS YOU OUT
THE DOOR

SOMETHING TO
CHEW ON

FORGET THE
SOLIDS

FALL IS FOR
ELECTROLYTES

MUSCLE
INSURANCE