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The VPM Weekly Digest

The customer journey is influenced by many outside factors. As the use of mobile devices has taken off over the past decade, it’s changed the way that businesses market themselves and how customers interact with businesses.

The Rise of Online Communities 

Internet users are moving from sharing as a method of broadcasting themselves, into a way of sharing that has community at its heart – and users engaging with online communities has grown significantly over the past few years.

8 Common Facebook Ad Mistakes to Avoid at All Cost

Have you ever spent a significant chunk of your marketing budget on a Facebook ad campaign and ended up generating no leads or conversions? The question you would be asking after this experience would be — is Facebook advertising worth it?

Venator Performance Marketing blends its proprietary segmentation algorithms, detailed performance analytics insights, and dedicated response team to generate and deliver quality consultations. 

The VPM Weekly Digest

For today’s consumers, shopping doesn’t begin and end in the store. With so many options both in stores and online, digital and video play a huge role in getting people through the door.

Performance Marketing: Trends to Watch Out for in 2020

In 2019, the performance marketing industry saw a rise in the influencer marketing space, shift in 1st/3rd party cookie usage, and a call for more transparent relationships across the board. 2020 promises to be another big year for performance marketing. 

A Comprehensive Guide to Local SEO in 2020

Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers.

Venator Performance Marketing blends its proprietary segmentation algorithms, detailed performance analytics insights, and dedicated response team to generate and deliver quality consultations. 

The VPM Weekly Digest

If you listen to any company that has successfully grown their own customer communities, they’ll tell you that their business wouldn’t be where it is today without it.

7 Website Marketing Mistakes that are Costing You Leads and Customers

Do you know what your customers really want and need? This article will help you understand what website promotion mistakes you’re making that are causing you to lose leads & customers.

The Beginner's Guide to Retargeting

You put a lot of effort into driving consumers to your website. Your site is where the magic happens—people get to learn more about your business and purchase your goods or services. But what happens when someone goes to your website but doesn’t become a customer?

Venator Performance Marketing blends its proprietary segmentation algorithms, detailed performance analytics insights, and dedicated response team to generate and deliver quality consultations. 

The VPM Weekly Digest

With more ways than ever to interact with customers, it can be hard to tell which methods make a real impact on product research and purchase. ActiveCampaign surveyed over 500 consumers to understand what makes people buy things online.

Essential PPC Strategies for Google, Bing, and Facebook Ads

When you have the basics in place, your Pay Per Click campaigns should be providing reasonable (basic) returns. But to really make the most out of your spend and get a better ROI, it’s time to explore some more advanced strategies.

How to Automate Your Customer’s Life-cycle in 2020 for Best Results

The benefits of automating your business are obvious. At the same time, designing and implementing a complete strategy that automates your entire customer life-cycle is a complex project that requires strategic leadership, excellent cross-team communication, and technical know-how.

Venator Performance Marketing blends its proprietary segmentation algorithms, detailed performance analytics insights, and dedicated response team to generate and deliver quality consultations. 

The VPM Weekly Digest

When asked about customer support preferences, 72% of consumers age 18 to 64 said having the ability to text with a live agent in real-time would improve their overall customer service experience.

The Ultimate Lead Qualification Checklist in Just 5 Questions

A lead qualification checklist establishes the criteria and step-by-step framework your team needs to ensure the leads they work have the highest probability of becoming future customers. Sales reps will spend less time on unqualified leads who slip through the cracks, and more time closing.

The Best Times to Post on Social Media According to Research [Infographic]

The team from CoSchedule have put together a guide, based on a range of studies and reports, which highlights when brands in a range of sectors tend to see the most engagement on each of the major social platforms.

Venator Performance Marketing blends its proprietary segmentation algorithms, detailed performance analytics insights, and dedicated response team to generate and deliver quality consultations. 

All of your digital marketing needs on-demand. 

All of your digital marketing needs on-demand. 

All of your digital marketing needs on-demand. 

The VPM Weekly Digest

With more consumers taking control and blocking ads they don't want to see, brands must take care to ensure theirs hit the mark, with the perfect mix of reach and relevance.

Don't Look Away: Your Email Data is a Hidden Gem

Often overlooked as "dull" or "simple" - email data should play a significant role in enhancing your targeting game

How to Get More Leads on Social Media: 7 Effective Tactics

Collecting leads on social media will help you find people interested in your company. More importantly, these leads will help you keep in touch with potential customers-whether it's to make a special offer or share news.

Venator Performance Marketing blends its proprietary segmentation algorithms, detailed performance analytics insights, and dedicated response team to generate and deliver quality consultations. 

All of your digital marketing needs on-demand. 

The VPM Weekly Digest

Telehealth services are on the rise as healthcare providers seek out solutions to conduct appointments with their patients. Here''s everything you need to know about telehealth and why it''s the perfect tool for today and the future.

How Marketers Can Plan for Lost Customers in Advance

It is far easier and less expensive to retain a customer than it is to acquire one, which makes low churn essential for sustained growth. Churn management is a significant contributor to the long-term health of any organization as it ensures that customers understand the brand's value.

How CMOs Can Monitor Trends That Matter Most to Their Small Businesses

Trendspotting might be a CMO's single most important task. But when you''re leading marketing at a small business and wearing many different hats, finding the time can be tough. How can you hope to think about what's next when you're overwhelmed by what's in front of you?

Venator Performance Marketing blends its proprietary segmentation algorithms, detailed performance analytics insights, and dedicated response team to generate and deliver quality consultations. 

The VPM Weekly Digest

If you operate a multi-location business, you need to take a different approach to your SEO strategy and optimization efforts. While there are some extra steps required, it's far from impossible, and will greatly help your overall success in the varying markets you are located in. 

How to Understand Your Customers'' Buying Journeys and Engage Them at Each Touchpoint

Empowered with multiple devices and tools purchasing decisions have become more unpredictable, and the buyer journey has become scattered and spontaneous.

3 Easy Ways to Find Social Media Topics to Boost Engagement and Shares

These three strategies are specifically meant to help keep your brand focused while you generate ideas for social media. Follow these tips and you'll create a tight, cohesive, consistent social media presence that keeps readers coming back.

Venator Performance Marketing blends its proprietary segmentation algorithms, detailed performance analytics insights, and dedicated response team to generate and deliver quality consultations. 

The VPM Weekly Digest

While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to mid-sized agencies and brands.

The Ultimate Marketing Technology Stack for 2020

Instead of the shiny penny approach where marketing leaders are trying out every new tool that emerges on the market, businesses are focused on creating tech stacks that are smarter, more streamlined, increasingly connected, and dramatically more powerful.

The Real Metrics of Effective Marketing

Let's be clear, the metrics listed above, views, downloads, followers, plus others like Google page ranking and so on are valuable in assessing your marketing efforts. But they're only half the equation.

Venator Performance Marketing blends its proprietary segmentation algorithms, detailed performance analytics insights, and dedicated response team to generate and deliver quality consultations.