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Cyber Monday Sale is a Go!

? Camera Leashes

? Clip Wallet

? Bolo Strap

? Pen Caddy

? Belt Anchor

? Ranger Collection

? Camera Screws

? Leather Safety Lanyard

? Indispensable Wallet

? Hang Wallet

Cyber Monday Sale Last Chance!

? Camera Leashes

? Clip Wallet

? Bolo Strap

? Pen Caddy

? Belt Anchor

? Ranger Collection

? Camera Screws

? Leather Safety Lanyard

? Indispensable Wallet

? Hang Wallet

Cyber Monday Extended Until Midnight Tonight!

? Camera Leashes

? Clip Wallet

? Bolo Strap

? Pen Caddy

? Belt Anchor

? Ranger Collection

? Camera Screws

? Leather Safety Lanyard

? Indispensable Wallet

? Hang Wallet

Miss the Sale Yesterday?

? Camera Leashes

? Clip Wallet

? Bolo Strap

? Pen Caddy

? Belt Anchor

? Ranger Collection

? Camera Screws

? Leather Safety Lanyard

? Indispensable Wallet

? Hang Wallet

There's still time to save on your next order!

I know life gets busy - with work, the kids, the dog...

I get it.

That's why I wanted to make sure you use your 10% off discount code before it expires:

More than meets the eye.

Get the Perfect Gift for the Dog Lover in Your Life!

Where are my pet people at?!

If you or someone in your family is a dog person, and you're looking for something special to get them for Christmas - then we have the perfect gift!

We've taken the same HoldFast Gear quality, function, and attention to detail that you've come to know and love and applied them to the Ranger Pet Collection. 

This week only, take 20% off our ENTIRE Ranger Line which includes collars, leashes, and camera strap attachments!

USE CODE: "HFDogLover" at checkout to get 20% off (Offer expires Friday at midnight)

What's up HoldFast fam! 

I realize that not everybody out there is a full time photographer and needs a full two or three camera setup every time they go out to shoot...

Perhaps photography is your hobby, your second-love, or maybe, like me, you just want to make sure you've got a camera at your fingertips 24/7 so that you never miss a moment...

That's why I wanted to put together a special package just for those who prefer to carry a single camera as they go about on the Grand Adventure...

Until Sunday Night at midnight, we'll be taking off 20% on the following "Solo" gear:

? The MoneyMaker Solo Strap (Same "DNA" as the legendary MoneyMaker strap but specifically redesigned for the single camera shooter)

? The Classic Bison Strap (For the specialist shooter, classic and uncompromised design) 

? The Bolo Strap (Keep it discreet, carry a small camera so that you're ready for anything!)

Click the images below, watch the videos and select the gear that best fits your personal photography needs!

Use Checkout Code: "Soloist" to save 20% on your purchase!

What's up HoldFast fam! 

I realize that not everybody out there is a full time photographer and needs a full two or three camera setup every time they go out to shoot...

Perhaps photography is your hobby, your second-love, or maybe, like me, you just want to make sure you've got a camera at your fingertips 24/7 so that you never miss a moment...

That's why I wanted to put together a special package just for those who prefer to carry a single camera as they go about on the Grand Adventure...

Until Sunday Night at midnight, we'll be taking off 20% on the following "Solo" gear:

? The MoneyMaker Solo Strap (Same "DNA" as the legendary MoneyMaker strap but specifically redesigned for the single camera shooter)

? The Classic Bison Strap (For the specialist shooter, classic and uncompromised design) 

? The Bolo Strap (Keep it discreet, carry a small camera so that you're ready for anything!)

Click the images below, watch the videos and select the gear that best fits your personal photography needs!

Use Checkout Code: "Soloist" to save 20% on your purchase!

Don't Wait, Grab Your Stocking Stuffers Now!

Christmas is just around the corner, and we want to make sure you've got all your bases covered! 

Use promo code "StockingStuffers" to get 20% OFF all these great items:

 ?Pen Caddy

 ?Belt Anchor

 ?Belt Loop Anchor

 ?Clip Wallet

 ?Roamographer Hang Wallet

 ?Indispensable Wallet

 ?Indispensable Belt

 ?Camera Leash

 ?Quiet Camera Screw Mount

 ?Camera Screw Mount

*And just a reminder, you must order by December 17th to get your items in time for Christmas!*

20% OFF HoldFast Stocking Stuffers!

Christmas is just around the corner, and we want to make sure you've got all your bases covered! 

Use promo code "StockingStuffers" to get 20% OFF all these great items:

 ?Pen Caddy

 ?Belt Anchor

 ?Belt Loop Anchor

 ?Clip Wallet

 ?Roamographer Hang Wallet

 ?Indispensable Wallet

 ?Indispensable Belt

 ?Camera Leash

 ?Quiet Camera Screw Mount

 ?Camera Screw Mount

*And just a reminder, you must order by December 17th to get your items in time for Christmas!*

...The "Perfect" Gift?

“I’ve had multiple back injuries [in my 30 years on earth] which have resulted in weekly chiropractic appointments and multiple stints with physical therapy.

Along with my back injuries, I have carpel tunnel in both wrists and this cruel little jerk of an issue by the name of costochondritis – which is inflammation of the cartilage that connects the ribs to the breastbone.”

As Veronica explains, pain was a given as all of these issues mixed together to create a significant amount of pain during and after most events.

“Working as a photographer for the last 16 years, I’ve had to learn to work through that pain and, for a long time, I accepted that as normal.”

Almost two decades worth of hard work in this business means that Veronica has tried almost every harness, strap & sling available, attempting to find some sort of relief.

Based on the recommendation of quite a few friends (sound familiar?), she purchased a MoneyMaker; two days after it arrived she used it to photograph a wedding. “At the end of the day, I took off the harness and I was surprised by the lack of pain.”

But she was skeptical at first. “I thought maybe it had been a fluke; I didn’t think much of it again until the following weekend when I wore the MM [for the second time].”

It was then that she learned it had not, in fact, been some one-time lucky break from the pain she’d dealt with for years.

“After that second wedding, I sat in my car and began to cry. Not because I was hurting, but because I was so incredibly happy to not feel the pain I had come to know so well in my shoulders, neck, spine, chest, and even my wrists.”

Veronica’s quick to silence those who think she’s giving too much credit to HoldFast.

“Let me tell you about the time I forgot it for a 2 hour photo shoot! In the days following, I was in such a shocking amount of pain that I found myself in the doctor’s office twice, the Urgent Care office once, and the emergency room once.”

It ended up being a severe episode of costochondritis—an issue all but completely eliminated once she started utilizing her MoneyMaker.

“In my opinion, that episode was entirely the result of forgetting my MoneyMaker, and wearing my camera the way I used to years ago.”

HoldFast has been a game-changer for Veronica, and as a result, a game-changer for her work and quality of life.

“My entire world changed when I purchased the MM. I’ve gone from weekly (sometimes twice weekly) chiropractic visits to only one (or less) per month. Here we are, almost a full year after my first MM purchase, and I still cannot believe the change it’s made in my working life. I can’t pretend to understand how it saves me the way it does."

-Veronica's story is so inspiring and encouraging. It's literally the reason I do what I do. We're so excited for her and what amazing things the future holds. Thanks Veronica for sharing!

Matt

Founder and CEO of HoldFast Gear

The All New Belt Loop Anchor

The Belt Loop Anchor is the same as the Belt Anchor except it can attach directly to your belt loop, athletic pants, shorts or anything with a ledge without the need to wear a belt.

This tiny little gem can easily attach to your pant belt loops, then be clipped to the large ring at the base of the Sailboat clip on your MoneyMaker in order to keep your cameras anchored.

This is especially helpful when you need to be truly hands free, the cameras stay anchored to wherever you place the Anchor, then a quick pull on the leather tab and your camera is free to move into position.

The Belt Loop Anchor is perfect for the active photographer, or for the shooter that wants the cameras to stay fixed in one spot. Can also be used on non shooting days when you just want an easy way to carry your keys. 

Like everything else we do - Simple, tough, and incredibly useful. 

Click the button below and watch the video to see what all this little guy can do!

Why we don't settle.

Check Out This Special Edition MoneyMaker...

Limited Edition - Ultra Rare MoneyMaker - Yoda edition!

Straight from our custom shop, the extremely limited green leather MoneyMaker inspired by one of the most powerful Jedi...

We've finished it with:

? Stainless hardware

? Bridle Tan Leather accents

? Comes standard with the full three camera setup

? Two removable Camera Leashes

? Bridle Tan Leather Safety Lanyards.

Only a small number of these will be produced, so if you want to own this extremely rare MoneyMaker, now is your chance!

May the force be with you...

The days of shooting with ease were few and very far between for Misty Christensen.

As a wedding and portrait photographer in Washington, wedding days were what she calls “a nightmare” when it came to straps.

“I would find myself tangled in the straps of my two camera bodies, and usually with a lot less hair.

My hair would get caught in all the tangles of straps, and it left me feeling pretty worn out by the end of the day.”

Having also been in the dental industry for almost a decade as well, her lack of good posture and being hunched over for years did nothing to help her cause.

“Not only was it a nightmare hair-wise, but my back just ached! My neck hurt, my lower back hurt; I was just in pain by the end of the day. It made my “90-year-old-man” back pain even worse on long wedding days.”

Determined to find a solution for more than one problem at once, Misty started shopping.

She looked around at different options for multiple-camera straps, but it wasn’t until HoldFast came into the picture—the Moneymaker specifically—that she really fell in love!

And first things first:

“Made by hand here in the USA? YES PLEASE!” Made with some of the best leather available, the more you use it the more it molds to your body, proving to be an extremely comfortable fit over a few uses.

“The quality of the leather is amazing, and I never have to worry about my camera ‘accidentally’ falling off.”

It didn’t take long for Misty to realize that the MoneyMaker solved all her problems and concerns at the same time!

“The first wedding I shot with the Moneymaker was 13 hours long. And it was a dream. The strap distributed the weight of my cameras evenly across my back and shoulders, making it so I had little to no lower back pain by the end of the wedding day.”

HoldFast gear’s ‘goes with anything’ aura appealed to Misty—and has stuck with her.

“It doesn’t only make shooting with two camera bodies easier, it looks awesome.  I’ve gotten so many compliments about my Moneymaker! It makes me feel like I should be carrying 6-shooters instead of cameras. And I love that. They really are amazing.”

Surprisingly, the Moneymaker didn’t quite eliminate all of Misty’s issues, although she says it does make her feel like Annie Oakley while shooting.

“I do have one problem. I just want to buy them in all the colors!”

Good news, Misty! We can help with that.

An Instant Classic...

Both straps feature a leather shroud over the stainless steel clasp which keeps the metal away from your camera body while also adding an extra layer of security over the quick detach clasps. 

I like simple straps like this for times when I�m not carrying my big pro-bodies and want to just to have a camera on me... 

We even gave this strap the quick detach option so you can quickly switch from these to the MoneyMaker and back again!

Click below to learn more, see all the details and watch the video on the next page! 

For Ron Pogue, photography is, frankly, in his DNA. �My grandfather was a photographer during the second world war, and I always had intended to follow in his footsteps.� And follow he did: the first images he recalls purposefully taking were on an old Kodak 110 when he was in the first or second grade. Basically, he�s been shooting for as long as he can remember.

�My father left me access to the family collection of cameras going back to 1892, and I shot with them all. I grew up seeing photography as a magic art, as opposed to a technical practice,� Pogue explains.

Studying black and white photography in high school and college, learning color processing and printing while doing his BFA�shooting medium and large format color slide film�was a natural progression for Pogue as well.

�I worked in Galleries and labs as the world went digital and saw the new technologies that were to take over, re-learning everything again to finally find the world stage in the new panopticon of social media.

Pogue collaborates with everyone from artists and performers to regular people to try to create images that connect the viewer with the subject as directly as possible.

There�s no beating around the bush here. �My personal work often deals with more metaphorical or symbolic images�atmospheric states or happenstantial occurrences of synchronicity seeming to allude to a larger plan or story.�

Having already been shooting for years, Pogue was happy to just get by with an average nylon harness to carry his gear around. But in making the transition to fashion work and higher end weddings, he was embarrassed.

As someone who prides themselves on presentation, the faded black nylon and blatant logo of the gear he was using was all wrong. �It was the only piece of my attire that didn�t fit. I needed a designer camera harness, but one designed by a photographer for photographers.�

Enter HoldFast: a brand that resonates with photographers who appreciate function, form, and the rewards that accompany inspired work.  

Pogue�s first piece of HoldFast gear was the Python Money Maker, with additional camera leashes for extra gear, or to be used as a wrist strap. �I searched �world�s most badass camera harness you can wear with a tuxedo�. The Python Money Maker was the first hit.�

As he soon discovered, with HoldFast gear, form and function are not mutually exclusive. One builds up the other, and vice versa. �I never doubted for an instant that I had found what I was looking for. It was the first time I had bought anything for my career that wasn�t just functional or utilitarian. It is both of those in spades to be sure, but it is also the finest piece of gear I have ever owned.�

While Pogue describes his HoldFast gear as superlative, indefatigable, and sublime, (he later added a small black Bison Money Maker for single camera set up & to lighten the everyday load) the feature he finds most helpful? Balance.

By allowing the cameras to hang on either side of the small of your back�a design unique to HoldFast gear�the Money Maker is designed to be worn high up on the body, which allows for cameras to naturally hang behind your midline, just around the belt area. This all but eliminates pressure from the lower back and places it across the broadest strongest part of the back...

Meet Gina Cooperman:

One could say that Gina Cooperman�s career as a photographer started, well, forever ago...

�I first picked up a camera in the 80s when my dad let me use his Canon F-1 film SLR. I let that go for a number of years, and then picked it up again in college in the late 90s.�  It wasn�t until 2013, that Cooperman opened her studio, just minutes from the Hudson River in Nyack, New York.

 Joy Alexander Photography is the Lower Hudson Valley�s premier child and family photography business; their focus?

Genuine emotion and of course, family interaction. Cooperman has spent years honing her craft, which has brought recognition worldwide. Cooperman has never said no to adventure for the sake of capturing the moment, and her work reflects that.

Cooperman is a member of NAPCP, the National Association of Professional Child Photographers, and at the recommendation of another member, purchased her first piece of HoldFast gear in 2016.

�Even though I�m primarily a child and family photographer, I do venture into nature and macro photography for my own enjoyment�so, I wasn�t sure if I totally needed a 2-body system at first.�

She purchased a MoneyMaker, and was immediately struck by the quality, durability and detail it showcased.

Designed as the industry�s premier multi-camera carrying system, the MoneyMaker enables photographers to keep their most important tool close at hand: literally, right on them.

�I was shooting at a local state park, which is a favorite location of mine. Tramping through a large open field with tall grass, I (gently) dropped my camera backpack to chase after two toddlers. Having a zoom and a wide angle readily available allowed me to capture those moments that would have been out of reach as well as those intimate, fun closeups that would otherwise be impossible with a telephoto.�

HoldFast believes that you should never have to sacrifice form for function, another factor that separates its gear from the pack of harnesses that emphasize style, but not utility.

Cooperman can attest to this: �The moneymaker is sturdy and attractive, without compromising quality or comfort. Comfort is a huge factor for me; nobody likes a sore neck or shoulders. I have NEVER had any sort of discomfort with my MoneyMaker, no matter how long I�ve worn it.

Not only has Cooperman�s MoneyMaker in it for the long haul, she also says it�s eased her session workflow. Having two camera bodies ready at the helm has made her shooting much more effective. 

�Being able to shoot with two camera bodies simultaneously is enormously helpful. While it isn�t necessary when shooting landscapes or macros, eliminating the need to switch lenses often in a shoot was a game changer. I�m able to catch those small, fleeting moments that I would otherwise miss with a lens change.

At the sake of being redundant, it allows me to shoot both long and wide and capture those more quiet, long-range portraits as well as the fun and energy of up-close wide angle shots that I love.�

Our Most Popular Color is Back!

I designed the Sightseer line to attach directly to your strap to keep all your gear right at your fingertips so that you never miss the chance to capture a moment again.

Meet Cyrissa:

From the get-go, HoldFast’s allegiance lies in this: Steadfast dedication to professional photographers and the systems they utilize. Committed to paving the way, HoldFast gear accentuates style while also performing comfortably and efficiently.

Responsible for creating a new genre within the industry, we’re changing the way photographers look and feel while doing their best work.

In this series, you’ll hear stories of HoldFast gear and the photographers–the pioneers,

the adventurers, the originals–that use them. This is How You HoldFast.

To call Cyrissa Carlson persistent is a bit of an understatement.

The Ohio native & former art teacher turned photographer and online workshop pro had tried just about every strap on the market when it came to camera gear.

She spent five years through a painful and laborious season of trial and error to find that perfect fit, with little to no satisfaction.

“I searched high and low in desperate need of a gorgeous, feminine camera strap –hello, priorities!– but more so, I wanted to find the best camera strap that would help, not hinder me. I struggle with chronic back, wrist and neck pain (notice the Rock Tape in some of my photos) which makes traditional camera straps and holsters unusable for me,” Carlson says.

While there were plenty of feminine straps on the market, none were functional enough to get the job done.

In a last ditch effort to find the best strap, Carlson buckled down and finally purchased a hand-tooled pink MoneyMaker on Black Friday of last year.

“A bunch of my friends have Holdfast Money Makers and have used them for several years,” Carlson explains. “I finally joined the ranks and bought one... My only regret is that I did not buy it sooner!”

Among the myriad of reasons to swear by HoldFast, Carlson found that functionality isn’t sacrificed for the sake of style.

She was looking for a strap that would alleviate her back and neck issues, and make her look great in the process.

Because the MoneyMaker is designed to evenly distribute weight around your midline and take pressure off your back, Carlson is able to effortlessly slide the straps over her shoulders and be hands-free.

“I am the owner of two businesses, Immerse photography and Sparkle society, I have two crazy busy kids, and a very active family, so life is good, but there’s very little down time.  I don’t always have the time for self-care or the chance to explore other creative outlets as much as I would like.

One of the things I really like about the MoneyMaker is that I can keep two cameras on my body at all times!  It doesn’t matter if I’m in the woods, in the field, or don’t have an assistant with me, I can still keep two cameras safely by my side.”

Carlson also found another benefit of the MoneyMaker she hadn't counted on:

“This has allowed me to start shooting film again! I actually learned to shoot with film and while earning my Master’s in Art Education and teaching for ten years in the classroom, I did a lot of darkroom work.  

I love being able to easily get back into film, while still having the safety net of digital for my clients. Not only is HoldFast Gear empowering me with the creative freedom to start shooting film again, I’ve got both hands free to work with my clients!   

I can fix those stray hairs, tickle little kids, and smooth wrinkles in wedding dresses with ease.”

The main clip design on MoneyMaker’s is based on the clip that is used to attach the sail to a boat.

These clips have to be extremely strong to support the full wind pressure exerted on a sail, and at the same time, if the ropes get tangled, the crew needs to be able to unclip and untangle very quickly in order to reattach it without missing a beat. 

HoldFast has modified these clips to add a swivel, a longer pin draw, and a stronger spring that all makes this clip even more durable. Perfect for protecting your most important piece of your work.

While each clip also has a removable safety strap, this strap connects at the base of the clip, and then to the side lug mount of the camera.

This bypasses the screw and clip, thus ensuring that if you had any malfunction you’d still be clipped in.

Carlson appreciates the attention to detail given to the safely elements in place on HoldFast gear. “I feel like my gear is more protected because not only does it have the bolt that screws in at the bottom, but it has a safety clip on the side.

It just changes the way I shoot because I am no longer limited by what I can do physically. It doesn’t even compare to other things I have tried and believe me, I have tried everything on the market!  

This has been the ONLY thing that does what I need: Protects my body, keeps my gear safe and is stylish which is really important to me–and it’s feminine which is a plus!”

While Carlson acknowledges that purchasing your own piece of HoldFast gear is definitely an investment, it is worth it a million times over.

“When I pull this beautiful, high-quality, gear strap over my shoulders, my clients take notice. They know I mean business; they see I’m prepared and ready to serve them. Also, this gorgeous pink camera strap meshes perfectly with my brand.”

Sounds like a perfect fit to us!

As a budding photographer, Jos� Chan knew that one of the keys to her success would be to capture the moments that matter.

Having shot portraits previously, the nature of her work changed slightly when she recently incorporated weddings into her services.

�As I�m just starting in the wedding photography business, I still get a lot of nerves before I shoot a wedding. I was always stressing about what lens I should use and when I would have the time to switch lenses.

I would even write down in the day planning what lens I would use at what moment and I would worry if I had enough time to switch lenses and not miss any of the important moments.�

Her commitment to being prepared to capture the moments interfered with her actually being in the moment, something that�s necessary in order for Chan to do her best work for her clients.

Working as a second shooter allowed Chan to see what it was that set the head photographers apart: almost all of them were sporting HoldFast gear.

�When I worked as a second shooter I saw most of the head photographers using a MoneyMaker and that�s when I realized I needed one as well.�

She purchased the Skinny MoneyMaker in Water Buffalo, and it immediately put her more at ease...

“It eliminated all my lens-choosing stress, because I can just keep two cameras with different lenses with me at all times.”

Believing that form and function must be equal, HoldFast was created by a photographer, for photographers. The MoneyMaker system is designed to carry one, two, or even three cameras.

The versatility of the gear is what drew Chan to it.

“I bought it for the reason that it can hold two cameras and I can have them with me all the time, so I can switch easily between lenses when I shoot fast-paced events like weddings.”

The MoneyMaker makes heavy cameras feel lighter and the natural hanging position for your cameras is just behind the midline of your body, making this a very streamlined approach to carrying big and heavy cameras.

Surprised by how comfortable it was right off the bat, the MoneyMaker was a welcome reprieve for lugging around a heavy camera and heavy lens with a single strap.

“I have quite a petite frame and carrying one heavy camera with a heavy lens wasn’t always that easy, but with the MoneyMaker I have no problem carrying two heavy cameras for a whole day. It also feels very sturdy, which is good for all the expensive gear I carry,” Chan says

With the discomfort of bulky camera gear eliminated, HoldFast gear almost immediately changed the way Chan approached a long shoot.

Designed to accentuate style, the MoneyMaker rides in as the hero for the aching back, but stays around as the confidence booster.

Chan found this out first hand as she explains: “It looks very stylish and professional. I get a lot of compliments on it during weddings and because it catches the eye, people always know to find me.

Before I got my MoneyMaker, I sometimes got lost amidst the crowd, especially because I’m not that tall. But now people know exactly how to find me. They know how to recognize the professional.”

The Storm Trooper Money Maker

*Limited Edition - Ultra Rare*

The MoneyMaker Blemish Sale is On!

What is a "Blemish Sale?"

This is an extremely limited opportunity to own a MoneyMaker, Solo strap or an Indispensable Belt at a fraction of the cost!

You'll be getting the same legendary HoldFast Gear performance, with minor aesthetic imperfections.
 

**NOTE: Performance is not hindered at all and in many cases you may not even notice the imperfection.

This is a luck-o-the draw deal, I throw all of my imperfect or used MoneyMakers, Solo straps and Belts into size/color bins.  

For instance, all of the brown color (any brown, any finish, any setup) smalls which are imperfect go to one bin labeled "Small Brown" and so on... 

Once these bins reach a sizable amount I clean house and do a fire sale! 

When you place your order, you select the color you want and size you want.

You may end up with a Tan or even an American Bison, but you cannot select this option. 

(You WILL be able to pick the Indispensable Belt color you would like in case you want to match your current MoneyMaker)

To make this fair and keep it interesting, I won't do custom picks for anyone, and no returns.

This is a great opportunity to pick up an alternate color MoneyMaker, grab a matching Belt or even pick up some extra gear for your team.

When they're gone, THEY'RE GONE, so make sure you take advantage of the Blemish sale today!

The MoneyMaker Blemish Sale is On!

What is a "Blemish Sale?"

This is an extremely limited opportunity to own a MoneyMaker, Solo strap or an Indispensable Belt at a fraction of the cost!

You'll be getting the same legendary HoldFast Gear performance, with minor aesthetic imperfections.
 

**NOTE: Performance is not hindered at all and in many cases you may not even notice the imperfection.

This is a luck-o-the draw deal, I throw all of my imperfect or used MoneyMakers, Solo straps and Belts into size/color bins.  

For instance, all of the brown color (any brown, any finish, any setup) smalls which are imperfect go to one bin labeled "Small Brown" and so on... 

Once these bins reach a sizable amount I clean house and do a fire sale! 

When you place your order, you select the color you want and size you want.

You may end up with a Tan or even an American Bison, but you cannot select this option. 

(You WILL be able to pick the Indispensable Belt color you would like in case you want to match your current MoneyMaker)

To make this fair and keep it interesting, I won't do custom picks for anyone, and no returns.

This is a great opportunity to pick up an alternate color MoneyMaker, grab a matching Belt or even pick up some extra gear for your team.

When they're gone, THEY'RE GONE, so make sure you take advantage of the Blemish sale today!

"Black Friday" For a Few More Hours...

? Ending At Midnight!

The Super Famous Labor Day Sale!

Solo MoneyMaker - All Weather Strap!

Introducing the Solo MoneyMaker in Vegan Leather for you single camera shooters.

This is the exact same design as the Solo but in all Vegan materials. (Perfect for shooting in "all-weather" conditions)

The shoulder pad is designed to handle the load of heavier cameras with ease and comfort, and the included stabilizer strap keeps the shoulder pad in place. 

It also comes with a "D" ring attachment point in the front for use with our Sightseer Cell pouches or any other gear you''d like to keep handy. (I often attach my sunglasses there)

But here''s what really sets this strap apart, the included Belt Anchor. 

Attach this little gem to any belt, (or one of ours for a perfect match) and now your camera stays put right where you want it to!

Never again will your camera swing forward or flop around until you''re ready to shoot! 

A quick tug will release the camera when you''re ready to shoot, and when you''re done, you can quickly and easily attach it back to the belt using only one hand.

Be completely hands free with full mobility on your adventures with your camera, until you see the image, then break free and get the shot! 

High comfort and high performance, the MoneyMaker Solo is the perfect companion for single camera shooters.

Click below to see ALL the colors we have available and pick one out that matches your style best! 

(We currently have them priced at a discount while we launch them this week, so order today and save $15!)

4th of July Sale!

Solo MoneyMaker - All Weather Strap!

Introducing the Solo MoneyMaker in Vegan Leather for you single camera shooters.

This is the exact same design as the Solo but in all Vegan materials. (Perfect for shooting in "all-weather" conditions)

The shoulder pad is designed to handle the load of heavier cameras with ease and comfort, and the included stabilizer strap keeps the shoulder pad in place. 

It also comes with a "D" ring attachment point in the front for use with our Sightseer Cell pouches or any other gear you''d like to keep handy. (I often attach my sunglasses there)

But here''s what really sets this strap apart, the included Belt Anchor. 

Attach this little gem to any belt, (or one of ours for a perfect match) and now your camera stays put right where you want it to!

Never again will your camera swing forward or flop around until you''re ready to shoot! 

A quick tug will release the camera when you''re ready to shoot, and when you''re done, you can quickly and easily attach it back to the belt using only one hand.

Be completely hands free with full mobility on your adventures with your camera, until you see the image, then break free and get the shot! 

High comfort and high performance, the MoneyMaker Solo is the perfect companion for single camera shooters.

Click below to see ALL the colors we have available and pick one out that matches your style best! 

(We currently have them priced at a discount while we launch them this week, so order today and save $15!)

You Ready For This?

Have You Seen The Pen Caddy Mini?

If you''re a creative like me, you always have a notebook on you...

For years I''ve carried around a Moleskin notebook that I sketch and design all of the HoldFast products in (now I use the EDC Fieldbook).

I design my products with a .5 lead mechanical pencil, a blue pencil, a red pencil and a pen. Each of these instruments has a specific purpose and I needed all 4 for different elements of the design process. So I made myself a carrier for these pens, the Pen Caddy Mini...

Available in 4 colors comprised of Bridle Leather with one main pocket for up to 4 pens/pencils. Large velcro straps ensure that you can fit the Pen Caddy Mini on several different sizes of notebooks.

We use the wide Velcro strap to ensure that your Pen Caddy will always remain tightly installed to your notebook, elastic bands stretch out and become loose.

Click below, watch the video and check out all the details of this awesome new product!

Handmade in Bixby, Oklahoma.

Shutting Down The Sale...

(48 Hour Warning) Super Famous Labor Day Sale Continues!

New Limited Edition MoneyMaker Bundle:

United We Stand 

Although a house may have many rooms, walls and doors, the unity of the parts create a place of shelter for all.

But if a house becomes divided against itself, that house cannot stand.

Even if each room looks different or has a different purpose and style, together, they are whole with a singular purpose. 

Although we naturally see what separates us, I think we find our true strength when we find the harmony.

Our divisions can actually form the sinew that makes us stronger.

Our differences in style and expression create among us a unique work of art.

Our ability to blend and work together gives us power.

Our very strength is the collection of diverse ideas that fulfill that singular vision that all men are created equal, endowed by their Creator with certain unalienable Rights - Life, Liberty and the pursuit of Happiness.

The focus is not and should never be on our differences alone, but rather on how in our differences our strength is derived.

It's precisely in the places we've been broken that we can be our strongest.

In a time where it's easy to magnify our differences, let's not take the bait. 

Through every fracture, through every storm, we HoldFast.

Through it all, United We Stand.

...

The straps on this Limited Edition MoneyMaker and Ball Cap Bundle are comprised of red, white and blue Vegan materials and finished off with our brass hardware and a two-tone star in the back.

The red and blue cap has our Ropes & Arrows logo stitched in white, along with United We Stand and HoldFast stitched on either side.

The Cap is a low profile velcro back in a one size fits all design.

This stunning MoneyMaker and Cap Bundle Pack will be limited to only 76 units.

Click below and get yours while you can!

The "BRED" 

What''s up HF Fam! 

I got something pretty special for you today...

"The Last Dance" with Michael Jordan inspired us to release a Limited Edition Pack with his signature colorway: Black and Red, aka...BRED.

Straight from our custom shop, this extremely limited collection consists of a MoneyMaker, a Solo AND a Classic Strap!

You can buy each one separately or buy the complete pack for $55 off (the DOUBLE NICKEL for all the Knicks fans out there!)

The Straps are made with our Vegan material in bright red, textured Water Buffalo Black leather accents, and comes with black hardware throughout.

...The MoneyMaker also features a single front D ring for your Oakley MARS frames (Did you see the Last Dance?!) ??

The BRED Solo strap comes with the Belt Anchor in matching materials, as well as a wider gear strap with Black Leather...

Click below to get all the details and see more pics from our limited edition "BRED" camera strap collection! 
 

*{Extremely Limited Quantities - Pick Yours Up Today}*

What's up HoldFast Family!

I''ve been thinking about many of you today...

I've been watching videos and looking at feeds this morning and I just want to say how incredibly honored I am that so many of you have chosen to work with and represent the HF Community.

I'm humbled beyond measure. I'm thinking about the photo community today and praying for strength, health and new, innovative ideas to bless those around you. 

Keep your head up and heart open, there's a lot of people that can use what we (PHOTOGRAPHERS) bring to the table...

I want to remind you that though we all feel pressed from every side right now, if you have breath then you are not crushed.

You are not abandoned. You are uniquely equipped to bring smiles to people and BRING OUT smiles from people.

That's an incredibly special and rare talent that you posses for SUCH A TIME AS NOW.

Choose to fight for and use your gift today. I'm honored to be counted among you.

-Matt
Founder of HoldFast gear

Just a Few Hours Left...

You Ready for This?

For many people, this moment right now feels like a "valley of death." 

People are sick, businesses are hurting and many are struggling to see the end. 

Now is the time to hold on. 

In life you have to have a baseline, something you won't cross.

What I'm saying is, determine your core beliefs, so that when it all hits the fan, you will not waver.

This will prepare you to handle any situation. 

My baseline is this:

"Even though I walk through the valley of the shadow of death, I fear no evil, for You are with me."

Do not let the fear of this moment override who you are!

You know what you're made of!

You know you are capable!

So don't turn back now!

Having done all to stand, we will continue to stand together my friends.

-Matt 
Ceo and Founder of HoldFast Gear

New MoneyMaker, New Colors!

HoldFast fam! 

I''m absolutely thrilled to announce - we now have the legendary MoneyMaker in Vegan Leather!

You get the same beautiful MoneyMaker design, same hardware, but in Vegan Leather.

They come with everything you need to shoot with two cameras, including a pair of Camera Holdfasts and Safety Lanyards.

This brand new Vegan MoneyMaker is an ALL-WEATHER, ALL-SITUATION, multi-Camera strap and comes in a myriad of colors, is easy to maintain and feels amazing!

Click below, watch our video to get all the details, and then choose a color to match your favorite style! 

? {BONUS: $20 off and FREE Shipping applied at checkout by midnight tonight!}

You Ready for This?

HoldFast fam! 

I''m absolutely thrilled to announce - we now have the legendary MoneyMaker in Vegan Leather!

You get the same beautiful MoneyMaker design, same hardware, but in Vegan Leather.

They come with everything you need to shoot with two cameras, including a pair of Camera Holdfasts and Safety Lanyards.

This brand new Vegan MoneyMaker is an ALL-WEATHER, ALL-SITUATION, multi-Camera strap and comes in a myriad of colors, is easy to maintain and feels amazing!

Click below, watch our video to get all the details, and then choose a color to match your favorite style! 

? {BONUS: $20 off and FREE Shipping applied at checkout for the next 72 hours!}

Olive MoneyMaker Anyone?

Introducing our Vegan MoneyMaker and Vegan Solo in the brand new Olive drab color!

This is the same form and function as their leather MoneyMaker and Solo counterparts, but in a very limited color run and material.

HF bought up all the Olive color we could find so once these sell out they will likely be gone forever.  - So get them while you can!

This pack will be made in *very* limited quantities and crafted to order. Expect 3-7 days build time before shipping.

Scroll down to order yours!

P.S. We also just restocked our Camera Swagg in all colors! This is the MoneyMaker strap in 100% cotton canvas! Click here to learn more.

Ever thought about upgrading your MoneyMaker?

Or perhaps you'd like to change out from an Original to a Skinny?

Or maybe you just want a different color?
 

Announcing the HoldFast Gear Upgrade Program!

We've just rolled out a simple process that will help you get into a NEW setup by us buying back your gear!

Pretty cool right?

If you'd like to switch it up or try something different, then click the link below!

All you have to do is use the form on the next page to submit your information.

We''ll review and respond with next steps on how to receive and use your buyback credit from Holdfast.