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DECEMBER 2019 NEWSLETTER

4 Ideas for Promotions During the Holiday Season

It’s the holiday season! With the holidays comes a major increase in online activity, making now an excellent time to boost your online marketing efforts. Even if your business isn’t offering anything seasonally specific, there are many brilliant ways to leverage your small business marketing during the holiday season. Check out these four ideas to help you maximize your online efforts and generate more leads through the end of the year.

THANKFUL AND GRATEFUL

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OFFICE CLOSINGS
Week of Christmas 12/23-12/27 & New Year's Day 1/1

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JANUARY 2020 NEWSLETTER

Benefits of Google Analytics for Small Business Owners

The evolution of the World Wide Web has made globalization and digitization easier, leading to an increase in the number of people and devices that access the internet. In a bid to leverage this, many companies have taken their businesses online by investing in content marketing, websites, SEO, social media, PPC, and other digital marketing tools to gain more market share. This has made online marketing an integral aspect of the marketing strategy of many companies.

In order to continually improve your small business’s online efforts, it’s important for a small business owner to analyze and evaluate the effectiveness of your digital marketing strategy. Doing so provides you with information on visitors' experience on your small business website and makes it easier to convert website visitors to customers. Keep reading to check out the benefits of using Google Analytics for your small business.

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Website Design

A well-designed website is one of the most critical aspects of a small business’ success. Even more so, with the majority of consumers today turning to their mobile devices, a mobile-ready, responsive design is essential.
 
At Igniting Business, our goal is to provide your small business with an affordable, responsive web design, with tools and features to help maximize the effectiveness of your website. If you’re looking for a fresh new look for your small business for 2020, contact our web specialists today! We’ll create a website with great new features that are sure to wow your potential customers!

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FEBRUARY 2020 NEWSLETTER

5 Benefits of a CRM System for Your Small Business

As we are still in the beginning parts of 2020, have you made any resolutions for your small business? Maybe one of those resolutions is to keep better track of your customers. If you’re a small business owner, you already know how essential your customer relationships are to the running and success of your business. After all, without these customers, you wouldn’t have a business to run. But how can you more effectively track your customers and build relationships?

A Customer Relationship Management system, also popularly known as a CRM system, is perfect for managing customer interactions, customer information, contact information, marketing automation, and much more. In simple terms, it helps a business to consolidate all client information that may have been previously scattered throughout notebooks and spreadsheets into a centralized system. Check out how utilizing a CRM system can greatly benefit your small business.

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BLOGGING SERVICES

As a small business, just having a website is not enough to grow your network and effectively showcase your abilities. Customers are also looking for a company that consistently provides useful information and has trustworthy technical expertise. Regularly blogging is an excellent way to communicate with your customers, drive traffic to your site, and boost your online credibility.
 
At Igniting Business, we know finding the time to blog consistently can be challenging as a small business owner. With our blogging services, we’ll do all the heavy-lifting to keep your website current via blogging and, as a result, improve your SEO rankings and relationships with your target audience. To learn more about our blogging packages, contact us today!

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DECEMBER 2020 NEWSLETTER

Small Business Online Reviews Part 1: Why Online Reviews are Important for Your Small Business

Before you make a purchase, do you look for reviews about the product or service provider online? If you encounter terrible customer service, do you complain via the internet? How about when you have a great shopping experience, do you post a glowing recommendation for the business? Most of us can answer yes to one or all of these questions as we want and value insight into real customer experiences with a business or product before we purchase.

Today, online reviews are essential for your small business as the majority of consumers read online reviews before making purchasing decisions. Check out these statistics to discover how important online reviews are for your small business' success.

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REPUTATION MANAGEMENT

In this day and age, the vast majority of consumers read online reviews before trying products or services, making online reviews absolutely critical for your small business' success. However, gathering reviews and customer feedback can be a difficult and time-consuming process.
 
At Igniting Business, our reputation management services makes gathering and responding to online reviews easy. We'll automate the review collection process, send friendly reminders to your customers to leave a review, showcase valuable reviews on your website, and much more! For more information regarding our reputation management packages, or to learn more about how reputation management can help boost your search engine ranking, contact our SEO specialists today!

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SEPTEMBER 2020 NEWSLETTER

Value Proposition: A Critical Part of Your Small Business'' Marketing Strategy

When it comes to marketing your small business, there''s no shortage of methods, techniques, or tricks to try. Each marketing method such as content marketing, social media marketing, online advertising, email marketing, and more come with their own success stories and can help a business improve its bottom line, reach audiences, and grow overall. However, different marketing methods work for different companies.

Whichever method, or combination of methods, you choose, there''s one marketing strategy that should come before you pursue a marketing method. Regardless of industry, size, or customer base, find out why establishing a value proposition is a critical first step for your small business in order to better reach your customers and prospects.

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BLOGGING SERVICES

Keeping an active online presence is essential in helping to boost your small business' website ranking and online credibility. A great way to stay active and relevant is through blogging. Not only does blogging consistently help you to boost your SEO rankings and stay in contact with existing customers, it also provides content that is easily redistributable via email newsletters, social media, etc. As a result, blogging leads to increased engagement with existing customers and establishes your small business as an industry expert in front of more potential customers.
 
At Igniting Business, we know blogging consistently requires time you may not have as a small business owner. With our blogging services, we'll do the hard and time-consuming work to generate professionally written content for your website's blog, helping to increase your search engine ranking, business credibility, and website traffic. To learn more about our blogging packages, contact us today!

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OFFICE CLOSINGS (Labor Day 9/7/20)

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APRIL 2020 NEWSLETTER

Blogging Part 1: 4 Ways Blogging Can Benefit Your Small Business

As a small business owner, you''ve most certainly got your hands full. While balancing managing expenses, meeting with clients, and marketing your business, you might think that blogging is one thing you can go without.

However, having a blog on your small business website is crucial to your long-term marketing strategy. Not having a regularly updated blog could be the one thing that keeps a prospective customer from choosing you over a competitor. Does that sound extreme? Keep reading to check out a few reasons you should start blogging and how a blog can greatly benefit your small business.

Support Portal Reminder During COVID-19

In light of COVID-19, we are continuing to serve our clients as our team is working remotely to ensure the best possible service for each of you. We'll continue to respond to phone calls to our office line (816-912-0999), emails, and correspondences as quickly as possible. Additionally, we will continue to host meetings as needed via video conferencing technology.
 
As reminder to all, our ticket system is available 24/7/365. If you have any requests for Web, SEO, or Marketing support, please submit a ticket at https://Help.IgnitingBusiness.com. Submitting requests via our ticket system will result in the timeliest responses. Our team will be addressing tickets per our normal procedures.
 
Each of our clients are in our thoughts and prayers. We remain committed to helping your small business succeed throughout these difficult times. 

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MARCH 2020 NEWSLETTER

What is the Difference Between Resizing and Compressing Images?

Websites are filled with images. Big, small, and some with stunningly high definition. Although website visitors may want to see all those images, they often do not wish to wait long for the images and the remainder of your webpage to load. Conversely, if your small business website only contains tiny, low-resolution images, it might load quickly, but is not nearly as visually appealing and can give the impression that your brand is low-quality. Two important image optimization techniques exist to create fast, visually appealing websites.

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Google Ads

To successfully market your small business and maximize lead generation, utilizing an online advertising platform like Google Ads is a must. Google Ads allows you to instantly compete with your larger, high-ranked competitors and helps you ensure your ads reach your targeted audience. Better yet, unlike traditional advertising, with Google Ads, you only pay a fee when your ads are actually clicked.
 
At Igniting Business, our marketing team is here to help you succeed with Google Ads. We'll create and optimize your campaign, establish targeting and keyword focus, design advertisements, and much more. Contact us today to get started with Google Ads and drive more customers to your door.

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NOVEMBER 2020 NEWSLETTER

Small Business E-Commerce Advice Part 1: 4 Tips for Improving Your E-Commerce Website

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E-COMMERCE SYSTEMS

In today's world, and especially during the COVID-19 pandemic, many consumers are turning online to purchase their desired products and/or services. Therefore, in order for your small business to stay ahead of the curve, it is essential to have a well-designed, easy-to-use e-commerce website.
 
At Igniting Business, we recognize the unique benefits and challenges that an e-commerce store can present for a small business. As a proud Shopify Partner, we work to build beautiful, well-functioning, cost-effective websites on the Shopify platform to ensure your small business' needs are met. To learn more about our e-commerce design services, or to get started on your small business online store, contact our web design specialists today!

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JULY 2020 NEWSLETTER

3 Content Writing Tips to Gain Readers and Improve SEO

While the visual part of your website catches a customer''s eye, it''s the written content which cinches the deal. A well-designed website is crucial in grabbing consumers' attention and improving search engine optimization (SEO). However, consistently creating well-written content is just as important in order to gain potential customers and boost your small business' search engine ranking.
Check out these content writing tips to help improve your SEO and convert readers into customers.

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REPUTATION MANAGEMENT - EARLY ACCESS

Igniting Business is rolling out early access to our new Reputation Management Service which includes awesome features to get you more reviews online in less time, including reviews on the SEO-critical Google My Business platform!
 
With our Reputation Management Service, our platform does the heavy lifting and brings the following benefits:

• Automate the Review Collection Process
• Send Friendly Reminders to the Customer to Leave a Review
• Discover Negative Feedback Before It Becomes a Major issue
• Allow for Personal Response from Management Team
• Promote the Display of Highly-rated Reviews on Google My Business
• Create Valuable Reviews for Your Website and Marketing Materials
• Boost Search Engine Optimization (SEO) Rankings

 
If you're interested in this service, view the details in the attached PDF and respond to this email to get started!

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OFFICE CLOSINGS (Independence Day 7/3)

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JUNE 2020 NEWSLETTER

Using Google''s Knowledge Panel to Enhance Your Online Presence

As a small business owner, there are many different ways in which you can improve your online presence. Keeping your website up to date, regularly adding new blog posts, consistently posting on social media, and online advertising are just a few examples.

Another simple but effective way to improve your online presence and boost your local SEO is to utilize Google My Business which is displayed in Google's Knowledge Panel. In our latest blog post, we discuss how you can use Google's Knowledge Panel to enhance your small business' online presence.

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GOOGLE ADS

In light of the COVID-19 pandemic, online advertising has become an even more crucial part of a small business' marketing plan. While stay-at-home orders are being lifted, even more people are still turning to search engines to find and purchase their desired products or services. Utilizing Google Ads is an excellent way to start increasing business during and after COVID-19. Google Ads allows you to instantly compete with your larger, high-ranked competitors and helps you affordably reach your target audience. The best part - you only pay when someone takes action on your ads!
 
At Igniting Business, our marketing experts are here to help your small business succeed with Google Ads. We'll help you create campaigns, establish targeting and keyword focus, design advertisements, and more. Contact us today to get started with Google Ads and jumpstart your recovery!

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