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COVID-19: Behaviors Before & After
Impact Report

In an uncertain world, data matters. What consumers say and do is critical to understanding consumer behavior today and in the future.

In this InMarket COVID-19 Impact Report, we examine how consumer perceptions and feelings around the pandemic have impacted their feelings about the economy as well as where they shop and what they buy.

COVID-19 Behavior Survey Insights Report Cover Shadowed

InMarket InSights Have Been Featured In:

Marketing in Face of a Pandemic:
How Brands & Consumers Can Stay Ahead of the Curve Webinar

Since the start of 2020, the COVID-19 pandemic has escalated at an unprecedented rate, abruptly disrupting nearly every brand as well as the daily life of consumers worldwide. As each phase of this pandemic continues to evolve, consumer visit and shopping patterns dramatically shift.

In partnership with the MMA, join InMarket's Chief Strategy Officer, Michael Della Penna, and VP, Client Strategy, Kalpana Sehwani, in a webinar as they share how the COVID Curve has shifted consumer behaviors--as observed from first-party location and purchase data--including insight into how marketers can respond to support consumers, enhance strategies, and stay ahead of the curve.

When: Thursday, June 25, 2020 2:00 PM - 3:00 PM EST

Michael Della Penna

Chief Strategy Officer

Kalpana Sehwani

VP Client Strategy

Engage shoppers planning for the
4th of July!

Activate InMarket's high-performing audiences to reach shoppers as they plan for the holiday across key locations like grocery, big box, restaurants, bars, and more. Easily access and engage 4th of July shoppers in addition to leveraging InMarket's proprietary GeoType segments such as 'Holiday Party Planners,' 'Holiday Shoppers,' and 'Holiday Splurgers' directly from the LiveRamp Connect Data Store or sent to your platform of choice!

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2021 Digital Marketing Playbook

It's hard to believe 2021 is only weeks away. 2020 was a year filled with unprecedented levels of uncertainty. Marketers were forced to continuously adapt and rapidly innovate to meet changing consumer behaviors. Heading into the new year, marketers must reimagine what marketing looks like in this evolving environment.

InMarket has created the 2021 Digital Marketing Playbook to highlight 8 key marketing musts to embrace in the new year, from leveraging the home - 'The New Command Center' - to capitalizing on gift cards - the 2021 Extended Holiday Season!

Download the playbook now!

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COVID-19: Back to School Shopping
Impact Report

The COVID-19 pandemic has been difficult for both parents/guardians and students of all ages with more than 1.5 billion children worldwide affected by school closures this past spring. While schools around the country are assessing what "back to school" will look like for their individual institutions-including start dates and learning formats (online, in the classroom, or some combination of both)-preparations are in progress.

In this InMarket Impact Report, we observe what consumers are planning to buy in addition to when and how they plan to buy. We also analyzed the data by student age group to provide additional insights on shopping behaviors.

InMarket InSights Have Been Featured In:

It's time to reach back to school shoppers!

InMarket's high-performing and unique audiences are the ideal way to engage consumers this summer as they plan and shop for the new school season - both in and out of the classroom.

Quickly and easily activate InMarket segments, such as:

- Back to School Shoppers

- College Students

- Parents with Children

- Electronics Shoppers

- Custom Audiences

Access these audiences and many more directly from the LiveRamp Connect Data Store or sent to your platform of choice!

Need some additional summer reading? Check out some of our other latest reports!

C-19 Summer Travel Impact Report Cover Photo-Shadowed

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COVID-19: Summer Travel
Impact Report

As we kick off the official start of summer 2020, many are asking, "Where will Americans call paradise during the pandemic this summer?" While vacation plans are evolving due to COVID-19 concerns and an uncertain economy, they will clearly continue as Americans spend $101 billion on summer vacations per year. Many consumers rely on summer vacation to decompress and to take care of their mental health-making this year's getaway perhaps the most important of all.

In this InMarket InSights Report, we explore how summer 2020 vacation plans have been impacted by these unusual times, share important data on where consumers plan to go, and how brands and marketers can adapt their own efforts to help make the most of the summer season.

InMarket InSights Have Been Featured In:

Need some additional summer reading? Check out some of our other latest reports!

C-19 Gyms Impact Report Cover Photo Shadowed

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COVID-19: Spirits and Wine Impact Report

When COVID-19 forced restaurants, bars, and other settings where alcohol is served to close or limit sales, we assumed alcohol sales would dry up. However, quite the opposite has happened: alcohol sales are flourishing. Alcoholic beverage sales jumped 55% in the third week of March YOY. In fact, Spirits sales grew 75%, wine by 66%, flavored malts and ciders by 42%, and beer by 34%.

Regular patrons of restaurants, bars, and other venues with liquor find themselves looking for new ways to both socialize and enjoy their favorite beverage of choice - be it a zoom happy hour or dinner with family. As a result, the retail alcohol industry is booming, and new patterns are emerging as people adapt to the "new normal." By observing the purchase trends of wine and spirits, we've found that consumers are gravitating towards value-priced brands during these times of economic uncertainty.

In this report, we've leveraged InMarket's data to rank the most popular spirits and wine brands that consumers are buying during the COVID-19 pandemic.

C-19 Alcohol Brands Report Social Images V4-shadowed

InMarket InSights Have Been Featured In:

What else are consumers thirsty for during this "New Normal"?

Marketing in Face of the a Pandemic:
How Brands & Consumers Can Stay Ahead of the Curve Webinar

Since the start of 2020, the COVID-19 pandemic has escalated at an unprecedented rate, abruptly disrupting nearly every brand as well as the daily life of consumers' worldwide. As each phase of this pandemic continues to evolve, consumer visit and shopping patterns dramatically shift.

Join InMarket''s Chief Strategy Officer, Michael Della Penna, and VP, Client Strategy, Kalpana Sehwani in a webinar in partnership with the MMA, as they share how the COVID Curve has shifted consumer behaviors, as observed from 1st party location and purchase data, including insight into how marketers can respond to support consumers, enhance strategies and stay ahead of the curve.

When: Thursday, June 25, 2020 11:00 AM - 12:00 PM PST

Michael Della Penna

Chief Strategy Officer

Kalpana Sehwani

VP Client Strategy

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What does it take to break through the clutter and drive record engagement and click through rates? We've picked the best-of-the-best campaigns for the first half of 2020 and share our thoughts on what made each a Breakthrough Moment!

Download the report today!

One of the Breakthrough Moments Winners!

Spring was booming with lawncare and gardening enthusiasts coming out of the woodwork to keep themselves busy during stay-at-home orders. See how STIHL targeted DIYers and frequent outdoor/hardware shoppers to achieve a record Breakthrough Moment. Download the report here!

InMarket Webinar:
How to Build A Breakthrough Moment

Thursday, August 20, 2020 - 3:00 PM EST

In this webinar, we cover how InMarket helps brands and agencies cut through the clutter to build powerful, interactive brand experiences that drive engagement. Hear from PowerChord on how STIHL's InStore Breakthrough Moment blew away the competition with an 18.17% click through rate.

Moderator:

Joseph Intile, Creative Director, InMarket

Panelists:

Nikki Vegenski, SVP of Marketing and Strategy, Powerchord

Courtney Parker, Senior Account Manager-Lead Powerchord

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How Is COVID-19 (Coronavirus) Affecting Consumer & Shopper Behavior?

Recently declared a pandemic, COVID-19 (commonly known as the Coronavirus) has become a worldwide health crisis which has impacted and disrupted daily life. In efforts to contain and ultimately curb the potential impact, the CDC has encouraged a set of recommendations for "social distancing" including recommendations to avoid large gatherings. As a result, many businesses have begun to implement work from home policies and consumers are preparing for the coming weeks by stocking up on supplies.

As the leader in 360^o intelligence and real-time activation, InMarket has observed how consumer patterns have been impacted by the outbreak, from purchase patterns to changes in trips to and from their homes. In this brief, we observed and analyzed purchase behavior seen through credit card/debit card transactions and sales data collected from our panel to examine what consumers purchased, and when, against this rapidly unfolding crisis. Download the report to learn more!

Download the Report Below

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COVID-19: The Sturgis Surges

The Sturgis Motorcycle Rally, an annual event which features ten days of riding, food, and music, typically sees half a million attendees each year. With COVID-19 at the forefront of everyone''s minds, 60% of Sturgis residents were right to be opposed to hosting the event as the rally was directly tied to at least one hundred positive cases in eight states.

In order to understand how large-scale events like the Sturgis Motorcycle Rally impact the spread of COVID-19, InMarket analyzed the:

Demographic profile of the average Sturgis Rally attendee
Proclivity for certain locations and habits
Locations attendees went during and after the rally

COVID19 Sturgis Surges Cover Photo-shadowed

InMarket InSights Have Been Featured In:

Make Sure the 2020 Holiday Season
is a ROAS Success

Planning for this year''s holiday season is looking unpredictable due to COVID-19. Health concerns, uncertain travel plans, and tighter budgets are making marketers question their strategies.

But have no fear - InMarket's 2020 Holiday Playbook offers up 4 essential ways to incorporate changing consumer behaviors into your holiday game plan so you can reach them in the moments that matter and drive success this holiday season.

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InMarket's 2020 Consumer Almanac Series takes a look at how consumers engaged with the top household name brands across twelve verticals throughout 2020. Leveraging first-party, permission-based data collected from InMarket's SDK platform of Comscore-verified monthly active users in the US, we take a deeper look into three disciplines of data: foot traffic, dwell time, and consumer loyalty.

By mapping key trends around the biggest shopping holidays and major events-like COVID-19-we lay out the digital blueprint of rapidly evolving consumer behaviors during an unprecedented year.

Verticals analyzed include:

Big Box Stores
Casual Dining Restaurants
Convenience Stores
Department Stores

Discount Stores
Dollar Stores
Drug Stores
Fast Casual Restaurants

Grocery
Gyms
Home Improvement Stores
QSR

Find out how your brand compares, transform these deep-dive insights into action and start driving smarter marketing strategies today!

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COVID-19: Gym & Fitness Impact Report

With each passing week, the issue of reopening the economy-in particular, gyms-has been a divisive and hotly debated topic with some even protesting in front of fitness centers. It's clear Americans are itching to return to their familiar routines. As stay-at-home orders are slowly being lifted and states are adopting a phased approach to reopening their economies, some Americans are gradually heading back to their fitness studio or gym of choice.

However, foot traffic at exclusive boutique gyms, which are often frequented by higher-income members, are recovering at a faster rate than at value-priced gyms. This report aims to analyze the trends at gyms, and decode the formulas that make some more successful than others as stay-at-home orders ease.

InMarket InSights Have Been Featured In:

Marketing in Face of the a Pandemic:
How Brands & Consumers Can Stay Ahead of the Curve Webinar

Since the start of 2020, the COVID-19 pandemic has escalated at an unprecedented rate, abruptly disrupting nearly every brand as well as the daily life of consumers' worldwide. As each phase of this pandemic continues to evolve, consumer visit and shopping patterns dramatically shift.

Join InMarket''s Chief Strategy Officer, Michael Della Penna, and VP, Client Strategy, Kalpana Sehwani in a webinar in partnership with the MMA, as they share how the COVID Curve has shifted consumer behaviors, as observed from 1st party location and purchase data, including insight into how marketers can respond to support consumers, enhance strategies and stay ahead of the curve.

When: Thursday, June 25, 2020 11:00 AM - 12:00 PM PST

Michael Della Penna

Chief Strategy Officer

Kalpana Sehwani

VP Client Strategy

Check Out The 360 Analysis
Whole Foods Q1 2020 Report

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The InMarket Holiday
Cooking Series

Featuring Top Celebrity Chef David Burke

Join InMarket and Chef David Burke for an exclusive, online cooking event showcasing Chef Burke''s best holiday meals including appetizers, a main course, desserts, and more!

Wednesday, July 29, 2020 - 6:30 PM EST

It's been a tough year, so we've planned this fun event as our gift to you to take some time to celebrate the Moments that matter. Join us as we share our recipe for success for this coming holiday season and cook up some classic holiday fare.

Space is limited, so reserve your spot with Chef David Burke today and you too can become a top Chef Master!

More About Celebrity Chef David Burke

Fueled by passion, grit and a knack for artful innovation, David Burke is one of the best known and most respected chefs in modern American cuisine.

At just 26, Burke's kitchen mastery won him the executive chef position of New York City's legendary River Cafe. While there, he became the first American ever to win the prestigious Meilleurs Ouvriers de France Diplome d'Honneur, cementing his reputation as a leading international chef. He subsequently won Japan's Nippon Award for Excellence, the Robert Mondavi Award of Excellence and two nominations for James Beard Best Chef. Burke was also awarded a coveted three-star New York Times review for the River Caf? and later became a familiar guest on TV's Top Chef.

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Upcoming InMarket Webinar:
How to Build A Breakthrough Moment

Join InMarket's upcoming webinar as we share our H1 2020 Breakthrough Moments winners and reveal how brands like STIHL and their agency PowerChord surpassed industry benchmarks -- with 18%+ CTR -- leveraging InMarket's real-time, interactive Moments brand experiences.

Thursday, August 20, 2020 - 3:00 PM EST

Moderator:

Joseph Intile, Creative Director, InMarket

Panelists:

Nikki Vegenski, SVP of Marketing and Strategy, PowerChord

Courtney Parker, Senior Account Manager-Lead, PowerChord

Need some summer reading? Check out our latest InSights Reports!

Download Report

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COVID-19: Behaviors Before & After
Impact Report

In an uncertain world, data matters. What consumers say and do is critical to understanding consumer behavior today and in the future.

In this InMarket COVID-19 Impact Report, we examine how consumer perceptions and feelings around the pandemic have impacted their feelings about the economy as well as where they shop and what they buy.

InMarket InSights Have Been Featured In:

Marketing in Face of a Pandemic:
How Brands & Consumers Can Stay Ahead of the Curve Webinar

Since the start of 2020, the COVID-19 pandemic has escalated at an unprecedented rate, abruptly disrupting nearly every brand as well as the daily life of consumers worldwide. As each phase of this pandemic continues to evolve, consumer visit and shopping patterns dramatically shift.

In partnership with the MMA, join InMarket's Chief Strategy Officer, Michael Della Penna, and VP, Client Strategy, Kalpana Sehwani, in a webinar as they share how the COVID Curve has shifted consumer behaviors--as observed from first-party location and purchase data--including insight into how marketers can respond to support consumers, enhance strategies, and stay ahead of the curve.

When: Thursday, June 25, 2020 2:00 PM - 3:00 PM EST

Michael Della Penna

Chief Strategy Officer

Kalpana Sehwani

VP Client Strategy

Engage shoppers planning for the
4th of July!

Activate InMarket's high-performing audiences to reach shoppers as they plan for the holiday across key locations like grocery, big box, restaurants, bars, and more. Easily access and engage 4th of July shoppers in addition to leveraging InMarket's proprietary GeoType segments such as 'Holiday Party Planners,' 'Holiday Shoppers,' and 'Holiday Splurgers' directly from the LiveRamp Connect Data Store or sent to your platform of choice!

.emailview .emailview

COVID-19: QSRs Impact Report

COVID-19 has impacted every aspect of daily life-the way we travel, shop, work, and most importantly, eat. As a result of nationwide stay-at-home orders, Quick Service Restaurants have aggressively hit the airwaves highlighting "contactless services" and promoting drive-thru, takeout, pickup, and delivery. While all restaurant visits are down around the country, we uncovered which QSRs, in particular, are faring better than others during these uncertain times.

InMarket''s COVID-19 Research Has Been Featured In:

Check Out the Latest Updates to Our COVID-19 Research including:

Foot Traffic Trends, Visit Trends,
Purchase Trends & More

InMarket's COVID-19 Research Section has been updated with the latest data regarding visit trends, purchase trends, and overall movement patterns.

Download the InMarket
COVID-19 Industry Toolkits

InMarket's Industry Toolkits enable you to plan ahead and act quickly with real-world strategies and tactics designed around the specific needs of your customers and prospects during these unprecedented times.

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Covid-19 Brief 2:
When to Shop & Why Time of Day Matters

As we speak, cities and states around the country have been or will be implementing Stay-at-Home orders in an effort to slow the spread of COVID-19. By the end of March, it is expected that more than 50% of the U.S. population will be officially urged to stay at home. While restrictions can vary by region, most include limiting movement except for essential needs like going to grocery stores, putting gas in cars, taking walks outside, and making pharmacy runs. As a result, several leading grocery store chains and big box retailers have announced that they will provide at-risk Americans, including the elderly and other vulnerable populations, special accommodations including designated shopping times. They include: WalMart, Target, Albertsons, Whole Foods and more.

In this brief, InMarket analyzed visitation data by hour to identify ideal times for consumers to visit grocery and big box retailers. Our analysis also includes how long consumers spent shopping during a visit, and how other considerations such as dedicated hours for "at-risk" shoppers and supply challenges may play a role in determining the best times for consumers to shop.

Download the report below.

Download the Report Below

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COVID-19: Restaurant & Bar Visits
vs. Surges in Cases

Unsurprisingly, new cases of COVID-19 are correlated with visits to popular locations where many people gather--such as dine-in restaurants and bars. In order to see just how strong of a correlation there was between restaurant/bar visits and increases in COVID-19, InMarket created a model with up to 99.9% statistical significance, and layered in demographic info to create a more multi-dimensional look at who these visitors are.

Download the report and see the impact!

InMarket InSights Have Been Featured In:

Q2 2020 Whole Foods 360-degree InSights

Whole Foods has remained open during the pandemic and has relied on its well-developed omnichannel strategies, specialty food items, and Amazon membership perks to draw in consumers. In our newest InSights Report, we take a deeper look into how COVID-19 has impacted consumer visits to the organic grocer.

Download the report to see Whole Foods' COVID-19 impact!

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Introducing the Industry's First & Only
Certified Location Audiences

When selecting audiences, the quality of the data used to build that audience matters, and can dramatically impact performance. Yet, in today's crowded data marketplace, most data providers look and sound nearly identical-making it virtually impossible for brands and agencies to know if the audience segments they buy are actually what they claim to be-until now.

Introducing the industry's first independent, third-party
Certified Location Audiences

Today, InMarket has raised the bar for trust and transparency for programmatic audience data with the launch of our Certified Location Audiences. Tested and verified by the independent third-party market leader, Location Sciences, InMarket's new certified audiences offer the highest level of accuracy and precision for audience targeting available.

With direct access from the LiveRamp Data Marketplace, buyers now have a new, vital level of confidence with the first and only certified location audiences to drive smarter targeting strategies and maximize ROAS!

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COVID-19 Beer Brand Buzz

Americans' thirst for alcohol has increased since the coronavirus pandemic began. While COVID-19 has stopped the restaurant and bar industries in their tracks, alcohol sales are still buzzing. According to Nielsen, alcoholic beverage sales jumped 55% in late March compared to the same time last year, and purchases are expected to increase as the crisis continues to unfold.

While sales of liquor are soaring, beer sales are also accelerating, with YOY sales of 34%. Most notably, the beers that saw the greatest increases since the pandemic hit the U.S. have been budget-friendly brews with fewer carbs and calories.

In this brief, we've tapped into InMarket's data to rank the top ten beer brands that consumers are buying during the COVID-19 pandemic.

This InMarket InSight Has Been Featured In:

Still hungry? Check Out Our COVID-19
QSR Impact Report

Check Out Our COVID-19 Strategic Toolkits!

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Introducing the InMarket COVID-19 InSights Center

InMarket's COVID-19 InSights Center was designed to provide you with the latest research highlighting changes in consumer behavior (visit and purchase trends), strategies to consider to be of service to consumers during this difficult period, and what InMarket is doing to help educate the public and "flatten the curve."

COVID-19 Research Center

Our exclusive InSights on visit trends and purchase data are updated regularly to provide you with the latest actionable intelligence needed to adapt to today's evolving environment.

InMarket''s COVID-19 Research Has Been Featured In:

COVID-19 Industry Toolkits

InMarket's Industry Toolkits enable you to plan ahead and act quickly with real-world strategies and tactics designed around the specific needs of your customers and prospects during these unprecedented times.

COVID-19 Education Center

More than 95% of Americans are under stay-at-home orders and the U.S. has the most confirmed COVID-19 cases worldwide. We all have a part to play to "flatten the curve" and it's why we''ve launched an educational campaign to help reduce the spread. Join us!

.emailview .emailview

COVID-19 Beer Brand Buzz

Americans' thirst for alcohol has increased since the coronavirus pandemic began. While COVID-19 has stopped the restaurant and bar industries in their tracks, alcohol sales are still buzzing. According to Nielsen, alcoholic beverage sales jumped 55% in late March compared to the same time last year, and purchases are expected to increase as the crisis continues to unfold.

While sales of liquor are soaring, beer sales are also accelerating, with YOY sales of 34%. Most notably, the beers that saw the greatest increases since the pandemic hit the U.S. have been budget-friendly brews with fewer carbs and calories.

In this brief, we've tapped into InMarket's data to rank the top ten beer brands that consumers are buying during the COVID-19 pandemic.

This InMarket InSight Has Been Featured In:

Still hungry? Check Out Our COVID-19
QSR Impact Report

Check Out Our COVID-19 Strategic Toolkits!

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InMarket Webinar

Why Certified Audiences Matter for
Today''s Advertiser

Thursday, October 29th, 2020 -- 1:00PM EST

COVID-19 has proven optimizing marketing spend and increasing ROAS is more important today than ever before.

Don't miss the opportunity to learn how you can drive smarter and more effective marketing in today's crowded data marketplace by having clear insight into the quality of audience data you buy.

Join InMarket, Location Sciences, and LiveRamp on Oct. 29 as we introduce the industry's first independent third-party certified location audiences, and provide insight into:

Why certified data is vital for today's advertiser
Key targeting strategies to ensure increased ROAS
New opportunities to activate consumers with a new level of confidence

Jason Smith

Chief Business Officer, Location Sciences

Michael Della Penna
Chief Strategy Officer,
InMarket

Katie Coghlan

VP of Data Partnerships, LiveRamp

Activate and Engage Holiday
Shoppers with Confidence

Changing consumer behaviors due to COVID-19 has proven that the 2020 Holiday Shopping season will be like nothing we have ever seen before - making it vital for marketers to accurately reach consumers at the precise Moments - and locations - that matter.

InMarket's first-party, certified location and consumer purchase data powers unique, high-performing audiences to ensure you reach your target audience every time.

Certified Location

Capital One

Costco

WalMart

Purchase Intent

Wine Enthusiasts

Holiday Party Planners

Christmas Deal Seekers

Predictive

Black Friday Shoppers

Thanksgiving Travelers

Christmas Bakers

Online + Offline Shoppers

Mens Retail Shoppers

Tech Junkies

Amazon Prime Shoppers

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Introducing the InMarket COVID-19 InSights Center

InMarket's COVID-19 InSights Center was designed to provide you with the latest research highlighting changes in consumer behavior (visit and purchase trends), strategies to consider to be of service to consumers during this difficult period, and what InMarket is doing to help educate the public and "flatten the curve."

COVID-19 Research Center

Our exclusive InSights on visit trends and purchase data are updated regularly to provide you with the latest actionable intelligence needed to adapt to today's evolving environment.

InMarket''s COVID-19 Research Has Been Featured In:

COVID-19 Industry Toolkits

InMarket's Industry Toolkits enable you to plan ahead and act quickly with real-world strategies and tactics designed around the specific needs of your customers and prospects during these unprecedented times.

COVID-19 Education Center

More than 95% of Americans are under stay-at-home orders and the U.S. has the most confirmed COVID-19 cases worldwide. We all have a part to play to "flatten the curve" and it's why we''ve launched an educational campaign to help reduce the spread. Join us!

.emailview .emailview

How Is COVID-19 (Coronavirus) Affecting Consumer & Shopper Behavior?

Recently declared a pandemic, COVID-19 (commonly known as the Coronavirus) has become a worldwide health crisis which has impacted and disrupted daily life. In efforts to contain and ultimately curb the potential impact, the CDC has encouraged a set of recommendations for "social distancing" including recommendations to avoid large gatherings. As a result, many businesses have begun to implement work from home policies and consumers are preparing for the coming weeks by stocking up on supplies.

As the leader in 360^o intelligence and real-time activation, InMarket has observed how consumer patterns have been impacted by the outbreak, from purchase patterns to changes in trips to and from their homes. In this brief, we observed and analyzed purchase behavior seen through credit card/debit card transactions and sales data collected from our panel to examine what consumers purchased, and when, against this rapidly unfolding crisis. Download the report to learn more!

Download the Report Below

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Covid 19 Purchase Insights Header-holidayshoppingemail

COVID-19: Gift Cards During The Holidays

Findings from our recent COVID-19: Holiday Shopping 2020 report revealed that an overwhelming majority of shoppers (68.10%) plan on purchasing gift cards more than any other item this holiday season-even surpassing traditionally popular gifts like clothing, electronics, and games/toys.

In our latest InMarket InSights report, Gift Cards During the Holidays, we analyze the trends that are driving consumers to increase both their gift card purchasing frequency and their spending amounts. What's more, the report reveals several gift card spending trends including the number of unique gift card purchasers, the average spend on gift cards, and the average number of gift card transactions per device.

For brands, the growing popularity of gift cards is likely to create a natural influx in foot traffic after the holidays and into Q1 2021. Make sure not miss out on these gift card-related revenues as you plan for Q1. Download the report to start building your post-holiday marketing strategy now!

InMarket InSights Have Been Featured In:

Introducing the Industry's First Independent, Third-Party Certified Location Audiences

This week, InMarket raised the bar for trust and transparency for programmatic audience data with the launch of our Certified Location Audiences. Tested and verified by the independent third-party market leader, Location Sciences, InMarket's new certified location audiences offer the highest level of accuracy and precision for audience targeting available.

Data quality matters when it comes to audience targeting, and can dramatically impact performance. Certified Location Audiences offer a new, vital level of buyer confidence to ensure you reach your ideal consumer in the precise Moments-and locations-that matter most!

Access and activate InMarket's new Certified Location Audiences available now directly from the LiveRamp Data Marketplace.

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Thanks for downloading an
InMarket InSights Report!

Since 2010, InMarket has integrated its proprietary, state of the art SDK in hundreds of popular mobile apps, providing for billions of high-quality location data points across over 50M MAUs in the US alone. Our comScore verified, 1st party, always-on GPS data combined with the US's largest beacon rollout provide granular data quality not available anywhere else in mobile.

This data gives our advertisers campaign precision and ROI that dramatically exceeds goals, but it also enables us to see insights into how our physical world operates and how people truly live their lives. Enjoy.

Marketing in Face of a Pandemic:
How Brands & Consumers Can Stay Ahead of the Curve Webinar

Since the start of 2020, the COVID-19 pandemic has escalated at an unprecedented rate, abruptly disrupting nearly every brand as well as the daily life of consumers' worldwide. As each phase of this pandemic continues to evolve, consumer visit and shopping patterns dramatically shift.

Join InMarket''s Chief Strategy Officer, Michael Della Penna, and VP, Client Strategy, Kalpana Sehwani in a webinar in partnership with the MMA, as they share how the COVID Curve has shifted consumer behaviors, as observed from 1st party location and purchase data, including insight into how marketers can respond to support consumers, enhance strategies and stay ahead of the curve.

When: Thursday, June 25, 2020 2:00 PM - 3:00 PM EST

Michael Della Penna

Chief Strategy Officer

Kalpana Sehwani

VP Client Strategy

Check Out Our Recent InSights Reports

Planning a Father's Day Campaign?

Don't forget to include InMarket's high-performing, proprietary audiences to engage your ideal shoppers as they plan for Dad this week. Quickly and easily activate segments such as 'Family Sports Fans,' "High-Tech Gifters,' 'Cooped Up Gamers,' 'Home Improvement Shoppers' and more directly from the LiveRamp Connect Data Store or sent to your platform of choice!

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InMarket Webinar

Why Certified Audiences Matter for
Today''s Advertiser

Thursday, October 29th, 2020 -- 1:00PM EST

COVID-19 has proven optimizing marketing spend and increasing ROAS is more important today than ever before.

Don't miss the opportunity to learn how you can drive smarter and more effective marketing in today's crowded data marketplace by having clear insight into the quality of audience data you buy.

Join InMarket, Location Sciences, and LiveRamp on Oct. 29 as we introduce the industry's first independent third-party certified location audiences, and provide insight into:

Why certified data is vital for today's advertiser
Key targeting strategies to ensure increased ROAS
New opportunities to activate consumers with a new level of confidence

Jason Smith

Chief Business Officer, Location Sciences

Michael Della Penna
Chief Strategy Officer,
InMarket

Katie Coghlan

VP of Data Partnerships, LiveRamp

Activate and Engage Holiday
Shoppers with Confidence

Changing consumer behaviors due to COVID-19 has proven that the 2020 Holiday Shopping season will be like nothing we have ever seen before - making it vital for marketers to accurately reach consumers at the precise Moments - and locations - that matter.

InMarket's first-party, certified location and consumer purchase data powers unique, high-performing audiences to ensure you reach your target audience every time.

Certified Location

Capital One

Costco

WalMart

Purchase Intent

Wine Enthusiasts

Holiday Party Planners

Christmas Deal Seekers

Predictive

Black Friday Shoppers

Thanksgiving Travelers

Christmas Bakers

Online + Offline Shoppers

Mens Retail Shoppers

Tech Junkies

Amazon Prime Shoppers

.emailview .emailview

Q1 2020 Look Back Retail Loyalty Report

COVID-19 has reshaped American life: the widespread adoption of social distancing and stay-at-home orders has resulted in the shut down of non-essential businesses, and could accelerate the closures of 100,000 retail locations by 2025.

In an effort to evaluate the health and long-term viability of retailers, InMarket created a Loyalty Index Score (LIS). The InMarket LIS looks at the average number of visits over a set period of time and is a key indicator of each retailer's ability to retain customers and grow lifetime value. Loyalty, combined with multi-channel strategies and a strong balance sheet, will help distinguish the survivors and those who will prosper through this crisis and beyond.

InMarket InSights Have Been Featured In:

Check Out Other Recent
InMarket Retail InSights Reports

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Marketing in Face of a Pandemic:
How Brands & Consumers Can Stay Ahead of the Curve Webinar

Since the start of 2020, the COVID-19 pandemic has escalated at an unprecedented rate, abruptly disrupting nearly every brand as well as the daily life of consumers worldwide. As each phase of this pandemic continues to evolve, consumer visit and shopping patterns dramatically shift.

Join InMarket''s Chief Strategy Officer, Michael Della Penna, and VP, Client Strategy, Kalpana Sehwani in a webinar in partnership with the MMA, as they share how the COVID Curve has shifted consumer behaviors, as observed from 1st party location and purchase data, including insight into how marketers can respond to support consumers, enhance strategies and stay ahead of the curve.

When: Thursday, June 25, 2020 2:00 PM - 3:00 PM EST

Michael Della Penna

Chief Strategy Officer

Kalpana Sehwani

VP Client Strategy

Check Out Our Recent InSights Reports

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COVID-19 Impact Report: The New Normal

States across the country are beginning to slowly open, and while each state has set their own guidelines, many have implemented a phased approach to opening. As a result, we are beginning to see a new phase of the pandemic linked to America's re-opening: Hope.

In this COVID-19 Impact Report, we explore the changes observed in consumer behavior and paint a picture of what today's American homes look like by tracking the increase in purchases for key products/services pre and post pandemic. Specifically, we'll reveal how consumers have evolved from the frenzied buying of essential goods at the start of the pandemic to settling in at home and adjusting to the "new normal."

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So how does the New Normal compare to Q1? Check out the 2020 Q1
Foot Traffic Report

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Q1 2020 Foot Traffic Report

During a time when COVID-19 has undoubtedly impacted the lives of both consumers and businesses in the US, observing real-time foot traffic trends is vital: it enables a better understanding of how consumer behavior is changing, which allows brands to adapt quickly so they can maximize ROAS.

InMarket leveraged first-party location data collected from 50MM+ monthly active smartphone users to map fluctuations during key events. We identified shopping dates and shifting consumer visitation patterns for retail categories most impacted by COVID-19. These insights allow brands to better support consumer demand through staffing and initiate conversations that engage shoppers during the moments that matter-while they are in the purchase process.

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Still Thirsty for More InSights? Check out Our COVID-19 Beer Brand Buzz Brief

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Q2 2020 Foot Traffic Report

Over the past few months consumer behaviors have shifted dramatically due to the COVID-19 pandemic, particularly when and where consumers are shopping. In this Q2 2020 Foot Traffic Report, we've mapped fluctuations during key events and have identified the most impactful shopping dates based on the heaviest foot traffic in each retail category. These insights allow brands and agencies to better support consumer demand and initiate the conversations that engage shoppers during the moments that matter-while they are in the purchase process.

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Upcoming InMarket Webinar:
How to Build A Breakthrough Moment

Creating a high-performing, breakthrough brand campaign is the careful combination of both art and science - and as such, we are excited to share the InMarket Breakthrough Moments Winners for the 1st half of 2020. Join this webinar to get the inside scoop on how leading brands like STIHL and its agency PowerChord are building real-time, interactive brand experiences that drive record results.

Thursday, August 20, 2020 - 3:00 PM EST

Moderator:

Joseph Intile, Creative Director, InMarket

Panelists:

Nikki Vegenski, SVP of Marketing and Strategy, Powerchord

Courtney Parker, Senior Account Manager-Lead, Powerchord

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COVID-19: Spirits and Wine Impact Report

When COVID-19 forced restaurants, bars, and other settings where alcohol is served to close or limit sales, we assumed alcohol sales would dry up. However, quite the opposite has happened: alcohol sales are flourishing. Alcoholic beverage sales jumped 55% in the third week of March YOY. In fact, Spirits sales grew 75%, wine by 66%, flavored malts and ciders by 42%, and beer by 34%.

Regular patrons of restaurants, bars, and other venues with liquor find themselves looking for new ways to both socialize and enjoy their favorite beverage of choice - be it a zoom happy hour or dinner with family. As a result, the retail alcohol industry is booming, and new patterns are emerging as people adapt to the "new normal." By observing the purchase trends of wine and spirits, we've found that consumers are gravitating towards value-priced brands during these times of economic uncertainty.

In this report, we've leveraged InMarket's data to rank the most popular spirits and wine brands that consumers are buying during the COVID-19 pandemic.

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What else are consumers thirsty for during this "New Normal"?

Marketing in Face of the a Pandemic:
How Brands & Consumers Can Stay Ahead of the Curve Webinar

Since the start of 2020, the COVID-19 pandemic has escalated at an unprecedented rate, abruptly disrupting nearly every brand as well as the daily life of consumers' worldwide. As each phase of this pandemic continues to evolve, consumer visit and shopping patterns dramatically shift.

Join InMarket''s Chief Strategy Officer, Michael Della Penna, and VP, Client Strategy, Kalpana Sehwani in a webinar in partnership with the MMA, as they share how the COVID Curve has shifted consumer behaviors, as observed from 1st party location and purchase data, including insight into how marketers can respond to support consumers, enhance strategies and stay ahead of the curve.

When: Thursday, June 25, 2020 11:00 AM - 12:00 PM PST

Michael Della Penna

Chief Strategy Officer

Kalpana Sehwani

VP Client Strategy

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COVID-19: Gym & Fitness Impact Report

With each passing week, the issue of reopening the economy-in particular, gyms-has been a divisive and hotly debated topic with some even protesting in front of fitness centers. It's clear Americans are itching to return to their familiar routines. As stay-at-home orders are slowly being lifted and states are adopting a phased approach to reopening their economies, some Americans are gradually heading back to their fitness studio or gym of choice.

However, foot traffic at exclusive boutique gyms, which are often frequented by higher-income members, are recovering at a faster rate than at value-priced gyms. This report aims to analyze the trends at gyms, and decode the formulas that make some more successful than others as stay-at-home orders ease.

InMarket InSights Have Been Featured In:

Marketing in Face of the a Pandemic:
How Brands & Consumers Can Stay Ahead of the Curve Webinar

Since the start of 2020, the COVID-19 pandemic has escalated at an unprecedented rate, abruptly disrupting nearly every brand as well as the daily life of consumers' worldwide. As each phase of this pandemic continues to evolve, consumer visit and shopping patterns dramatically shift.

Join InMarket''s Chief Strategy Officer, Michael Della Penna, and VP, Client Strategy, Kalpana Sehwani in a webinar in partnership with the MMA, as they share how the COVID Curve has shifted consumer behaviors, as observed from 1st party location and purchase data, including insight into how marketers can respond to support consumers, enhance strategies and stay ahead of the curve.

When: Thursday, June 25, 2020 11:00 AM - 12:00 PM PST

Michael Della Penna

Chief Strategy Officer

Kalpana Sehwani

VP Client Strategy

Check Out The 360 Analysis
Whole Foods Q1 2020 Report

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Maximize the Moments that Matter! Learn More about InMarket!

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Foot traffic measurement solutions are an incredibly powerful tool for marketers looking to gain insight into the offline behaviors of consumers. Unfortunately, several misconceptions exist about location data that can overcomplicate and at times overshadow the true value of attribution solutions.

In our latest publication, 'The 6 Myths of Attribution, Busted', we put these myths to rest and set the record straight on 6 of the most common myths about offline measurement. Learn how offline attribution solutions have become a powerful tool for marketers looking to drive smarter marketing strategies.

Download the publication now to uncover why InMarket's Location Conversion Index? (LCI?) is the industry's leading offline attribution solution and can help you optimize omnichannel marketing strategies to drive business growth and maximize ROAS.

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Michael Della PennaChief Strategy Officer,InMarket

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Michael Della PennaChief Strategy Officer,InMarket

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So how does the New Normal compare to Q1? Check out the 2020 Q1 Foot Traffic Report

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Still Thirsty for More InSights? Check out Our COVID-19 Beer Brand Buzz Brief

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What else are consumers thirsty for during this "New Normal"?

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Check Out The 360 Analysis Whole Foods Q1 2020 Report

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Engage shoppers planning for the
4th of July!

Check Out The 360 Analysis
Whole Foods Q1 2020 Report

Engage shoppers planning for the
4th of July!

Foot Traffic Trends, Visit Trends,
Purchase Trends & More

Download the InMarket
COVID-19 Industry Toolkits

Still hungry? Check Out Our COVID-19
QSR Impact Report

Still hungry? Check Out Our COVID-19
QSR Impact Report

Michael Della Penna
Chief Strategy Officer,
InMarket

Michael Della Penna
Chief Strategy Officer,
InMarket

Check Out Other Recent
InMarket Retail InSights Reports

So how does the New Normal compare to Q1? Check out the 2020 Q1
Foot Traffic Report

Check Out The 360 Analysis
Whole Foods Q1 2020 Report