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Membership Emails
Below is a sample of the emails you can expect to receive when signed up to InMarket.
In an uncertain world, data matters. What consumers say and do is critical to understanding consumer behavior today and in the future.
In this InMarket COVID-19 Impact Report, we examine how consumer perceptions and feelings around the pandemic have impacted their feelings about the economy as well as where they shop and what they buy.
InMarket InSights Have Been Featured In:
Marketing in Face of a Pandemic: How Brands & Consumers Can Stay Ahead of the Curve Webinar
Since the start of 2020, the COVID-19 pandemic has escalated at an unprecedented rate, abruptly disrupting nearly every brand as well as the daily life of consumers worldwide. As each phase of this pandemic continues to evolve, consumer visit and shopping patterns dramatically shift.
In partnership with the MMA, join InMarket's Chief Strategy Officer, Michael Della Penna, and VP, Client Strategy, Kalpana Sehwani, in a webinar as they share how the COVID Curve has shifted consumer behaviors--as observed from first-party location and purchase data--including insight into how marketers can respond to support consumers, enhance strategies, and stay ahead of the curve.
When: Thursday, June 25, 2020 2:00 PM - 3:00 PM EST
Michael Della Penna
Chief Strategy Officer
Kalpana Sehwani
VP Client Strategy
Engage shoppers planning for the 4th of July!
Activate InMarket's high-performing audiences to reach shoppers as they plan for the holiday across key locations like grocery, big box, restaurants, bars, and more. Easily access and engage 4th of July shoppers in addition to leveraging InMarket's proprietary GeoType segments such as 'Holiday Party Planners,' 'Holiday Shoppers,' and 'Holiday Splurgers' directly from the LiveRamp Connect Data Store or sent to your platform of choice!
InMarket, 10549 Jefferson Blvd, Culver City, CA 90232
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2021 Digital Marketing Playbook
It's hard to believe 2021 is only weeks away. 2020 was a year filled with unprecedented levels of uncertainty. Marketers were forced to continuously adapt and rapidly innovate to meet changing consumer behaviors. Heading into the new year, marketers must reimagine what marketing looks like in this evolving environment.
InMarket has created the 2021 Digital Marketing Playbook to highlight 8 key marketing musts to embrace in the new year, from leveraging the home - 'The New Command Center' - to capitalizing on gift cards - the2021 Extended Holiday Season!
Download the playbook now!
InMarket, 11111 Jefferson Blvd, #5243, Culver City, CA 90231
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COVID-19: Back to School Shopping Impact Report
The COVID-19 pandemic has been difficult for both parents/guardians and students of all ages with more than 1.5 billion children worldwide affected by school closures this past spring. While schools around the country are assessing what "back to school" will look like for their individual institutions-including start dates and learning formats (online, in the classroom, or some combination of both)-preparations are in progress.
In this InMarket Impact Report, we observe what consumers are planning to buy in addition to when and how they plan to buy. We also analyzed the data by student age group to provide additional insights on shopping behaviors.
InMarket InSights Have Been Featured In:
It's time to reach back to school shoppers!
InMarket's high-performing and unique audiences are the ideal way to engage consumers this summer as they plan and shop for the new school season - both in and out of the classroom.
Quickly and easily activate InMarket segments, such as:
- Back to School Shoppers
- College Students
- Parents with Children
- Electronics Shoppers
- Custom Audiences
Access these audiences and many more directly from the LiveRamp Connect Data Store or sent to your platform of choice!
Need some additional summer reading? Check out some of our other latest reports!
InMarket, 10549 Jefferson Blvd, Culver City, CA 90232
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COVID-19: Summer Travel Impact Report
As we kick off the official start of summer 2020, many are asking, "Where will Americans call paradise during the pandemic this summer?" While vacation plans are evolving due to COVID-19 concerns and an uncertain economy, they will clearly continue as Americans spend $101 billion on summer vacations per year. Many consumers rely on summer vacation to decompress and to take care of their mental health-making this year's getaway perhaps the most important of all.
In this InMarket InSights Report, we explore how summer 2020 vacation plans have been impacted by these unusual times, share important data on where consumers plan to go, and how brands and marketers can adapt their own efforts to help make the most of the summer season.
InMarket InSights Have Been Featured In:
Need some additional summer reading? Check out some of our other latest reports!
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COVID-19: Spirits and Wine Impact Report
When COVID-19 forced restaurants, bars, and other settings where alcohol is served to close or limit sales, we assumed alcohol sales would dry up. However, quite the opposite has happened: alcohol sales are flourishing. Alcoholic beverage sales jumped 55% in the third week of March YOY. In fact, Spirits sales grew 75%, wine by 66%, flavored malts and ciders by 42%, and beer by 34%.
Regular patrons of restaurants, bars, and other venues with liquor find themselves looking for new ways to both socialize and enjoy their favorite beverage of choice - be it a zoom happy hour or dinner with family. As a result, the retail alcohol industry is booming, and new patterns are emerging as people adapt to the "new normal." By observing the purchase trends of wine and spirits, we've found that consumers are gravitating towards value-priced brands during these times of economic uncertainty.
In this report, we've leveraged InMarket's data to rank the most popular spirits and wine brands that consumers are buying during the COVID-19 pandemic.
InMarket InSights Have Been Featured In:
What else are consumers thirsty for during this "New Normal"?
Marketing in Face of the a Pandemic: How Brands & Consumers Can Stay Ahead of the Curve Webinar
Since the start of 2020, the COVID-19 pandemic has escalated at an unprecedented rate, abruptly disrupting nearly every brand as well as the daily life of consumers' worldwide. As each phase of this pandemic continues to evolve, consumer visit and shopping patterns dramatically shift.
Join InMarket''s Chief Strategy Officer, Michael Della Penna, and VP, Client Strategy, Kalpana Sehwani in a webinar in partnership with the MMA, as they share how the COVID Curve has shifted consumer behaviors, as observed from 1st party location and purchase data, including insight into how marketers can respond to support consumers, enhance strategies and stay ahead of the curve.
When: Thursday, June 25, 2020 11:00 AM - 12:00 PM PST
Michael Della Penna
Chief Strategy Officer
Kalpana Sehwani
VP Client Strategy
InMarket, 10549 Jefferson Blvd, Culver City, CA 90232
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What does it take to break through the clutter and drive record engagement and click through rates? We've picked the best-of-the-best campaigns for the first half of 2020 and share our thoughts on what made each a Breakthrough Moment!
Download the report today!
One of the Breakthrough Moments Winners!
Spring was booming with lawncare and gardening enthusiasts coming out of the woodwork to keep themselves busy during stay-at-home orders. See how STIHL targeted DIYers and frequent outdoor/hardware shoppers to achieve a record Breakthrough Moment. Download the report here!
InMarket Webinar: How to Build A Breakthrough Moment
Thursday, August 20, 2020 - 3:00 PM EST
In this webinar, we cover how InMarket helps brands and agencies cut through the clutter to build powerful, interactive brand experiences that drive engagement. Hear from PowerChord on how STIHL's InStore Breakthrough Moment blew away the competition with an 18.17% click through rate.
Moderator:
Joseph Intile, Creative Director, InMarket
Panelists:
Nikki Vegenski, SVP of Marketing and Strategy, Powerchord
Courtney Parker, Senior Account Manager-Lead Powerchord
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As the leader in 360 intelligence and real-time activation, InMarket has observed how consumer patterns have been impacted by the outbreak.
How Is COVID-19 (Coronavirus) Affecting Consumer & Shopper Behavior?
Recently declared a pandemic, COVID-19 (commonly known as the Coronavirus) has become a worldwide health crisis which has impacted and disrupted daily life. In efforts to contain and ultimately curb the potential impact, the CDC has encouraged a set of recommendations for "social distancing" including recommendations to avoid large gatherings. As a result, many businesses have begun to implement work from home policies and consumers are preparing for the coming weeks by stocking up on supplies.
As the leader in 360o intelligence and real-time activation, InMarket has observed how consumer patterns have been impacted by the outbreak, from purchase patterns to changes in trips to and from their homes. In this brief, we observed and analyzed purchase behavior seen through credit card/debit card transactions and sales data collected from our panel to examine what consumers purchased, and when, against this rapidly unfolding crisis. Download the report to learn more!
Download the Report Below
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COVID-19: The Sturgis Surges
The Sturgis Motorcycle Rally, an annual event which features ten days of riding, food, and music, typically sees half a million attendees each year. With COVID-19 at the forefront of everyone''s minds, 60% of Sturgis residents were right to be opposed to hosting the event as the rally was directly tied to at least one hundred positive cases in eight states.
In order to understand how large-scale events like the Sturgis Motorcycle Rally impact the spread of COVID-19, InMarket analyzed the:
Demographic profile of the average Sturgis Rally attendee
Proclivity for certain locations and habits
Locations attendees went during and after the rally
InMarket InSights Have Been Featured In:
Make Sure the 2020 Holiday Season is a ROAS Success
Planning for this year''s holiday season is looking unpredictable due to COVID-19. Health concerns, uncertain travel plans, and tighter budgets are making marketers question their strategies.
But have no fear - InMarket's 2020 Holiday Playbook offers up 4 essential ways to incorporate changing consumer behaviors into your holiday game plan so you can reach them in the moments that matter and drive success this holiday season.
InMarket, 10549 Jefferson Blvd, Culver City, CA 90232
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InMarket's 2020 Consumer Almanac Series takes a look at how consumers engaged with the top household name brands across twelve verticals throughout 2020. Leveraging first-party, permission-based data collected from InMarket's SDK platform of Comscore-verified monthly active users in the US, we take a deeper look into three disciplines of data: foot traffic, dwell time, and consumer loyalty.
By mapping key trends around the biggest shopping holidays and major events-like COVID-19-we lay out the digital blueprint of rapidly evolving consumer behaviors during an unprecedented year.
Verticals analyzed include:
Big Box Stores
Casual Dining Restaurants
Convenience Stores
Department Stores
Discount Stores
Dollar Stores
Drug Stores
Fast Casual Restaurants
Grocery
Gyms
Home Improvement Stores
QSR
Find out how your brand compares, transform these deep-dive insights into action and start driving smarter marketing strategies today!
InMarket, 11111 Jefferson Blvd, #5243, Culver City, CA 90231
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COVID-19: Gym & Fitness Impact Report
With each passing week, the issue of reopening the economy-in particular, gyms-has been a divisive and hotly debated topic with some even protesting in front of fitness centers. It's clear Americans are itching to return to their familiar routines. As stay-at-home orders are slowly being lifted and states are adopting a phased approach to reopening their economies, some Americans are gradually heading back to their fitness studio or gym of choice.
However, foot traffic at exclusive boutique gyms, which are often frequented by higher-income members, are recovering at a faster rate than at value-priced gyms. This report aims to analyze the trends at gyms, and decode the formulas that make some more successful than others as stay-at-home orders ease.
InMarket InSights Have Been Featured In:
Marketing in Face of the a Pandemic: How Brands & Consumers Can Stay Ahead of the Curve Webinar
Since the start of 2020, the COVID-19 pandemic has escalated at an unprecedented rate, abruptly disrupting nearly every brand as well as the daily life of consumers' worldwide. As each phase of this pandemic continues to evolve, consumer visit and shopping patterns dramatically shift.
Join InMarket''s Chief Strategy Officer, Michael Della Penna, and VP, Client Strategy, Kalpana Sehwani in a webinar in partnership with the MMA, as they share how the COVID Curve has shifted consumer behaviors, as observed from 1st party location and purchase data, including insight into how marketers can respond to support consumers, enhance strategies and stay ahead of the curve.
When: Thursday, June 25, 2020 11:00 AM - 12:00 PM PST
Michael Della Penna
Chief Strategy Officer
Kalpana Sehwani
VP Client Strategy
Check Out The 360 Analysis Whole Foods Q1 2020 Report
InMarket, 10549 Jefferson Blvd, Culver City, CA 90232
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The InMarket Holiday Cooking Series
Featuring Top Celebrity Chef David Burke
Join InMarket and Chef David Burke for an exclusive, online cooking event showcasing Chef Burke''s best holiday meals including appetizers, a main course, desserts, and more!
Wednesday, July 29, 2020 - 6:30 PM EST
It's been a tough year, so we've planned this fun event as our gift to you to take some time to celebrate the Moments that matter. Join us as we share our recipe for success for this coming holiday season and cook up some classic holiday fare.
Space is limited, so reserve your spot with Chef David Burke today and you too can become a top Chef Master!
More About Celebrity Chef David Burke
Fueled by passion, grit and a knack for artful innovation, David Burke is one of the best known and most respected chefs in modern American cuisine.
At just 26, Burke's kitchen mastery won him the executive chef position of New York City's legendary River Cafe. While there, he became the first American ever to win the prestigious Meilleurs Ouvriers de France Diplome d'Honneur, cementing his reputation as a leading international chef. He subsequently won Japan's Nippon Award for Excellence, the Robert Mondavi Award of Excellence and two nominations for James Beard Best Chef. Burke was also awarded a coveted three-star New York Timesreview for the River Caf? and later became a familiar guest on TV's Top Chef.
InMarket, 10549 Jefferson Blvd, Culver City, CA 90232
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Upcoming InMarket Webinar: How to Build A Breakthrough Moment
Join InMarket's upcoming webinar as we share our H1 2020 Breakthrough Moments winners and reveal how brands like STIHL and their agency PowerChord surpassed industry benchmarks -- with 18%+ CTR -- leveraging InMarket's real-time, interactive Moments brand experiences.
Thursday, August 20, 2020 - 3:00 PM EST
Moderator:
Joseph Intile, Creative Director, InMarket
Panelists:
Nikki Vegenski, SVP of Marketing and Strategy, PowerChord
Courtney Parker, Senior Account Manager-Lead, PowerChord
Need some summer reading? Check out our latest InSights Reports!
Download Report
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COVID-19: Behaviors Before & After Impact Report
In an uncertain world, data matters. What consumers say and do is critical to understanding consumer behavior today and in the future.
In this InMarket COVID-19 Impact Report, we examine how consumer perceptions and feelings around the pandemic have impacted their feelings about the economy as well as where they shop and what they buy.
InMarket InSights Have Been Featured In:
Marketing in Face of a Pandemic: How Brands & Consumers Can Stay Ahead of the Curve Webinar
Since the start of 2020, the COVID-19 pandemic has escalated at an unprecedented rate, abruptly disrupting nearly every brand as well as the daily life of consumers worldwide. As each phase of this pandemic continues to evolve, consumer visit and shopping patterns dramatically shift.
In partnership with the MMA, join InMarket's Chief Strategy Officer, Michael Della Penna, and VP, Client Strategy, Kalpana Sehwani, in a webinar as they share how the COVID Curve has shifted consumer behaviors--as observed from first-party location and purchase data--including insight into how marketers can respond to support consumers, enhance strategies, and stay ahead of the curve.
When: Thursday, June 25, 2020 2:00 PM - 3:00 PM EST
Michael Della Penna
Chief Strategy Officer
Kalpana Sehwani
VP Client Strategy
Engage shoppers planning for the 4th of July!
Activate InMarket's high-performing audiences to reach shoppers as they plan for the holiday across key locations like grocery, big box, restaurants, bars, and more. Easily access and engage 4th of July shoppers in addition to leveraging InMarket's proprietary GeoType segments such as 'Holiday Party Planners,' 'Holiday Shoppers,' and 'Holiday Splurgers' directly from the LiveRamp Connect Data Store or sent to your platform of choice!
InMarket, 10549 Jefferson Blvd, Culver City, CA 90232
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In this InMarket InSights Report - we analyzed which QSRs are being impacted most b COVID-19
COVID-19: QSRs Impact Report
COVID-19 has impacted every aspect of daily life-the way we travel, shop, work, and most importantly, eat. As a result of nationwide stay-at-home orders, Quick Service Restaurants have aggressively hit the airwaves highlighting "contactless services" and promoting drive-thru, takeout, pickup, and delivery. While all restaurant visits are down around the country, we uncovered which QSRs, in particular, are faring better than others during these uncertain times.
InMarket''s COVID-19 Research Has Been Featured In:
Check Out the Latest Updates to Our COVID-19 Research including:
Foot Traffic Trends, Visit Trends, Purchase Trends & More
InMarket's COVID-19 Research Section has been updated with the latest data regarding visit trends, purchase trends, and overall movement patterns.
Download the InMarket COVID-19 Industry Toolkits
InMarket's Industry Toolkits enable you to plan ahead and act quickly with real-world strategies and tactics designed around the specific needs of your customers and prospects during these unprecedented times.
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InMarket has observed how consumer patterns have been impacted by the outbreak.
Covid-19 Brief 2: When to Shop & Why Time of Day Matters
As we speak, cities and states around the country have been or will be implementing Stay-at-Home orders in an effort to slow the spread of COVID-19. By the end of March, it is expected that more than 50% of the U.S. population will be officially urged to stay at home. While restrictions can vary by region, most include limiting movement except for essential needs like going to grocery stores, putting gas in cars, taking walks outside, and making pharmacy runs. As a result, several leading grocery store chains and big box retailers have announced that they will provide at-risk Americans, including the elderly and other vulnerable populations, special accommodations including designated shopping times. They include: WalMart, Target, Albertsons, Whole Foods and more.
In this brief, InMarket analyzed visitation data by hour to identify ideal times for consumers to visit grocery and big box retailers. Our analysis also includes how long consumers spent shopping during a visit, and how other considerations such as dedicated hours for "at-risk" shoppers and supply challenges may play a role in determining the best times for consumers to shop.
Download the report below.
Download the Report Below
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COVID-19: Restaurant & Bar Visits vs. Surges in Cases
Unsurprisingly, new cases of COVID-19 are correlated with visits to popular locations where many people gather--such as dine-in restaurants and bars. In order to see just how strong of a correlation there was between restaurant/bar visits and increases in COVID-19, InMarket created a model with up to 99.9% statistical significance, and layered in demographic info to create a more multi-dimensional look at who these visitors are.
Download the report and see the impact!
InMarket InSights Have Been Featured In:
Q2 2020 Whole Foods 360-degree InSights
Whole Foods has remained open during the pandemic and has relied on its well-developed omnichannel strategies, specialty food items, and Amazon membership perks to draw in consumers. In our newest InSights Report, we take a deeper look into how COVID-19 has impacted consumer visits to the organic grocer.
Download the report to see Whole Foods' COVID-19 impact!
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Introducing the Industry's First & Only Certified Location Audiences
When selecting audiences, the quality of the data used to build that audience matters, and can dramatically impact performance. Yet, in today's crowded data marketplace, most data providers look and sound nearly identical-making it virtually impossible for brands and agencies to know if the audience segments they buy are actually what they claim to be-until now.
Introducing the industry's first independent, third-party Certified Location Audiences
Today, InMarket has raised the bar for trust and transparency for programmatic audience data with the launch of our Certified Location Audiences. Tested and verified by the independent third-party market leader, Location Sciences, InMarket's new certified audiences offer the highest level of accuracy and precision for audience targeting available.
With direct access from the LiveRamp Data Marketplace, buyers now have a new, vital level of confidence with the first and only certified location audiences to drive smarter targeting strategies and maximize ROAS!
InMarket, 11111 Jefferson Blvd, #5243, Culver City, CA 90231
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COVID-19 Beer Brand Buzz
Americans' thirst for alcohol has increased since the coronavirus pandemic began. While COVID-19 has stopped the restaurant and bar industries in their tracks, alcohol sales are still buzzing. According to Nielsen, alcoholic beverage sales jumped 55% in late March compared to the same time last year, and purchases are expected to increase as the crisis continues to unfold.
While sales of liquor are soaring, beer sales are also accelerating, with YOY sales of 34%. Most notably, the beers that saw the greatest increases since the pandemic hit the U.S. have been budget-friendly brews with fewer carbs and calories.
In this brief, we've tapped into InMarket's data to rank the top ten beer brands that consumers are buying during the COVID-19 pandemic.
This InMarket InSight Has Been Featured In:
Still hungry? Check Out Our COVID-19 QSR Impact Report
Check Out Our COVID-19 Strategic Toolkits!
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Designed to provide you with the latest research and strategies.
Introducing the InMarket COVID-19 InSights Center
InMarket's COVID-19 InSights Center was designed to provide you with the latest research highlighting changes in consumer behavior (visit and purchase trends), strategies to consider to be of service to consumers during this difficult period, and what InMarket is doing to help educate the public and "flatten the curve."
COVID-19 Research Center
Our exclusive InSights on visit trends and purchase data are updated regularly to provide you with the latest actionable intelligence needed to adapt to today's evolving environment.
InMarket''s COVID-19 Research Has Been Featured In:
COVID-19 Industry Toolkits
InMarket's Industry Toolkits enable you to plan ahead and act quickly with real-world strategies and tactics designed around the specific needs of your customers and prospects during these unprecedented times.
COVID-19 Education Center
More than 95% of Americans are under stay-at-home orders and the U.S. has the most confirmed COVID-19 cases worldwide. We all have a part to play to "flatten the curve" and it's why we''ve launched an educational campaign to help reduce the spread. Join us!
InMarket, 10549 Jefferson Blvd, Culver City, CA 90232
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COVID-19 Beer Brand Buzz
Americans' thirst for alcohol has increased since the coronavirus pandemic began. While COVID-19 has stopped the restaurant and bar industries in their tracks, alcohol sales are still buzzing. According to Nielsen, alcoholic beverage sales jumped 55% in late March compared to the same time last year, and purchases are expected to increase as the crisis continues to unfold.
While sales of liquor are soaring, beer sales are also accelerating, with YOY sales of 34%. Most notably, the beers that saw the greatest increases since the pandemic hit the U.S. have been budget-friendly brews with fewer carbs and calories.
In this brief, we've tapped into InMarket's data to rank the top ten beer brands that consumers are buying during the COVID-19 pandemic.
This InMarket InSight Has Been Featured In:
Still hungry? Check Out Our COVID-19 QSR Impact Report
Check Out Our COVID-19 Strategic Toolkits!
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InMarket Webinar
Why Certified Audiences Matter for Today''s Advertiser
Thursday, October 29th, 2020 -- 1:00PM EST
COVID-19 has proven optimizing marketing spend and increasing ROAS is more important today than ever before.
Don't miss the opportunity to learn how you can drive smarter and more effective marketing in today's crowded data marketplace by having clear insight into the quality of audience data you buy.
Join InMarket, Location Sciences, and LiveRamp on Oct. 29 as we introduce the industry's first independent third-party certified location audiences, and provide insight into:
Why certified data is vital for today's advertiser
Key targeting strategies to ensure increased ROAS
New opportunities to activate consumers with a new level of confidence
Jason Smith
Chief Business Officer, Location Sciences
Michael Della Penna Chief Strategy Officer, InMarket
Katie Coghlan
VP of Data Partnerships, LiveRamp
Activate and Engage Holiday Shoppers with Confidence
Changing consumer behaviors due to COVID-19 has proven that the 2020 Holiday Shopping season will be like nothing we have ever seen before - making it vital for marketers to accurately reach consumers at the precise Moments - and locations - that matter.
InMarket's first-party, certified location and consumer purchase data powers unique, high-performing audiences to ensure you reach your target audience every time.
Certified Location
Capital One
Costco
WalMart
Purchase Intent
Wine Enthusiasts
Holiday Party Planners
Christmas Deal Seekers
Predictive
Black Friday Shoppers
Thanksgiving Travelers
Christmas Bakers
Online + Offline Shoppers
Mens Retail Shoppers
Tech Junkies
Amazon Prime Shoppers
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Designed to provide you with the latest research and strategies.
Introducing the InMarket COVID-19 InSights Center
InMarket's COVID-19 InSights Center was designed to provide you with the latest research highlighting changes in consumer behavior (visit and purchase trends), strategies to consider to be of service to consumers during this difficult period, and what InMarket is doing to help educate the public and "flatten the curve."
COVID-19 Research Center
Our exclusive InSights on visit trends and purchase data are updated regularly to provide you with the latest actionable intelligence needed to adapt to today's evolving environment.
InMarket''s COVID-19 Research Has Been Featured In:
COVID-19 Industry Toolkits
InMarket's Industry Toolkits enable you to plan ahead and act quickly with real-world strategies and tactics designed around the specific needs of your customers and prospects during these unprecedented times.
COVID-19 Education Center
More than 95% of Americans are under stay-at-home orders and the U.S. has the most confirmed COVID-19 cases worldwide. We all have a part to play to "flatten the curve" and it's why we''ve launched an educational campaign to help reduce the spread. Join us!
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In this report, InMarket has observed how consumer patterns have been impacted by the outbreak.
How Is COVID-19 (Coronavirus) Affecting Consumer & Shopper Behavior?
Recently declared a pandemic, COVID-19 (commonly known as the Coronavirus) has become a worldwide health crisis which has impacted and disrupted daily life. In efforts to contain and ultimately curb the potential impact, the CDC has encouraged a set of recommendations for "social distancing" including recommendations to avoid large gatherings. As a result, many businesses have begun to implement work from home policies and consumers are preparing for the coming weeks by stocking up on supplies.
As the leader in 360o intelligence and real-time activation, InMarket has observed how consumer patterns have been impacted by the outbreak, from purchase patterns to changes in trips to and from their homes. In this brief, we observed and analyzed purchase behavior seen through credit card/debit card transactions and sales data collected from our panel to examine what consumers purchased, and when, against this rapidly unfolding crisis. Download the report to learn more!
Download the Report Below
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COVID-19: Gift Cards During The Holidays
Findings from our recent COVID-19: Holiday Shopping 2020 report revealed that an overwhelming majority of shoppers (68.10%) plan on purchasing gift cards more than any other item this holiday season-even surpassing traditionally popular gifts like clothing, electronics, and games/toys.
In our latest InMarket InSights report, Gift Cards During the Holidays, we analyze the trends that are driving consumers to increase both their gift card purchasing frequency and their spending amounts. What's more, the report reveals several gift card spending trends including the number of unique gift card purchasers, the average spend on gift cards, and the average number of gift card transactions per device.
For brands, the growing popularity of gift cards is likely to create a natural influx in foot traffic after the holidays and into Q1 2021. Make sure not miss out on these gift card-related revenues as you plan for Q1. Download the report to start building your post-holiday marketing strategy now!
InMarket InSights Have Been Featured In:
Introducing the Industry's First Independent, Third-Party Certified Location Audiences
This week, InMarket raised the bar for trust and transparency for programmatic audience data with the launch of our Certified Location Audiences. Tested and verified by the independent third-party market leader, Location Sciences, InMarket's new certified location audiences offer the highest level of accuracy and precision for audience targeting available.
Data quality matters when it comes to audience targeting, and can dramatically impact performance. Certified Location Audiences offer a new, vital level of buyer confidence to ensure you reach your ideal consumer in the precise Moments-and locations-that matter most!
Access and activate InMarket's new Certified Location Audiences available now directly from the LiveRamp Data Marketplace.
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Thanks for downloading an InMarket InSights Report!
Since 2010, InMarket has integrated its proprietary, state of the art SDK in hundreds of popular mobile apps, providing for billions of high-quality location data points across over 50M MAUs in the US alone. Our comScore verified, 1st party, always-on GPS data combined with the US's largest beacon rollout provide granular data quality not available anywhere else in mobile.
This data gives our advertisers campaign precision and ROI that dramatically exceeds goals, but it also enables us to see insights into how our physical world operates and how people truly live their lives. Enjoy.
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Marketing in Face of a Pandemic: How Brands & Consumers Can Stay Ahead of the Curve Webinar
Since the start of 2020, the COVID-19 pandemic has escalated at an unprecedented rate, abruptly disrupting nearly every brand as well as the daily life of consumers' worldwide. As each phase of this pandemic continues to evolve, consumer visit and shopping patterns dramatically shift.
Join InMarket''s Chief Strategy Officer, Michael Della Penna, and VP, Client Strategy, Kalpana Sehwani in a webinar in partnership with the MMA, as they share how the COVID Curve has shifted consumer behaviors, as observed from 1st party location and purchase data, including insight into how marketers can respond to support consumers, enhance strategies and stay ahead of the curve.
When: Thursday, June 25, 2020 2:00 PM - 3:00 PM EST
Michael Della Penna
Chief Strategy Officer
Kalpana Sehwani
VP Client Strategy
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