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To our valued customers, users and friends, 

It’s with a lot of pride and excitement that we share our article in The Australian today announcing that Macquarie Group has joined Seven Group Holdings, Position Partners and the Queensland Investment Corporation as major investors in iSeekplant.

The Australian

Our Investment Journey

iSeekplant was started in Matt’s bedroom on the Sunshine Coast, and we paid for the first version of it on our credit cards. We had a great idea, but would come to learn quickly how expensive it was to build a national online marketplace for plant and equipment.

Our first investor, Position Partners, helped us get an office, find staff, they let us use their utes and eat their kitchen biscuits. We wouldn’t exist without their belief in us – and Position Partners are still involved in our business on almost a daily basis. Their investment helped us to establish traffic to our site, and soon after we had our first customer, who we still have today.

It was the Seven Investment in 2016 that saw us take massive strides in our business model and platform usage. We now have 11.3 times the number of monthly users than before they joined as shareholders – and we achieved that in just 3 short years. They were a game-changing development in iSeekplant’s history – and we remain a very proud and active member of the Seven family of businesses.

The QIC joined as shareholders shortly after the Seven Group – supporting us as a Queensland-based technology business that was gaining national traction, employing trained Queenslanders and developing world-class technology.

What the Macquarie investment will mean for our customers

Macquarie’s investment will deliver growth capital to iSeekplant and will support our company’s strategy and scaling plans, both in Australia and in international markets. It's pretty amazing to us, as a group of friends who grew up in Townsville, that another enormous Australian brand and Top 10 ASX company has backed our growing enterprise.

Macquarie’s investment will help us do a lot more of what we do best – which is drive more online enquiries to our customers through every means possible and ensuring our users find what they're looking for quickly and efficiently, using best-in-class technology. We already have over 507,000 visitors to our platform (September 19) – but we are going to ramp up our traffic and usage tactics exponentially. Huge investments will be made into our customer and user facing tools and software to improve their ease of use across every device.

We also want to offer our proven products and services to everyone in the construction and mining industries. We want every supplier in construction to understand the power of a profitable digital footprint.


A special note to our legendary customers

We’ve heard your feedback – and now we have the resources to action all of it, and build iSeekplant into the platform that you want it to be. If you are a customer of ours now, or you have been thinking about it – hold onto your hats because we’re about to put a rocket under iSeekplant. Thank you to everyone, including our amazing shareholders, customers, our staff and now millions of users for helping us get to this amazing milestone. Stay on the journey with us – next stop is the history books.



Sally McPherson

Chief Executive Officer

Matt Peters

Chief Operating Officer

Drew McPherson

Managing Director



   |  1300 691 912
14 Jordan Terrace Brisbane Queensland 4006

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