I think I can speak for most of us when I say that it''s been a challenging four months, Ava. The challenge may not be the same for all of us. It may be physical and mental health, finances, or something else entirely. But so many of us are going through it at the same time.
This email isn''t intended to give you answers. I don''t have them. I won''t pretend that I do.
I''ve been very quiet for the past four months. I have a difficult time articulating why. That''s partially the goal of this message. Maybe it will help you, especially if you''ve experienced something similar.
Let me start by saying that I feel fortunate. This isn''t a "woe is me" message. My family and I still have our health. The business, though it''s taken a hit, keeps a roof over our heads. But, it''s different.
I''m embarrassed to write this part because I realize so many will think it''s crazy. But I can''t worry about that anymore.
I hate selling right now. I lack the passion and motivation to do it. It just doesn''t feel... right.
Allow me to interrupt your thought. I realize that people are buying things. I realize that business can''t and shouldn''t stop. This is all, or mostly, in my head. And maybe it''s something you connect with.
But people are losing their jobs. People are hurting. And I''m going to ask them for $100 to learn about Facebook ads?
Understand the contradiction. The answer could be YES! People need this information more than ever. Businesses are closing storefronts and going online. They are hungry for help doing it.
And yet it feels like the best way I can help would be to just upload everything I know for free. Of course, that immediately lowers the value of anything I charge for.
I''m stuck in this perpetual muck of indecision, uncertainty, and paralysis. Should I create this product? Should I do this different thing? Do I have the energy? The result: I often do very little.
My focus continually comes back to health, safety, and the insanity of this current world. Worrying about whether I should be coaching my son''s baseball team, and how to keep them safe. Stressing about school, and about sending my oldest back to college in a couple of weeks.
Business takes a back seat, and I know it shouldn''t entirely. I know you need help now more than ever, and the core of my business is to help you. I''m not doing my job.
My content writing has taken a bit of a temporary hiatus, but I expect that to return. I''m in a current "in between" moment related to any paid product while I analyze, plan, and build the energy to do what needs to be done to give you the best value that I can. Potential revenue drip-drips away in the meantime, and I''ve come to accept that more easily than I probably should.
But, I know you need more.
I keep coming back to making sure that people know of the free ways that I can help them. You don''t need to pay me. This isn''t garbage free content that is just a taste, leaving the good stuff behind a paywall either.
There are three primary things I''ve created that may help you:
- Facebook Ads Fixes Video Series
- Facebook Ads Quiz Library
- Facebook Pixel Basics Video Series
I don''t believe you have access to any of these right now. If you want all of it at once, just click this link, and I''ll automatically add you to the campaign...
[CLICK THIS LINK FOR MY FREE STUFF]
It''s Friday. I am going to get out and enjoy the rest of the day. First, I''m going to watch my middle son play baseball, and not worry about anything else. Then, I''m going to throw some hot dogs on the grill. Later, we''ll fire up some s''mores.
Stay safe, healthy, and strong.
Jon
UPDATE EMAIL PREFERENCES
Text Box
checklist
Arts and Entertainment
Business and Industry
Computer and Electronics
Games
Health
Internet and Telecom
Shopping
Sports
Travel
More