We continue our series of interviews with Personalization and Conversion Rate Optimization thought leaders, with André Morys. He's the CEO and founder of konversionsKRAFT, Germany's leading consulting firm for agile growth processes and content optimization.
He's also written multiple books on CRO and digital growth, lectures at the University of Applied Sciences Würzburg and organizes the Growth Marketing Summit conference.
Amongst other key topics, we asked him about:
The challenges around Personalization and CRO today
Whether brands understand the importance of optimization
How to build an experimentation-based culture
André gave us brilliant insights and thought-provoking takes. For example, he believes that if you want to get results with your experiments, you need to understand the customers behind the data, not just focus on the data alone.
Intrigued? Read his interview here.