Faithful Lawless Fans,?
Before some sad news, I've got some great news!?Our friends at Scramblers have created an Egg Bar breakfast snack unlike anything else available today. The Original Omelet Bar is a whole-egg, keto, grain & gluten free, low carb, convenient snack filled with natural protein. Yes, an omelet you can keep in your pantry...with no preservatives. They use organic, free-range whole eggs and "breakfast" flavors. They've extended a very special coupon just for Lawless Jerky. Use code MATTSENTME at checkout (ACT NOW! EXPIRES WEDNESDAY April 30th).
Now the sad news...after 6 years of hustling to share Lawless Jerky with the world, our journey comes to an end.? In late 2017, The Lawless team joined with a manufacturing partner who promised to provide us with manufacturing and support services that we didn't have the ability to perform ourselves.? Unfortunately, the partnership didn't pan out as we expected and we've made a very tough decision to cease operations.
To each and every one of you who has supported us over the years, THANK YOU!? With every bag, you were giving us a chance to fulfill our dreams.? I remember the time when I was shipping friends jerky that I made from a one-bedroom apartment I shared with my sister.? I remember the time when Stephen, one of my best friends, pushed me to start Lawless Jerky and even volunteered to appear in our first Kickstarter video (ever-immortalized as the rooster).? I remember my college buddy Dan joining the team as Creative Director and creating our packaging. I remember meeting my Lawless co-founder Jason in a Wegmans liquor store and going through a few crazy years of business and life with him.? I remember the rush of getting into accounts like Wegmans, Publix, and many more. I remember all the promise we had and all the unending hustle and grind.??
But the jerky space became costly, crowded, and competitive.? Everything that made us unique (except our brand and backstory) was pilfered by our better-funded competitors.? We were the first and only company to make a dry-aged, grass-fed jerky. While that partnership was short-lived, we plowed forward as America's Craft Jerky, the first nationally-focused jerky brand committed to sourcing 100% grass-fed beef.? We brought flavors into the snack space that few had done with ANY SNACK before or since, like Pho and Japanese Curry, cult classics our early fans will fondly recall.??
For better and for worse, Lawless Jerky left a massive imprint on my life.? Like any significant experience spanning YEARS of the prime of one's life, Lawless Jerky has shaped me and taught me so much.? I sold all of my most prized possessions to start Lawless Jerky. I turned my back on a career that I spent years to pursue.? Today, I leave Lawless Jerky with, materially at least, even less than when I started. Such is the entrepreneur's cautionary tale.? There are highs and there are lows. There are so many things that can go wrong. Even with painstaking hard work, nothing is guaranteed.
Thank you for your role in our Lawless Jerky journey.? I hope you'll check out Scramblers!
Stay safe and stay distanced,