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Hello LI reader,

Welcome to Lighthouse Insights and thank you for subscribing to the newsletter

About LI

Not sure if you know about Lighthouse Insights(LI) but it's my job to help you. Before LI turned into a startup in 2011, the blog ran on Blogger.com for a year. After running for 7 years, I decided to close down the startup but only to pick it up after a year.

I have recently updated the “About Lighthouse Insights” page, you can read more on the journey so far. 

Stories on LI

LI started as a blog reviewing social media campaigns. Today I only focus on stories that excite me and will give value to your time. Digital has been my focus over the years but I will explore beyond marketing. Quality is the focus and not quantity. So you will have 2-3 stories max on the portal. 

Some of the recent stories that you might want to check:

• Why brands need to think like a publisher (article link) 

• Why are Instagram and Facebook removing likes (article link)

• How regional is defining India’s future (article link)

Every Monday I push out a newsletter with the stories and bit of conversations. I push the second one (Tuesday/Wednesday) for those who didn’t open the newsletter on Monday. That’s all. 

Things you should know

• I don’t get paid or take money for the stories 
• No news, press releases, and interviews
• No native/sponsored content
• No awards/events
• I value my readers time and data

How do I make money

• I don’t make any money from the blog (Google ads are pennies)
• I will update this if in future I am making any money from the blog 

You can also hire me as an Independent Consultant

• Consultation on digital strategy & audit

• Training on digital and content marketing

• Speaking opportunities at events and institutions

That’s about it. I hope you find value for your time. And if you have thoughts/feedback then you can always write to me at prasant@lighthouseinsights.in

Keep walking,
Prasant Naidu

11/11/2019 | Lighthouse Insights Newsletter | Issue 06

Hello LI Reader,

A young woman wants to go out for a run in the wee hours of Gurgaon. We will call her crazy, won’t we? When a pregnant woman wants to run, we will mostly have thoughts like - has she gone mad why is she risking her child? The problems are the same whether you live in Gurgaon or Mumbai or Kolkatta.

Why she is running, what will she achieve and the endless judgment?

When you are women the questions are more but it is inspiring to see women going out and doing what makes them happy and confident. If you want to understand how women runners are slowly changing the perception of distance running in India then watch the Netflix documentary Limitless - how 8 women from different parts of India and societies have re-discovered themselves by committing to running.

Gender discrimination is all over the globe. Japan, the third-largest in the world by nominal GDP and the land which gave the origins to Sumo - a form of full-contact wrestling has never encouraged women from competing professional Sumo. Starting as early as the 18th century a form of female sumo or onnazumo was performed in some areas of Japan. In the cities it was more of a spectacle often associated with brothels.

Imagine in such environments a young girl has taken up the professional sport in Japan and is fighting against the discrimination. 20-year-old Kon Hiyori, also known as Little Miss Sumo has an endearing support from her mother. Netflix has an eye-opening documentary on her, go ahead and watch it(I find Kon cute).

For me, both the stories are inspiring. It is not what you do but what is the larger objective. I am not preaching to you to start running or practice martial arts. Irrespective of who you are, do what makes you happy, figure out what works for you and give your best.

It is one life, find your own journey and write your story. 

Now that I have given you enough gyaan, now time to look at the last week’s stories from Lighthouse Insights.

LI stories from the last week

Twitter CEO Jack Dorsey who was recently in Nigeria is on a roll these days. Did you read his tweet after Facebook decided to rebrand itself as FACEBOOK?

Earlier last month just before Facebook’s Q3 earning’s report, Jack tweeted that Twitter won’t be supporting political ads on its platform. Obviously, the limelight moved away from Facebook to Twitter, since Facebook has decided not to fact check any political ads on its system even if it meant false information getting popular. It is a courageous move, even though the effect won’t be massive. A fact that even Jack acknowledges.
However, will it have an impact on India? The move won't have an impact on India as political parties are spending on Google and Facebook.

Read more on what it means to Indian political parties and how influencers will become the new advertisers. Story link.

Facebook problems are growing every day. In the U.S. it is battling the media and the growing popularity of TikTok. In the U.S. it is playing a strategy to create government roadblocks for the Chinese app but in India, it is going regional. Facebook-owned Instagram recently launched Born On Instagram a program to connect with regional content creators and influence shopping on its platform. However, Instagram’s move is also the Indian strategy to compete with TikTok’s #EduTok program.

Read more to find out how Instagram is giving a stiff competition to TikTok in India. Story link.

And finally, the Indian Advertising is talking about one of its age-old problem plagiarism. Ogilvy taking Vivo and Dentsu Impact to the court for a disputed ad and Matheno Films sending legal notice to Citibank India are a bold and rational move. However, the behavior won’t change so soon.

Read more to find out if there is a solution and what role does ASCI and AAAI are playing to deal with such problems. Story link.

That’s all for this week. Have a great week ahead.
Read the stories when you have time, no stress :)

P.S. From December 2019 I will stop using MailChimp and will use Substack. Last week I wrote a long mail sharing my thoughts on why I am doing so. If you find value in my stories then you can subscribe here - https://lighthouse.substack.com/

Keep smiling and do whatever makes you happy ;)

Thank You!
Prasant Naidu.

12/11/2019 | Lighthouse Insights Newsletter | Issue 06

Hello LI Reader,

A young woman wants to go out for a run in the wee hours of Gurgaon. We will call her crazy, won’t we? When a pregnant woman wants to run, we will mostly have thoughts like - has she gone mad why is she risking her child? The problems are the same whether you live in Gurgaon or Mumbai or Kolkatta.

Why she is running, what will she achieve and the endless judgment?

When you are women the questions are more but it is inspiring to see women going out and doing what makes them happy and confident. If you want to understand how women runners are slowly changing the perception of distance running in India then watch the Netflix documentary Limitless - how 8 women from different parts of India and societies have re-discovered themselves by committing to running.

Gender discrimination is all over the globe. Japan, the third-largest in the world by nominal GDP and the land which gave the origins to Sumo - a form of full-contact wrestling has never encouraged women from competing professional Sumo. Starting as early as the 18th century a form of female sumo or onnazumo was performed in some areas of Japan. In the cities it was more of a spectacle often associated with brothels.

Imagine in such environments a young girl has taken up the professional sport in Japan and is fighting against the discrimination. 20-year-old Kon Hiyori, also known as Little Miss Sumo has an endearing support from her mother. Netflix has an eye-opening documentary on her, go ahead and watch it(I find Kon cute).

For me, both the stories are inspiring. It is not what you do but what is the larger objective. I am not preaching to you to start running or practice martial arts. Irrespective of who you are, do what makes you happy, figure out what works for you and give your best.

It is one life, find your own journey and write your story. 

Now that I have given you enough gyaan, now time to look at the last week’s stories from Lighthouse Insights.

LI stories from the last week

Twitter CEO Jack Dorsey who was recently in Nigeria is on a roll these days. Did you read his tweet after Facebook decided to rebrand itself as FACEBOOK?

Earlier last month just before Facebook’s Q3 earning’s report, Jack tweeted that Twitter won’t be supporting political ads on its platform. Obviously, the limelight moved away from Facebook to Twitter, since Facebook has decided not to fact check any political ads on its system even if it meant false information getting popular. It is a courageous move, even though the effect won’t be massive. A fact that even Jack acknowledges.
However, will it have an impact on India? The move won't have an impact on India as political parties are spending on Google and Facebook.

Read more on what it means to Indian political parties and how influencers will become the new advertisers. Story link.

Facebook problems are growing every day. In the U.S. it is battling the media and the growing popularity of TikTok. In the U.S. it is playing a strategy to create government roadblocks for the Chinese app but in India, it is going regional. Facebook-owned Instagram recently launched Born On Instagram a program to connect with regional content creators and influence shopping on its platform. However, Instagram’s move is also the Indian strategy to compete with TikTok’s #EduTok program.

Read more to find out how Instagram is giving a stiff competition to TikTok in India. Story link.

And finally, the Indian Advertising is talking about one of its age-old problem plagiarism. Ogilvy taking Vivo and Dentsu Impact to the court for a disputed ad and Matheno Films sending legal notice to Citibank India are a bold and rational move. However, the behavior won’t change so soon.

Read more to find out if there is a solution and what role does ASCI and AAAI are playing to deal with such problems. Story link.

That’s all for this week. Have a great week ahead.
Read the stories when you have time, no stress :)

P.S. From December 2019 I will stop using MailChimp and will use Substack. Last week I wrote a long mail sharing my thoughts on why I am doing so. If you find value in my stories then you can subscribe here - https://lighthouse.substack.com/

Keep smiling and do whatever makes you happy ;)

Thank You!
Prasant Naidu.

18/11/2019 | Lighthouse Insights Newsletter | Issue 06
(From December 2019 I will stop using MailChimp and will use Substack. Why I am moving? my long mail shares all the details. If you find value in my stories then you can subscribe here https://lighthouse.substack.com/)

Hello LI reader,

“You cannot control what happens to you in life, but you can always control what you will feel and do about what happens to you,” Viktor E. Frankl.

Around 1969, some soldiers in Ladakh discovered a curious bladed shoe in an army storage facility. In 1972 Tonzang and his men, introduced inter-brigade tournaments near the Chinese border. The sport saw its first civilian teams eight years later. Tonzang, the last living army man from Ladakh's original class of ice hockey players tells the story to Sam Goldman.

However, women were not allowed to play sports. “Women can't play hockey—this hockey is only for the men,” said Stanzin Dolker, one of the revolters(lady below) challenging the Ladakh Winter Sports Club against the discrimination. The ban was eventually petered out and seven years after the men’s team was formed, the Ice Hockey Association of India held tryouts for a women’s squad.

Representing India for the first time on 22 March 2016, the girls participated in the five-team Challenger Cup of Asia. The team’s performance was substandard. “It was bad," Disket Angmo said.

“It was really bad. That was when the tears started. First of all, they're losing games," she said of her teammates. “And then they don't know anything about this game ... and then people are getting hurt. It was very emotional.”

Disket, a defender in the team remembers how the team stayed positive and kept working on the game. Giving up was not a choice for the girls who had come so far with barely some support and money. 

Finally, in the 2017 Challenger Cup, the Indian girls tasted their first success after defeating the Philippines by 4-3.

Sam does a brilliant job in carving the struggle of India’s women's ice hockey team and their journey.

Read: How A Team Of Incredible Ladakhi Women Hockey Players Broke India's Ice Ceiling

“Setbacks are part of life. To break, heal and transform.”

The Indian women's ice hockey team has now got the support from Under Armour - the brand focussing on performance gears. In association with Dentsu Webchutney, the team released a must-watch video.

I share my thoughts on Under Armour’s #IndiaWill campaign which is an extension of the “Stories of Will” campaign, why teens find the brand old and addressing the Indian sportswear market.

Read: Can Under Armour be a loud brand and quiet company in India

If the Indian women’s ice hockey team has an inspiring story, then the current favorite Bollywood actor Ayushmann Khurana has one to share. What a talented soul he is and with every movie, he is setting new benchmarks in Bollywood.

In a recent interview, he talks about his journey and why he considers struggle as a part of his life’s journey. Slow interview with Ayushmann is bliss in which he talks about his life, childhood, struggles, and how his wife has made him a better human.

I am a cinema lover and recently watched Bala, Ayushmann’s latest blockbuster. The movie is an entertainer and I loved it. I also saw that TikTok is a social media partner. Brand integrations and placements have become very boring but TikTok proves me wrong.

I write how TikTok India has a seamless online and offline brand association with the Bollywood movie Bala.

Read: TikTok integration with Bala movie deserves attention

With everyone talking about TikTok and Instagram, has Snapchat disappeared from the Indian market? The app that once considered India as a “poor” country to expand its base is actually growing its base slowly... slowly...slowly (what a coincidence I am listening to Guru Randhawa’s Slowly Slowly )

According to Statistica, new markets are slowly catching up for Snapchat and India(15M) is as important as any other country after the U.S.(97M)

In my last post for this week, I take a deep dive into Snapchat's stealth mode growth which includes partnerships, brand campaign, publisher relations and competing Instagram, TikTok. 

Read: Snapchat’s revamped strategy for a “poor” country India

That’s all for this week, smile more and read my stories when you have time.
And if you like them do spread the word.

See you later, alligator :)

Thank You!
Prasant Naidu (prasantnaidu)

19/11/2019 | Lighthouse Insights Newsletter | Issue 06
(From December 2019 I will stop using MailChimp and will use Substack. Why I am moving? my long mail shares all the details. If you find value in my stories then you can subscribe here https://lighthouse.substack.com/)

Hello LI reader,

“You cannot control what happens to you in life, but you can always control what you will feel and do about what happens to you,” Viktor E. Frankl.

Around 1969, some soldiers in Ladakh discovered a curious bladed shoe in an army storage facility. In 1972 Tonzang and his men, introduced inter-brigade tournaments near the Chinese border. The sport saw its first civilian teams eight years later. Tonzang, the last living army man from Ladakh's original class of ice hockey players tells the story to Sam Goldman.

However, women were not allowed to play sports. “Women can't play hockey—this hockey is only for the men,” said Stanzin Dolker, one of the revolters(lady below) challenging the Ladakh Winter Sports Club against the discrimination. The ban was eventually petered out and seven years after the men’s team was formed, the Ice Hockey Association of India held tryouts for a women’s squad.

Representing India for the first time on 22 March 2016, the girls participated in the five-team Challenger Cup of Asia. The team’s performance was substandard. “It was bad," Disket Angmo said.

“It was really bad. That was when the tears started. First of all, they're losing games," she said of her teammates. “And then they don't know anything about this game ... and then people are getting hurt. It was very emotional.”

Disket, a defender in the team remembers how the team stayed positive and kept working on the game. Giving up was not a choice for the girls who had come so far with barely some support and money. 

Finally, in the 2017 Challenger Cup, the Indian girls tasted their first success after defeating the Philippines by 4-3.

Sam does a brilliant job in carving the struggle of India’s women's ice hockey team and their journey.

Read: How A Team Of Incredible Ladakhi Women Hockey Players Broke India's Ice Ceiling

“Setbacks are part of life. To break, heal and transform.”

The Indian women's ice hockey team has now got the support from Under Armour - the brand focussing on performance gears. In association with Dentsu Webchutney, the team released a must-watch video.

I share my thoughts on Under Armour’s #IndiaWill campaign which is an extension of the “Stories of Will” campaign, why teens find the brand old and addressing the Indian sportswear market.

Read: Can Under Armour be a loud brand and quiet company in India

If the Indian women’s ice hockey team has an inspiring story, then the current favorite Bollywood actor Ayushmann Khurana has one to share. What a talented soul he is and with every movie, he is setting new benchmarks in Bollywood.

In a recent interview, he talks about his journey and why he considers struggle as a part of his life’s journey. Slow interview with Ayushmann is bliss in which he talks about his life, childhood, struggles, and how his wife has made him a better human.

I am a cinema lover and recently watched Bala, Ayushmann’s latest blockbuster. The movie is an entertainer and I loved it. I also saw that TikTok is a social media partner. Brand integrations and placements have become very boring but TikTok proves me wrong.

I write how TikTok India has a seamless online and offline brand association with the Bollywood movie Bala.

Read: TikTok integration with Bala movie deserves attention

With everyone talking about TikTok and Instagram, has Snapchat disappeared from the Indian market? The app that once considered India as a “poor” country to expand its base is actually growing its base slowly... slowly...slowly (what a coincidence I am listening to Guru Randhawa’s Slowly Slowly )

According to Statistica, new markets are slowly catching up for Snapchat and India(15M) is as important as any other country after the U.S.(97M)

In my last post for this week, I take a deep dive into Snapchat's stealth mode growth which includes partnerships, brand campaign, publisher relations and competing Instagram, TikTok. 

Read: Snapchat’s revamped strategy for a “poor” country India

That’s all for this week, smile more and read my stories when you have time.
And if you like them do spread the word.

See you later, alligator :)

Thank You!
Prasant Naidu (prasantnaidu)

23/11/2019 | Lighthouse Insights Newsletter | Issue 07
(From December 2019 I will stop using MailChimp and will use Substack. Why I am moving? my long mail shares the details. If you find value in my stories then you can subscribe here https://lighthouse.substack.com/)

Hello LI reader, (We are friends even if you don’t subscribe to LI)

Do men have problems? 

We do. From how we look, how we talk, how big is mine and did I perform well on the bed. We have all sorts of issues but we don’t discuss. My first girlfriend in school told her friends that all I do is talk about everything except sex. I became a joke in my class, I was no more a “MAN.”

I had no understanding of sex and like most of us, the first source of information was from a Hollywood porn movie. 25 guys in a room watching porn on a rented color TV and VCR, after bunking school. Some ass snapped the toilet lock. I still laugh about my first chapter in sex education.

My parents, like most of our parents never encouraged having a discussion beyond exams, studies, and marks. I don’t blame them, our society focusses on professional issues.

Sex was left to porn and Bollywood was the love guru.

“Porn is bad sex education,” said Dr. Emily Nagoski to Shane Parrish in one of his recent podcast show - The Knowledge Project. Dr. Emily, a sex educator and author of the popular book “Come As You Are” demystifies the science of sexuality. Make sure you plug in your earphones as the show(NSFW) is everything about sex, connecting with your partner, and what pleasure means. 

Are you awkward? Don’t stress I am having a conversation on problems that are deep-rooted and we hardly talk.

Last week a few brands celebrated International Men’s Day. I am fine with it but why are we redefining men. The man who saved the girl wearing VIP underwear is now okay to cry.

Men/ boys have deeper problems that we are trying to hide by applying grooming products. Indian male is taking grooming seriously but there is a difference in looking smart and trying to be fair. Can brands associate with alike problems that men face from a very early age?

Read: The ideal Indian man according to brands

Thankfully, brands are not redefining children and some of them are asking rational questions. For instance when a young kid has a funny but genuine question, he is not scolded by the teacher. The video #NutureYourCurosity is Mahindra Rise’s campaign for Children's Day.

A simple insight but a relevant one. From a storytelling point, the video scores high. Three more brands - Vodafone, Nickelodeon, and SBI Life had a meaningful Children's Day campaign.

Read: Four brands that make a point on Children’s Day

How can brands leave women? Of late Indian sportswomen have shown the world that they are here to break and create new records. If the 18-year-old Hima Das clocked 50.79 her personal best in the 400m final at the Asian Games, then the 36-year-old Mary Kom won her sixth world championship, the most by any woman in the world. The list is growing and we have high hopes from the 2020 Tokyo Olympics.

Brands have been quick in roping these female stars. Adidas has Hima and Puma recently launched the Propah Lady with Mary and Dutee Chand. 

According to Puma women’s category is slow but one of the fastest-growing segments and is contributing 30% of the business. Adidas is witnessing the same trend. Will this growing trend make India and the women fit? Data says - “Women are more likely to be overweight or obese than men after they cross 30.”

Read: Indian women, the growing bait for sports brands

Before I end - one more story that addresses pertaining problems of the Indian advertiser in the digital age. Today advertisers are investing in digital for improved targeting, real-time tweaking, better return metrics and less expensive.

Nonetheless, the reason for marketers flocking on digital is also a concern. One of the key concerns that marketers have raised is self-reported metrics and ad-fraud. “67% feel self-supported metrics raise mistrust.”

These findings are part of the BCG-CII report titled “The Trillion(and growing) Touchpoint story - recognising the monetisation conundrum” states that the country has witnessed a two-fold increase in digital video consumption. However, users opting for the subscription base is still small.

Read: The conundrum of an Indian advertiser in the digital age

That’s all for this week, smile more and read my stories when you have time.
And if you like them do spread the word.
See you later, alligator :)

Thank You!
Prasant Naidu (prasantnaidu)

26/11/2019 | Lighthouse Insights Newsletter | Issue 07
(From December 2019 I will stop using MailChimp and will use Substack. Why I am moving? my long mail shares the details. If you find value in my stories then you can subscribe here https://lighthouse.substack.com/)

Hello LI reader, (We are friends even if you don’t subscribe to LI)

Do men have problems? 

We do. From how we look, how we talk, how big is mine and did I perform well on the bed. We have all sorts of issues but we don’t discuss. My first girlfriend in school told her friends that all I do is talk about everything except sex. I became a joke in my class, I was no more a “MAN.”

I had no understanding of sex and like most of us, the first source of information was from a Hollywood porn movie. 25 guys in a room watching porn on a rented color TV and VCR, after bunking school. Some ass snapped the toilet lock. I still laugh about my first chapter in sex education.

My parents, like most of our parents never encouraged having a discussion beyond exams, studies, and marks. I don’t blame them, our society focusses on professional issues.

Sex was left to porn and Bollywood was the love guru.

“Porn is bad sex education,” said Dr. Emily Nagoski to Shane Parrish in one of his recent podcast show - The Knowledge Project. Dr. Emily, a sex educator and author of the popular book “Come As You Are” demystifies the science of sexuality. Make sure you plug in your earphones as the show(NSFW) is everything about sex, connecting with your partner, and what pleasure means. 

Are you awkward? Don’t stress I am having a conversation on problems that are deep-rooted and we hardly talk.

Last week a few brands celebrated International Men’s Day. I am fine with it but why are we redefining men. The man who saved the girl wearing VIP underwear is now okay to cry.

Men/ boys have deeper problems that we are trying to hide by applying grooming products. Indian male is taking grooming seriously but there is a difference in looking smart and trying to be fair. Can brands associate with alike problems that men face from a very early age?

Read: The ideal Indian man according to brands

Thankfully, brands are not redefining children and some of them are asking rational questions. For instance when a young kid has a funny but genuine question, he is not scolded by the teacher. The video #NutureYourCurosity is Mahindra Rise’s campaign for Children's Day.

A simple insight but a relevant one. From a storytelling point, the video scores high. Three more brands - Vodafone, Nickelodeon, and SBI Life had a meaningful Children's Day campaign.

Read: Four brands that make a point on Children’s Day

How can brands leave women? Of late Indian sportswomen have shown the world that they are here to break and create new records. If the 18-year-old Hima Das clocked 50.79 her personal best in the 400m final at the Asian Games, then the 36-year-old Mary Kom won her sixth world championship, the most by any woman in the world. The list is growing and we have high hopes from the 2020 Tokyo Olympics.

Brands have been quick in roping these female stars. Adidas has Hima and Puma recently launched the Propah Lady with Mary and Dutee Chand. 

According to Puma women’s category is slow but one of the fastest-growing segments and is contributing 30% of the business. Adidas is witnessing the same trend. Will this growing trend make India and the women fit? Data says - “Women are more likely to be overweight or obese than men after they cross 30.”

Read: Indian women, the growing bait for sports brands

Before I end - one more story that addresses pertaining problems of the Indian advertiser in the digital age. Today advertisers are investing in digital for improved targeting, real-time tweaking, better return metrics and less expensive.

Nonetheless, the reason for marketers flocking on digital is also a concern. One of the key concerns that marketers have raised is self-reported metrics and ad-fraud. “67% feel self-supported metrics raise mistrust.”

These findings are part of the BCG-CII report titled “The Trillion(and growing) Touchpoint story - recognising the monetisation conundrum” states that the country has witnessed a two-fold increase in digital video consumption. However, users opting for the subscription base is still small.

Read: The conundrum of an Indian advertiser in the digital age

That’s all for this week, smile more and read my stories when you have time.
And if you like them do spread the word.
See you later, alligator :)

Thank You!
Prasant Naidu (prasantnaidu)

04/12/2019 | Lighthouse Insights Newsletter | Issue 08
(This is my last newsletter for 2019. From 2020 I will use Substack. Why I am moving? my long mail shares the details. If you find value in my stories then you can subscribe here https://lighthouse.substack.com/ I am not importing email list. Thanks!)

Hello LI reader,

1st December is a big day in my life. 9 years ago Lighthouse Insights was born on this day. And I celebrated in Pune. Cafe Goodluck was crowded as usual and more so because the city organised the 34th International Marathon. I ran 21Kms in 2:09 minutes.

https://twitter.com/PrasantNaidu/status/1200995483616833537

From touching new lows in my life, 2019 has been an eye opener. First six months I had one question - Why should I live? And today I look forward to each moment. Whatever it be, I want to face, fight and move forward. For me this is the purpose of my life - facing and solving everyday problems with a rational mind. Want to know more then do read “The Road Less Travelled”. I am reading it the third time and still learning.

From today I am on a backpacking trip for the next 30 days. Hopefully I will have fresh stories to tell you in 2020.

Last week I shared two stories that you should take a look:

Spotify recently showed how serious it is about podcasts by launching originals even for India. I share my thoughts on Spotify India's marketing initiatives and why is it betting on a nascent market like India for podcasts.

Read: Spotify’s bet on podcasts in India

Only 6% of Indian brands have realised the full potential of data-driven marketing, shared the latest report from Google and BCG. In this article I share data visuals and insights about the Indian brands understanding of data driven marketing and why they are hesitant to adopt it completely.

Read: Data driven marketing still a challenge for brands

That’s all for 2019.
Stay blessed and I will see you in 2020.

Thank You!
Prasant Naidu (prasantnaidu)