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This Week's Hot Topic

The Unwritten Rules of Social Media: Shadowbanning, Bots, and Other Things No One Told You

Bottom Line: Social media isn’t a quick fix - it’s a long game. What might seem like a good idea or a clever hack to grow faster can seriously hurt your accounts in the long run.

Do This: Avoid these seemingly-innocent shortcuts. Focus on growing your social media presence with proven, legitimate methods.

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How to Target Your Website Visitors with Facebook Ads

• Now here's a "hack" that IS approved: targeting people who have already visited your website with Facebook and Instagram ads. Even if you didn't quite capture a hot lead, these "custom audience" ads keep your branding in front of visitors for 180 days. (It's like double-dipping.)

How to Use Facebook Lead Ads to Grow Your Business

• Staying on the topic of FB ads, we love lead ads! Since users prefer to stay in the FB app, these ads collect contact info without taking the user to another destination. Here's our secret: don't ask for too much info, and offer something really enticing in exchange for their info. Think outside the free-CMA box, like a downloadable guide or a list of your best home improvement contacts in exchange for name, phone and email.

How to Use Google Calendar: 18 Features That'll Make You More Productive

• Now that we've given you a million things to try this week, how will you stay organized? Well, you could let us handle your digital marketing, for a start. But you can also lean into Google Calendar to manage all of your meetings, marketing work, and more. Trust us, it's a lifesaver!

Hot Tip

This Week's Hot Topic

Track it Like it's Hot: How to Track Your Social Media Performance

Bottom Line: Get the most out of your social media by tracking these important metrics. Knowing what they mean and regularly monitoring them can help you improve your performance!

Do This: Start tracking your social media stats by...

• Getting familiar analytics on each platform you use (Facebook, Instagram, etc.)
• Learning what each metric means and what they measure
• Creating a spreadsheet to track monthly metrics on each of your social media pages

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Do Your Listing Descriptions Have These 5 Elements?

• You don't have to be a poet or a wordsmith to write an interesting, compelling listing description. Just follow this formula to write your juiciest, most intriguing descriptions yet.

How to Do a Basic Website Audit to Improve SEO and UX (in 10 Steps)

• Got a few minutes? Take the pulse on your website to see where you stack up in these key SEO areas.

9 Social Media Templates to Save You Hours of Work

• Did you like the free template in this week's Hot Topic? (Scroll back up and find the link in the article if you missed it!) If so, here's a collection of other templates to keep your social in ship shape.

Hot Tip

This Week's Hot Topic

Beyond the Post: Using Groups, Marketplace, and Job Posting on Facebook

Bottom Line: Think beyond traditional posting and use more dynamic features like Groups to get the most out of your time on Facebook.

Do This: Get the most out of your Facebook account by:

1. Exploring Groups and joining one (or a few) that seem relevant to you.

2. Looking into Facebook’s other features, like Marketplace, to see if there’s a creative use that may fit for you. 

3. Considering posting jobs on Facebook's dedicated job board.

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Simple Formulas To Grow Your Real Estate Business

• We loved these simple reminders of how to build your rapport and turn it into more business. (We were floored by the "$60,000 text message" story!) 

Be Where? Say What? Social Media Marketing for the Real Estate Professional

• This article isn't just another list of things to try on social media. It's a friendly reminder that being authentic and non-obtrusive is the best way to build connections, online and off.

The crackdown on secret real estate listings

• Have you heard that the NAR is cracking down on "private listings"? Check out the fines for violating these policies... yikes.

Hot Tip

This Week's Hot Topic

Location location location! Geotargeting and Geofencing

Bottom Line: Location is everything, even with the ads you're serving. Geofencing and geotargeting are two ways to use location as a trigger for digital ads.

Do This:  Check the location targeting on any ads you're running. Then learn a bit about geofencing and decide if it could be a creative new part of your ad strategy.

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7 must-read books to elevate your real estate marketing

• Guess what's on our wish list this holiday season! Learn how four top-producing agents turn to reading to help close sales — and which books to dive into next.

How Social Media is Shaping the Real Estate Industry

• Surely you're not surprised that social media has a major impact on your field of work. This article breaks down exactly what agents and agencies are doing online to drive this shift.

How Automation in Real Estate Became A $100 Billion Opportunity. Who Will Be Disrupted?

• Like it or not, automation and algorithms are going to be more and more prominent in the real estate industry. This article breaks down what that might mean for you.

Hot Tip

This Week's Hot Topic

Our Real Estate Marketing Predictions for 2020

Bottom Line: Technology advances faster and faster every year. Here's what you need to stay ahead of the curve in the new year.

Do This:  Look into our crystal ball and read up on what we anticipate changing, starting and shifting in 2020, so that you can hit the ground running.

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Best Type of Instagram Stories to Catch User Attention!

• Since we mentioned Stories in this week's Hot Topic, here's some great info on making it work for you.

10 Sites to Get Free Stock Videos for Social Media

• Video has a reputation for being expensive. That doesn't necessarily have to be true, especially when there are free options available. We always recommend going custom as a first line of defense, but in a pinch, free stock sites can really be a blessing.

5 Skipped Google Ads Fundamentals Sabotaging Your Cost Per Lead

• This article speaks to our main motto: keep it simple. In any advertising effort, you can seriously burn yourself by skipping the basics. Focus on the core functions and optimizations of any ad system, then branch out once you've nailed the fundamentals!

Hot Tip

This Week's Hot Topic

Greatest Hits of 2019: the Biggest Real Estate Marketing News of the Year

Bottom Line: 2019 was a wild year for online real estate marketing. Facebook scandals. New ad technologies. Lawsuits. Oh my!

Do This: In case you were snoozing - or just too busy to keep up with the craziness - we put together a summary of the most important real estate marketing news of the year. Consider these our top hits. Here's your chance to brush up on the biggest need-to-know information of 2019 so that you can start 2020 as the smartest Realtor in your market.

Hot Off the Press: Top Links of 2019

How Social Media is Shaping the Real Estate Industry

• Surely you're not surprised that social media has a major impact on your field of work. This article breaks down exactly what agents and agencies are doing online to drive this shift.

Eight Digital Marketing Tips For Real Estate Agents

• Feeling overwhelmed by all of the options for marketing yourself or your agency? Relax - it really all boils down to these 8 marketing tips for realtors. You've got this! (...and if you don't, talk to us, we'll help!)

11 Impressive Realtor Bios That Win Clients [Examples & Templates Included]

• Writing a killer bio is an easy way to elevate your personal brand on and offline.

This Week's Hot Topic

A Realtor’s Guide to Getting Millennial Clients

Bottom Line: The time has come... the generation that has grown up with the Internet is now becoming a major home-buying force. And with so many technologies defining their daily life, you can bet they have some thoroughly-modern expectations about the home-buying process.

Do This: Forget the stereotypes. Although millennials have take a lot of heat for their habits and preferences, you'll need to put any ideas aside and adapt to modern home-buying practices in order to keep up with this savvy demographic. Learn to speak their language and you'll have a wellspring of new business.

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Beyond leads: What are other metrics of real estate marketing success?

• In the season of resolutions, how can you track your improvement? Analytics for the win! Whether it's online or in person, here's how to measure up where it really matters.

Zillow hit with a second Premier Agent class action

• We won't comment on this lawsuit (we're marketers, not lawyers.) But suffice it to say, the Real Estate marketing game will continue to transform, hopefully in the interest of consumers, brokers and agents. That might mean mixing up your online marketing strategy - stay alert!

How is technology transforming real estate?

• Virtual reality and artificial intelligence? The future is now. Here's how cutting-edge technologies can be applied to real estate - and how you can get a head of the curve.

Hot Tip

62% of millennials believe online content helps build their brand loyalty. (Source)

This Week's Hot Topic

Buy or Build? (Your Website, That Is!)

Bottom Line:  With so many DIY website builders like Wix and Squarespace, you may be wondering if designing your own website is worth the time and energy. Of course, there are also companies that will custom-build a site for you, or sell you an out-of-the-box IDX site. So many options, so little time to think about it all, right?

Do This: Here's everything you need to know about building your own website. We'll help you find the right platform for a professional online presence.

Hot Off the Press

Internet of Voice: The Next Big Thing to Generate Real Estate Leads

• Voice search is useful not just for Siri and Alexa, but also for people who rely on voice commands to navigate the web. This article lists some tips to make your site voice-friendly (and better overall).

A blessing or a curse? How real estate agents survive in the age of the Zestimate

• If you're tired of hearing, "But Zillow says..." this article is for you.

How The Best Real Estate Agents Leverage Social Media

• Social media can be a great foundation for building your business. This real estate pro explains how he was able to ditch cold-calling thanks to his online influence.

Hot Tip

Even just a 1-second delay in website speed decreases customer satisfaction by 16 percent. (Source)