marsello Sign Up Information

Peticular boosted their best customers' orders by 159%

"We have completely customized our loyalty program to suit our customers' needs, and we are already seeing the positive benefits through great feedback and, ultimately, repeat purchasing."  
–  Jon / Peticular Owner.

Peticular's Paw Pals Loyalty Club has been paws-itively received by their customers and their four-legged friends, and they have results to show for it! With seven ways to earn and cash-back rewards, they've seen orders from loyal customers grow by 159% in-store and online! Read more

You too can motivate customers to keep shopping with a custom loyalty program that automatically rewards loyalty points for spend, product reviews, social media engagement and more.
 

Resources for Holiday Marketing Success
 

We have you covered with resources to remove the guesswork out of holiday email marketing. From email cheatsheets to best-practice templates, here's everything you need for email success!

Holiday Emailing Schedule

We've put together a calendar schedule with the best days and times to send your holiday email campaigns.

Holiday Email Marketing Cheatsheet

Make sure your holiday emails have all the best practice components to compete successfully this season. 

Halloween Email Templates

 Marsello has you sorted with a Halloween sale email template to start capturing the attention of holiday shoppers. 

BFCM Email Templates

Get organized for the biggest retail holiday of the year. Start your Black Friday sale early with an email on Thanksgiving and a reminder on Friday – and don't miss out on the Cyber Monday rush!

Learn more about holiday templates

Drive sales with an email campaign

The best way to drive high-converting traffic to your store is to target your existing customers. Send a new stock announcement or run a sale with one-off email campaigns. 

 
Create campaigns with your own easy-to-use email builder. Personalize with product recommendations, loyalty program status, and merge tags. Then send now or schedule for later!
 

P.S. The best way to get quality traffic that will convert to sales is by targeting your existing customers. Why? Because they are already interested in your products! 

Our top retailers are making an average of $2310/month from their Win-Back Email Flow by catching customers before it's too late

Bring back At Risk customers. Use Marsello's pre-designed and proven Win-Back Email Flow or customize the timing and design.

Customize timing and design

Buda Juice MAINTAINS a 97%+  customer satisfaction rating

“The feedback we get is key, as we highly value customer service and love being able to keep a pulse on our customer experience in real-time. It's been invaluable.” – Horatio Lonsdale-Hands / Buda Juice Chairman & CEO.

By gathering customer feedback, Buda Juice ensures all their customers are happy and can turn any unhappy customers around quickly, helping Buda Juice live up to their goal to deliver a product that takes care of our planet and our bodies. "We are passionate about what we do and love impacting not only the health and happiness of our customers but also our planet." Read more

Ready to find out what your customer satisfaction rating is? Turn Customer Feedback Collection on to gather private feedback after every purchase and turn unhappy customers around by responding with a personal message or offering loyalty points.
 

Our top retailers are earning an average of $1,200/month from their First-Time Customers Email

Encourage New customers to shop again. Use Marsello's pre-designed and proven First-Time Customer Email or customize the timing and design.

Customize timing and design

Hi Jon,

We know it's a super busy time of year for you right now and we hope you'll have a well-deserved break over the festive season.

While our team is spending time with family and friends, we will still be checking in to answer your questions. If you need a hand, please don't hesitate to ask. However, you may experience longer than usual response times from the 21st Dec to the 6th Jan.

If you start an in-app chat with us, and we can't get to it right away, we will be in touch within a day by email.

And if you need an answer right away, our Help Center is jam-packed full of helpful resources.

Happy Holidays!
Jase

JASE MCLEAN Customer Success Expert Marsello marsello.com

On average, our top retailers are making an additional $210/month from their Best Customers Email Flow

Encourage your Best customers to keep shopping. Use Marsello's pre-designed and proven Reward Best Customers Email Flow or customize the timing and design.
 

Customize timing and design

 It cost 5X more to acquire a new customer than it does to retain an existing one
 

Repeat customer is 9X more likely to buy than a new visitor.
Repeat customers spend 67% more than first-time shoppers.  
 
Look after your best customers and keep them for life with a custom loyalty program that automatically rewards loyalty points for spend, product reviews, social media engagement and more. Add  VIP tiers to give your Best customers the VIP treatment.

Our top retailers are seeing an average of $700/month in sales from their Happy Birthday Flow 

Delight your customers on their special day. Use Marsello's pre-designed and proven Happy Birthday Email Flow or customize the timing and design.

Customize timing and design

Webinar: How to Master Digital Retailing

We'll save you the whole "we're living in unprecedented times" spiel, and just get right to it: in today's landscape, selling online is a must.

If you're thinking about launching your eCommerce store, or if you already have one, but aren't seeing the results you want, this webinar is for you. We teamed up with BigCommerce and Vend to bring you a masterclass in digital retailing.?

In this online event, you'll learn how to set up your online store for success. Plus, you'll discover smart marketing strategies to get people excited about your products and drive sales.?

You'll also meet retailers who've achieved amazing results, including:

• A beauty retailer that reduced the time spent on inventory management by 80%
• A baby clothing store that generated $355,000+ in revenue using a non-traditional loyalty program
• A lingerie company that has a repeat purchase rate of 24% and a customer lifetime value of $450 thanks to creative and targeted marketing

Learn how these retailers did it and how you can too!
?

New

Points Campaigns

Now you can motivate your loyal customers to shop with a loyalty program points campaign. Run a scheduled campaign to multiply or add bonus points on purchases automatically. Perfect for a double points weekend or a bonus points VIP event.?

Pair your points campaign with an SMS or email announcement to drive sales from your program members. Create your campaign from scratch or customize the pre-built Double Points Template.?

?

Campaign Booster

Now you can boost the likelihood of customers seeing your emails. Automatically resend campaigns with a different subject line to everyone who didn't open it the first time around using the new campaign booster feature. Boosting a campaign can increase open rates by 30%.

?

Custom Automations

Now you can use triggers to create custom automation flows to reach customers at just the right moment! Perfect for requesting reviews, offering a post-purchase service or a timely cross-sell.?

Design custom automation flows with a combination of email and SMS, segmentation rules and timing delays to get the right message to the right customers, at the right time.

Welcome Newsletter Sign-Ups Automation Template

Now it''s easy to automate an email to new subscribers. You can customize the new Welcome Newsletter Sign-Ups Template and encourage new sign-ups to make their first purchase with a small discount.?

?

Tulsa Vapor Has Found A Winner In Their New Marketing Channel?

In just two months using SMS Campaigns, Tulsa Vapor Store generated $24,326.95 USD, giving them an 29.7X ROI on their SMS plan. Read more about why their SMS marketing was such a success.
?

Increase Your Reach With SMS

Now you can market to your customers with SMS, the marketing medium that boasts the best engagement rate!

• SMS messages have a 98% open rate
• 9/10 SMS messages are read within 3 minutes after they''re received

Using Marsello''s new SMS Campaigns feature you can increase your campaigns'' reach and almost guarantee that your customers will see your marketing. Perfect for running a sale and announcing new stock!
?

New

COVID-19 Contact Tracing Check-Ins?

To help fight the spread of COVID-19, we've just launched Contact Tracing Forms, available on all Marsello plans. ?

Running a physical store? Now you can provide an easy, contactless way for visitors to check in using their own device in-store. Privately and securely record visitors'' details and give them the option to opt-in to marketing to keep them coming back!?

The check-in forms are pre-built and customizable, plus they come with a printable QR code flyer to make contactless check-in easy!
?

Want to know more about how it works?
This help article has everything you need to know.

New

Campaign Booster

Now you can boost the likelihood of customers seeing your emails! Automatically resend campaigns with a different subject line to everyone who didn't open it the first time around. Boosting a campaign can increase open rates by 30%. Read more about the new Campaign Booster here.

?

Want to create a Boosted Campaign, but unsure where to start? Follow this helpful how-to article.

The Campaign Booster is a new feature, so if you need a hand or have any feedback, we''d love to talk to you. Please don''t hesitate to reach out by reply email or chat.?

New?

Points Campaigns

Now you can motivate your loyal customers to shop with a loyalty program points event. Run a scheduled campaign to multiply or add bonus points on purchases automatically - perfect for a double points weekend or a bonus points VIP event.?

Pair your points campaign with an SMS or email announcement to drive sales from your program members. Create your campaign from scratch or customize the pre-built Double Points Template.?

?

Need Some Points Campaign Inspiration?

The secret to the Urban Outfitters and One Love Organics points campaigns'' success was announcing the promotion to loyalty members with a series of emails.?

?

Want to create a Points Campaign, but unsure where to start? Follow this helpful how-to article.

Points Campaigns is a new feature, so if you need a hand or have any feedback, we''d love to talk to you. Please don''t hesitate to reach out by reply email or chat.?

Adding SMS to an Omnichannel Marketing Strategy

Parker Panache generated $23,705 USD in the first two months of using SMS Campaigns, coupled with their outstanding omnichannel marketing efforts. Their SMS ROI is a whopping 240X. Learn about their SMS Campaigns marketing success.
?

Add SMS to Your Marketing Strategy

Using Marsello''s new SMS Campaigns feature you can increase your campaigns'' reach and almost guarantee that your customers will see your marketing. Perfect for running a sale and announcing new stock!
?

NEW:?

Marketing Calendar

Get organized for BFCM! Schedule and manage your campaigns with the new Marketing Calendar. With the holiday season fast approaching, now you can plan your email, SMS and points campaigns with precision timing to ensure you''re reaching your customers at just the right time. The marketing calendar helps you:

• Easily plan and create your campaigns around the upcoming biggest retail events of the year.
• Ensure you''re not over-sending (or under-sending) with a view of your sending frequency.
• Clearly track the success of your campaigns against sales.

?
Read more about getting organized for BFCM here.

BFCM Templates

Get started with themed email templates and customize to promote your BFCM sale or discount. To use a template, simply create a new campaign and select ''Start from template'', then customize:

• Add your store logo
• Update header image links to your store
• Add a discount and any terms or a link to your sale page
• Customize your copy/text
• Drag in product recommendations or showcase specific products
• Add your social media links at the bottom

?

Running a BFCM promotion can increase your sales by up to 400%
?

Tips for Success

• Thanksgiving is on a Thursday, the best performing day to send emails. So, Start your Black Friday sale early. Send at 4 pm (the best time for order rates) after the big Thanksgiving meal and follow it up with an email on Friday.
• Send your Cyber Monday sale announcement at 8 am for the highest open rates and to compete with the rush of emails filling customers'' inboxes.
• Boost your campaigns to increase open rates by up to 30%. Automatically resend campaigns with a different subject line to everyone who didn't open it the first time around. On average, boosted campaigns earn 49% more revenue.
• Send a test to yourself before setting your email live and double check you''ve linked all of your images and buttons correctly.?
• Break through the clutter of customers'' inboxes this BFCM with SMS. SMS has a 98% open rate and 9/10 messages read within 3 minutes of being received.

NEW

?Loyalty & Marketing Performance Insights

Now you can easily track your loyalty and marketing performance in Marsello with five new insights dashboards. You''ll notice improved reporting on reward redemptions and customer feedback, detailed email performance tracking, more reliable revenue attribution, better visibility on friend referrals, and more.
?

Reporting You Can Trust?

?You may notice a small change in your email marketing revenue. We've updated our revenue attribution window to give you results you can truely trust. Now, revenue generated from an email is counted from orders made within 10 days of the customer opening or clicking on the email, or if an order contains a discount code from the email. Read more about understanding your results.
??

?
?

Other email providers have attribution windows of up to a year. Taking credit for a sale from an email a customer received a year ago doesn''t give you an accurate idea of what''s really working.

We are proud to introduce this to your business for much better and more reliable visibility on your loyalty and marketing performance! If you have any questions or feedback, send us a reply email so we can keep improving Marsello.?

New?

Custom Automations

Now you can use triggers to create custom automation flows to reach customers at just the right moment! Perfect for requesting reviews, offering a post-purchase service or a timely cross-sell.?

Design custom automation flows with a combination of email and SMS, segmentation rules and timing delays to get the right message to the right customers, at the right time.

Want to create a Custom Automation, but unsure where to start? Follow this helpful how-to article.

Need Some Automation Inspiration?

Home Goods Hardware created a Custom Automation to convert window shoppers into customers. Targeting visitors who enter their email address on the website for a 15% discount, they automate an email to their Window Shoppers segment with the 15% off code and beautifully inspiring content that converts.

?

Welcome Newsletter Sign-Ups Automation Template

Want to create a similar style of welcome email to Home Goods Hardware? You can customize the new Welcome Newsletter Sign-Ups Template and encourage new sign-ups to make their first purchase with a small discount.?

?

Custom Automations and the Welcome Newsletter Sign-ups Template are new features, so if you need a hand or have any feedback, we''d love to talk to you. Please don''t hesitate to reach out by reply email or chat.?

Hi Jon,

With the current global pandemic, we know that many of you are having to change the way you do business right now. And we know you'll have a lot of these types of emails in your inbox, so we'll keep this short.

We''re now working from home to help stop the spread. With our team working out of San Fran, Toronto, London, Sydney, and New Zealand, many of us already work remotely, so we are well-equipped to continue to support you as usual. So, please don't hesitate to reach out during this challenging time.

We are ready to help with any questions around sending out a campaign to communicate to your customers around your store's status on Covid-19. We've put together some great examples of how retailers are keeping their customers informed.?

By working together, we can all get through this.

BRADY THOMAS CEO & Co-Founder Marsello marsello.com

NEW:?

SMS Campaigns

Now you can market to your customers with SMS, the marketing medium that boasts the best engagement rate!

• SMS messages have a 98% open rate
• 9/10 SMS messages are read within 3 minutes after they''re received

Using Marsello''s new SMS Campaigns feature you can increase your campaigns'' reach and almost guarantee that your customers will see your marketing. Perfect for running a sale and announcing new stock!
?

?

See how these retailers are already successfully using Marsello''s new SMS campaigns feature

Parker Panache generated $23,705 USD in the first two months of using SMS Campaigns, coupled with their outstanding omnichannel marketing efforts. Their SMS ROI is a whopping 240X. Learn about their SMS Campaigns marketing success.
?

In just two months using SMS Campaigns, Tulsa Vapor Store generated $24,326.95 USD from SMS, giving them an 29.7X ROI. Read more about why their SMS marketing was such a success.
?

Learn how to get SMS Campaigns
working for you

SMS campaigns are quickly paving the way in the new era of marketing. Here''s everything you need to send successful SMS campaigns, from engaging content to staying spam-law compliant.
?

New

Email Campaign Templates

Easily design professional looking emails from new pre-built templates. Simply, choose from basic and themed templates, then customize your campaign.?

Have something specific in mind? Create a re-usable template of your own to save time on future campaigns and keep your email layouts consistent and on-brand.
?
Start sending campaigns using templates on Marsello Pro.
?

?
Templates is a new feature, so if you have feedback or questions, just ask. We'd also love more template ideas, so if there is one you'd like to see, let us know by reply email.?