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Noah,

Today Popeyes became the first major fast-food chicken chain to commit to eliminating the worst suffering for chickens across its U.S. and Canadian supply chains. This historic commitment, which will impact tens of millions of chickens every year, came about through conversations with Mercy For Animals.

Your support made this groundbreaking progress possible.

Popeyes’ policy change will end particularly cruel practices for birds, including these:

• Live-shackle slaughter: Birds are shackled upside down on a conveyor, shocked with electricity, slit open by a throat-cutting machine, and sometimes boiled alive.
• Genetic selection for extreme growth: Bred to grow so large so fast, birds often suffer crippling leg deformities, organ failure, heart attacks, and other obesity-related ailments.
• Filthy, cramped confinement: Birds sit in their own excrement and often cannot stretch their wings or perform other natural behaviors.

Sincerely, Leah Garcés President

Hi Noah,

In the spirit of Valentine’s Day, we want to tell you how much we appreciate all the incredible things you do for animals. With your support, Mercy For Animals is able to create the compassionate world we dream of, where ALL animals are loved. Now, that calls for celebration!

This Valentine’s Day, you can give the most special gift of all—love and hope for animals.

With love,

Your friends at Mercy For Animals

Friend,

The lives of animals born into our food system are nothing like what we see in commercials. A collaborative investigation Mercy For Animals released earlier this year shows the cruelty many of these animals endure.

After being taken from farms and violently forced onto ships, thousands of steers travel 8,000 miles to slaughterhouses in distant countries. The steers who survive the voyage, which often lasts weeks, are roughly led into a loud, stressful slaughterhouse where they are chased, stabbed, and cut open while fully conscious. 

These are the realities for victims of live animal export.

With your help, we believe we can end live export in Brazil once and for all. Our team is calling on the country’s government and gathering petition signatures—more than 450,000 so far. Let’s keep this momentum going.

When you donate today, you will support our undercover work and other programs to build a more compassionate food system for all. 

Right now, an anonymous donor will match all gifts, so your impact will be doubled!

Thank you for your continued support.

For #GivingTuesdayNow, Mobius is generously matching up to $5,000 in gifts made to Mercy For Animals. That means your life-changing gift will be DOUBLED today only! With your help, we hope to raise $10,000 to spare farmed animals from suffering. Though times have been especially tough, this is an opportunity that we can all get excited about.

During these unprecedented circumstances, we’ve seen that every act of generosity brings us closer together and closer to the compassionate world we envision. Giving back is not canceled—we can all be heroes for animals. Please help us reach our goal by donating now! 

Please join me as I go live on Facebook and share my story as a former Mercy For Animals undercover investigator. Then inspire your network to come together to protect farmed animals by sharing the video with friends and family.

Join me on Facebook Live for #GivingTuesdayNow at 1 p.m. PDT!

When I close my eyes, I still see chickens hung on a slaughter line, frantically flapping their wings. Scared and trying to escape, these birds had no chance.

I spent several weeks working undercover at a chicken slaughterhouse. Noah, I witnessed the horror of high-speed slaughter lines, and I need your help to end the suffering.

Chickens arrived at the slaughterhouse in cramped transport crates. A forklift moved five-high stacks of crates onto a machine that abruptly tilted them, and all the birds tumbled out. The process reminded me of garbage bins being raised and dumped. That's how these sensitive animals were treated—like trash.

Workers had to perform at an extremely fast pace—elbow to elbow, grabbing chickens and hanging them upside down onto metal shackles, where the animals dangled by their feet.

I'd sometimes see just body parts hanging from the shackles: feet and wings snagged and torn off.

Once, the power went out at the facility, and chickens were left hanging upside down in agony for over an hour and a half.

The COVID-19 crisis highlights how broken our food system really is. For years, Big Ag has successfully lobbied the government for faster and faster line speeds, placing profits over animal welfare, worker safety, and public health. During the pandemic, the industry still insists on operating slaughter lines at dangerously high speeds, even as slaughterhouse workers—who are expected to work hastily to keep up with the lines—get sick and die.

We can't allow this to continue.

That's why Mercy For Animals is calling on members of Congress to halt this horrific high-speed slaughter.

Noah, please take just 30 seconds to contact your legislators and urge them to protect animals, workers, and public health.

And if you have the capacity, make a gift to Mercy For Animals. Knowing that I have your support when I'm in the trenches documenting this suffering means the world to me.

Noah,

Baby calves trapped in cages.

The look of terror on a mother pig's face.

Piglets screaming as they approached death.

When I close my eyes, I still see their faces. They stick with you forever.

As a drone investigator for Mercy For Animals, I grapple with the animal cruelty I've witnessed from the skies around the globe.

But now I'm ready to tell you my stories.

Join me on Facebook Live to discuss the groundbreaking drone investigations you've made possible this #GivingTuesday, December 1, at noon PST/3 p.m. EST!

Thanks to your support, our high-tech drone investigations have revealed the massive scale and nightmare of factory farming to the world—driving landmark changes for animals.

Please, mark your calendar and join me this #GivingTuesday as we reflect on our shared mission, our game-changing victories, and the vital work that lies ahead.

Dear Noah,

Petunia is counting on you.

Time is running out to have your life-changing gift DOUBLED! Please make your special donation by midnight so Mercy For Animals can keep shining a light on the heart-wrenching cruelty of factory farms. 

Recently, while undercover at a factory farm, one of our brave investigators met a gentle mother pig and named her Petunia. Confined to a harsh metal crate like the hundreds of pregnant pigs, Petunia watched helplessly as workers tore her newborn piglets away. Her babies’ testicles were ripped out, tails cut off, and teeth ground down—all without anything to dull their excruciating pain. 

Petunia couldn’t stop this cruelty. But we can. And we must.

Pigs like Petunia and her babies need your help right now. The cruelty they endured is undeniable evidence that factory farming has no place in a compassionate world.

Together we can end this violence. Together we can end factory farming.

#GivingTuesdayNow is almost over. Just hours remain. So please, make a special donation now. It will be matched dollar for dollar. 

Bo and Sam Halley were barely teenagers when their careers as chicken farmers began.

At the ripe age of 14, the twin brothers learned about the chicken business. Every year for nearly 30 years, they raised more than a million birds for meat.

But like many other farmer families, the Halleys found raising chickens to be a financial, physical, and emotional nightmare. Finally in 2020, they decided they’d had enough.

That’s when the Halleys turned to Mercy For Animals for help with their transfarmation.

Transfarmation empowers farmers to transition from raising animals to growing plants. Our team of crop experts, researchers, and economists facilitates these transitions by connecting farmers with the tools and people they need to successfully transfarm.

Their new hemp business has brought the brothers happiness and pride. The fear and frustration they felt as chicken farmers are gone.

“It’s been great to see Bo and Sam go from very troubled, angry, and broken people while the chicken houses were here to just flourishing with joy working with the plants. It just melts your heart. There’s no other way to say it. How can you not love that?” 

—Evan Penhasi, business partner of Bo and Sam Halley

Many animal farmers dream of leading the charge to a more compassionate food system by growing plants instead. 

Noah, you can double your impact by donating today to support Transfarmation and our other vital work—an anonymous donor will match your donation! Together, we can empower transfarmations around the globe and inspire farmers everywhere to help us build a world where animals are respected, protected, and free.

We know Amelia’s story because a brave Mercy For Animals investigator captured the abuse—but there are millions of pigs whose stories will never be told.

Investigations like this allow us to make real changes for pigs like Amelia.

Last month, after four years of demonstrations, hard-hitting investigations, and online pressure from supporters like you, GPA, Brazil’s second-largest retailer, adopted a precedent-setting animal welfare policy.

This policy will put an end to cruel cages and crates that are so small hens and mother pigs can barely move for nearly their entire lives.

You have the power to fight for more change around the globe.

With your donation, we can continue to create compelling campaigns that put pressure on companies like GPA.
 

When you make a gift to Mercy For Animals today, your gift will be matched!

Pigs like Amelia are counting on you. Your support can change their lives.

Cows are moved into heavily congested lots. Those too weak to move are often shocked and prodded into submission. 

We've exposed the horrors of live animal transport before. In previous expos?s, we documented pigs frozen to tractor-trailers in Canada and plastic crates full of live chickens destroyed in Mexico. 

Last year, Mexico's senate unanimously approved a proposal we drafted stating that the country needed to improve its animal transport standards. 

This progress is why our work is so crucial.

We need activists like you, Noah, to support all of Mercy For Animals' work and urge governments around the world to enact better transport laws.

On behalf of all our investigators who withstand tough physical labor and emotional heartbreak, thank you.

Noah,

I sit here in tears.

I just watched footage from our latest undercover investigation. What scares me is knowing that millions of people still don't know about the cruelty I saw—about the truth behind factory farming.

But Noah, you can help me show them. When you donate today, your gift will be matched.

Can I count on you to step up and help me end factory farming for good? Your support means everything to me and to the animals.

Although times remain uncertain, your gift will help us plan for the progress that lies ahead in 2021: 

• Banning cruel cages and crates at factory farms for pigs, calves, and hens. Our team of lawyers and advocates will work to pass legal protections that reduce suffering for millions of animals each year. 


• Pushing the world's largest food companies to abandon the horrific practice of slitting the throats of conscious chickens. We won't relent on our campaigns to help billions of birds raised for meat.


• Working with farmers, through our TransFARMation program, to farm plants, not animals. Sheds that once confined animals are becoming lucrative, cruelty-free hemp and mushroom farms.


• Exposing shocking farmed animal cruelty through our hard-hitting undercover investigations. 


• Inspiring people worldwide to eat more plant-based foods that will positively affect animals and our planet. 

And so much more—until we've realized the compassionate world we all envision.

Noah,

Her screams shook the ground and barn doors.

She was known to the Ohio dairy farm simply as cow 3761.

No name. Not an individual. Just a milk machine.

"We stab 'em with a pitchfork," said Billy Joe, one of the farmworkers who made a sport out of beating 3761 and other cows.

3761 was gentle, curious, and even playful. But such a nature only frustrated dairy workers who wanted her to keep her head down and cooperate. 

One afternoon, Billy Joe violently hit 3761 with a crowbar on her sensitive face. He struck her 42 times. Then he shoved his finger in her eye.

All she could do was cry.

Thankfully, a Mercy For Animals undercover investigator was there—hidden camera rolling. The farm was raided. Billy Joe was arrested, convicted, and sentenced to jail time for what he did.

But 3761 isn't alone. She's one of millions of cows trapped in the dairy industry. They suffer and die behind closed doors. They have few allies, little protection, and little hope.

But Mercy For Animals is changing all this. With you by our side, we are bringing hope to animals like 3761.

Our brave undercover investigators shine a light on the dark, abuse-ridden factory farms where animals like 3761 endure nothing but misery.

Our team of lawyers and advocates help pass landmark legal protections that reduce suffering for millions of animals each year. Our campaigners push major food companies, like Walmart and McDonald's, to get hens out of cruel cages and mother pigs out of restrictive crates.

This work matters.

But it happens only because of you.

Noah, please make a special donation right now—on #GivingTuesday—to support Mercy For Animals' vital work. A kind donor has agreed to TRIPLE match all donations today, up to $200,000. That's right—for every $1 you donate, Mercy For Animals will receive $3.

This is a rare opportunity to make three times the impact.

For animals like 3761.

As founder of Mercy For Animals and board chair, I know firsthand the impact your support has.

For the past 20 years we've worked to build a compassionate and just food system, a system where animals like 3761, who feel love, joy, sadness, and pain, are treated with respect. In the past two decades we have made monumental strides toward this shared goal.

But our work isn't done. Until the last animal is free from the torments of factory farming, Mercy For Animals will be here pushing for change.

Please stand up for animals with us. Make a generous donation right now. If you give before midnight tonight, your gift will be TRIPLED—yes, tripled—by a generous supporter.

Animals like 3761 are innocent and vulnerable.

We can't let them down.

Dear Noah,

As animal advocates, we often have mixed feelings about the holiday season. On the one hand, we enjoy coming together and celebrating with loved ones. On the other, we’re reminded of all the animals killed for holiday dinners.

For Thanksgiving, most of these animals are turkeys, the 45 million who spend their short, brutal lives crowded in filthy sheds. Many of us have been able to visit a sanctuary and see some of the lucky few who have escaped this cruel fate. And watching these smart, sensitive birds forage, socialize, and play, we wish other people would see them as the fascinating animals they are. 

Our goal as advocates is to show them and pave the way to a better, kinder food system and a more compassionate world.

This may seem a daunting task, but with your support, we’ve made incredible progress. Mercy For Animals’ investigations this year—in three countries—have exposed the problems of factory farming to more people than ever. Our Plants to the People program has not only helped folks in need but introduced more people to plant-based eating. And our Transfarmation Project is giving factory farmers a way out.

The tide truly is changing, Noah.

So we must push even harder for the world we envision. Right now, we have an opportunity to double our impact. All donations to Mercy For Animals will be matched, driving our efforts twice as far.

While our mission as advocates can feel overwhelming, please know that your passion, your empathy, and your support make a difference. Working together, we will see an end to factory farming. 

This holiday season, Mercy For Animals gives thanks to you—for standing with us and standing up for animals.

Hello Noah,

Your support has enabled us to make incredible strides for farmed animals. 

Over the past four years, we’ve advocated for farmed animal protection. Most recently, we challenged the federal administration’s efforts to increase slaughter-line speeds and weaken critical animal-welfare oversight in slaughterhouses. We know these systems harm animals and people––and make holding the meat industry accountable for their suffering more difficult.

Many of you have voiced disapproval of these cruel policies, and you are not alone. Vice President-elect Kamala Harris has continually acknowledged the detrimental environmental and health effects of animal agriculture, and we look forward to working with the administration on related policy. Members of Congress in both the House and the Senate have introduced legislation that would benefit farmed animals, consumers, workers, and our planet. 

Advocates like you play an important role in ensuring officials prioritize factory farming as a critical issue. Without your support, we couldn’t advance policies such as the Safe Line Speeds in COVID-19 Act, which would require slaughterhouses to slow down slaughter line speeds during the pandemic to protect workers and animals, and the Farm System Reform Act, which would place a moratorium on large CAFOs by the year 2040. 

Our team at Mercy For Animals continues to work diligently to advance legislation and policies to protect farmed animals and bring light to the immense suffering that they endure. Ultimately, though, your dedication and support will create a more compassionate food system. 

Noah, we are in this together. Double your donation when you give TODAY.

Sincerely,

AJ Albrecht Director of Government Affairs

Dear Noah,

As COVID-19 spreads around the world, many routine activities have stopped. But slaughter lines still run, and animals remain trapped behind bars or in confinement tanks. 

That's why Mercy For Animals continues to expose the truth behind factory farms and inspire people to choose compassion.

Last week we released a powerful investigation narrated by True Blood actress Kristin Bauer that reveals how fish are farmed in the United States. 

The industrialization of these facilities and the complete disregard for life will shock everyone. 

Each tank contains thousands of fish living a cramped existence in filthy water. These conditions result in high stress and fatality rates for these animals. 

Others, like catfish, will live in ponds for two years—if they survive that long. Up to 40 percent of these intelligent animals die never even reaching a slaughterhouse. How? For many, it's the diseases that spread from fish to fish in close confinement.

During this investigation, our cameras captured live catfish sliced in half so that their tails could be used for "taste tests." The severed front halves—which contained the animals' brains and much of their spinal cords—remained conscious and able to feel pain throughout this abuse. When it was over, they were thrown back into the pond. 

The fish writhed on the ground minute after minute, flapping their fins and gills as though trying to swim away.

We know that the filthy environment and unnatural conditions at factory farms cause so much stress for fish and other farmed animals. They are also breeding grounds for diseases and antibiotic resistance. 

This cannot continue. Fish are sentient animals who feel pain just like pigs, cows, and dogs do. 

We must work together to build a plant-based food system.  

Your support right now is critical. 

When you donate today, you will be supporting our investigations and all our programs and operations working to build a more compassionate world for all.

Martha was helpless.

One by one, her precious piglets had their sensitive tails cut off. Her male babies screamed as their delicate testicles were torn from their bodies. 

All Martha could do was scream and bang her head against the metal bars of the crate that imprisoned her. 

My heart broke when I saw images of Martha and her piglets. And it broke again when I learned that this misery inflicted on mothers and babies happens every day behind the closed doors of factory farms.

This is cruelty. Plain and simple. And it must end.

That’s why Mercy For Animals continues to expose the horrible truth behind Big Meat and drive game-changing policies and laws to spare pigs from the worst abuses.

But we can’t do it without you. 

Noah, we need your support to help more animals like Martha—right now.

Today only, for #GivingTuesday, all donations received by midnight will be TRIPLE MATCHED, up to $200,000!

Can we count on your support today, Noah? 

Together we will end the cruel global factory farming industry that exploits animals like Martha and her precious piglets. 

Please, donate by midnight tonight to TRIPLE your impact. This is a rare opportunity to have your gift go three times as far to help animals.

Martha is counting on you.

Dear Noah,

Every day, we witness the darkness and abuse of factory farming, and every day we work tirelessly to end it, to protect the billions of animals raised and killed for food each year. And while the problem is enormous, every day we see the impact of our efforts. Together, we are building a better world for all. 

That's why we're asking you to upgrade your monthly support by just $10.

Your support every month will fuel our mission to construct a food system that benefits animals, people, and the planet. We've been making great strides. Mercy For Animals undercover investigations bring cruelty to light and spark far-reaching corporate and legislative reform. Our Transfarmation Project helps get farmers out of animal agriculture, building bridges to change the food system from within.

But our work is not done.  

Right now, we have until Friday to reach 300 new or upgraded monthly donors and unlock a potential $30,000 match donation from the Justice for Animals Fund. Time is running out—can we count on you?

Dear Noah,

You give us hope—thank you! With your incredible support, we have raised nearly $5,000 for animals today, which will be matched dollar for dollar. In the spirit of #GivingTuesdayNow, Mobius has just increased their match to $10,000! 

Mercy For Animals leaves no stone unturned, conducting undercover investigations, challenging policymakers to ban cruel factory farming practices, helping businesses adopt meaningful animal welfare reforms, inspiring news stories in mainstream media, and reaching millions through social media to build support and advance our mission. 

We have a lot of work to do on behalf of farmed animals, and we are so grateful for your help. Can we raise $20,000 together today?

You’ve shown us time and time again that we are not alone in this movement, and neither are you. Inspire your network to share your passion for animals by creating a fundraiser for farmed animals on #GivingTuesdayNow. 

P.S. Don’t forget to tune in to Facebook Live with a former undercover investigator at 1 p.m. PDT!

Hello, my name is Emma Cameron, and I'm a campaign specialist in the Corporate Engagement Department at Mercy For Animals.

I think we all have a lot of work to do in expanding our circle of compassion to include others who are more marginalized in this world. Farmed animals in particular endure relentless abuse in our broken food system. Mercy For Animals is committed to creating a more compassionate food system for everyone, and that includes the slaughterhouse workers who suffer as a result of systemic inequities. I'm proud to work at Mercy For Animals and make a small contribution toward ending this suffering and abuse.

I was beyond excited to have a full race calendar in 2020, with one if not two races per month. Since the pandemic forced cancellation of my races this year, I'm looking for new opportunities to shift the way I think about running. As of Friday, July 17, I have run 1,993 miles this year.

In my 20/20 Challenge, I'll mark 2,020 miles as a starting point and run a year-long race for animals to raise $2,020!

Join me in the 20/20 Challenge to raise awareness and funds to support the end of farmed animal abuse.

Thank you for your unwavering support.

Sincerely, Emma

Dear Noah,

I'm so excited to share with you our new peer-to-peer fundraising campaign: the 20/20 Challenge. This unique and fun campaign will raise money for and awareness of our mission to end the exploitation of animals for food—and you can be part of it! People across the country are joining us in constructing a more compassionate food system by leveraging their own individual challenge to raise critical funds. Participating in the 20/20 Challenge is simple: Sign up, create a challenge for yourself, share it, and ask your friends and family to support it.

Don't miss this opportunity to be a HERO for farmed animals by helping us raise $100,000 by midnight on December 31! We can't reach our goal without incredible supporters like you. Harness your creativity to help animals who need you now more than ever. If you're not vegan, challenge yourself to eat plant-based for 20 days. If you are vegan, challenge 20 of your non-vegan friends to go plant-based for 20 days. Your challenge can be whatever you want it to be: Read 20 books; run 20 miles; walk 20 minutes every day; or do 20 push-ups, sit-ups, and pull-ups for 20 days. Make it fun. Make it challenging. Make it yours.

These challenges are more fun when your friends and family join you (while maintaining social distance, of course). Urge them to take part in your challenge, and raise awareness and money for Mercy For Animals together.

Thank you for employing your creativity to help further our mission—I look forward to seeing your challenge!

Sincerely, Leah Garc?s President

With the intensity of a wildfire, an illness spread at one factory farm and killed about 900 animals in a single day.

A new Mercy For Animals investigation in Mexico documented this tragedy along with the torment of animals and the dire threat animal agriculture poses to human health.

Our investigator documented hens forced to live in dirty, disease-ridden environments, among rats and maggot-infested manure.

Dead hens were left to rot in cages with birds still laying eggs for human consumption.

We've seen how quickly a new virus can spread around the world, infecting millions and leading to a global catastrophe.

We need to face another truth: Factory farms can be the perfect breeding ground for diseases that can spread to humans.

Dense populations, high stress, unsanitary conditions, and unnatural food make it easy for viruses to cross species and infect humans.

Industrial animal agriculture threatens to cause future epidemics.

Right now China, India, and the Philippines are grappling with avian flu outbreaks.

Some avian flu viruses are far deadlier than novel coronavirus. H5N1, which is currently circulating in chicken farms, has a human mortality rate of about 60 percent.

Humanity is falling more and more out of sync with this planet we collectively call home. We cannot live like this forever.

And we need your help.

Join us in creating a safe and sustainable food system.

Poppy isn't alone in his suffering. Every piglet born at a factory farm awaits this cruel fate.

Mercy For Animals makes sure companies can't hide the suffering of pigs like Poppy and his mom. Our investigators are relentless in exposing the cruel reality of mother pigs confined in crates and baby pigs being born in them. 

We also hold governments accountable.

When pigs arrived at a slaughterhouse too weak to stand, Mercy For Animals sued the USDA for failing to protect them. 

We will never stop fighting for pigs like Poppy, but we need you.

Time is running out. Make sure to donate now for your donation to be matched up to one million dollars. 

Don't wait, the deadline to donate is December 31 at midnight!

Farmed animals everywhere are counting on you. We can't let them down.

Our undercover investigators are alone for a long time, away from their families. Yet they're able to face some of the worst cruelty imaginable, knowing that you, Noah, stand beside them in the fight to end it. 

Can they count on you to make an end-of-year gift right now? 

If you donate before midnight tonight, a generous donor will match your gift, dollar for dollar. Your donation will be used where it's needed most.

We're so close to our goal of raising $1 million for farmed animals. Please help us build a better future for them.