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Learning, taking risks, and improving lives in the service of making the world a better place has always been part of the MINIMAL journey with our clients and partners. Change is never easy but the benefit always outweighs the effort and it’s why we exist.
We are proud of the broad impact we have made as a small innovation and development firm based in the Midwest. The following is a list of our most meaningful accomplishments and impacts that we’ve had for our clients and, most importantly, users around the world.
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01
Game-Changer
Inspired technology to interact with consumers in a more natural and intuitive way with the Xbox 360 + Kinect Sensor, breaking records as the fastest selling gadget in consumer electronics history, selling more than 8 million units in two months.
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UI/UX | Industrial Design | Engineering
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02
Live/Work
Transformed the conference setting with Coalesse, a collection of modern icons that balance productivity, high design and a decade and counting of commercial success. Winner of NeoCon Gold Award.
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Venture | Brand Strategy | Industrial Design | Engineering
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03
Ambient Lighting
Honored with a Compasso d’Oro, the oldest and most prestigious international design award in the world for the SISIFO table lamp for Artemide.
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Industrial Design | Engineering
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04
ON-Demand cUSTOMIZATIONS
Pioneered digital one-off mass 3D customizations of products with Uncommon, our first self-incubated consumer brand.
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Venture | Brand | Packaging | Industrial Design | Engineering | Sourcing | Manufacturing
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05
Prosumer Language
Elevated the perception of PC hardware through the creation of an enduring and extendable design language that lives on a decade later at Dell.
Visual Brand Language | Industrial Design | Engineering
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06
SPACE
Created a design and innovation sanctuary for our team in the epicenter of Chicago's booming West Loop, the home to some of the nation's greatest design, technology, and culinary talents.
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07
digital influencer
Envisioned a digital notebook a decade ago that inspired a corporate culture, focused on productivity vs. consumption, and transformed user interface design from dropdown menus to a natural fluidity ubiquitous in today's devices. The Microsoft Courier launches in 2020.
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UI/UX | Brand Strategy | Industrial Design
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08
Crowdfunding
Kick-started a global crowdfunding movement and changed the face of entrepreneurialism with the first $1M crowdfunding campaign.
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Venture | Brand | Packaging | Industrial Design | Engineering | Sourcing
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09
STart-up Success
Eliminated environmental noise with TURF, modular magnetic PET felt tiles made in the USA from 100% recycled water bottles. From concept to completion, we fueled the growth of this start-up success story.
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Venture | Industrial Design | Engineering | Sourcing
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10
First of it's kind
Revolutionized the interface and power of ultrasound through UI and UX design of the SonoSite X-Porte Ultrasound Kiosk, creating a game-changing product that brought the first touchscreen interface to ultrasound visualization, resulting in a $1B exit for its stakeholders.
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UI/UX | Industrial Design | Engineering | Sourcing
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11
Wearables Pioneer
Ignited wearables with our second self-incubated product, the LUNATIK iPod Nano watch kits, ultimately validating and birthing the Apple Watch.
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Venture | Brand | Packaging | Industrial Design | Engineering | Sourcing
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12
mAKING IT
Catalyzed the Chicago maker community by creating a dynamic brand identity for mHUB, the city’s first innovation center focused on physical product development and manufacturing.
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Brand | Brand Strategy
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13
safety first
Invented Surfacide, a weapon in the fight against healthcare superbugs which were claiming more lives than the leading two cancers annually, using UV-C light to save lives by reducing infections by 40%.
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Venture | Brand | Industrial Design | Engineering | Sourcing
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14
preventative technology
Saved lives on the journey to FDA approval for AUM Cardiovascular by investing and partnering with a determined founder, sharing a mission to eliminate sudden cardiac death with a fast, non-evasive, radiation-free, acoustic-based artery scanner.
Venture | Brand | Packaging | Industrial Design | Engineering | FDA Trials
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15
Wine Purity
Enabled sulfate-sensitive wine lovers to indulge once again by guiding our partner through every step of the process for Üllo, from brand strategy, identity and IP creation to product experience and engineering, as well as design for manufacturing and supply chain.
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Venture | Brand | Packaging | Industrial Design | Engineering | Sourcing | Crowd-Funding
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16
most influential people in design
Recognized Scott Wilson, Founder and CEO, as one of the 50 Most Influential People in Design by Fast Company.
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17
Creative Protection
Protected our smartphones and defended our intellectual property, and entrepreneurs around the world, filing a multi-million dollar lawsuit against international counterfeiters and online marketplaces. The suit was for one of the many counterfeited items that they freely borrowed and profited from, disregarding the innovative work and investment of creators.
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Venture | Brand | Packaging | Industrial Design | Engineering | Sourcing
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18
House of Brands
Partnered with Cresco Labs, one of the nation's largest medical cannabis companies, to elevate the category and modernize the consumer experience on the eve of legalized recreational use.
Venture | Brand | Packaging | Industrial Design | Engineering | Sourcing
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19
Cyclist Safety
Created awareness by using our platform to promote bike safety, distributing our LOOK window stickers to every cab and rideshare in Chicago–we're proud to see this sticker in other cities, honoring the tragic death of one of our most dedicated teammates.
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20
National Design Award
Recognized by the Smithsonian Cooper-Hewitt and White House with the National Design Award, an honor bestowed upon the top designer in the nation for their body of work.
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21
Privacy Please
Safeguarded consumers from unwanted data collection and corporate snooping, enabling a more private digital experience. In addition to designing the engineering and brand experience of Winston, MINIMAL helped accelerate the founder's fundraising to bring this technology to market.
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Venture | UI/UX | Digital Design | Brand | Packaging | Industrial Design | Engineering | Sourcing
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22
URBAN CYCLING
Reimagined the urban cycling experience, infusing Chicago transit DNA into BLACKLINE, our IDSA IDEA Gold Award-winning utility bike designed for the urban cyclist and commuter.
VISIT SITE >
Industrial Design | Engineering
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23
Innovative delivery
Founded WellBeings, a premium CBD lifestyle brand, and designed, developed and funded the world’s first pocketable CBD Nano Mist delivery device.
VISIT SITE >
Venture | Brand | Packaging | Industrial Design | Engineering
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24
industry Honors
Received 80+ awards from design's most respected organizations, including most recently two IDSA IDEA Gold Awards for internally incubated and funded projects that found commercial homes and success, proving that if you build it, they will come.
Venture | Brand | Packaging | Industrial Design | Engineering | Sourcing | Manufacturing
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25
Modern FAmily
Conceived, with SkipHop, more versatile and enduring early-stage children's furniture that grows thoughtfully with modern families.
VISIT SITE >
Industrial Design | Engineering
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26
Most Creative People in Business
Featured Scott Wilson, Founder and CEO, as one of the Most Creative People in Business by Fast Company.
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27
Moving forward
Amplified the value of a brand by redefining what a fitness and activity monitor could be—comprehensively executing Misfit Ray from a blank piece of paper to production, leading to a $260M acquisition immediately following launch.
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Industrial Design | Engineering | Sourcing
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28
about Time
Manufactured X-Series, a collection of limited edition automatic timepieces commemorating MINIMAL's 10th anniversary.
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Venture | Brand | Packaging | Industrial Design | Engineering | Sourcing | Manufacturing
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29
IDSA/IDC Conference
Hosted two epic parties in our event space, reconnecting old friends and creating new connections within the industry.
Venture | Brand | Packaging | Industrial Design | Engineering | Sourcing | Manufacturing
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30
geek for a week
Invited to Jeff Bezos's MARS Conference to geek for a week in the desert with the greatest minds shaping the future of humanity.
Venture | Brand | Packaging | Industrial Design | Engineering | Sourcing | Manufacturing
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31
More Joy
Sparked unexpected, new life in a dormant, saturated category with InkJoy, a simple click pen that drove hundreds of millions of units annually and meaningful business growth, flexing the power of design within commoditized categories.
Industrial Design | Brand Strategy | Packaging
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32
#1 marketer in chicago
Celebrated Scott Wilson, Founder and CEO, in the #1 spot in "Top 20 Marketers in Chicago" based on multiple nominations for his work as an influential force in Chicago's marketing, advertising and design industries.
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33
Best 100 Inventions of 2019
Collaborated on the strategy and design for three of TIME magazine's "Best 100 Inventions of 2019."
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We seek like-minded partners that embrace risk, believe that fortune favors the bold, and that design can unlock potential.
Let's start the conversation.
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