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Membership Emails

Below is a sample of the emails you can expect to receive when signed up to mnml.

Learning, taking risks, and improving lives in the service of making the world a better place has always been part of the MINIMAL journey with our clients and partners. Change is never easy but the benefit always outweighs the effort and it’s why we exist.

We are proud of the broad impact we have made as a small innovation and development firm based in the Midwest. The following is a list of our most impactful and meaningful accomplishments that we’ve had for our clients and, most importantly, users around the world.


01

Game-Changer

Inspired technology to interact with consumers in a more natural and intuitive way with the Xbox 360 + Kinect Sensor, breaking records as the fastest selling gadget in consumer electronics history, selling more than 8 million units in two months.
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UI/UX | Industrial Design | Engineering


02

Refined Collaboration

Transformed the conference setting with Coalesse's SW1 for Steelcase, creating a collection of modern icons that balance productivity and high design resulting in a decade and counting of commercial success. Winner of NeoCon Gold Award.
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Venture | Brand Strategy | Industrial Design | Engineering


03

Table Meets Task Lighting

Honored with a Compasso d’Oro, the oldest and most prestigious international design award in the world for the SISIFO table lamp for Artemide.
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Industrial Design | Engineering


04

ON-Demand cUSTOMIZATION

Pioneered digital one-off mass 3D printed customization of products with Uncommon, our first self-incubated consumer brand.
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Venture | Brand | Packaging | Industrial Design | Engineering | Sourcing | Manufacturing


05

Prosumer Language

Elevated the perception of PC hardware through the creation of an enduring and extendable design language that lives on a decade later at Dell.

Visual Brand Language | Industrial Design | Engineering


06

SPACE

Created a design and innovation sanctuary for our team in the epicenter of Chicago's booming West Loop, the home to some of the nation's greatest design, technology, and culinary talents.
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07

Paper meet Pixel

Envisioned a digital notebook in 2010 that inspired a corporate culture, focused on productivity vs. consumption, and transformed user interface design from dropdown menus to a natural fluidity ubiquitous in today's devices. Microsoft plans to launch the Courier/Surface notebook in 2020, a decade later.
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UI/UX | Brand Strategy | Industrial Design


08

Crowdfunding 

Kick-started a global crowdfunding movement and changed the face of entrepreneurialism with the world's first $1M campaign.
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Venture | Brand | Packaging | Industrial Design | Engineering | Sourcing


09

upcycling recyclables 

Eliminated environmental noise with TURF modular magnetic PET felt acoustic ceiling tiles made in the USA from 100% recycled water bottles. From concept to intellectual property to sourcing and production support, we fueled the growth of this start-up success story.
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Venture | Industrial Design | Engineering | Sourcing


10

Modernizing medicine

Revolutionized the interface and power of ultrasound through UI and UX design of the SonoSite X-Porte Ultrasound Kiosk, creating a game-changing product that brought the first touchscreen interface to ultrasound visualization, resulting in a $1B exit for its stakeholders.
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UI/UX | Industrial Design | Engineering | Sourcing


11

Wearables Pioneer

Ignited wearables and smartwatches with our second self-incubated product, the LUNATIK iPod Nano watch kit, ultimately validating and birthing the Apple Watch.
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Venture | Brand | Packaging | Industrial Design | Engineering | Sourcing


12

Made in the heartland

Catalyzed the Chicago maker community by creating a dynamic brand identity for mHUB, the city’s first innovation center focused on physical product development and manufacturing.
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Brand | Brand Strategy


13

battling invisible threats

Invented Surfacide, a weapon in the fight against healthcare superbugs which were claiming more lives than the leading two cancers annually, using UV-C light to save lives by reducing infections by 40%.
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Venture | Brand | Industrial Design | Engineering | Sourcing


14

preventative technology

Saved lives on the journey to FDA approval for AUM Cardiovascular by investing and partnering with a determined founder, sharing a mission to eliminate sudden cardiac death with a fast, non-evasive, radiation-free, acoustic-based artery scanner.

Venture | Brand | Packaging | Industrial Design | Engineering | FDA Trials


15

Wine Purity

Enabled sulfate-sensitive wine lovers to indulge once again by guiding our partner through every step of the process for Üllo, from brand strategy, identity and IP creation to product experience and engineering, as well as design for manufacturing and supply chain.
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Venture | Brand | Packaging | Industrial Design | Engineering | Sourcing | Crowd-Funding


16

most influential people in design

Recognized Scott Wilson, Founder and CEO, as one of Fast Company's 50 Most Influential People in Design.


17

Creative Protection

Protected our smartphones, defended our intellectual property and entrepreneurs around the world, filing a multi-million dollar, multi-year lawsuit against international counterfeiters and online marketplaces that freely borrow and profit from the innovative work and investment of creators. 
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Venture | Brand | Packaging | Industrial Design | Engineering | Sourcing


18

House of Brands

Partnered with Cresco Labs, one of the nation's largest multi-state medical cannabis companies, to elevate the category and modernize the consumer experience on the eve of recreational transition.

Venture | Brand | Packaging | Industrial Design | Engineering | Sourcing


19

Cyclist Safety

Created awareness by using our platform to promote bike safety, distributing our LOOK window stickers to every cab and rideshare in Chicago–we're proud to see this sticker in other cities, honoring the tragic death of one of our most dedicated teammates.


20

National Design Award

Recognized by the Smithsonian Cooper-Hewitt and White House with the National Design Award, an honor bestowed upon the top designer in the nation for their body of work.


21

Privacy Please

Safeguarded consumers from unwanted data collection and corporate snooping, enabling a more private digital experience. In addition to designing the engineering and brand experience of Winston, MINIMAL helped accelerate the founder's fundraising to bring this technology to market.
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Venture | UI/UX | Digital Design | Brand | Packaging | Industrial Design | Engineering | Sourcing


22

URBAN CYCLING

Reimagined the urban cycling experience, infusing Chicago transit DNA into BLACKLINE, our IDSA IDEA Gold Award-winning utility bike designed for the urban cyclist and commuter.
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Industrial Design | Engineering


23

Innovative delivery

Founded WellBeings, a premium CBD lifestyle brand, and designed, engineered and developed the world’s first pocketable CBD Nano Mist metered dose delivery device with 85% uptake delivering users an "espresso shot of peace of mind" (Fast Company).
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Venture | Brand | Packaging | Industrial Design | Engineering


24

industry Honors

Received 80+ awards from design's most respected organizations, including most recently two IDSA IDEA Gold Awards for internally incubated and funded projects that found commercial homes and success, proving that if you build it, they will come.

Venture | Brand | Packaging | Industrial Design | Engineering | Sourcing | Manufacturing


25

Modern FAmily

Conceived, with SkipHop, more versatile and enduring early-stage children's furniture that grows thoughtfully with modern families.
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Industrial Design | Engineering


26

Most Creative People in Business

Featured Scott Wilson, Founder and CEO, as one of Fast Company's Most Creative People in Business.


27

elegant exit

Amplified the value of a brand by redefining what a fitness and activity monitor could be—comprehensively executing Misfit Ray from a blank piece of paper to production, leading to a $260M acquisition immediately following launch.
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Industrial Design | Engineering | Sourcing


28

about Time

Manufactured X-Series, a collection of limited edition automatic timepieces commemorating MINIMAL's 10th anniversary.
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Venture | Brand | Packaging | Industrial Design | Engineering | Sourcing | Manufacturing


29

IDSA/IDC Conference

Hosted two epic parties in our event space, reconnecting old friends and creating new connections within the industry.

Venture | Brand | Packaging | Industrial Design | Engineering | Sourcing | Manufacturing


30

geek for a week

Invited to Jeff Bezos's MARS Conference to geek for a week in the desert with the greatest minds shaping the future of humanity.

Venture | Brand | Packaging | Industrial Design | Engineering | Sourcing | Manufacturing


31

more Joy

Sparked unexpected, new life in a dormant, saturated category with InkJoy, a simple click pen that drove hundreds of millions of units annually and meaningful business growth, flexing the power of design within commoditized categories.

Industrial Design | Brand Strategy | Packaging


32
 

Maker Marketer 

Selected
 Scott Wilson as a Top 20 Marketer in Chicago alongside some of Chicago's most notable cultural creators and corporate personalities in advertising and marketing.
VISIT SITE >


33

Best Inventions of 2019

Collaborated on the strategy and design for three of TIME magazine's "Best 100 Inventions of 2019."
VISIT SITE >

We seek like-minded partners that embrace risk, believe that fortune favors the bold, and that design can unlock potential.

Let's talk about your future.

Contact Us
MINIMAL
939 W Lake St.
Chicago, IL 60607

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