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We're all in need of inspiration this year, but it's hard to find time for new ideas when your team is spread thin and busy cranking out campaigns. At (Re)Think, dotdigital will serve up creative tips and tricks for marketers that don't involve letting your homemade dough rise. If you're wondering how to adapt to this "new norm" while generating lasting customer engagement and retention, this is the session for you. Check out the details below, and step away from your sourdough starter to grab your free ticket to (Re)Think today! 

Adapting to the New Norm - How to Remain Relevant and Thrive in 2020 and Beyond
Tuesday, October 20th at 12:35pm ET
To say that 2020 has been a tough year is an understatement. It's seemed nearly impossible for marketers to survive - let alone thrive - during such a challenging time. So how can we set ourselves up for success without further straining our team's resources? In this session, Gavin will share the marketing automation tactics that are being adopted by winning brands, and how you can implement them to create incredible customer experiences.

Saul Lopes, Head of CRM at Dixons Carphone, knows that every big plan is made up of small steps forward, so he brought in Phrasee for some quick wins. Dixons Carphone saw an immediate uplift of 10% in open rate, 25% in click-through rate, and 21% in conversion rate. Not a bad way to kick things off.

Dixons then leveraged Movable Ink to pull in pricing, product recommendations, stock, and even hero messaging from their website in real-time. Read our latest case study to learn exactly how Dixons was able to achieve:

• 42% increase in open rate
• 93% increase in click rate
• 102% increase in campaign revenue

What a year, huh? For marketers, and the world at large, 2020 has been anything but typical. Since we can't host you in New York for Think Summit, we decided to rethink the event experience this year. We''re excited to announce that registration for (Re)Think by Movable Ink, our first ever virtual conference, is now live. Taking place October 19-22, 2020, (Re)Think is an event for digital marketing leaders and practitioners that aims to address how we live and work in this new world.

We're excited to announce our first speaker, Tom Fishburne, aka The Marketoonist. Tom started drawing cartoons on the backs of business cases as a student at Harvard Business School in 2002. Since then, his series has grown by word of mouth to reach a few hundred thousand readers every week; his cartoons have been featured by the Wall Street Journal, Fast Company, and the New York Times. Tom will be covering how marketers can use humor to stand out in a sea of sameness. We've also teamed up to create more cartoons leading up to the event, so stay tuned for more!

(Re)Think kicks off in

Check out the Movable Ink Exchange to learn more about Movable Ink''s extensive partner integrations.

In this final edition of the year, we've pulled together our top 2020 resources featuring industry experts, innovative client examples, and advice from our technology partners to help inform your marketing strategy in 2021 and beyond. 2020 has been anything but a normal year, forcing marketers to adapt and reinvent entire strategies in order to survive. We hope these resources will help you become more agile and customer-centric to take on whatever challenges 2021 may bring.

• Adweek: The 16 Most Innovative and Relevant Ad-Tech and Mar-Tech Companies, According to You

  Movable Ink was named a winner in Adweek's "Best of Tech Partner Awards" for Marketing Cloud/Automation!
  
  

• Techcrunch: Movable Ink raises $30M as it expands its personalization technology beyond email marketing

  Back in August, we announced that Movable Ink raised $30 million in Series C funding to continue investments across our platform, partners, and people, as we support our clients during this time of accelerated digital transformation.
  
  

• Forbes: DNCs Chief Mobilization Officer Shares How the Biden Campaign Pivoted its Marketing Strategy During the 2020 Election
  This election cycle has been unlike any other. While the Democratic National Committee has always had an innovative digital strategy, COVID-19 disrupted the way they engaged with voters. This interview with DNC's Chief Mobilization officer, Patrick Stevenson digs into the power of 1:1 personalization in a race that was "squarely on the shoulders of digital" channels.

Check out the Movable Ink Exchange to learn more about Movable Ink''s extensive partner integrations.

Marketers know it's critical to create personalized experiences that customers want. But for teams lacking resources, activating data to create scalable campaigns is a big challenge - one that Rakuten Viki knows all too well. The video streaming service needed to effectively showcase a wide variety of programming to their audience to create a consistent, engaging experience across their mobile and email campaigns - without any dev resources.

In this webinar, hear from Karen Paek, Director of Integrated Marketing at Rakuten Viki, and Patrick Dwyer, Senior Customer Success Manager at Braze, and discover how Rakuten Viki leverages Movable Ink and Braze to:

• Foster engagement in their audience community using live polls to gather feedback
• Showcase trending shows, ratings, and reviews using APIs
• Create personalized, shareable content based on user preferences

(Re)Think is full of surprises, and our next keynote announcement is an exciting one. He's a writer, activist, comedian, and Emmy-nominated host who's worked for The Onion, produced for The Daily Show, and advised the Obama White House. He's written a New York Times bestseller, and is currently the executive producer and host of two podcasts, including one that CNET called "the most important podcast of 2020." He'll take the (Re)Think stage to tackle how we stay human in an increasingly digital world: how we can have real conversations, stay connected, and avoid a future that looks like Black Mirror.

Think you've got it? Scratch off below to reveal our speaker announcement, and get your free ticket to (Re)Think so you don't miss this exciting keynote!

Check out the Movable Ink Exchange to learn more about Movable Ink''s extensive partner integrations.

For the second year in a row, Movable Ink has won in the Best of Tech Partner Awards for Best Marketing Cloud/Automation Solution, all thanks to our community of clients, partners and supporters.

We pride ourselves on providing the best technology and services to power real-time personalization across marketing campaigns for over 700 of the world's leading brands.

Interested in learning more?

In this special Pride edition of the Inkredible Marketer interview series, Julio Lopez from Movable Ink's Strategy Team interviews Saul Lopes, Head of CRM at Dixons Carphone, about being a part of the LGBTQ+ community and driving transformation at a leading multinational company.

Did you miss an earlier episode? Access all of our previous episodes here.

You may have had your tree up for two months or two days, bought all your gifts in the Black Friday sales, or are just wondering how it could possibly be December already. Whatever your approach to the holiday season (and anything goes in 2020!) it''s finally here; we made it!

With so much still to do, the Movable Ink team will be bringing some holiday cheer to your inbox every Friday throughout December. Make sure you check in for competitions, dogs in jumpers, ''best-of'' campaigns from our clients, and more.

CELEBRATE IN STYLE AT

The Office Zoom Party

We don''t know what the dress code is this year, but we''ve created four Zoom backgrounds to help brighten up the scenery at your virtual events.

Which one will get you into the festive spirit this Holiday season? Vote for your favourite in the poll and download the full set below!

That''s all for now! Come back next week for more seasonal treats and prizes.

If you enjoyed the live poll, or want to discuss other ways to engage your audience in real time, please get in touch.

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Important Message: We want to acknowledge that many of you are impacted by the novel coronavirus, both on a professional and personal level. Please know that our Client Experience team is here to help all of our clients and partners handle marketing communications in this challenging time.

Join Julio Lopez and Becki Francis from the Strategy Team at Movable Ink, along with John Swords, Head of Customer Experience at FindMine, to explore how retail experiences need to evolve in this new climate. They'll discuss current retail trends and ways that digital marketers can up-level customer experiences with mobile activation, digital receipts, abandoned cart emails, and more.

How we live and work has fundamentally changed. Your roommates, spouses, and kids are now that annoying coworker that eats all of the good snacks. Your "desk" is just a stack of textbooks in the only camera-ready corner of your home. 2020 has been a challenge, but Emarsys is here to help navigate some of the changes it's brought upon us. Tune in on October 20th as Emarsys partners with Corelle Brands to discuss how working from home has changed the customer experience, and how our shift to online shopping has transformed retention strategies.

Corelle Brands: Adopting an E-Commerce-First Strategy to Accelerate
Tuesday, October 20th at 1:15pm ET
2020 has changed the retail industry forever. In this session, you'll learn how Corelle Brands successfully pivoted their retail strategy in just three short months, all by monitoring real-time industry data. You'll also learn how our radical shift from in-store to online shopping has created new hurdles for customer retention, and the creative ways that you can navigate it.

We''re back with a bonus episode of Ink Tank where we explore the current state of mobile marketing from Travis Johnson, Product Manager at Airship and Katie White from Movable Ink''s Strategy Team. In this quick episode, Travis and Katie discuss the mobile trends they''re seeing across industries and how marketers can use automation to free up valuable production time to create 1:1 experiences across channels.

Did you miss an earlier episode? Access all of our previous episodes here.

Acrobats and DJs and magicians, oh my! Join us on October 20th for our entertainment day where we’re bringing three exciting virtual shows to your home. Check out the options below, and grab your ticket to (Re)Think today so you can reserve your seat to an activity!

Cirque du Movable Ink
Come one, come all! We’re hosting a jam-packed virtual circus with The Muse Brooklyn that’s sure to blow your mind. From acrobats and jugglers to high flying aerial performers and sword swallowers, this show will be one for the books.

Magician & Mentalist
Join us for a private show with Keelan Leyser, one of the UK’s top digital illusionists and magicians! His interactive performance blends technology with magic for a full hour of mind-blowing tricks. If you’re lucky, he might even try to read your mind through the computer screen.

Virtual DJ Battle
Missing the days when your favorite bar would host a silent disco? Us too, so we’re bringing you an exciting virtual silent disco with three live DJs! You can officially jam out on a weekday and say that it’s “for work.”

Today''s ever-changing landscape has left many marketers with the seemingly impossible task of transforming their digital strategies overnight. To combat this challenge in 2020, it's critical for marketing teams to leverage their tech stack to deliver the scalable personalized experiences that customers demand. In this session, learn from Braze and Rakuten Viki as they discuss how to activate your customer data in personalized campaigns-even if you lack resources-so you can create consistent, engaging experiences across channels.

How Rakuten Viki Creates Scalable, Cross-Channel Personalization Using Movable Ink + Braze
Tuesday, Oct 20th at 12:35PM EDT
In this session, Patrick Dwyer and Karen Paek will discuss how Rakuten Viki developed a cross-channel strategy using partner integrations to elevate customer experiences and reduce production time within their campaigns-all without developer resources.

In this final edition of the year, we've pulled together our top 2020 resources featuring industry experts, innovative client examples, and advice from our technology partners to help inform your marketing strategy in 2021 and beyond. 2020 has been anything but a normal year, forcing marketers to adapt and reinvent entire strategies in order to survive. We hope these resources will help you become more agile and customer-centric to take on whatever challenges 2021 may bring.

• Adweek: The 16 Most Innovative and Relevant Ad-Tech and Mar-Tech Companies, According to You

  Movable Ink was named a winner in Adweek's "Best of Tech Partner Awards" for Marketing Cloud/Automation!
  
  

• Techcrunch: Movable Ink raises $30M as it expands its personalization technology beyond email marketing

  Back in August, we announced that Movable Ink raised $30 million in Series C funding to continue investments across our platform, partners, and people, as we support our clients during this time of accelerated digital transformation.
  
  

• Forbes: DNCs Chief Mobilization Officer Shares How the Biden Campaign Pivoted its Marketing Strategy During the 2020 Election
  This election cycle has been unlike any other. While the Democratic National Committee has always had an innovative digital strategy, COVID-19 disrupted the way they engaged with voters. This interview with DNC's Chief Mobilization officer, Patrick Stevenson digs into the power of 1:1 personalization in a race that was "squarely on the shoulders of digital" channels.

Check out the Movable Ink Exchange to learn more about Movable Ink''s extensive partner integrations.

Our job as marketers goes beyond driving sales and generating leads. We're responsible for relaying our brands' messaging in a way that resonates with consumers from all backgrounds, and reflects the diverse communities we serve. At (Re)Think, this keynote speaker will give you tips for building an emotional connection with your customers and strategies for creating truly inclusive marketing campaigns. Here's a hint: she's the leader of a professional network aimed at promoting leadership among women in the email space.

Think you've got it? Scratch off below to reveal our announcement, and register now so you don't miss this incredible session.

We've experienced massive shifts in how we live our day-to-day lives, and the divide between work and home life has gotten.blurry, to say the least. While many of us used to spend crowded subway commutes reading emails and listening to podcasts, we're now consuming content 24/7 and across multiple channels at once. So how can marketers innovate to find more efficient ways to reach their customers? Roger Barnette of MessageGears will drop some knowledge on this topic and more at (Re)Think-don't miss out.

Why Now is the Time for Marketers to Innovate
Tuesday, October 20th at 11:50am ET
2020 has changed when, how, where, and why we consume content, and this directly impacts the effectiveness of your marketing strategy. To help you stay ahead of the curve, Roger Barnette will highlight examples of how brands have met this challenge head-on, and what everyone needs to be aware of in the coming years. Get your ticket to (Re)Think below from your laptop, mobile device, tablet, smart watch, or however you chose to consume our content.

Somehow, we''ve reached the end of week 2 of December. The good news is, this signals the second instalment of festive cheer we''re delivering straight to your inbox every Friday! Read on for competitions, ''best of the Holidays'' client campaigns, and more. But first, let''s hear from our Inkredible kids...

As we''ve all adjusted to working from home for most of 2020, does this mean our kids, flatmates, parents, or anyone we''ve been locked down with now understand what we''re doing all day? We decided to ask our Inkredible kids to hear what they think their parents are working on. Find out what they said...

There''s never a dull moment in Retail marketing, but it''s particularly exciting to see the creativity that lands in our inboxes during the festive season, aka peak trading season. Here are some ways in which our clients have been engaging their customers using Movable Ink''s technology this year.

P.S. Plenty more where these came from! You can see many more examples of Movable Ink in action in our collection of Lookbooks!

Competition Time!

We''ve shown you a selection of Christmas campaigns using Movable Ink technology, and now we want to hear YOUR ideas for engaging your customers with real-time personalisation in email. Give us your suggestions and we''ll pick a winner to receive a mockup and a £15 (or equivalent) Uber Eats voucher!

SHARE YOUR IDEAS »

That''s all for now! Come back next week for more seasonal treats and prizes.

Was this email forwarded to you? Sign up to receive the next one here!

Check out the Movable Ink Exchange to learn more about Movable Ink''s extensive partner integrations.

Creating successful personalized marketing campaigns relies on data-and yet nearly 50% of marketers say that integrating data is their top challenge in trying to implement more personalization.

It's clear that it''s a daunting job for marketers and is often something that's pushed off. But the reality is that setting up data integrations is easier than you think-if you have the right partners.

In our latest Lookbook, discover how brands like Clarins, At Home, and more were able to deliver real-time, personalized email and mobile experiences by unifying data sources through Exchange partner integrations.

Marketers know it's critical to create personalized experiences that customers want. But for teams lacking resources, activating data to create scalable campaigns is a big challenge - one that Rakuten Viki knows all too well. The video streaming service needed to effectively showcase a wide variety of programming to their audience to create a consistent, engaging experience across their mobile and email campaigns - without any dev resources.

In this webinar, hear from Karen Paek, Director of Integrated Marketing at Rakuten Viki, and Patrick Dwyer, Senior Customer Success Manager at Braze, and discover how Rakuten Viki leverages Movable Ink and Braze to:

• Foster engagement in their audience community using live polls to gather feedback
• Showcase trending shows, ratings, and reviews using APIs
• Create personalized, shareable content based on user preferences

We''re back with a bonus episode of Ink Tank where we explore the current state of mobile marketing from Travis Johnson, Product Manager at Airship and Katie White from Movable Ink''s Strategy Team. In this quick episode, Travis and Katie discuss the mobile trends they''re seeing across industries and how marketers can use automation to free up valuable production time to create 1:1 experiences across channels.

Did you miss an earlier episode? Access all of our previous episodes here.