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Google has bought fitness device maker Fitbit for $2.1bn (£1.6bn), but the tech giant is seeking to calm fears by insisting health data will not be used for Google ads.

Facebook saw its stock rise by more than three per cent after beating expectations in the third quarter as it continues to fight its constant criticism from governments and the public.

Home rental platform plans AirBnB is banning “party houses” after five people were killed at a Halloween party in San Francisco.

Twitter has taken the controversial step to ban political advertising from its platform, just weeks before the UK holds a general election.

Apple TV+ has launched, signalling the company’s entry into the VOD market and its competition with the likes of Netflix and Amazon Prime.

Over the past decade, retail infrastructure and shopper marketing has been relentlessly fuelling a mindset where shoppers expect ‘more for less’. Callum Saunders, Head of Planning at brand activation agency ZEAL Creative, looks at a rising counter trend as health-conscious shoppers look for moderation at a premium price.

Personalisation is nothing new, however, it’s something that many organisations fail to get right, particularly when it comes to the basics. Craig Summers, Managing Director, Manhattan Associates explains how inept personalisation can affect the bottom line.

Michael Allen, VP and EMEA CTO at Dynatrace looks at why retailers should adopt capabilities that enable them to visually replay the customer’s digital experience and see exactly how a problem is affecting them.

Less than 25 percent of all digital campaigns are being measured using brand uplift studies – and questions remain as to whether the results are being applied strategically, according to new research.

The UK was the most engaged nation but South Africa was the most read about team at this year’s Rugby World Cup, according to new research.

Over a third (35%) of UK Baby Boomers will adopt new products and services before the general public, despite preconceptions that they’re set in their ways, according to new research.

61% of people aged 18-24 say that fashion advertising needs to show ‘realistic people’ if it is to be seen as authentic, according to research from media agency UM.

Brands are missing out on opportunities to convert their users to paying users because of the way they are measuring the performance of their apps.

The amount brands are spending on ecommerce ads has risen 115% year-on-year as Amazon advertising reaches new heights, according to new global research.

Nielsen has launched a measurement solution to help advertisers evaluate the effectiveness of influencer marketing.

Natural and paid search ad campaigns work best when they complement each other, but how can marketers optimise the two practices? Asher Gordon, Head of Biddable Media at Tug explores the SEO vs PPC debate and explains why these tools are most effective when used together as part of an integrated digital marketing approach.

A UK report looking into Russian interference into the 2016 EU referendum will not be published until after the election, despite claims that it could be released before.

Facebook is rebranding its logo for its products and services in an attempt to distinguish the company from its familiar app and website.

TV presenter Phillip Schofield has partnered with one gin subscription service, Craft Gin Club for a series of online video ads in the run-up to Christmas, as well as writing his own tongue in cheek column for the brand’s monthly magazine, Ginned!.

Microsoft Japan saw sales rises by nearly 40% during an experiment in which staff worked a four-day week on full pay.

Google has bought fitness device maker Fitbit for $2.1bn (£1.6bn), but the tech giant is seeking to calm fears by insisting health data will not be used for Google ads.

Home rental platform plans AirBnB is banning “party houses” after five people were killed at a Halloween party in San Francisco.

Over the past decade, retail infrastructure and shopper marketing has been relentlessly fuelling a mindset where shoppers expect ‘more for less’. Callum Saunders, Head of Planning at brand activation agency ZEAL Creative, looks at a rising counter trend as health-conscious shoppers look for moderation at a premium price.

Personalisation is nothing new, however, it’s something that many organisations fail to get right, particularly when it comes to the basics. Craig Summers, Managing Director, Manhattan Associates explains how inept personalisation can affect the bottom line.

Less than 25 percent of all digital campaigns are being measured using brand uplift studies – and questions remain as to whether the results are being applied strategically, according to new research.

The UK was the most engaged nation but South Africa was the most read about team at this year’s Rugby World Cup, according to new research.

Over a third (35%) of UK Baby Boomers will adopt new products and services before the general public, despite preconceptions that they’re set in their ways, according to new research.

61% of people aged 18-24 say that fashion advertising needs to show ‘realistic people’ if it is to be seen as authentic, according to research from media agency UM.

Brands are missing out on opportunities to convert their users to paying users because of the way they are measuring the performance of their apps.

The amount brands are spending on ecommerce ads has risen 115% year-on-year as Amazon advertising reaches new heights, according to new global research.

Instagram has launched a new short 15-second video tool, as the social media app looks to emulate the growing popularity of China’s TikTok.

Unilever is taking its ethical ad tech’ experiment to Instagram, donating half its ad revenue to a viewers’ charity of choice.

Chinese ecommerce giant Alibaba has set a new sales record on Singles Day, the world’s largest 24-hour shopping event.

Websites that load slowly because they are poorly coded could soon be flagged by Google’s Chrome browser.

Bidstack is sponsoring Leicester City defender Christian Fuchs’ esports team, NFG, for the FIFA 20 season.

Google is expanding its network of shopping ads to the YouTube mobile app as it looks to take on Amazon in the growing ecommerce ad sector.

With the official Angry Birds 10th anniversary coming next month, Rovio Entertainment has kicked off the celebrations with a new campaign – titled “Bring the Anger” – that aims to show how anger can be converted into positive action.

Consumers now have more options to cut off an organisation completely – whether that means deleting an app, unsubscribing from emails or other updates, or requesting a company removes every trace of them. Elizabeth Dailing, Senior Director CXM at Quadient looks at how businesses can ensure they stay on the right side of their customers in the age of the unsubscriber.

Big global multinationals are turning to new marketing structures as part of their transformation, moving away from traditional functional and hierarchical approaches in favour of organising around the customer experience and the customer journey.

Favourability towards brands is highest when ads are placed in high-quality environments, which drops when ads are seen in sub-standard settings, according to new research.

60% of UK companies are already using artificial intelligence (AI), or plan to start using it in the next 12 months, according to new research.

Over half (58%) of IT teams believe that marketing doesn’t appreciate their work, according to new research.

Aligning a brand with a ‘trend, issue or topic’ is now a key goal for brands and consumers increasingly buy into social and environmental causes, according to new research.

The growing UK eSports sector is a huge opportunity for brands with 1.2m Brits watching eSports content this year and most open to sponsored content, according to new research.

UK clothing retailer Very has beaten John Lewis Christmas ad as the most emotionally enaging Christmas Ad Of 2019, with an animated tale of community spirit and seasonal goodwill, according to new research.

Instagram is hiding the number of likes on some posts across the world as part of a global trial to assess out how it can “remove pressure” on users.

The UK Conservative party has come under criticism and received a warning from Twitter for misleading the public for renaming its social media account “factcheckUK” during the leaders’ debate.

From brand managers to graphic designers, there are a variety of jobs within the creative sector that require a range of different skills and talents. New research has analysed the average salary of 50 of the most common creative jobs in the UK to compare average salaries.

Supermarket chain Costcutter has selected TabMo and it’s mobile-first creative demand side platform (DSP) to add audio to its mobile advertising campaigns.

With 2019 coming to an end, Socialbakers’ CEO Yuval Ben-Itzhak reflects on the year in marketing, and comments on what marketers can expect in his 2020 predictions.

Black Friday is almost here, but that doesn’t mean it’s too late to fine tune your affiliate campaign to maximise sales on the big day. Virginia Rizzi is a Performance Marketing Manager at digital marketing agency Glass Digital, and has overseen countless seasonal affiliate campaigns for a whole host of major national clients. Here, she shows us how to build a great last-minute affiliate campaign.

IMRG’s online retail sales forecast for the Black Friday period 2019 puts growth of 2% to 3%, but with a very real possibility it could be flat, with December expected to grow just 1-2%. Andy Mulcahy, Strategy and Insight Director, IMRG, provides an in-depth look at the festive season.

People in the UK are looking to businesses behind the products and services that they consume to play an active role in shaping society for the better and tackle the climate crisis, according to new research.

A third of small to medium size enterprises do not have a website to enable discovery, while 71% do not manage a search engine listing or map listing for their business, according to new research.

Black Friday is set to be bigger than ever, and could start as soon as this Wednesday – as last year searches for ‘Black Friday’ on ebay.co.uk shot up by 73% overnight on Wednesday 14th November, just under a week and a half ahead of the official occasion.

Average conversion rate from basket abandonment email reminders was four times higher on Black Friday, at 45%, according to new research.

Consumers welcome many types of personalized mobile messages from businesses, and they are 35x more likely to open mobile messages than emails, according to new research.

YouTube is letting advertisers interested in “edgier content” to run ads next to such videos on its platform, as it looks to address brand safety fears.

Uber has lost its London operating licence by the regulator in a major blow to the ride-hailing app, but will still operate in the city as part of its appeal process.

Google is expanding its Duplex service, moving “beyond voice” and coming to the web, letting users buy movie tickets with a few commands.

Aldi’s Amazing Christmas Show is the most powerful ad of Christmas 2019, according to Kantar’s annual research into which festive TV advertising campaigns work best with viewers.

Automation can save time when it comes to personalisation, but as brands such as Adidas and Pinterest have found, it can backfire in embarrassing ways. Mike Austin, CEO & co-founder, Fresh Relevance explores the significance of human oversight when running personalisation at scale and the importance of thinking outside of the box as to what could go wrong with personalisation initiatives at their outset.

Ben Murphy, UK MD at Quantcast looks at the ways that data can help agencies and brands to better communicate.

A transformational model is a requirement in today’s digital economy. Mike Shaw, International VP at dataxu offers three key tips to get more out of digital transformation at your company.

UK clothing retailer Very has beaten John Lewis Christmas ad as the most emotionally enaging Christmas Ad Of 2019, with an animated tale of community spirit and seasonal goodwill, according to new research.

From brand managers to graphic designers, there are a variety of jobs within the creative sector that require a range of different skills and talents. New research has analysed the average salary of 50 of the most common creative jobs in the UK to compare average salaries.

Interest in UK tech jobs has fallen while the rest of Europe has seen searches surge, while US-based jobseekers are falling out of love with the UK tech scene as they increasingly look for work in mainland Europe, according to new research.

Digital publishing revenues declined to £113.1m in Q2 2019, a 3.7% fall in comparison to Q2 2018, according to the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing (AOP) and Deloitte.

People in the UK are looking to businesses behind the products and services that they consume to play an active role in shaping society for the better and tackle the climate crisis, according to new research.

A third of small to medium size enterprises do not have a website to enable discovery, while 71% do not manage a search engine listing or map listing for their business, according to new research.

Nike is stopping all sales of its products through Amazon, as the sports brand embarks on a renewed focus on “more direct, personal relationships” with customers.

Google has revamped its political ad rules, meaning audience adverts on Google search and YouTube will now be limited to the general categories of age, gender and general location.

Digital publishing revenues declined to £113.1m in Q2 2019, a 3.7% fall in comparison to Q2 2018, according to the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing (AOP) and Deloitte.

British armed forces charity Help for Heroes is running a new influencer marketing drive with rugby starts including Mike Tindall and Chris Robshaw.

Shutterstock is announcing an unlimited music subscription priced at £129 a month, aimed at YouTubers, social media managers and podcast producers who can now license tracks as needed without worrying about the total price tag.

Barclays has unveiled their enhanced finger vein scanner, developed in collaboration with Hitachi using VeinID infra-red technology.

Professionals will need to learn data science skills to do their jobs and help their companies thrive in the next decade, say business leaders.

The UK Conservative party has come under criticism and received a warning from Twitter for misleading the public for renaming its social media account “factcheckUK” during the leaders’ debate.

Instagram is hiding the number of likes on some posts across the world as part of a global trial to assess out how it can “remove pressure” on users.

With 2019 coming to an end, Socialbakers’ CEO Yuval Ben-Itzhak reflects on the year in marketing, and comments on what marketers can expect in his 2020 predictions.

Black Friday is almost here, but that doesn’t mean it’s too late to fine tune your affiliate campaign to maximise sales on the big day. Virginia Rizzi is a Performance Marketing Manager at digital marketing agency Glass Digital, and has overseen countless seasonal affiliate campaigns for a whole host of major national clients. Here, she shows us how to build a great last-minute affiliate campaign.

IMRG’s online retail sales forecast for the Black Friday period 2019 puts growth of 2% to 3%, but with a very real possibility it could be flat, with December expected to grow just 1-2%. Andy Mulcahy, Strategy and Insight Director, IMRG, provides an in-depth look at the festive season.

UK clothing retailer Very has beaten John Lewis Christmas ad as the most emotionally enaging Christmas Ad Of 2019, with an animated tale of community spirit and seasonal goodwill, according to new research.

From brand managers to graphic designers, there are a variety of jobs within the creative sector that require a range of different skills and talents. New research has analysed the average salary of 50 of the most common creative jobs in the UK to compare average salaries.

People in the UK are looking to businesses behind the products and services that they consume to play an active role in shaping society for the better and tackle the climate crisis, according to new research.

A third of small to medium size enterprises do not have a website to enable discovery, while 71% do not manage a search engine listing or map listing for their business, according to new research.

Black Friday is set to be bigger than ever, and could start as soon as this Wednesday – as last year searches for ‘Black Friday’ on ebay.co.uk shot up by 73% overnight on Wednesday 14th November, just under a week and a half ahead of the official occasion.

Average conversion rate from basket abandonment email reminders was four times higher on Black Friday, at 45%, according to new research.

Consumers welcome many types of personalized mobile messages from businesses, and they are 35x more likely to open mobile messages than emails, according to new research.

Video ad tech company Tremor is to buy video advertising platform Unruly from News Corp, as the media giant bows out of ad tech.

CES in Las Vegas has just begun, showcasing cutting-edge gadgets, apps and products that could shape technology in the 20s, with ecommerce, short videos and facial recognition dominating the pre-event hype. We look forward to the eight biggest innovations and developments from the biggest tech expo of the year.

Sony has unveiled its Vision-S electric concept car at CES as CEO Kenichiro Yoshida predicts mobility will take over from mobile communications as the main focus for tech firms.

DFS has partnered with animation studio, Aardman, to create a multi-channel campaign with iconic characters, Wallace & Gromit.

Russian tech giant Yandex is providing demonstration rides in its self-driving cars with no one behind the steering wheel on the public streets of Las Vegas during CES 2020.

Costa Coffee has named MediaCom UK as its new media planning and buying partner, taking over from Zenith following a review of contract.

Books of Ernest Hemingway are a matter of taste. Some love them, some – not so much. But despite all, there’s a lot you can learn from Ernest Hemingway. In this article, there are tips from the writer that can help to improve your writing as well, even if your writing is code.

Paul Twite, Managing Director Europe & MENA, ITWP, offers his market research predictions and what 2020 has in store, with a focus on technology and how this is driving change in the sector.

2019 was another big year for digital marketing, with the rise of TikTok, audio ads going mainstream and Google buying FitBit. This was the year that Uber went public, brands became activists and the world’s biggest game vanished down a black hole. As the digital decade comes to a close, we’ve identified 16 of the biggest trends of the year.

From guacamole dances to Fortnite fridge destruction, 2019 marked another big year for video viral marketing case studies. Gaming, Tik Tok and brand purpose were key themes of the most popular ad content. To round off the year, our team at Netimperative have assembled 17 standout virals from around the world for your viewing pleasure…

From deep fakes to mind-reading wristbands, technology took us in some strange directions during 2019. In this special article, we celebrate the 10 weirdest news stories of the year.

As 2019 draws to a close, we look at some of the biggest marketing blunders of the year. From the US military threatening to bomb alien hunters to lethal conker recipes, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2020…

UK supermarkets have experienced the lowest sales growth over the Christmas period in five years, with sales growing by +0.5% in the last four weeks, according to new research.

Brick-and-mortar drove the vast majority of grocery sales worldwide, particularly for fresh food, but ecommerce maintained its meteoric rise durng 2019, according to new research.

Boxing Day footfall decreased by 11.8% compared to Boxing Day 2018, according to new data.

Regardless of its predominantly negative connotation, an increasing number of people have started using the dark web to keep their online activity hidden, according to a new study.

Sales over the Christmas and Peak Retail period show that the UK has reached ‘mass adoption’ of smart speakers as voice activated technology firmly embeds itself in the lives and habits of consumers – but concerns around data & privacy are increasingly significant.

Virtual reality (VR), Augmented Reality (AR), and Mixed Reality (MR) products are set to boom this decade as technology evolves, prices come down and devices become more accessible, according to new research.

Google plans to stop all third-party cookies on its Chrome browser by 2022, in a move that will have massive repercussions across the ad industry, which depends on them to track users.

A new paid video streaming service Quibi has launched, offering original short form Hollywood shows that are 10 minutes or shorter, part funded by ads.

The CES consumer tech show in Las Vegas features thousands of companies from Google and Samsung to unknown startups, all showcasing their ‘next big thing’ in tech. We take a look at the most notable gadgets to come out of this year’s expo, from the innovative to the odd.

Retailer GAME is to close 40 stores in the UK as the shift to digital gaming and game streaming takes its toll on the high street.

True Fit, has struck a strategic partnership with Google Cloud to boost its clothing and footwear personalisation platform for clients.

The fourth quarter of 2019 saw UK marketing budgets saw a small return to growth after a stagnant period, according to new data.

Google’s organic carousel presents new opportunities to British retailers. But how do you optimise for this new product? DAC’s Nyo Logan reveals all.

Marketing leaders know that good customer experience pay off, but the majority appear to overestimate their current capabilities. Vijayanta Gupta, VP Strategy & Industries at Sitecore loks at three key customer service hurdles, and how to overcome them.

True customer data-based identification, across devices and email accounts, is now essential- and device-specific cookies simply aren’t good enough. Rob Massa, General Manager for BounceX EMEA,
explains why retailers want to give their New Year’s marketing push laser-like focus, effective identification is the one challenge they need to crack.

More than 36% of retailers think that leaving the EU at the end of this month will have mostly negative effects on their business over the next five years, compared to 25% that think it will be mostly positive according to new research.

The popularity of audiobook usage is rising which is helping people to connect with more books.

A new data-led report predicts image, video and music styles set to dominate marketing campaigns, advertising creative and video projects throughout the year, with an interest in 20’s retro gold patterns, ‘occulture’ and big floral visuals set to dominate.

Geopolitical turbulence is propelling us towards an “unsettled” unilateral world of great power rivalries at a time when business and government leaders must focus urgently on working together to tackle shared risks, according to new research

People are starting to re-evaluate everyday values that sit at the forefront of tech, culture and media, according to new research.

Esports viewing is on the rise, but Western countries still lag far behind China, where over 1 in 4 Internet users watched esports games in the last month.

Reinforcing customers’ (59%) trust’ is the data and marketing industry’s biggest challenge, according to a survey completed by over 230 senior marketing professionals across the UK who judged the DMA Awards 2019.

Social media influencer Molly Mae has as been reprimanded by the Advertising Standards Authority (ASA) for breaking its rules on Instagram.

FA allowed bookmaker Bet 365 to stream 23 matches over the weekend, drawing criticism for encouraging gambling in exchange for views.

Facebook is banning misleading videos from its site, in a push against deepfake content and online misinformation campaigns.

Amazon is working with Future Retail to expand the Indian retail chain online and take on rival FlipKart.

China has included the internet industry for the first time in a proposed revamp of its anti-monopoly laws, giving regulators the power to rein in the country’s increasingly dominant technology giants.

CES in Las Vegas has just begun, showcasing cutting-edge gadgets, apps and products that could shape technology in the 20s, with ecommerce, short videos and facial recognition dominating the pre-event hype. We look forward to the eight biggest innovations and developments from the biggest tech expo of the year.

Video ad tech company Tremor is to buy video advertising platform Unruly from News Corp, as the media giant bows out of ad tech.

Russian tech giant Yandex is providing demonstration rides in its self-driving cars with no one behind the steering wheel on the public streets of Las Vegas during CES 2020.

Sony has unveiled its Vision-S electric concept car at CES as CEO Kenichiro Yoshida predicts mobility will take over from mobile communications as the main focus for tech firms.

Books of Ernest Hemingway are a matter of taste. Some love them, some – not so much. But despite all, there’s a lot you can learn from Ernest Hemingway. In this article, there are tips from the writer that can help to improve your writing as well, even if your writing is code.

Paul Twite, Managing Director Europe & MENA, ITWP, offers his market research predictions and what 2020 has in store, with a focus on technology and how this is driving change in the sector.

2019 was another big year for digital marketing, with the rise of TikTok, audio ads going mainstream and Google buying FitBit. This was the year that Uber went public, brands became activists and the world’s biggest game vanished down a black hole. As the digital decade comes to a close, we’ve identified 16 of the biggest trends of the year.

From guacamole dances to Fortnite fridge destruction, 2019 marked another big year for video viral marketing case studies. Gaming, Tik Tok and brand purpose were key themes of the most popular ad content. To round off the year, our team at Netimperative have assembled 17 standout virals from around the world for your viewing pleasure…

From deep fakes to mind-reading wristbands, technology took us in some strange directions during 2019. In this special article, we celebrate the 10 weirdest news stories of the year.

As 2019 draws to a close, we look at some of the biggest marketing blunders of the year. From the US military threatening to bomb alien hunters to lethal conker recipes, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2020…

54% of UK citizens believe that the gathering and use of personal data should be regulated more closely by the government, according to new research.

UK supermarkets have experienced the lowest sales growth over the Christmas period in five years, with sales growing by +0.5% in the last four weeks, according to new research.

Brick-and-mortar drove the vast majority of grocery sales worldwide, particularly for fresh food, but ecommerce maintained its meteoric rise durng 2019, according to new research.

Boxing Day footfall decreased by 11.8% compared to Boxing Day 2018, according to new data.

Regardless of its predominantly negative connotation, an increasing number of people have started using the dark web to keep their online activity hidden, according to a new study.

Sales over the Christmas and Peak Retail period show that the UK has reached ‘mass adoption’ of smart speakers as voice activated technology firmly embeds itself in the lives and habits of consumers – but concerns around data & privacy are increasingly significant.

Virtual reality (VR), Augmented Reality (AR), and Mixed Reality (MR) products are set to boom this decade as technology evolves, prices come down and devices become more accessible, according to new research.

The Super Bowl is not only one of the biggest sporting events of the year, it’s also one of the biggest ad events, with brands battling for both TV viewers and social media clicks. We take a look at yesterday’s big game to pick the best (and worst) ads of the night.

Google’s parent company Alphabet has published details of its YouTube and cloud business for the first time, as the firm’s traditional search and banner ad businesses continues to slow.

Mountain Dew, Avocados From Mexico and Rocket Mortgage were the top Super Bowl ads in terms of emotional impact, according to new research.

Snapchat is launching Bitmoji TV, an animated personalised content series for that features Snapchatters and their friends’ Bitmoji avatars in every episode.

Liberty Games has created an Intensive Gaming Course, designed to prevent couples from arguing due to feeling left out and having to battle with their partner’s other love… their PlayStation.

Veridium has launched its own facial recognition and behavioural biometric technology for mobile phones – replacing expensive hardware with a frictionless app.

As the 2010’s comes to an end, we rounded up the most important and innovative tech products, trends, and breakthroughs that have shaped how we use technology. Take part in our poll below…

Apple’s latest Intelligent Tracking Prevention (ITP) update aims to increase user privacy by preventing unwanted tracking – but could have a major impact on digital marketing, particularly when it comes to technology such as analytics and A/B testing tools. Jean-Noël Rivasseau, CTO and Founder, Kameleoon, explains ITP, how it works, the impact it has on digital marketing tech and how it can potentially be overcome.

As we commence 2020, people are still working on their new year’s resolutions. And often one of them is a promotion or a raise. Ram Kezel from Hostinger offers six tips on how to negotiate for a raise as a web developer.

Advertising holds the keys to the free internet, but to succeed, it must be hyper-relevant while respecting consumer privacy – particularly since consumers are savvier than ever about their data rights. James Patterson, VP, Client Services, EMEA & Global Operations at The Trade Desk looks at the careful balance that needs to be struck between the two, which should fuel rather than fight each other.

With most millenials no longer trusting traditional marketing, are partnerships the new way forward? Alex Springer, Director, Sales and Solutions EMEA, at Impact looks at why businesses are moving away from traditional advertising, and looking to partnerships to help reach new audiences and result in customers – without breaking consumer confidence.