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From the Executive Director | March 24, 2020

Dear Pajama Program Community,

In this rapidly changing world, Pajama Program remains committed to continuing our work throughout the United States and Puerto Rico. Our mission to promote and support a comforting bedtime routine for all children to help them thrive remains central to everything we do. Helping to bring a sense of comfort and routine to children and their loved ones is even more critical in this time of widespread uncertainty. We have a lot of plans for our generous community's virtual participation and continued growth.

Coming soon... Carla Hall on AmazonLive for Pajama Program! Curl up with Carla to kick off a cozy bedtime routine as she shares some stories and tasty recipes to support Pajama Program. We''ll keep you posted!

Together, we CAN fulfill our mission, even under these unprecedented conditions. Many of you have asked how you can help at a time like this, here are just a few ways that you can join us. All of your contributions make an impact on the children in our community!

1. Join Our National Pajama Walk on May 2nd and Spread the Word.
Join a team, create a team, or fundraise on your own to support Pajama Program's Reading Centers and national network. You can do it all from wherever you are! Stay in your PJs, take a walk around the house, yard, or neighborhood, hop on your bike or treadmill, run in place, whatever gets you moving! Questions or want to become a sponsor? Email Aminata Solammon.

On May 2nd, post a picture on social, tag @pajamaprogram and use the hashtag #pajamawalk and join Pajama Program champions across the country doing the same!

Direct donations to Pajama Program provide critical support. Our Community Partner network consists of more than 4,300 organizations, which means tens of thousands of children need us. As our country was on the brink of this new normal last week, we received over 50 new applications from organizations looking to join our network. The demand for our services increases exponentially each day as this crisis continues. Your donation is an investment in our mission and will help us continue to bring programming and good nights for good days to children across the country.

3. Get Ready for Bedtime at Our Virtual Reading Parties.
We are hosting Virtual Reading Parties on our social channels at 7:30pm EST each night. Pajama Program's team and special guests will be reading stories so children and their loved ones can continue their comforting bedtime routines wherever they are!

Interested in sponsoring or being a guest reader? Email Jen Henriquez.

4. Stay Tuned for a Save the Date.
While we were all looking forward to celebrating our work and honorees, Carla Hall and Jennifer Granger, at our Annual Benefit Gala this year, like so many others, we had to cancel our event. But it will give us even more reason to celebrate our 20th Anniversary next year at Pajama Program''s Annual Benefit Gala 2021! For those of you who were planning to attend, sponsor or support the Gala this year, please consider supporting our National Pajama Walk. We still need you!

The reality of what our community is facing right now is increasing stress levels, anxiety, and fear. We want to hear from you about how you've been maintaining your routine at night for your family, so we can continue to be your resource on how to conquer any bedtime routine challenges.

Our team of staff and Chapter Presidents continues to stay connected, working together with and for our community, and that includes YOU. While our staff is working remotely, you can still reach us at (212) 716-9757 or info@pajamaprogram.org.

Check out Pajama Program's Bedtime Routine Tips that you can share with anyone!

I firmly believe that through these challenging times, we will come out on the other side even stronger. We are all finding new ways to approach and solve challenges, turning uncertainty into opportunity. At Pajama Program, I believe in the power of our community to deliver on our shared promise to children and families. Together, we can do just that. Thank you for your unwavering support!

Wishing you good nights for good days,



PS. A $10 donation can help us continue our work-bringing cozy pajamas and inspiring storybooks to children as part of a comforting bedtime routine! DONATE TODAY!

Good Nights Are Good Days

Pajama Program | 171 Madison Ave., Suite 1409, New York, NY 10016
PajamaProgram.org . (212) 716-9757 . info@pajamaprogram.org

Pajama Program meets the Better Business Bureau''s 20 Charity Standards and has 4-stars from Charity Navigator - both the highest rankings for nonprofits.

John Adams in 1776, or the voice of KITT on Knight Rider... but we know him as a Pajama Program supporter! Listen to actor Bill Daniels talk about bedtime and why he supports our mission. He and many others have joined our Virtual Reading Party initiative to bring awareness to our work. We''d love to have you involved, too!

The cornerstone of Pajama Program''s vision is "Good Nights for Good Days," because we know the 24-Hour Good Day Loop starts at bedtime! We welcome you to get in The Loop - Pajama Program''s sustaining donor initiative.

Invest in our mission with a monthly donation of any amount - that''s all it takes to get in The Loop!

Pajama Program Founder, Genevieve Piturro, just released her first book, Purpose, Passion and Pajamas. As we head into our 20th year, we can think of no better time to celebrate the founding story of Pajama Program!

We''ve innovated the Reading Party experience, taking it beyond the walls of our Reading Centers and bringing it online and directly to the children. Last week, we went LIVE with Madison Square Boys & Girls Club for a Reading Party with Senior Program Managers, Chrissie and Douna. After spending time with us, the children went home with new pajamas and storybooks, ready for a Good Night!

Stay tuned for PJ Masks Storytime Adventures every Tuesday from August 11-September 1, 7:30pm. Readings will be hosted on our IGTV channel and you''re invited to join along for the fun with Catboy, Owlette and Gekko! Many thanks to Simon & Schuster for donating books to support this series.

Good Nights Are Good Days

Pajama Program | 171 Madison Ave., Suite 1409, New York, NY 10016
PajamaProgram.org . (212) 716-9757 . info@pajamaprogram.org

Pajama Program meets the Better Business Bureau''s 20 Charity Standards and has 4-stars from Charity Navigator - both the highest rankings for nonprofits.

A generous donor is matching ALL DONATIONS - DOLLAR FOR DOLLAR - up to $3,000!

Good Nights Are Good Days

Pajama Program | 171 Madison Ave., Suite 1409, New York, NY 10016
PajamaProgram.org . (212) 716-9757 . info@pajamaprogram.org

Pajama Program meets the Better Business Bureau''s 20 Charity Standards and has 4-stars from Charity Navigator - both the highest rankings for nonprofits.

John Adams in 1776, or the voice of KITT on Knight Rider... but we know him as a Pajama Program supporter! Listen to actor Bill Daniels talk about bedtime and why he supports our mission. He and many others have joined our Virtual Reading Party initiative to bring awareness to our work. We''d love to have you involved, too!

The cornerstone of Pajama Program''s vision is "Good Nights for Good Days," because we know the 24-Hour Good Day Loop starts at bedtime! We welcome you to get in The Loop - Pajama Program''s sustaining donor initiative.

Invest in our mission with a monthly donation of any amount - that''s all it takes to get in The Loop!

Pajama Program Founder, Genevieve Piturro, just released her first book, Purpose, Passion and Pajamas. As we head into our 20th year, we can think of no better time to celebrate the founding story of Pajama Program!

We''ve innovated the Reading Party experience, taking it beyond the walls of our Reading Centers and bringing it online and directly to the children. Last week, we went LIVE with Madison Square Boys & Girls Club for a Reading Party with Senior Program Managers, Chrissie and Douna. After spending time with us, the children went home with new pajamas and storybooks, ready for a Good Night!

Stay tuned for PJ Masks Storytime Adventures every Tuesday from August 11-September 1, 7:30pm. Readings will be hosted on our IGTV channel and you''re invited to join along for the fun with Catboy, Owlette and Gekko! Many thanks to Simon & Schuster for donating books to support this series.

Good Nights Are Good Days

Pajama Program | 171 Madison Ave., Suite 1409, New York, NY 10016
PajamaProgram.org . (212) 716-9757 . info@pajamaprogram.org

Pajama Program meets the Better Business Bureau''s 20 Charity Standards and has 4-stars from Charity Navigator - both the highest rankings for nonprofits.

Dear Pajama Program Community,

On behalf of Pajama Program, we write to you today to address the violent consequences of racism in our country. The recent murders of Ahmaud Arbery, Breonna Taylor, and George Floyd, and the racism endured by Christian Cooper in Central Park, are only the most recent examples of crimes and injustices against Black people in our country. The impact on our community is devastating and as the leaders of a national organization, we explicitly state that we stand with civil rights organizations and activists that move the causes of equity and justice forward for Black people; and we denounce police brutality and all forms of racism and inequality.

Pajama Program's core values are central to who we are: Integrity, Equity, Shared Community, Sustainable Impact, and Thoughtful Leadership. We take these values to heart as they guide our actions and are the foundation for all that we do. We commit to examining how we uphold them and to holding ourselves accountable to our community as part of our everyday work.

As we do our part at Pajama Program to create positive change in the world, we'll be sharing updates and resources in a continued effort to push for equity. Here are some actions you can take as an individual right now to promote change and demonstrate your support for equity and equality:

• VOTE! To find out voting protocol near you, including changes in light of the pandemic, Voting411.org by the League of Women Voters Education Fund is a great site. 
• Talk to your children about racism and teach anti-racism. Children''s books to support conversations on race, racism and resistance can be found on Today's Parent and EmbraceRace.org.  
• Confirm your support to bring justice for George Floyd by signing Justice for George Floyd on change.org and the #JusticeforFloyd campaign on act.colorofchange.org. For information on contacting local officials in your area, ally.wiki is a good resource. 
• Research and support your local civil rights and social justice organizations, they are often the most direct, impactful source for grassroots action. The Leadership Conference on Civil & Human Rights and Campaign Zero are good places to start.
• Visit the NAACP's We Are Done Dying campaign. 

We know that lives literally depend on the actions that all of us, inside and outside of Pajama Program, take. We hold ourselves accountable for doing our part and welcome your voices to tell us if we fall short. Thank you for being part of our shared community and this conversation, which must continue.

In solidarity,

Good Nights Are Good Days

Pajama Program | 171 Madison Ave., Suite 1409, New York, NY 10016
PajamaProgram.org . (212) 716-9757 . info@pajamaprogram.org

Pajama Program meets the Better Business Bureau''s 20 Charity Standards and has 4-stars from Charity Navigator - both the highest rankings for nonprofits.

• Join the Walk as an individual or team and start fundraising online to support Pajama Program''s COVID-19 response initiatives-virtual programming, targeted distributions of PJs and books, and support for the children of first responders.
• Post a picture of your walk/run/ride from wherever you are on May 2. Use the hashtag #pajamawalk and we''ll share it on our channels!

• Reunite a group of friends from childhood, college, sports or any other group you''ve been meaning to catch up with!
• Bring your colleagues together to give back and do good.
• Join an existing team or create a new one! Choose a Reading Center team, join up with a Pajama Program enthusiast, or come up with the most creative team name.

Good Nights Are Good Days

Pajama Program | 171 Madison Ave., Suite 1409, New York, NY 10016
PajamaProgram.org . (212) 716-9757 . info@pajamaprogram.org

Pajama Program meets the Better Business Bureau''s 20 Charity Standards and has 4-stars from Charity Navigator - both the highest rankings for nonprofits.

From the Executive Director | March 24, 2020

Dear Pajama Program Community,

In this rapidly changing world, Pajama Program remains committed to continuing our work throughout the United States and Puerto Rico. Our mission to promote and support a comforting bedtime routine for all children to help them thrive remains central to everything we do. Helping to bring a sense of comfort and routine to children and their loved ones is even more critical in this time of widespread uncertainty. We have a lot of plans for our generous community's virtual participation and continued growth.

Coming soon... Carla Hall on AmazonLive for Pajama Program! Curl up with Carla to kick off a cozy bedtime routine as she shares some stories and tasty recipes to support Pajama Program. We''ll keep you posted!

Together, we CAN fulfill our mission, even under these unprecedented conditions. Many of you have asked how you can help at a time like this, here are just a few ways that you can join us. All of your contributions make an impact on the children in our community!

1. Join Our National Pajama Walk on May 2nd and Spread the Word.
Join a team, create a team, or fundraise on your own to support Pajama Program's Reading Centers and national network. You can do it all from wherever you are! Stay in your PJs, take a walk around the house, yard, or neighborhood, hop on your bike or treadmill, run in place, whatever gets you moving! Questions or want to become a sponsor? Email Aminata Solammon.

On May 2nd, post a picture on social, tag @pajamaprogram and use the hashtag #pajamawalk and join Pajama Program champions across the country doing the same!

Direct donations to Pajama Program provide critical support. Our Community Partner network consists of more than 4,300 organizations, which means tens of thousands of children need us. As our country was on the brink of this new normal last week, we received over 50 new applications from organizations looking to join our network. The demand for our services increases exponentially each day as this crisis continues. Your donation is an investment in our mission and will help us continue to bring programming and good nights for good days to children across the country.

3. Get Ready for Bedtime at Our Virtual Reading Parties.
We are hosting Virtual Reading Parties on our social channels at 7:30pm EST each night. Pajama Program's team and special guests will be reading stories so children and their loved ones can continue their comforting bedtime routines wherever they are!

Interested in sponsoring or being a guest reader? Email Jen Henriquez.

4. Stay Tuned for a Save the Date.
While we were all looking forward to celebrating our work and honorees, Carla Hall and Jennifer Granger, at our Annual Benefit Gala this year, like so many others, we had to cancel our event. But it will give us even more reason to celebrate our 20th Anniversary next year at Pajama Program''s Annual Benefit Gala 2021! For those of you who were planning to attend, sponsor or support the Gala this year, please consider supporting our National Pajama Walk. We still need you!

The reality of what our community is facing right now is increasing stress levels, anxiety, and fear. We want to hear from you about how you've been maintaining your routine at night for your family, so we can continue to be your resource on how to conquer any bedtime routine challenges.

Our team of staff and Chapter Presidents continues to stay connected, working together with and for our community, and that includes YOU. While our staff is working remotely, you can still reach us at (212) 716-9757 or info@pajamaprogram.org.

Check out Pajama Program's Bedtime Routine Tips that you can share with anyone!

I firmly believe that through these challenging times, we will come out on the other side even stronger. We are all finding new ways to approach and solve challenges, turning uncertainty into opportunity. At Pajama Program, I believe in the power of our community to deliver on our shared promise to children and families. Together, we can do just that. Thank you for your unwavering support!

Wishing you good nights for good days,



PS. A $10 donation can help us continue our work-bringing cozy pajamas and inspiring storybooks to children as part of a comforting bedtime routine! DONATE TODAY!

Good Nights Are Good Days

Pajama Program | 171 Madison Ave., Suite 1409, New York, NY 10016
PajamaProgram.org . (212) 716-9757 . info@pajamaprogram.org

Pajama Program meets the Better Business Bureau''s 20 Charity Standards and has 4-stars from Charity Navigator - both the highest rankings for nonprofits.

Good Nights Are Good Days

Pajama Program | 171 Madison Ave., Suite 1409, New York, NY 10016
PajamaProgram.org . (212) 716-9757 . info@pajamaprogram.org

Pajama Program meets the Better Business Bureau''s 20 Charity Standards and has 4-stars from Charity Navigator - both the highest rankings for nonprofits.

Dear Pajama Program Community,

On behalf of Pajama Program, we write to you today to address the violent consequences of racism in our country. The recent murders of Ahmaud Arbery, Breonna Taylor, and George Floyd, and the racism endured by Christian Cooper in Central Park, are only the most recent examples of crimes and injustices against Black people in our country. The impact on our community is devastating and as the leaders of a national organization, we explicitly state that we stand with civil rights organizations and activists that move the causes of equity and justice forward for Black people; and we denounce police brutality and all forms of racism and inequality.

Pajama Program's core values are central to who we are: Integrity, Equity, Shared Community, Sustainable Impact, and Thoughtful Leadership. We take these values to heart as they guide our actions and are the foundation for all that we do. We commit to examining how we uphold them and to holding ourselves accountable to our community as part of our everyday work.

As we do our part at Pajama Program to create positive change in the world, we'll be sharing updates and resources in a continued effort to push for equity. Here are some actions you can take as an individual right now to promote change and demonstrate your support for equity and equality:

• VOTE! To find out voting protocol near you, including changes in light of the pandemic, Voting411.org by the League of Women Voters Education Fund is a great site. 
• Talk to your children about racism and teach anti-racism. Children''s books to support conversations on race, racism and resistance can be found on Today's Parent and EmbraceRace.org.  
• Confirm your support to bring justice for George Floyd by signing Justice for George Floyd on change.org and the #JusticeforFloyd campaign on act.colorofchange.org. For information on contacting local officials in your area, ally.wiki is a good resource. 
• Research and support your local civil rights and social justice organizations, they are often the most direct, impactful source for grassroots action. The Leadership Conference on Civil & Human Rights and Campaign Zero are good places to start.
• Visit the NAACP's We Are Done Dying campaign. 

We know that lives literally depend on the actions that all of us, inside and outside of Pajama Program, take. We hold ourselves accountable for doing our part and welcome your voices to tell us if we fall short. Thank you for being part of our shared community and this conversation, which must continue.

In solidarity,

Good Nights Are Good Days

Pajama Program | 171 Madison Ave., Suite 1409, New York, NY 10016
PajamaProgram.org . (212) 716-9757 . info@pajamaprogram.org

Pajama Program meets the Better Business Bureau''s 20 Charity Standards and has 4-stars from Charity Navigator - both the highest rankings for nonprofits.

A generous donor is matching ALL DONATIONS - DOLLAR FOR DOLLAR - up to $3,000!

Good Nights Are Good Days

Pajama Program | 171 Madison Ave., Suite 1409, New York, NY 10016
PajamaProgram.org . (212) 716-9757 . info@pajamaprogram.org

Pajama Program meets the Better Business Bureau''s 20 Charity Standards and has 4-stars from Charity Navigator - both the highest rankings for nonprofits.

Good Nights Are Good Days

Pajama Program | 171 Madison Ave., Suite 1409, New York, NY 10016
PajamaProgram.org . (212) 716-9757 . info@pajamaprogram.org

Pajama Program meets the Better Business Bureau''s 20 Charity Standards and has 4-stars from Charity Navigator - both the highest rankings for nonprofits.

Join Carla Hall, long-time Pajama Program supporter, lover of bedtime, books and delicious snacks, for a special program on AmazonLive. Her segment will air TONIGHT, March 26, 2020 at 6:30pm. See you there!

Pajama Program supporters across the country are participating in the National Pajama Walk this year - it''s going to be bigger than ever! Start your walk fundraiser now and we''ll see you at #pajamawalk on May 2nd!

Many, many thanks to Laurie Berkner for hosting a LIVE Facebook Pajama Party Concert this morning to benefit Pajama Program. You can still catch the action on her channel! Thank you, Laurie!

Good Nights Are Good Days

Pajama Program | 171 Madison Ave., Suite 1409, New York, NY 10016
PajamaProgram.org . (212) 716-9757 . info@pajamaprogram.org

Pajama Program meets the Better Business Bureau''s 20 Charity Standards and has 4-stars from Charity Navigator - both the highest rankings for nonprofits.

Good Nights Are Good Days

Pajama Program | 171 Madison Ave., Suite 1409, New York, NY 10016
PajamaProgram.org . (212) 716-9757 . info@pajamaprogram.org

Pajama Program meets the Better Business Bureau''s 20 Charity Standards and has 4-stars from Charity Navigator - both the highest rankings for nonprofits.

• Create a Team or Join One and start fundraising online to support Pajama Program''s COVID-19 response initiatives-virtual programming, targeted distributions of PJs and books, and support for the children of first responders and essential workers.
• Post a picture of your walk/run/ride on Facebook, Instagram or Twitter from wherever you are on May 2. Tag @pajamaprogram and use the hashtag #pajamawalk so we can share your walk!

Good Nights Are Good Days

Pajama Program | 171 Madison Ave., Suite 1409, New York, NY 10016
PajamaProgram.org . (212) 716-9757 . info@pajamaprogram.org

Pajama Program meets the Better Business Bureau''s 20 Charity Standards and has 4-stars from Charity Navigator - both the highest rankings for nonprofits.

Join Carla Hall, long-time Pajama Program supporter, lover of bedtime, books and delicious snacks, for a special program on AmazonLive. Her segment will air TONIGHT, March 26, 2020 at 6:30pm. See you there!

Pajama Program supporters across the country are participating in the National Pajama Walk this year - it''s going to be bigger than ever! Start your walk fundraiser now and we''ll see you at #pajamawalk on May 2nd!

Many, many thanks to Laurie Berkner for hosting a LIVE Facebook Pajama Party Concert this morning to benefit Pajama Program. You can still catch the action on her channel! Thank you, Laurie!

Good Nights Are Good Days

Pajama Program | 171 Madison Ave., Suite 1409, New York, NY 10016
PajamaProgram.org . (212) 716-9757 . info@pajamaprogram.org

Pajama Program meets the Better Business Bureau''s 20 Charity Standards and has 4-stars from Charity Navigator - both the highest rankings for nonprofits.

Good Nights Are Good Days

Pajama Program | 171 Madison Ave., Suite 1409, New York, NY 10016
PajamaProgram.org . (212) 716-9757 . info@pajamaprogram.org

Pajama Program meets the Better Business Bureau''s 20 Charity Standards and has 4-stars from Charity Navigator - both the highest rankings for nonprofits.

From the Executive Director | May 21, 2020

Dear Pajama Program Community,

We hope this email finds you and your loved ones safe and healthy. We have been heartened by the response to our work since we began operating in a limited-contact world, and we are grateful for your continued support of our mission.

Our team is working tirelessly to meet the needs of children across the country. Pajama Program's main phone lines and email channels are open for communication to support our community, even as we work remotely. Our planning, outreach, and growth continue.

What you can do: 

• Donate to Support Pajama Program''s Work
• Be a Guest Reader for a Virtual Reading Party
• Involve Your Employer as a Matching Donor or Program Sponsor
• Follow us: Facebook | Instagram | Twitter | LinkedIn

Adjusting operations at our Reading Centers in NYC and Atlanta is a top priority for our team. We recognize that the risk continues to be too great for the thousands of children and volunteers we would otherwise welcome. To keep our community safe, we have suspended all on-site activities through December 2020. We hope to add limited opportunities for volunteering and in-person events following CDC and local Health Department guidelines, as we are safely able.

Despite the challenges of the pandemic, we're seizing the opportunity to innovate. We continue to send pajamas, books, and bedtime tips to Community Partners across the country, focusing our efforts on children of essential workers and those living in domestic violence shelters or foster care. We are also developing virtual sleep health education programs for teachers, parents, and children. It's important for us to continue supporting our community no matter what comes our way!

As we continue to move ahead during these challenging times, we thank you for your support and partnership that makes fulfilling our mission possible.

Wishing you good nights for good days,


PS. A small donation of $10 can make a big difference! Donate today to support Pajama Program's mission.

Good Nights Are Good Days

Pajama Program | 171 Madison Ave., Suite 1409, New York, NY 10016
PajamaProgram.org . (212) 716-9757 . info@pajamaprogram.org

Pajama Program meets the Better Business Bureau''s 20 Charity Standards and has 4-stars from Charity Navigator - both the highest rankings for nonprofits.