We all feel tremendous empathy for those Palo Altans whose loved ones have been victims of COVID-19, as well as the large number of people who have lost their jobs or been furloughed. As we enter the eighth week of sheltering in place it seemed like a good time to give you a brief update on how we're doing.
As our reporters work long hours to keep you informed on the crisis and the heroic work of health care professionals, nurses and first responders, I feel immense gratitude and pride for how the community has responded. With so much uncertainty about the future, every one of us is trying to thoughtfully sort out our plans for when and how we safely return to a new "normal."
Our team at the Palo Alto Weekly is remaining in full operation (albeit mostly from home) as an essential business. Our employees are therefore struggling with the dual stresses of covering an emotional and continuing breaking news story and coping with social isolation and the needs of their extended families.
At the same time, the loss of all but a small fraction of our advertising revenue due to the current business closures has created an unprecedented business crisis for us. Thankfully, we have been able to carry on with the support of thousands of Palo Altans who have become subscribing members in the last seven weeks. And last week we were also relieved to receive an SBA PPP loan that will offset some of our losses.
But you may not realize that the plight of local news organizations was already dire, and the future of local journalism in doubt, because of a steady decade-long decline in local advertising brought on by the disruption of independent local retail by online shopping. Newspapers all across the country are facing this challenge.
To secure the future of our company, we had already begun to shift our business model over the last two years to one built on reader support rather than on advertising. We can only succeed in this transition, however, if current readers like you -- those who read our daily Express news digest, visit our website for the latest local news or read the print edition of the Weekly -- do your part by becoming a subscribing member.
I frequently hear from readers and friends who believe they are subscribers because the Palo Alto Weekly is delivered to their home or because they receive Express every morning by email. Unfortunately, that's not the case.
If you are reading this email, it means that you are NOT a subscriber to either Palo Alto Online or the Palo Alto Weekly under the email address I am using to reach you today. (If you think you may have used a different email address to subscribe, you will know if you are receiving "Local Scoop," the newsletter we email exclusively to active subscribers on the second week of each month. Scoop provides a glimpse inside our journalism, invitations to subscriber-only events and occasional free tickets to local entertainment events.)
Your support is more important to our future now than ever before. It will allow us to retain an outstanding team of journalists who are vital to our community staying well-informed. There has never been a time when the importance of a trusted local news source was more obvious than today.
If you value local journalism, please do your part to keep it thriving. Help us reach our goal of 2,000 new subscribers by the end of June and become a member today.
Thank you,
Bill Johnson
Founder and President
Embarcadero Media
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