Nowadays we observe how many banks are going through metamorphosis towards high-tech companies with a banking license. Many banks started to apply the term "ecosystem" in their business vocabulary. Big actors are aiming to become serious competitors to one-stop tech companies like Google, Amazon, and Alibaba. At first, this approach was perceived ambiguously by participants in the banking sector. But now it is becoming quite obvious that the chosen strategy is valid and far-sighted. For example, Russian Sberbank ecosystem includes more than 20 companies which are not directly related to the traditional banking business.
One of the focal points for banks' business development is mass transit. Firstly, it is an attractive sector with constant transaction traffic. Secondly, there are no customer acquisition costs. Thirdly, staying within one app gives incredible customer value by saving time, effort, and phone memory from switching between the apps. Lastly, bank by its nature has access to multiple payment tools and that is where the sweet spot is. Bank is capable of creating and using its own e-wallet as a form of payment for mobile tickets or top up of transport card. This allows for independent commission-free position from international payment systems and keeps the money inside the country.
- Elena
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