The fourth quarter of 2019 brought many wonderful milestones for PEDIGREE Foundation. The Love of Dogs Benefit Concert in October raised funds for shelters and rescues, and spread our message of dog adoption across the U.S.
We launched our DOGS RULE.® online store, making gear available 24/7. We also hosted pop-up shops at events with the Tennessee Titans and the Nashville Predators, and celebrated the "Pawlidays" with a special rescue dog sweatshirt. As always, 100% of gear proceeds help dogs find loving homes.
Finally, in December we celebrated Giving Tuesday with more than $825,000 in grants to 327 shelter and rescue organizations. All told, PEDIGREE Foundation has now provided 5,500 grants since its founding, totaling more than $8 million.
It's a great start! But there's still more to be done, and far too many dogs without homes. We are so grateful for all of your help in 2019, and we ask you to continue to support PEDIGREE Foundation in 2020.
Every dog deserves a loving home! We won't rest until they get one.