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The right way to keep in touch with your customers... Hi there, The way you reach your customers in recent times has changed, and the question is... Are you ready for it? The open rates for emails are hitting all-time highs. We’ve seen 40-60% open rates compared to 20-30% which is the industry norm! Looking at the numbers, it’s tempting to think of this as an opportunity to sell. But in reality, it is not. What’s more important is keeping in touch with your customers during this tough time. You want them to remember your brand after the lockdown is over. And that too, for the right reasons. And guess what? Pausing your emails damages your domain reputation. So how do you send just enough emails to keep in touch, without overdoing it? We recently wrote an incredibly detailed article on the Heartbeat campaign technique so you can slow down your campaigns while maintaining your domain reputation. With the sending frequency in check, the next thing we need to do is add trustworthiness to your emails. This is where the concept of BIMI comes into the picture. BIMI is short for Brand Indicators for Message Identification. But what is it and how do you use it? It lets you display your brand logo in your customers’ inboxes and at the same time, add another layer of Email Security and Authentication. Yes, you read it right. You can increase both trust and security at the same time! Thinking, How? Here is a detailed guide on What is BIMI and How can you implement it correctly to do exactly that. And finally, if you’re serious about improving your bulk outreach, keep an eye out for emails from Pepi. The times are tough, but we know we’re all in this together. With this strength, we will come back stronger. Wish you good health! With Love, Pepi #fortheloveofemails

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