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Hey Jon, 

Cyber Week is officially ?? done ?? and marketers everywhere are breathing a sigh of relief. 

While many people are still running the analysis on what went well (and didn''t) during Black Friday through Cyber Monday, we know one thing for sure: SMS was huge this year. 

• Thanksgiving saw a significant lift in messages sent, but Black Friday remained the most popular day (with Cyber Monday a close second). 
• The average order value from SMS was $83. 
• The top emojis were??, ??, ???, ??, ??, and ??.

Ready to know more about the trending message types, top campaigns, and other statistics from the holiday season? Read our piece that highlights all of the above, plus insight from real brands and agencies who rocked it this year. 

Psst... Did you send any cool texts last week? Did you see any come into your inbox? We are always looking for new examples to be added to our library at Fantastic Texts. 

Other stuff you may like:

One-click to install a killer popup (with best practices baked in)

Cheers,

Corinne and the Postscript Crew ??

Hey Jon, 

What. A. Week.

In terms of news and announcements, last week is a bit tricky to follow. But while everyone was busy refreshing social media over and over (or was that just me?), we were working on a big launch - (re)introducing ReallyGoodTexts as Fantastic Texts. Learn more about the rebrand and our thoughts behind it here. 

And speaking of well-written text messages, one question our customer-facing team often gets is - are there easy copy-and-paste resources we can use when we''re just getting started with SMS? 

Yes. We just published this list of the most commonly used types of messages, complete with emoji suggestions ??. 

Other stuff you may like:

Really Good Emails Feedback Friday featuring Alex Beller

Postscript President Alex Beller spoke to Really Good Emails about how to text customers like your friends + leave corporate marketing speak at the door. 

Getting People Educated on SMS Marketing - Honest Ecommerce Podcast

Our Director of Community, Alicia Thomas, sat down with Chase Clymer of Honest Ecommerce to talk all things SMS marketing. 

Cheers,

Corinne and the Postscript Crew ??

Greetings Jon, 

Years ago, I was trying to find a way to figure out how my email campaigns were performing. How did my CTR stack against others? Was my open rate abysmal, or actually successful? (It ended up being the former. I''ve since learned. Story for another day.) 

And it was actually *really* hard to find a good benchmark to compare myself against. 

The same goes for SMS. Even more so. Sure, you can optimize your campaign as much as possible through testing and segmenting, but still - it''s good to know how your campaigns are performing in a broader sense. 

We looked at data from hundreds of brands to compile averages across a few KPIs:

• UNSUB Rate,
• CTR,
• Conversion Rate, and 
• Earnings Per Message (EPM). 

View all the results here:

If you''re reading this newsletter, you probably one of many, many, people across the ecommerce industry who are preparing for the holiday season (which starts on October 13th, by the way, with Prime Day - no pressure...)

Need help getting your SMS campaigns in tip-top shape? Head to our BFCM Research Hub to learn all you possibly could need for this busy season.

Get Preppin''

And some other news...

How to Build a Better SMS Program

In this podcast featuring Jeremy from Messenger Mastermind and Postscript Co-Founder & President, Alex Beller, dive into changes in SMS marketing and SMS strategy. Give it a listen. 

Upcoming webinar: Beyond Black Friday

Wednesday October 7, 1pm ET

Join Noticed and Postscript for a crash course on retention marketing tools to increase your CLTV starting this holiday season.

Cheers,

Corinne and the Postscript Crew ??

Hey Jon, 

Now that the busy holiday shopping season is slowly making its way into our rearview mirror, a lot of brands are shifting their focus onto planning for the new year. 

Do you know of any brands that are contemplating using SMS next year? Consider sending them these resources - and give them my email address in case they have any questions! I''d love to help. 

• How to Start an SMS Program (this one is brand new - just published this week!)
• Guide to SMS for Ecommerce
• Fantastic Texts - tons of newly-added SMS examples

And just in case you missed it, we created a huge guide to what happened during Black Friday - Cyber Monday in the world of SMS land. Get the details on what emojis were popular, average order size, what campaigns were used by each vertical, and more. Here''s the link. 

Other stuff you may like:

A helping hand

Conversmart helps growing DTC brands run best-in-class text marketing and email programs that drive more revenue and delight consumers.

Sign up now to unlock FREE 6 Weeks of Text Marketing. Terms and conditions apply. 

Cheers,

Corinne and the Postscript Crew ??

Hey Jon, 

Picture this: you''re busy planning for the holidays, trying to wrap your head around the fact that we are about to enter month 8 (!!!) of quarantine, and gearing up for the election next week. 

Your focus many be a little off. I''ll admit mine is. So simply put:

If you are planning on using SMS between now and the end of the year, make sure you:

1. Get SMS certified to skill up fast, and 

2. Browse our holiday resources to make sure you''re using SMS properly during BFCM. 

Want to get a second look at your campaigns, or simply want to outsource your entire holiday strategy? We have a wonderful collection of Partners who would be happy to help. 

In Postscript news, this week marks the start date for our 37th and 38th hires. Back when I joined 8 months ago, I was employee #17. There''s no stopping us now - and we are always on the lookout for new team members. 

Take a look below - you may just spot Dottie, my 5-month old who is clearly just as excited as all of us. 

Other stuff you may like

Prepare for the Holidays with MuteSix + more

Join MuteSix on October 29th for 'The Holidays Are Not Cancelled! Part 3, Show Me The Revenue.'' You'll hear from experts in Amazon, TikTok, and Programmatic media buying at MuteSix, as well as the pros from Klarna and ReCharge. 

Cheers,

Corinne and the Postscript Crew ??

Hey Jon, 

Several months ago, the Postscript team sat around a (virtual) table and brainstormed what we should launch next.

Truth is, there were a lot of ideas. But putting our customers first was at the top of our list. 

One of our most-requested features was a referral program. We loved the idea - after all, we get a ton of our customers from other customers - so we worked quickly to launch this prior to the holidays in case you know of anyone who needs to add SMS to their marketing mix this BFCM. 

Introducing the Postscript Referral Program

Simply put: for every customer you refer who installs Postscript, you''ll get a $50 credit to your account. Take a look and learn more here. 

Other stuff you may like

Essence of Email Q3 2020 Report: BFCM Special Edition

This new edition from the team at Essence of Email reflects on Q3''s biggest developments while also looking ahead to the 2020 holiday season. Discover tips & strategies for email and SMS marketing. 

Cheers,

Corinne and the Postscript Crew ??

Hey Jon, 

While many folks in the US are winding down and preparing for a relaxing (albeit different) 2020 Thanksgiving, the ecommerce world is taking a different turn. 

(Replace Monday with Tuesday, and Wednesday... and Friday... it''s going to be a busy week!)

More people are shopping online this year than ever before. That''s normal ecommerce growth, plus the impact of COVID forcing people to do their gift-giving virtually. 

If you''re a last-minute planner and are still working on your SMS campaigns for the holidays, don''t forget to check out our resource center to learn best-practices and find some quick automations to copy-paste into your account. 

If you need help from Postscript during the holidays, we will have extended support hours to make sure our brands succeed during this busy time. From November 25 through December 1, we''ll be available from 8am - 10pm EST. 

Other stuff you may like:

Tech Partner Spotlight: Gorgias

New Podcast Alert

Our friends at HawkeMedia last month launched their new podcast, HawkeTalk. 

HawkeTalk is a podcast all about the origin stories of the most interesting people in the world. Guests include Dan Price, Doug Ellin, and Gary Vaynerchuk. 

Cheers,

Corinne and the Postscript Crew ??

Hi Jon, 

Obvious statement, but just to make sure we''re all on the same page: Food isn''t apparel, apparel isn''t cosmetics, and cosmetics aren''t supplements so why the heck would we treat them as such? Get Vertical Specific with your Holiday SMS Strategy to help your clients stand out this Black Friday Cyber Monday season.

Things you might be into ??????

Holiday Resources

Download a swipe file of comprehensive holiday guides and strategies for SMS marketers. 

ROI Calculator 

Has a client asked you what the ROI is going to be on this channel? If your answer is yes, then this is the tool for you.  

Join Over 100 Certified SMS Marketers 

I''m so excited to share that 100+ marketers have earned their certified badge! Join them by taking the 2 hour, FREE, SMS Partner Marketing Certification. We''ll even send you a certificate to show off on your LinkedIn, a logo for your website, and exclusive access to our SMS marketer welcome packet ??

Tune into this one

ECOMMERCE WEEK LAT will highlight LA's wealth of eCommerce brands and the people behind them. Register for free here.

How to access a Postscript discount for your client

?? Commitment Plans*

?? Clearbanc Capital

?? Platinum Partner Perks

Thanks,

Claire 

*Interested in learning more about our commitment plans? Read our FAQs at the bottom of the pricing page or reply to this email and I''ll share more info about the discounts we provide for brands that commit to 6 or 12 month plans on Postscript.  

Hey Jon, 

Lots of news to share this week so I''ll keep the intro short - do you know of any brands who need to take a second look at their SMS strategy before the holidays?

We''re offering up free SMS audits for any brand - no Postscript account necessary. Check it out. 

Other stuff you may like:

Increase UGC & Review generation via SMS with Okendo

Chronos Holiday Bundle

Our friends at Chronos Agency are offering a free bundle of tools & training to help you make any last-minute adjustments to your holiday strategy. Take 3 minutes to apply today.

5 Great SMS Shipping Update Examples

More and more brands are using SMS to let their customers know about delivery updates. Here are some great hand-picked examples from Wonderment:

Cheers,

Corinne and the Postscript Crew ??

Hey Jon, 

In the last 20 years, holiday retail sales have increased from just under $400 billion a year to nearly $750 billion in 2019.

And while 2020 has been a whacky year for everyone, chances are it''ll be even higher due to more and more people shopping online and avoiding brick-and-mortar.

Everything we do at Postscript is customer-first - which is why we built out a suite of educational resources for people who are planning on adding SMS to their marketing mix this holiday season. ?????? Give it a look.

• BFCM Campaigns How-To
• Cyber 5 Checklist
• Vertical Guide 
• ReallyGoodTexts BFCM Examples
• 2020 SMS Benchmarks

For your listening pleasure... ???? 

SMS Marketing Explained

Alicia Thomas featured on the Needle Movement Podcast

How To Build a High-Impact Career as a Growth Leader

Andrew Capland featured on the Product-Led Growth Podcast

Ecommerce Content Needs to Move Forward

Corinne Watson featured on the Growth Machine Podcast

NEW: Collect SMS Subscribers in Facebook Messenger

Using our new integration with Recart, now you can collect subscriber information instantly via FB Messenger and sync directly to your Postscript account. 

Wednesday October 7, 1pm ET

Join Noticed and Postscript for a crash course on retention marketing tools to increase your CLTV starting this holiday season.

Cheers,

Corinne and the Postscript Crew ??