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Tips 4 and 5: Certifications Build Trust and Differentiate Your Product

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Tip #4: Build Trust in Your Brand

Product transparency is paramount for today's grocery shoppers. When food shopping in-store or online, 81% of consumers consider transparency important or extremely important, reports new research from The Food Industry Association and Label Insight.*

So how do brands effectively demonstrate transparency? Nearly half of those surveyed (48%) cite certifications such as USDA organic, ranking second only to providing a complete, clear ingredient list (62%). Put simply, brands that provide verification of ingredients and sourcing earn consumer trust.
 

Tip #5: Provide Competitive Differentiation 

You have 7 seconds. Does your packaging communicate your brand values in the time it takes most consumers to make buying decisions? Well-recognized certification marks like organic, non-GMO and gluten-free help your products stand out on the shelf. Transparency-seeking consumers tend to favor brands with clear commitments to independent verification of these highly valued claims.  

Let''s chat about how certifications can help you connect with these shoppers.

 Reach out now 

Get all 5 data-driven tips on how certifications can grow your brand.

*FMI-Label Insight "Transparency Trends: Omnichannel Grocery Shopping from the Consumer Perspective" report, June 2020 

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