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Tip #4: Build Trust in Your Brand

Product transparency is paramount for today's grocery shoppers. When food shopping in-store or online, 81% of consumers consider transparency important or extremely important, reports new research from The Food Industry Association and Label Insight.*

So how do brands effectively demonstrate transparency? Nearly half of those surveyed (48%) cite certifications such as USDA organic, ranking second only to providing a complete, clear ingredient list (62%). Put simply, brands that provide verification of ingredients and sourcing earn consumer trust.
 

Tip #5: Provide Competitive Differentiation 

You have 7 seconds. Does your packaging communicate your brand values in the time it takes most consumers to make buying decisions? Well-recognized certification marks like organic, non-GMO and gluten-free help your products stand out on the shelf. Transparency-seeking consumers tend to favor brands with clear commitments to independent verification of these highly valued claims.  

Let''s chat about how certifications can help you connect with these shoppers.

Rapid Response Services 

Has COVID-19 disrupted your supply chain? Let NSF help bridge your supply chain gaps with our rapid response services to help keep your supply chain running smoothly. With the advantage of global reach, NSF can work with you to identify local suppliers fitting with your food safety scheme. 

Rapid response services has three different levels available:

• Supplier Search: find up to 5 suppliers for a specific GFSI scheme or certification
• Premium Supplier Search: custom search criteria for exactly what you are looking for
• Supplier Verification: Custom search plus verification of supplier's ability to supply

Tip #1:
Connect With Conscious Consumers 

The COVID-19 pandemic is motivating consumers to be more socially responsible, reports the Conscious Consumer Spending Index, which saw an increase in purchases from mission-driven brands in May. Nielsen also recently released data that says 73% of consumers want to change their consumption habits to reduce environmental impact.

If you''ve been considering investing in label claim certifications that call out your commitment to sustainability such as organic, non-GMO, plant-based, raised without antibiotics and more, now''s the time to do it.

NSF is here for you with technical expertise, dedicated account managers and bundled audits that save you time and money.

Tip #2: Is Your Brand Meeting Shoppers' Expectations? 

Today's health- and eco-minded consumers expect more from brands. They demand clean, "free-from" and sustainably sourced ingredients and they scrutinize labels for preferred claims. A 2019 NSF International survey found that 85 percent of consumers trust independent, third-party certification organizations to verify product claims.*

A 2020 survey by Linkage Research and the Non-GMO Project found that natural shoppers are more likely to buy products when they see these top certifications.  

• USDA Organic: 41%
• Non-GMO Project Verified: 36%
• Fair Trade Certified: 21%
• Certified Plant Based: 16%
• Certified Gluten-Free: 15%**

Let's chat about how label claim certifications can help meet shoppers' expectations, build trust and differentiate your products on the shelves.

If you have questions or would like to speak to a NSF team member,
give us a call at 1 800.NSF.MARK.

Merchandising Strategies to Power Your Plant-Based Food Growth 

Want to connect with the more than 40% of consumers reducing their meat intake and seeking plant-based options? Our panel of experts will discuss the latest plant-based category growth, merchandising learnings from the Plant Based Foods Association''s pilot program at Kroger stores, brand strategies to stand out from the competition, including certifications, and real-life lessons from brands and retailers.

Join our expert panelists:

• Julie Emmett, Sr. Director, Retail Partnerships | Plant Based Foods Association (PBFA)
• Jennifer Jacobs, Retail Partnership Manager | PBFA
• Perteet Spencer, VP, Strategic Solution | SPINS
• Erin Ransom, VP, Marketing | Tofurky
• Marci Burton, Sr. Business Development Manager, Consumer Values Verified | NSF International
• Nova Sayers, Sr. Business Development Manager, Sustainability | NSF 

Rapid Response Services 

Has COVID-19 disrupted your supply chain? Let NSF help bridge your supply chain gaps with our rapid response services to help keep your supply chain running smoothly. With the advantage of global reach, NSF can work with you to identify local suppliers fitting with your food safety scheme. 

Rapid response services has three different levels available:

• Supplier Search: find up to 5 suppliers for a specific GFSI scheme or certification
• Premium Supplier Search: custom search criteria for exactly what you are looking for
• Supplier Verification: Custom search plus verification of supplier's ability to supply

Supply Chain Resiliency Rapid Response to COVID-19 

Has COVID-19 disrupted your supply chain? Let NSF help bridge your supply chain gaps with our supply chain resiliency rapid response support to help keep your supply chain running smoothly. With the advantage of global reach, NSF can work with you to identify local suppliers fitting with your food safety scheme. 

Rapid response services are available in three different levels:

• Supplier search: Find up to five suppliers for a specific GFSI scheme or certification
• Premium supplier search: Custom search criteria for exactly what you are looking for
• Supplier verification: Custom search plus verification of supplier's ability to supply

Tip #3: Consumers Use Certifications to Fact-Check Your Claims 

Natural products shoppers--those willing to pay more for healthy products--say they consider products' certifications as much as they consider price, according to a 2019 survey.* What''s the best way to reach the 64% of consumers who research label claims when making buying decisions?**

Progressive shoppers trust products with independent, third-party certifications that verify the claims they value most: organic, non-GMO, gluten-free, raised without antibiotics and more.

Or maybe there's another way we can support you during this challenging time? We are helping businesses reopen safely with Checked by NSFT and provide free and low-cost food safety training and webinars.